Franchising since 2019 · 70 locations
The total investment to open a Fireside Rv franchise ranges from $51,000 - $94,000. The initial franchise fee is $35,000. Ongoing royalties are 10% plus a 5% advertising fee. Fireside Rv currently operates 70 locations. Data sourced from the 2025 Franchise Disclosure Document.
$51,000 - $94,000
$35,000
70
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
The burgeoning RV rental industry presents a compelling opportunity for entrepreneurs seeking a scalable, low-overhead business model, and the Fireside Rv franchise has strategically positioned itself as a leading guide in this dynamic sector. Many aspiring business owners face the challenge of entering high-growth markets without significant capital investment in inventory or physical infrastructure, a problem Fireside Rv directly addresses by enabling franchisees to manage and rent out recreational vehicles owned by private individuals. Founded in 2019 by Garr Russell, a seasoned Christian entrepreneur known for founding, scaling, and selling multiple businesses, the core concept of leveraging privately-owned RVs for rental income actually began in 2016, with the Fireside Rv franchise opportunity launching in 2017. Russell, inspired by a personal family challenge, developed what he describes as the nation's first RV rental management company, establishing its headquarters in Cincinnati, OH, though the company is also stated to be based in Florida, where Russell and his family settled after years of full-time RVing. This unique Fireside Rv franchise model emphasizes a low-overhead approach, as franchisees are not typically required to own RVs themselves or maintain a physical storefront, making it an attractive proposition for a diverse range of investors. The company's current scale reflects a rapidly expanding franchise network, operating exclusively across the United States, with reported unit counts ranging dynamically from 10 total units to approximately 62, 65, over 70, 57, and over 55 franchise locations within just two years, underscoring its significant growth trajectory in the U.S. market. This robust expansion and innovative approach to RV rental management firmly establishes Fireside Rv as a key player in the leisure travel and asset utilization market, offering a distinct franchise opportunity for those looking to capitalize on the booming demand for RV experiences without the traditional capital burdens of vehicle ownership.
The total addressable market for the RV rental industry is characterized as a "booming market," driven by significant consumer trends that Fireside Rv is adeptly capitalizing on. This industry thrives on the dual benefit of leveraging unused assets: it provides RV owners with a robust income stream from their vehicles, potentially allowing them to write off interest and insurance costs, and even depreciate the asset under the same tax code as real estate, thereby optimizing their investment. Simultaneously, the model caters to a growing segment of renters who desire the freedom and experience of RV travel without the substantial expenses and responsibilities associated with RV ownership, such as maintenance, storage, and insurance. The secular tailwinds benefiting the Fireside Rv franchise include a broader societal shift towards experiential travel, increased interest in outdoor recreation, and a demand for flexible, self-contained travel options that gained significant traction in recent years. These macro forces have created a fertile ground for the RV rental category, making it particularly appealing for franchise investment due to its inherent scalability and direct response to evolving consumer preferences. The competitive dynamics within this market, while involving various peer-to-peer rental platforms like RV Share and Outdoorsy, remain largely fragmented in terms of managed fleets, allowing Fireside Rv to carve out a distinct niche by offering a structured, professional management solution. This positions the Fireside Rv franchise as a streamlined entry point into an expanding market, offering simplicity, fun, and profitability for both RV owners and renters, while providing a clear plan for franchisees to build a successful business within a category experiencing sustained demand.
The Fireside Rv franchise investment presents an accessible entry point for many entrepreneurs, with specific financial requirements designed to facilitate participation in this growing market. Prospective franchisees need a minimum cash requirement of $50,000, aligning with the liquid capital required, which is also set at $50,000. The franchise fee for a Fireside Rv franchise is $50,000, a figure that provides access to the brand's established systems, training, and ongoing support infrastructure. The total investment range to open a Fireside Rv franchise is approximately $51,000 to $94,000, though another source indicates an initial investment range of $38,350 to $80,000. This spread in initial investment is relatively narrow and reflects the low-overhead nature of the business model, as it typically does not require significant real estate acquisition or extensive build-out costs associated with a physical storefront or RV inventory. The ongoing financial commitment includes a royalty fee of 10% of each rental contract, which covers a comprehensive suite of support services such as assistance with unit acquisition, dedicated support staff, proprietary software, established systems, and crucial access to dedicated representatives at major RV rental platforms like RV Share and Outdoorsy. Fireside Rv has also implemented an innovative "step-down program" for its royalty fees, allowing the rate to decrease to as low as 5% as a franchisee's revenue increases, directly incentivizing growth and rewarding high performance. Information regarding an explicit "ad fund" was not found in the provided research, suggesting that marketing support may be integrated into the royalty structure or managed at the local level. Considering the initial investment and liquid capital requirements, the Fireside Rv franchise represents a mid-tier investment opportunity that is notably accessible for entrepreneurs aiming to leverage the booming RV rental market without the prohibitive capital outlays typically associated with vehicle-heavy businesses. The parent company, Fireside RV Rental, acts as the franchisor, providing the foundational backing and expertise for its expanding network of locations.
The operating model for a Fireside Rv franchise is distinguished by its flexibility, low overhead, and comprehensive support structure, making it particularly appealing for owner-operators. Daily operations for a franchisee primarily involve managing RV rentals on behalf of private owners, a process that encompasses connecting RV owners with renters, overseeing logistics, managing insurance details, coordinating cleaning services, and arranging vehicle delivery and pickup. Franchisees retain significant autonomy, controlling their own calendar, routes, and business goals, while the proprietary Fireside system efficiently handles critical administrative tasks such as quoting, scheduling, managing guest communications, and providing operational checklists. This streamlined approach allows for a lean staffing model; many franchisees begin as owner-operators, scaling their businesses from a few RVs to 10-15 units, and then potentially hiring field managers or other employees as their fleet expands, often while continuing to manage the business alongside other full-time jobs. The Fireside Rv franchise operates as a home-based and mobile business, eliminating the need for a physical storefront and thereby significantly reducing fixed costs and enhancing operational agility. An in-depth training program is provided to all new franchisees, positioning the company as a dedicated support team that offers proven systems and processes. This ongoing corporate support extends beyond initial training to include assistance with unit acquisition, direct access to dedicated support staff, utilization of proprietary software, adherence to established systems, and critical access to dedicated representatives at major RV rental platforms like RV Share and Outdoorsy. The "franchise family" aspect is highly valued by franchisees, who highlight the robust network and readily available information as a significant benefit, fostering a collaborative environment. Each franchisee operates within an exclusive territory, typically defined by a 10-mile radius around their central business location, with a standard goal of reaching approximately 50,000 people per territory, although this radius may be smaller in high-density areas to accommodate larger populations. This structured territory model, combined with the comprehensive operational and technological support, ensures that franchisees have the tools and market space to grow their Fireside Rv franchise effectively. Beyond rental income, franchisees also have opportunities to generate additional revenue streams, including offering RV repairs and maintenance, with potential earnings of $125 to $145 per hour, leveraging established vendor accounts for parts with the possibility of a 100% markup. Furthermore, if franchisees store RVs on their property, they can charge monthly storage fees, creating a consistent passive income stream, and some have even become certified RV repair technicians to service their own fleets, further enhancing the profitability of their Fireside Rv franchise.
Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document. However, Fireside Rv does provide earnings-related information under Item 19 of its FDD, which is available upon request and contains financial performance representations (FPRs) based on actual franchise performance, including details on how any disclosed numbers were calculated. Despite the absence of specific average revenue per unit or median revenue figures in publicly available information, the company states that franchisees typically earn at least $100,000 per year, indicating a strong potential for profitability within the Fireside Rv franchise model. This general earning potential, combined with the low-overhead nature of the business—which eliminates the need for franchisees to own RVs or maintain a physical storefront—suggests a favorable margin structure. The robust and continuous expansion of the Fireside Rv network across the United States, with unit counts dynamically reported between 10, 62, 65, 70+, 57, and over 55 locations in a short timeframe, serves as a strong signal of unit-level performance and franchisee satisfaction. This growth trajectory implies that existing franchisees are achieving sustainable revenue, motivating others to join the Fireside Rv franchise system. Furthermore, the implementation of a "step-down program" for royalty fees, which can decrease to as low as 5% based on increased franchisee revenue, directly incentivizes and rewards high-performing units, suggesting that significant revenue targets are achievable and that the franchisor is committed to fostering franchisee success and profitability. The multiple revenue streams available to franchisees, beyond just rental income, also contribute to the overall financial strength of a Fireside Rv franchise. These include RV repairs and maintenance, with potential earnings of $125 to $145 per hour and the possibility of a 100% markup on parts, along with monthly storage fees for RVs stored on a franchisee's property, which generate consistent passive income. This diversified income potential, coupled with the inherent cost efficiencies of the management-based model, positions the Fireside Rv franchise as an attractive investment for entrepreneurs seeking a path to substantial annual earnings in the booming RV rental market.
The growth trajectory of the Fireside Rv franchise network demonstrates significant and continuous expansion across the United States, reflecting a robust and dynamic market presence. The unit count has seen rapid acceleration, with reports indicating a growth from 10 total units to figures such as 62, approximately 65, over 70, 57, and over 55 franchise locations within a relatively short period, particularly noted as over 55 locations in just two years. This consistent increase in net new units per year underscores the brand's appeal and the effectiveness of its franchise model in attracting new investors. Recent corporate developments highlight Garr Russell's continued leadership as Founder and CEO, ensuring consistent vision and direction for the Fireside Rv franchise. A notable innovation is the introduction of a "step-down program" for royalty fees, which allows the royalty rate to decrease to as low as 5% as a franchisee's revenue increases, serving as a powerful incentive for growth and a competitive advantage in franchisee retention. Additionally, Fireside Rv promotes its "Principal Paydown Program (P3)," designed to assist RV owners who are "upside down" on their loans by enabling them to rent their RVs and apply earnings directly towards paying down the principal, further enhancing the value proposition for RV owners to join the Fireside Rv network. The competitive moat for Fireside Rv is built on several foundational elements: its pioneering position as what Russell describes as the "nation's first RV rental management company" provides a significant first-mover advantage. This is complemented by proprietary software and established systems that streamline operations, dedicated support staff, and crucial access to major RV rental platforms like RV Share and Outdoorsy, which provide a broad customer base and operational efficiencies. The low-overhead business model, which liberates franchisees from the capital-intensive requirement of owning RVs or maintaining a physical storefront, is a structural advantage that enhances profitability and scalability. The brand is actively adapting to current market conditions by capitalizing on the booming demand for RV travel and the trend of leveraging unused assets, making RV rental simple, fun, and profitable. Its exclusive territory structure further protects franchisees, ensuring dedicated market space for their Fireside Rv franchise, solidifying its position as a leader in the RV rental management sector.
The ideal candidate for a Fireside Rv franchise is an entrepreneur with a strong drive for business growth and a customer-centric approach, fitting well within the flexible, owner-operator model. While specific prior industry experience is not explicitly required, the company's founder, Garr Russell, a Christian entrepreneur with extensive experience in founding, scaling, and selling multiple businesses, suggests that individuals with a similar entrepreneurial spirit and management background would thrive. Franchisees should be prepared to manage logistics, engage with both RV owners and renters, and actively utilize the proprietary systems and support provided by the franchisor. The low-overhead nature of the Fireside Rv franchise, allowing it to be home-based and mobile, offers significant flexibility, appealing to individuals who may be seeking to build a business while maintaining other professional commitments. Multi-unit expectations are not explicitly stated as requirements, but the rapid expansion of the network and testimonials from franchisees who have successfully grown their fleets from a few RVs to 10-15 units indicate that the model is highly scalable and supports multi-unit development for ambitious owners. Available territories are structured for exclusivity, typically defined by a 10-mile radius around a central business location, with a strategic goal of reaching approximately 50,000 people per territory, though this radius can be adjusted in high-density areas. Territories are reserved on a first-come, first-served basis, highlighting the importance of timely engagement for prospective franchisees. The Fireside Rv franchise has demonstrated proven success in markets such as New York and New Jersey, and there is noted high demand for the franchise opportunity in California and Michigan, indicating specific geographic areas with strong market potential. The franchise currently operates exclusively within the United States, focusing its expansion efforts on available markets across the country. The "franchise family" aspect and the faith-based nature of the company are also significant positives for certain franchisees, fostering a supportive community environment. This comprehensive support, combined with the clear territory structure and proven market demand, creates a robust framework for the ideal franchisee to succeed within the Fireside Rv franchise system.
For discerning investors evaluating franchise opportunities, the Fireside Rv franchise warrants serious due diligence due to its strategic positioning in a booming market, its innovative low-overhead operating model, and its robust support structure. The opportunity to capitalize on the growing demand for RV experiences, coupled with the ability to generate substantial income by managing other people's assets, presents a compelling investment thesis within the broader industry context of asset utilization and experiential travel. With a franchise fee of $50,000 and a total investment range of $51,000 to $94,000, along with a liquid capital requirement of $50,000, the Fireside Rv franchise offers an accessible entry point into a high-growth sector. The company's commitment to franchisee success is further evidenced by its "step-down program" for royalty fees, which can decrease to as low as 5% based on revenue growth, and the reported potential for franchisees to earn at least $100,000 annually. The rapid expansion from 10 units to over 70 locations across the U.S. in a short period underscores the viability and appeal of this franchise opportunity. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools. Explore the complete Fireside Rv franchise profile on PeerSense to access the full suite of independent franchise intelligence data.
Key performance metrics for Fireside Rv based on SBA lending data
Investment Tier
Low-cost entry
$51,000 – $94,000 total
Estimated Monthly Payment
$528
Principal & Interest only
Fireside Rv — unit breakdown
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