Nature's Pet/Earthwise Pet Sup
The total investment to open a Nature's Pet/Earthwise Pet Sup franchise ranges from $75,000 to $247,000.
What is the Nature's Pet/Earthwise Pet Sup franchise?
Natures Petearthwise Pet Sup is a pet care franchise headquartered in Sherwood, Oregon. Its earthwise philosophy centers on natural approaches, sustainable practices, animal well being, and environmental responsibility. The brand name reflects that focus on natural and eco conscious pet solutions. Since its inception, the franchise has developed a loyal customer base and a current footprint of 11 units across various communities. Its measured expansion supports the development of operating procedures, training materials, and franchisee support systems. The concept also aligns with growing demand for premium, health conscious, and environmentally friendly products and services for pets. As owners increasingly regard pets as family members, many are willing to spend more on specialized care. This creates room for Natures Petearthwise Pet Sup to expand into additional territories. The opportunity may appeal to people who care about animal welfare and want to operate a business connected to ethical and ecological principles that support pet health and environmental responsibility.
Pet services excluding veterinary care reached approximately $17.5 billion in 2023. This category includes professional grooming, daycare and boarding, pet sitting, dog walking, and specialized training, areas that may support the Natures Petearthwise Pet Sup model. Industry growth is supported by the humanization of pets, as owners provide animals with care and services once associated mainly with human family members. An aging population seeking companionship and younger generations delaying parenthood while choosing pet ownership also contribute to a larger pet population. Demand for natural and organic pet food, sustainable accessories, and environmentally friendly services fits the brand's Petearthwise philosophy. Busy owners also seek dependable providers that can care for pets around demanding schedules. Technology such as online booking and GPS tracking for dog walkers is improving convenience, operating efficiency, and customer satisfaction. These conditions provide an expanding market for franchisees entering pet care services with Natures Petearthwise Pet Sup.
The estimated investment for a Natures Petearthwise Pet Sup franchise ranges from $75,000 to $247,000. The range reflects different operating formats, including mobile units with lower initial costs and smaller physical service centers with a modest retail component. Startup spending may include the initial franchise fee, which provides rights to operate under the brand, access to proprietary systems, and initial training. A physical location may also require leasehold improvements or build out work to meet brand standards and local requirements. Equipment and supplies can include grooming tables, specialized pet care tools, and opening inventory of earthwise pet products. Working capital supports early expenses such as payroll, utilities, and marketing during the ramp up period, typically covering the first three to six months of operation. Other expenses may include business licenses, permits, insurance, and professional fees. The final amount within the $75,000 to $247,000 range depends on real estate costs, selected services, operating scale, and regional market conditions. A mobile grooming or pet sitting operation may fall nearer the lower end because it can reduce real estate costs. A dedicated daycare and grooming facility may require more build out and equipment and therefore fall nearer the higher end. Prospective owners should review the Franchise Disclosure Document, or FDD, for the expected costs and financial obligations. The franchise has a Loan Activity Score of 24, a benchmark within an independent franchise assessment framework that can be considered alongside other due diligence findings.
Natures Petearthwise Pet Sup operates within the Pet Care (except Veterinary) Services category. Its model may combine professional grooming, daycare, boarding, pet walking, and a curated retail selection of earthwise products. A location might include grooming areas with specialized equipment, secure play areas for daycare, and clean, comfortable suites for overnight boarding. The words Pet Sup in the name also suggest a retail component that may include natural pet foods, environmentally friendly toys, and sustainable accessories. Franchisee support is significant for a system with 11 units. Initial training may last several weeks and may cover pet handling, safety procedures, service methods such as grooming or training, customer service, local marketing, and proprietary software for scheduling, billing, and customer management. The corporate team based in Sherwood, Oregon, may provide continuing operating guidance, updated training materials, campaign and brand messaging assistance, and access to collective purchasing for supplies and products. Central technology systems may help with appointment booking, client records, and inventory control. The intended support structure gives franchisees information, tools, and continuing assistance to manage daily operations, maintain brand standards, and develop a pet care business in their territory.
Industry information can still provide context for prospective owners. The U.S. pet services sector excluding veterinary care generated approximately $17.5 billion in 2023. Recurring demand for grooming, daycare, and boarding can support revenue potential. Pet daycare and boarding facilities may have higher revenue ceilings, with some larger operations exceeding $750,000 or even $1 million annually. Rent or facility expenses may represent 5% to 15% of revenue, depending on real estate conditions and facility size. Supplies such as grooming products, cleaning materials, and retail inventory generally represent 10% to 20% of costs. Results can be affected by customer retention, overhead control, scheduling, and pricing. The earthwise positioning could attract customers willing to pay more for specialized natural services and products, which may affect revenue and margins. Buyers should review the franchisor's FDD for available financial information and speak candidly with existing franchisees about operations and financial outcomes.
