Homes & Land (Magazine)
The total investment to open a Homes & Land (Magazine) franchise ranges from $44,040 to $672,400. The initial franchise fee is $36,900. Ongoing royalties are 10.5%.
What is the Homes & Land (Magazine) franchise?
Homes & Land (Magazine) is a magazine publishing business focused on homes and land. The estimated total initial investment is $44,040 to $672,400. The initial franchise fee is $36,900.
The royalty is 10.5 percent. The brand is headquartered in Destin, Florida, and was founded in 1973.
Loan Activity Score
27/100
SBA Default Rate
15.8%
Active Lenders
13
According to its Franchise Disclosure Document or public business records, Homes & Land (Magazine) has 15 locations, all owned by franchisees. Public SBA loan records show 13 lenders made 19 loans to franchisees of Homes & Land (Magazine). PeerSense calculates Homes & Land (Magazine)'s score as 27 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 1973 · 15 locations
$44,040 to $672,400
$36,900
15
15 franchised
Proprietary PeerSense metric
LimitedDistinct lenders in public SBA records for Homes & Land (Magazine)
19
Total SBA loans
$267K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Homes & Land (Magazine)
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
15.8%
vs 9.9% peer avg
SBA Loans
19
Total Volume
$5.1M
Active Lenders
13
2 selective
States
8
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Homes & Land (Magazine) based on SBA lending data
SBA Default Rate
15.8%
5.9% above peer avg
SBA Loan Volume
19 loans
Across 13 lenders
Lender Diversity
13 lenders
Avg 1.5 loans per lender
Investment Tier
Significant investment
$44,040 to $672,400 total
Homes & Land (Magazine): Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2006
4 approvals. The best year on record for Homes & Land (Magazine).
Top SBA State
Florida
8 SBA financed Homes & Land (Magazine) locations, the densest operator footprint.
Average Loan Size
$267K
Median $177K. Use as a sizing anchor when modeling your own Homes & Land (Magazine) unit.
Lender Concentration
36.8%
Moderately Spread
Share of Homes & Land (Magazine) approvals captured by the top 3 SBA lenders.
Homes & Land (Magazine)'s SBA lending pipeline peaked in 2006 (4 approvals). Operator density is highest in Florida with 8 SBA financed locations. Average funded ticket sits at $267K, with the median at $177K. Lender mix is moderately spread: the top three SBA lenders account for 36.8% of approvals. Meaningful choice exists, but specific lenders carry the brand.
Payment Estimator
Estimated Monthly Payment
$456
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Homes & Land (Magazine), unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman