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2024 FDD ON FILEHealth & Wellness Retail
Natural Life.cbd.kratom.kava

Natural Life.cbd.kratom.kava

Franchising since 2014 · 19 locations

The total investment to open a Natural Life.cbd.kratom.kava franchise ranges from $180,430 - $315,500. The initial franchise fee is $50,000. Ongoing royalties are 5% plus a 2% advertising fee. Natural Life.cbd.kratom.kava currently operates 19 locations. Data sourced from the 2024 Franchise Disclosure Document.

Investment

$180,430 - $315,500

Franchise Fee

$50,000

Total Units

19

FPI Score

This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.

Top SBA Lenders for Natural Life.cbd.kratom.kava

What is the Natural Life.cbd.kratom.kava franchise?

The Natural Lifecbdkratomkava franchise presents a distinctive opportunity within the rapidly expanding beauty and wellness sector, having been founded in 2014 by the visionary husband-and-wife team, Guy and Stephanie Coffey, with its headquarters remaining in Littleton, Colorado. The Coffeys brought a wealth of franchising experience to the creation of the Natural Lifecbdkratomkava concept, including their successful tenure as multi-unit owners of Anytime Fitness and Stephanie's impactful role as President of Waxing the City. Their collective expertise, bolstered by a leadership team boasting 78 years of combined franchising experience, was channeled into a mission to profoundly transform the nail care industry by directly confronting prevalent concerns regarding salon cleanliness and exposure to harmful chemicals. The brand distinguishes itself through an unwavering commitment to exceptional hygiene standards, the exclusive use of non-toxic products, and the delivery of a truly spa-like experience. This commitment translates into "ridiculously clean" practices, featuring a meticulous three-step cleaning process for all stainless steel tools, the application of medical-grade disinfectant, and the innovative use of freestanding basins for foot soaks to eliminate concerns associated with jets or pipes. Furthermore, the Natural Lifecbdkratomkava franchise carefully curates eco-conscious, non-toxic products, notably abstaining from acrylic nail services, and ensures a friendly customer environment by prioritizing English-speaking nail specialists. In a significant development, The Riverside Company, a private equity firm, acquired the Natural Lifecbdkratomkava brand in November 2023, signaling strong investor confidence in its unique market position as an "affordable luxury" offering that caters to health and wellness-focused consumers seeking clean alternatives to traditional salon experiences, positioning the Natural Lifecbdkratomkava franchise as a resilient, "Amazon-proof" model due to its emphasis on human connection and personalized service.

The industry landscape for personal services, particularly nail care, reveals a robust and expanding market. The broader personal nails and waxing salon industry is currently valued at an impressive $29.9 billion, with nail services alone constituting a substantial $29.1 billion, representing 97.3% of this entire market segment. Projections indicate continued growth, with this market forecast to expand at a Compound Annual Growth Rate (CAGR) of 1.0%, reaching $31.3 billion by 2028. Specifically, the nail care industry was valued at $20 billion in June 2023, according to an IBISWorld report, underscoring its significant economic footprint. Beyond the direct industry, the overall franchise market is poised for considerable expansion, with an anticipated increase of USD 501.6 billion, growing at a CAGR of 9.6% from 2024 to 2029. North America is expected to be a primary driver of this growth, contributing 46% of the total expansion between 2025 and 2029. Franchise establishments are projected to see a 1.9% increase, reaching 821,589 units in 2024, collectively contributing $545.8 billion to the GDP. Employment within the franchising sector is also set for a healthy rise of 2.6% in 2024, adding approximately 221,000 new jobs. Consumer spending within the franchise sector is forecast to grow by 4.1% in 2024, approaching $893.9 billion. Industry growth indicators highlight personal services, including nail care, and quick service restaurants (QSRs) as the strongest performers, with projected increases of 3% and 2.2% respectively in 2024. The global franchise market is expected to surpass USD 250 billion by 2031, demonstrating a CAGR of 5.6% from 2024 to 2031. These trends, coupled with a growing consumer demand for health and wellness-focused beauty services, where individuals are actively seeking to avoid toxic salon experiences for cleaner alternatives, perfectly align with the core offerings of the Natural Lifecbdkratomkava franchise.

Investing in a Natural Lifecbdkratomkava franchise requires a comprehensive understanding of the associated fees and capital requirements. The initial franchise fee for a single studio is set at $50,000. However, the company incentivizes multi-unit agreements, offering a 40% discount on the initial franchise fee for multiple units, leading to a fee of $45,000 per unit for two units, $40,000 per unit for three units, and a significantly reduced $30,000 per unit for agreements involving six or more units. The total estimated initial investment necessary to establish a single Natural Lifecbdkratomkava studio ranges from $452,126 to $507,033. This extensive investment covers a wide array of startup costs, including the $50,000 initial franchise fee itself. Leasehold improvements represent a substantial portion, estimated at $218,210 to $240,031. Furniture, Fixtures, Décor & Equipment (FF&E) costs range from $67,132 to $73,845. Expenses for studio layout, architect, engineer, and drawings are between $14,617 and $16,079, while real estate and construction management fees fall between $8,800 and $9,680. Professional fees for the first year are estimated at $1,194 to $1,313, and business licenses and permits for the first year are a modest $98 to $108. Initial inventory and supplies require an investment of $13,194 to $14,833. Signage costs are $13,538 to $14,892, and POS register, hardware, and software are $6,836 to $7,520. An initial training fee of $8,000 covers up to three individuals, with additional pre-opening training expenses for these individuals ranging from $1,500 to $8,500. Telephone and utility deposits and expenses are $250 to $500. Pre-opening marketing, conducted 30 days prior to opening, costs $3,000 to $6,000, with marketing for the first three months requiring $6,000 to $12,000. A security deposit and lease payment for the first three months total $17,844 to $19,628, and insurance deposits and premiums for the first three months are $1,513 to $1,664. Finally, additional funds for the first three months, serving as working capital, are estimated at $20,400 to $22,440. Ongoing fees for Natural Lifecbdkratomkava franchise owners include a weekly royalty fee equivalent to 6.0% of their gross revenues, with a minimum payment set at $100 per week. Furthermore, franchisees contribute to a national advertising fund at 2.0% of gross revenue plus an additional $3,000 per month. The initial franchise agreement term spans 10 years, with an option for a renewal term of another 10 years, providing a long-term operational framework for the Natural Lifecbdkratomkava franchise.

The Natural Lifecbdkratomkava franchise provides an extensive and structured support system designed to guide franchisees from the initial territory allocation through to ongoing operational success. This comprehensive support encompasses crucial areas such as the development of grand opening plans, the provision of monthly marketing calendars to ensure consistent promotional efforts, expert guidance on P&L management, and robust assistance with recruiting, hiring, and training staff. New franchisees are granted access to a proprietary "Frenchies Playbook," a practical framework meticulously designed to support each phase of ownership. This playbook is complemented by a structured roadmap training process and a dynamic learning platform that features regularly updated courses, ensuring franchisees remain current with best practices and industry advancements. The corporate team further enhances support through personalized one-on-one sessions with leadership, offering tailored advice and strategic insights. Additionally, quarterly "state of the business" calls keep franchisees informed about brand performance and future initiatives. To facilitate the establishment of new studios, a dedicated real estate advisory firm is available to assist franchisees in identifying suitable locations and negotiating favorable lease terms, streamlining a critical aspect of the setup process. The Natural Lifecbdkratomkava brand places a strong emphasis on maintaining a structured, guest-experience-focused, and operationally consistent model across all its locations. The ideal owner profile for a Natural Lifecbdkratomkava franchise is characterized by individuals who are people-first operators, enthusiastic about team leadership, dedicated to delivering exceptional guest experiences, and keen on community engagement. While prior retail, hospitality, or service leadership experience can be beneficial, it is not an absolute prerequisite. Franchisees are expected to demonstrate confidence in recruiting licensed providers, adeptly managing staff schedules, and effectively coaching their teams for consistent execution of the brand's high standards. This focus on operational excellence and customer satisfaction is central to the Natural Lifecbdkratomkava franchise model.

