Daisy

The question every serious franchise investor should ask before entering the smart home technology sector is not whether the market is growing — it is — but rather which brand has the operational infrastructure, capital backing, and consolidation strategy to dominate it. Daisy franchise answers that question with uncommon specificity. Formally incorporated in June 2023 and launching its franchising program in January 2024, Daisy was co-founded by Hagan Kappler and Dion Persson and is headquartered in Costa Mesa, California, with operations expanding across Newport Beach and throughout the United States. The company's origins trace back to 2004 through its predecessor operations in home theater and audio integration, and its current iteration represents a deliberate evolution into a full-service smart home and small business technology installation and services franchise built specifically to consolidate what remains a deeply fragmented $30-billion-plus annual market. By September 2024, Daisy had established 5 franchise locations across the United States and completed 6 acquisitions spanning California, Florida, Connecticut, New Hampshire, and the Chicago market, all within roughly eighteen months of franchising launch. The brand has raised over $20 million through oversubscribed Series A and Series B venture capital rounds, providing the financial infrastructure that most emerging franchise systems simply do not have at this stage of growth. For franchise investors evaluating this Daisy franchise opportunity, the combination of institutional capital, an experienced leadership team, a $30-billion domestic addressable market, and a first-mover consolidation thesis creates an investment profile that demands rigorous due diligence rather than casual consideration. This analysis is prepared by PeerSense as independent franchise research, not as marketing material on behalf of the franchisor.

The smart home technology installation and services industry represents one of the most structurally compelling franchise investment categories entering the second half of the 2020s. The global smart home market was valued at $124.1 billion in 2020 and is projected to reach $190.61 billion by 2027, reflecting a compound annual growth rate of 15.2 percent. Within the United States alone, the custom and smart home integration market generates more than $30 billion in annual revenue, yet it remains populated almost entirely by small, independent local operators with no brand identity, no centralized support infrastructure, and no path to institutional scale. This fragmentation is not a problem for Daisy — it is the core of the investment thesis. The secular tailwinds driving demand are powerful and durable: accelerating adoption of connected devices across residential and small business environments, the proliferation of streaming, security, automation, and energy management systems that consumers increasingly want professionally installed and maintained, and a post-pandemic homeowner class that has invested heavily in upgrading living and working spaces. The domestic smart home products and services market creates a recurring revenue opportunity that is fundamentally different from project-based trades businesses, because technology systems require ongoing support, upgrades, and monitoring contracts that generate annuity-like income streams. The competitive landscape is defined almost entirely by independent mom-and-pop integrators who lack the brand recognition, training infrastructure, or marketing budgets to compete with a well-capitalized national platform. That structural fragmentation is precisely the kind of market condition that has historically rewarded early franchise investors in consolidating industries, from pest control to HVAC to residential cleaning, where the first national brand to achieve scale captures disproportionate market share and pricing power.

The Daisy franchise investment begins with an initial franchise fee of $50,000, which positions this opportunity at the premium end of the home services franchise spectrum but is consistent with the capital requirements of a technology-driven service business operating in high-value residential and small business markets. Total initial investment for a Daisy franchise ranges from approximately $135,900 to $389,500, with the spread driven primarily by whether the franchisee finances or purchases their vehicle fleet outright, the size and cost of their leased space, local market conditions, and the scale of their initial territory. The FDD-disclosed breakdown provides unusual transparency: the initial franchise fee accounts for $50,000 of the total, with additional investment categories including equipment at $10,000, leasehold improvements between $10,000 and $20,000, rent for the first three months between $7,500 and $15,000, grand opening advertising between $15,000 and $25,000, a computer system between $2,500 and $5,000, uniforms between $1,500 and $2,000, insurance between $1,200 and $3,000, permits and licenses between $500 and $1,500, professional fees between $2,000 and $4,000, travel and training expenses between $6,000 and $10,000, and an additional funds reserve for the first twelve months of operations between $15,000 and $50,000. For franchisees who finance their vehicles rather than purchase them outright, the total financed investment range is approximately $141,700 to $225,500, making this one of the more accessible entry points in the technology franchise category. For franchisees purchasing vehicles outright, the total climbs to approximately $209,700 to $308,500. Minimum liquid capital required is approximately $85,000, though some reporting suggests entry-level liquidity requirements as low as $50,000 depending on the specific territory agreement. The ongoing royalty rate is 10 percent of gross revenue, which is at the higher end of the home services franchise range, reflecting the brand's investment in its centralized support infrastructure, technology platform, and enterprise-grade software systems. Marketing fund contributions have been reported across a range, with some sources citing 3 percent and others citing 8 percent, making careful FDD review essential before committing capital. Daisy has not disclosed specific SBA lending details or veteran incentive programs in publicly available materials, but the total investment range and liquid capital thresholds are broadly consistent with SBA-eligible franchise investments.

Daisy franchisees operate as professional smart home and small business technology integration businesses, providing services that span installation, programming, monitoring, and ongoing maintenance of systems including audio and video, lighting control, climate automation, security, networking, and whole-home or whole-office technology ecosystems. The operating model is service-technician-driven, meaning franchisees are responsible for hiring, training, and managing a team of skilled installation technicians while also developing relationships with residential builders, interior designers, real estate professionals, and small business owners who become consistent referral sources. Daily operations combine project-based installation work with recurring service and support agreements, the latter of which Daisy brands as DaisyCare, a support service layer led by John Thompson that is designed to generate the recurring revenue streams that distinguish Daisy from transactional installation businesses. Training programs are comprehensive, and Daisy has built a learning management system that supports both franchisee operators and their technician staff, including a structured career path for technicians that extends to franchise ownership — an unusual and strategically important pipeline that addresses the skilled labor supply challenge endemic to the integration industry. The company is actively deploying artificial intelligence tools for recruiting and training technicians, a meaningful operational advantage in a market where qualified installers are the primary constraint on growth. Franchisees benefit from a branch support center offering 24-hour, seven-day, 365-day client support, product support, talent and technician support, sales support, business coaching, financial support, and acquisition guidance. Enterprise-grade software platform infrastructure is being incorporated into Daisy branches nationwide, providing franchisees with operational tools that independent competitors cannot replicate. The territory structure, including specific exclusivity provisions and protected market boundaries, requires careful review of the Franchise Disclosure Document, as territory rights are a material factor in evaluating any franchise investment.

Item 19 financial performance data as reported in the 2025 Franchise Disclosure Document provides meaningful insight into the unit economics of the Daisy model, though investors should note that multiple sources report different figures, underscoring the importance of reviewing the actual FDD document directly. The most detailed Item 19 reference reports an average total revenue of $2,808,527 across operating units, while a third-party aggregation of the same document reports average gross revenue of $3,120,809 across 7 operating units. Average gross profit before franchise fees is reported at 60.8 percent, which is an exceptional margin for a services business and reflects the high-value, technology-intensive nature of the work Daisy franchisees perform. Average job size is reported at $39,321, which means franchisees are working a smaller number of high-value projects rather than the high-volume, low-ticket transaction model common in other home services categories. The franchise payback period is estimated at 0.8 to 2.8 years, a range that reflects the variance between high-performing operators in dense, affluent markets and newer franchisees still building their project pipeline. The 60.8 percent gross profit figure is particularly significant when evaluated against the 10 percent royalty fee, because even after royalty payments, franchisees in the top quartile of performance are operating with gross margins well above 50 percent — a level of profitability that creates meaningful owner earnings potential as the business matures and recurring DaisyCare revenue accumulates. Investors should note that revenue figures across different reporting sources vary materially, which is common in early-stage franchise systems where the unit count is small and individual location performance has an outsized impact on averages. Direct review of the current FDD and independent validation of Item 19 representations with a franchise attorney and accountant is essential before making any investment decision.

Daisy's growth trajectory since its January 2024 franchising launch is among the most aggressive in the home services franchise category. Starting from zero franchised units at inception, the brand reached 5 operational locations by September 2024 while simultaneously completing 6 acquisitions — a dual-track expansion strategy that combines organic franchise development with the acquisition of established local integration businesses that become Daisy branches. Notable acquisitions include CyberManor in Silicon Valley, completed on February 26, 2024, as Daisy's second national acquisition; an integration company serving Fairfield County, Connecticut; a New Hampshire-based technology integrator serving the Greater Boston area, New Hampshire, and Maine; Sapient Home in the Chicago market through conversion; and SaaviHome, which created a Palm Springs location. By the end of 2024, the company targeted 20 locations nationwide. For 2025, five new franchisees were expected to become operational across Colorado, Texas, Arizona, and Florida. In the first five weeks of 2026 alone, Daisy announced the signing of three new franchise agreements in Colorado Springs, Colorado; Burlington, Vermont; and Carrboro, North Carolina, adding to an existing Colorado cluster that includes Denver, Boulder, Vail, and Castle Rock. The company's stated long-term target is over 150 locations nationwide by the end of 2026, a $100 million annual recurring revenue milestone, and $1 billion in total revenue within ten years. The competitive moat Daisy is building derives from three structural sources: first, the brand's centralized support infrastructure and enterprise software platform create operational capabilities that independent competitors cannot match; second, the DaisyCare recurring service model generates annuity revenue that smooths cash flow and increases franchise valuations; and third, the acquisition strategy allows Daisy to rapidly convert proven revenue-generating local businesses into brand-standard branches rather than building purely from greenfield starts. With over $20 million in venture capital raised through oversubscribed funding rounds, Daisy has the balance sheet to sustain this multi-front expansion.

The ideal Daisy franchise candidate is not a career tradesperson looking for a straightforward installation business. Daisy's leadership team — including CEO Hagan Kappler, Co-Founder Dion Persson, Head of Franchise Development Brian Wiersma, VP of Strategic Initiatives Steve Stary, and Growth Leader Shiv Krishnan — has designed this franchise for entrepreneurially-minded operators with strong management and business development skills who are excited about technology and can build relationships with affluent homeowners, custom builders, and small business decision-makers. Prior experience in technology, audio-visual integration, smart home systems, construction management, or high-end residential services is a meaningful asset, though not an absolute prerequisite given the comprehensiveness of Daisy's training programs and support infrastructure. Multi-unit ownership is an inherent feature of the Daisy model, as the acquisition strategy means some franchisees may begin operations by absorbing an existing local integration company rather than building a customer base from zero. Available territories span the full United States with concentrated activity to date in California, Florida, Connecticut, Colorado, Texas, Arizona, New Hampshire, Vermont, and North Carolina. Markets with high concentrations of custom home construction, luxury residential real estate activity, and small business density represent the highest-revenue opportunity environments for Daisy franchisees. The timeline from franchise agreement signing to operational launch varies based on whether a franchisee is opening a greenfield location or converting an acquired business, with the conversion pathway offering a faster path to revenue. Transfer and resale considerations, renewal terms, and exit strategy support — including Daisy's stated commitment to providing guidance on building generational wealth through franchise ownership — should be reviewed carefully in the Franchise Disclosure Document with qualified legal counsel.

Evaluating the Daisy franchise opportunity requires holding two simultaneously true ideas: this is an early-stage franchise system operating in an enormous and structurally favorable market, and early-stage franchise investments carry inherent execution risk that more mature systems do not. The smart home and business technology integration market exceeds $30 billion annually in the United States, is growing at a 15.2 percent CAGR through at least 2027, and remains almost entirely unconsolidated among independent operators with no national brand infrastructure. Daisy has raised over $20 million in institutional venture capital, completed 6 acquisitions in less than two years, reported average unit revenues approaching or exceeding $3 million with average gross margins of 60.8 percent, and has signed new franchise agreements across six states in the first weeks of 2026 alone. The combination of a proven recurring revenue service model, enterprise-grade technology infrastructure, a comprehensive 24/7 support ecosystem, and a total investment range of approximately $135,900 to $389,500 creates an investment profile that is more accessible than the revenue opportunity might suggest. The payback period range of 0.8 to 2.8 years, when realized, represents exceptional capital efficiency relative to most franchise categories at similar investment levels. However, the royalty rate of 10 percent, the early-stage unit count, and the variability in reported financial performance figures across sources all warrant disciplined independent analysis before committing capital. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to evaluate the Daisy franchise investment against competing opportunities in the smart home, home services, and technology installation categories with the same analytical rigor applied to any major financial decision. Explore the complete Daisy franchise profile on PeerSense to access the full suite of independent franchise intelligence data.