Best Choice Roofing

Best Choice Roofing began in 2009 in Nashville, Tennessee, under founder Wayne Holloway. The company is headquartered in Hendersonville, Tennessee, where Holloway remains CEO. In August 2024, New York based private equity firm Brightstar Capital Partners acquired the company. Best Choice Roofing has completed more than 100,000 roofing projects across the United States, compared with an earlier milestone of 70,000 projects. The company entered franchising in 2022. Although current reports list 10 franchised units, the broader operation had grown by October 2025 to more than 85 locations in 24 states. Earlier figures included 63 active franchise locations and more than 40 locations in 15 states, with a presence in 85 cities nationwide. Best Choice Roofing is recognized as the largest roofing franchise in the nation by volume. Roofing Contractor Magazine ranked it as the 6th largest residential roofing contractor in 2022 and placed it 9th on the Top 100 list in 2024. The company operates only in the United States, within a $52 billion roofing industry projected to reach $71.5 billion by 2026. That represents a Compound Annual Growth Rate, or CAGR, of 4.3% from 2021. For a buyer, the brand offers a franchise model in an essential service category with established national reach and ongoing demand.

The U.S. roofing market has an annual value of $52 billion and is projected to reach $71.5 billion by 2026, with a CAGR of 4.3% from 2021. Best Choice Roofing describes the market as having “recession/virus proof” fundamentals because roof repair and replacement are driven by weather damage and aging roofs rather than discretionary spending. Storm damage can occur in every market and season, while roofs generally need replacement every 10-15 years. Increasing climate volatility and more frequent severe weather events may create additional demand through the insurance claim process. The market is also fragmented, with many less sophisticated competitors and disreputable “storm chasers.” That leaves room for a professional brand with proprietary products, supplier partnerships and technology systems. Best Choice Roofing focuses on professional service and insurance related work while seeking market share in an industry that remains open to consolidation and greater professionalization.

The initial franchise fee is $59,500. Veterans may qualify for a reduced fee of $53,550. Reported total initial investment ranges include $110,200 to $193,000, $117,410 to $202,010 and $113,710 to $196,510. Other reports place the average initial investment generally between $117,000 and $202,000. Startup costs cover a professional office, equipment, initial marketing materials and early operating expenses. Best Choice Roofing presents the concept as a complete “business in a box” model. Applicants must show a minimum net worth of $300,000 and liquid capital of $100,000. A Brand Fund Contribution of up to 3% of gross sales is outlined, although it is currently not collected. Brightstar Capital Partners acquired Best Choice Roofing in August 2024, giving the company a private equity owner as it continues its growth strategy. The reported investment levels place the franchise in the mid tier of franchise opportunities by cost, although buyers should review the applicable Franchise Disclosure Document for the figures that apply to their situation.

A Best Choice Roofing franchise focuses on roof repair and replacement, with particular attention to storm damage assessments and assistance with insurance claims. That insurance expertise is intended to support the sales process for franchisees and their teams. Daily operations include inspections and quick project turnaround. A typical franchise has 3-4 employees, including the owner, along with a commission only sales force and subcontractors who complete project work. The model is designed for people without prior roofing experience because the company provides training. Initial training starts with a two day in person event at the BCR headquarters in Hendersonville, Tennessee. The first day includes a meet and greet, a tour of the technology, call center and brand facilities, and dinner. The second day covers available support and resources, franchisee questions, and one on one meetings with Wayne Holloway and department heads. Franchisees then receive an additional 100 hours of training at the home office and in their local territory. Topics include orientation, hiring strategies, training for every employee role, in field shadowing and back end processes such as KPI tracking. The initial program is available for up to three people. Franchisees also receive weekly coaching calls with a Franchise Support Manager, quarterly visits for recruitment and continuing sales training, and monthly P&L and finance reviews. Corporate resources also address local and state licensing, accounts receivable assistance, QuickBooks assistance, national call center lead generation, appointment setting, contract review and supply order accuracy. A dedicated Supplementation & Claims Team supports insurance related work. Franchisees receive a protected territory, although some reports describe exclusivity differently, and high demand areas may be available within a state. Best Choice Roofing is established in North Carolina, Florida, Tennessee and Georgia, with additional locations or strategic interest in New York, Pennsylvania, Michigan, California, Utah, Nevada, Texas, Illinois and Missouri. The company has identified underserved markets, especially in the Northeast and West Coast, for expansion.

Other company reporting provides the following performance figures. These figures come from different reports and should be reconciled with the current FDD and other verified financial materials before being used in a purchase decision.

Best Choice Roofing has expanded quickly since franchising began in 2022. Earlier reports cited more than 40 locations in 15 states and more than 50 locations across 23 states. The company then reported 63 active franchise locations and, by October 2025, more than 85 locations in 24 states. Brightstar Capital Partners acquired the company in August 2024, while Wayne Holloway continued as CEO. Since 2011, Best Choice Roofing has held Owens Corning Platinum Preferred Contractor status, a designation awarded to less than 1% of roofing contractors. Owens Corning has repeatedly recognized Best Choice Roofing as a top 1% performer, and the company has received the National Volume Award seven times. In March 2026, Best Choice Roofing was named Owens Corning’s Nation’s Largest Platinum Preferred Contractor for the fifth consecutive year. The brand’s operating advantages include proprietary products, supplier partnerships, a sales process, marketing systems, a national call center and appointment setting services. Its insurance work specialization is intended to simplify the sales cycle for franchisees and their teams. The company has a strong presence in storm prone areas and is pursuing underserved markets in the Northeast and West Coast. It anticipated significant growth in 2025 and beyond as it expanded its national presence.

The preferred franchisee profile includes leadership and management ability, an entrepreneurial approach and an interest in using an established system within the roofing industry. Previous roofing experience is not required. Experience in sales, business management or a service business may be helpful. Training covers orientation, hiring, employee roles, field shadowing and back end processes. The company’s growth may suit multi unit operators, although specific multi unit requirements are not publicly detailed. Current geographic strength includes North Carolina, Florida, Tennessee and Georgia in the Southeast; New York, Pennsylvania and Michigan in the North; California, Utah and Nevada in the West; and Texas, Illinois and Missouri in the central United States. The brand has identified expansion opportunities in underserved markets, particularly in the Northeast and West Coast. A specific period from signing to opening is not provided. The business in a box structure and support system are intended to help franchisees begin operations efficiently. The franchise agreement term is not publicly available. Renewal terms and provisions concerning transfer and resale should be reviewed in the Franchise Disclosure Document.

A buyer considering Best Choice Roofing should examine the company’s history, market position, operating requirements and reported financial results through independent due diligence. The business began with one location in Nashville in 2009 and had more than 85 locations in 24 states by October 2025. The roofing market is valued at $52 billion and is projected to reach $71.5 billion by 2026. Owens Corning Platinum Preferred Contractor status, proprietary systems, insurance related services and franchise support are central parts of the brand’s positioning. PeerSense provides independent due diligence information that includes SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data and side by side comparison tools. PeerSense is a commercial capital advisory firm that introduces franchise buyers to SBA and conventional lenders. It is not a lender and does not approve or provide loans.