While Item 19 of the Franchise Disclosure Document (FDD) typically allows franchisors to provide financial performance representations, it is an optional disclosure, and the 2025 FDD for the Natural Lifecbdkratomkava brand indicates that franchise revenue and profits are inherently dependent on unique local variables such as specific market demand, prevailing labor costs, and commercial lease rates. Some available sources imply that the Natural Lifecbdkratomkava franchise does not make explicit representations about a franchisee's future financial performance or the past financial performance of company-owned or franchised outlets, or that such detailed information requires further access directly from the franchisor. However, one external source, Franzy, distinctly reports that the Natural Lifecbdkratomkava franchise demonstrates strong financial performance, citing a gross revenue of $521,582. This figure significantly outperforms the personal care subsector average of $404,662 by nearly 29%, highlighting a compelling revenue-generating capacity within its market segment. It is crucial to acknowledge that revenue data, while indicative of sales volume, does not solely represent profitability, and detailed profit margins are not consistently disclosed within the provided information. Nevertheless, the reported gross revenue performance suggests a robust business model capable of attracting significant consumer spending. The brand's strategic positioning, offering "affordable luxury" and focusing on a premium yet accessible experience, is designed to attract a broad customer base and foster recurring revenue through various programs, though specific numbers for membership retention or program participation are not detailed. The acquisition of the Natural Lifecbdkratomkava brand by The Riverside Company in November 2023 further underscores confidence in its financial viability and potential for sustained growth, presumably based on thorough due diligence of its existing unit economics and favorable market trends. This private equity backing often signals a strong belief in the brand's scalable financial performance and operational efficiency. Potential investors in a Natural Lifecbdkratomkava franchise would seek further, more granular financial disclosures to fully assess profit potential, but the reported gross revenue figures provide a positive preliminary indicator of the brand's market strength.

The growth trajectory of the Natural Lifecbdkratomkava franchise reveals a steady and strategic expansion since its inception. As indicated in the 2025 Franchise Disclosure Document (FDD), the brand currently operates 24 total units, comprising 23 franchised locations across the United States and 1 company-owned unit. This demonstrates significant growth from its founding year, with 23 franchised outlets in operation by 2024, a notable increase from zero in 2014. The Natural Lifecbdkratomkava brand has successfully expanded its footprint to 12 states, with a distinct concentration of 11 locations in the Southern region of the U.S. By May 2023, the total number of locations nationwide stood at 24. The company has articulated ambitious expansion plans, aiming to sell 10 new franchise units and open three new studios by the close of 2023. Looking further ahead, the Natural Lifecbdkratomkava franchise intends to sell an additional 16 units by the end of 2025, signaling a confident outlook for continued growth. Strategically, the Natural Lifecbdkratomkava brand has targeted key states for initial franchise development, including Texas, Colorado, Florida, Minnesota, and Georgia. This focus is driven by existing brand recognition stemming from successful studios already operating in these states: six in Colorado, four in Texas, three in Georgia, two in Minnesota, and one in Florida. These established locations provide a strong foundation for further market penetration. The competitive advantages of the Natural Lifecbdkratomkava franchise are multifaceted, beginning with its unwavering commitment to hygiene, epitomized by its "ridiculously clean" protocols, hospital-grade sanitation, three-step tool cleaning, medical-grade disinfectants, and the use of freestanding basins without jets or pipes to eliminate bacterial concerns. Furthermore, its dedication to non-toxic, eco-conscious products and a fume-free environment, notably avoiding acrylic services, addresses a growing consumer demand for healthier beauty options. The provision of a true spa-like experience in light, open, and airy studios, positioned as "affordable luxury," differentiates it from both traditional budget salons and high-end spas. The leadership's extensive franchising background, with a team boasting 78 years of collective experience, provides robust operational expertise. Finally, the acquisition by The Riverside Company in November 2023 injects significant private equity backing, providing capital and strategic support for accelerated growth and market dominance for the Natural Lifecbdkratomkava franchise.

The Natural Lifecbdkratomkava franchise seeks a specific profile for its ideal owner, emphasizing individuals who are people-first operators. This means franchisees should genuinely enjoy team leadership, be passionate about delivering exceptional guest experiences, and possess a strong desire for community engagement. While prior retail, hospitality, or service leadership experience can be advantageous, it is not a mandatory requirement, as the comprehensive training and support system is designed to equip diverse candidates for success. Franchisees are expected to be confident in their ability to recruit licensed providers, effectively manage staff schedules, and consistently coach their teams to ensure the brand's high standards of execution are met across all services. The Natural Lifecbdkratomkava brand also provides territory protection to its franchisees, ensuring a designated "Protected Area" around each approved studio location. This protected area is typically defined as a circular zone, subject to a specific population cap or geographic limit, such as a radius extending up to three miles, safeguarding the franchisee's market share. Strategic expansion has focused on specific states including Texas, Colorado, Florida, Minnesota, and Georgia, leveraging existing brand recognition from successful studios in these regions. This targeted approach indicates specific market characteristics that align well with the Natural Lifecbdkratomkava franchise model's operational success and customer appeal. The emphasis on local community engagement means that an ideal franchisee will not just manage operations but will actively participate in and contribute to their local market, fostering strong client relationships and brand loyalty. This blend of operational capability and community focus is key to thriving as a Natural Lifecbdkratomkava franchise owner.

The Natural Lifecbdkratomkava franchise represents a compelling investment opportunity within the thriving beauty and wellness sector, an industry valued at $29.9 billion. This market is characterized by a significant and growing consumer demand for health-conscious services, as individuals increasingly abandon traditional, potentially toxic salon experiences in favor of clean, safe alternatives. The Natural Lifecbdkratomkava brand’s business model is considered "Amazon-proof," capitalizing on the inherent human desire for personal connection and interaction that nail salons uniquely provide beyond mere service delivery. The brand demonstrates a strong growth trajectory, having expanded from 0 franchised units in 2014 to 23 by 2024, with ambitious plans to sell an additional 16 units by the end of 2025. This expansion is supported by solid financial performance, with reported gross revenues of $521,582, significantly outperforming the personal care subsector average by nearly 29%. Investors benefit from a comprehensive support structure, a leadership team with extensive franchising expertise, and the strategic backing of The Riverside Company, a private equity firm that acquired the brand in November 2023. This confluence of factors positions the Natural Lifecbdkratomkava franchise as a prime opportunity to enter a rapidly growing and highly differentiated segment of the personal care market with a proven and well-supported system. The chance to acquire multiple units, accompanied by attractive initial franchise fee incentives, further enhances the potential for scaling an investment within the Natural Lifecbdkratomkava franchise system. Explore the complete Natural Lifecbdkratomkava franchise profile on PeerSense to access the full suite of independent franchise intelligence data.

Key Highlights

Data Insights

Key performance metrics for Natural Life.cbd.kratom.kava based on SBA lending data

Investment Tier

Mid-range investment

$180,430 – $315,500 total

Why Natural Life.cbd.kratom.kava Doesn't Appear in Public SBA Data

The SBA 7(a) program publishes loan-level data for every approved franchise borrower. Natural Life.cbd.kratom.kava does not currently appear in those public records — and that absence carries useful information for prospective franchisees evaluating this brand.

Likely explanations for the absence

  • With under 25 units system-wide, transaction volume is small enough that any SBA activity could fall below the reporting visibility threshold in any given fiscal year.

Absence from SBA records does not mean a brand is un-fundable. It typically means the franchise system uses alternative capital sources, or that current franchisees self-fund, secure conventional bank financing, or roll over equity from a prior business sale rather than going through an SBA-guaranteed 7(a) loan. For prospective Natural Life.cbd.kratom.kava franchisees, the practical question is which financing path actually closes for this brand's profile.

Data window: SBA 7(a) approvals reported through the most recent FOIA release. Absence of Natural Life.cbd.kratom.kava from this window does not reflect lender denial — it reflects no 7(a)-program activity recorded for this brand in the public dataset.

Payment Estimator

Loan Amount$144K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$1,868

Principal & Interest only

Locations

Natural Life.cbd.kratom.kavaunit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

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1 FDD Available for Natural Life.cbd.kratom.kava

Review franchise fees, investment ranges, royalties, Item 19 financial data, and year-over-year trends. Request complimentary access through your PeerSense funding advisor.

Natural Life.cbd.kratom.kava