Natures Petearthwise Pet Sup currently has 11 units and is developing its presence from its Sherwood, Oregon headquarters. The unit count reflects an emerging brand that has replicated its model in multiple locations since establishment, while also leaving room for expansion into underserved markets across the United States. New franchisees may therefore find opportunities to develop territories where the brand has limited presence. The Petearthwise identity addresses pet owners who prioritize natural, sustainable, and ethically sourced products and services. That focus can distinguish the franchise from more general competitors and attract customers who will spend on premium, responsible pet care. The Pet Care (except Veterinary) Services model may combine grooming, daycare, boarding, and a retail Pet Sup component, creating several possible revenue sources and giving customers access to multiple services under one brand. An emerging system with 11 units may also provide new owners with more direct contact with the corporate team and more personalized assistance. Its quality focus and specialized market position support further expansion. Continued humanization of pets may increase demand for high quality, values driven care and support the brand's efforts to grow.
Natures Petearthwise Pet Sup seeks owners who support pet well being and environmental responsibility. An ideal franchisee has a genuine interest in animals and a commitment to customer service. Pet care industry experience may help, but it is not always required because training is typically provided. Candidates should bring business judgment, leadership ability, team management skills, and an understanding of local market conditions. A community focused approach is useful because pet services often depend on local relationships and engagement with pet owners. Franchisees are expected to be hands on and actively involved in daily operations, quality control, and the experience provided to pets and their owners. The brand typically offers exclusive operating territories, giving each owner a defined geographic area to develop without direct competition from another Natures Petearthwise Pet Sup unit. Territory boundaries are usually based on demographic information, population density, pet ownership statistics, and income levels to support sufficient market potential. The Sherwood, Oregon headquarters provides strategic oversight for territory development.
Natures Petearthwise Pet Sup offers an entry point into the growing pet care services market, with an estimated investment of $75,000 to $247,000. Its Petearthwise philosophy connects natural pet care, environmental responsibility, and current consumer preferences. The brand has 11 units and may offer expansion opportunities in markets that do not yet have a location. Support from the Sherwood, Oregon headquarters includes initial training and continuing operating guidance. Buyers should assess the investment, review the FDD, speak with franchisees, and consider how the brand's services and values fit the local market. PeerSense provides franchise research and introduces franchise buyers to SBA and conventional lenders. PeerSense is not a lender and does not approve or provide loans.
Loan Activity Score
24/100
SBA Default Rate
14.3%
Active Lenders
11
According to its Franchise Disclosure Document or public business records, Nature's Pet/Earthwise Pet Sup has 10 locations, all owned by franchisees. Public SBA loan records show 11 lenders made 14 loans to franchisees of Nature's Pet/Earthwise Pet Sup. PeerSense calculates Nature's Pet/Earthwise Pet Sup's score as 24 out of 100, using public SBA loan performance and recent lending activity.
10 locations
$75,000 to $247,000
10
10 franchised
Proprietary PeerSense metric
LimitedDistinct lenders in public SBA records for Nature's Pet/Earthwise Pet Sup
14
Total SBA loans
$168K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Nature's Pet/Earthwise Pet Sup
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
14.3%
vs 10.8% peer avg
SBA Loans
14
Total Volume
$2.4M
Active Lenders
11
States
7
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Nature's Pet/Earthwise Pet Sup based on SBA lending data
SBA Default Rate
14.3%
3.5% above peer avg
SBA Loan Volume
14 loans
Across 11 lenders
Lender Diversity
11 lenders
Avg 1.3 loans per lender
Investment Tier
Mid range investment
$75,000 to $247,000 total
Nature's Pet/Earthwise Pet Sup: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2014
5 approvals. The best year on record for Nature's Pet/Earthwise Pet Sup.
Top SBA State
Oregon
4 SBA financed Nature's Pet/Earthwise Pet Sup locations, the densest operator footprint.
Average Loan Size
$168K
Median $170K. Use as a sizing anchor when modeling your own Nature's Pet/Earthwise Pet Sup unit.
Lender Concentration
42.9%
Concentrated
Share of Nature's Pet/Earthwise Pet Sup approvals captured by the top 3 SBA lenders.
Nature's Pet/Earthwise Pet Sup's SBA lending pipeline peaked in 2014 (5 approvals). Operator density is highest in Oregon with 4 SBA financed locations. Average funded ticket sits at $168K, with the median at $170K. Lender mix is concentrated: the top three SBA lenders account for 42.9% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$776
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Nature's Pet/Earthwise Pet Sup, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
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