YogaSix

PeerSense’s review of Yogasix considers the brand’s history, model, and position in boutique fitness. Dan Arnold founded Yogasix in San Diego in 2012 to make yoga accessible, empowering, and enjoyable for people at every fitness level. Xponential Fitness acquired the brand in 2018. Anthony Geisler founded Xponential Fitness in 2017, and Lindsay Junk has served as Yogasix President since its integration. The brand is headquartered in Irvine, California. Yogasix offers six signature class types and three specialty classes, including heated and non heated formats, sculpt, slow flow, deep stretching, and meditation. Its stated mission is to connect people with their bodies and minds through inclusive communities and make boutique yoga broadly accessible. As of July 2025, more than 200 locations were open globally, with 192 total units in 2025. All units are franchise owned. Yogasix has awarded more than 600 licenses worldwide. The broader Fitness and Recreational Sports Centers market was valued at USD 123.77 Billion and USD 254.20 Billion in 2024, and USD 148.03 Billion and USD 128.8 Billion in 2025. Forecasts place the market at USD 180.44 Billion by 2033, with a CAGR of 4.06% from 2025 to 2033, or USD 367.07 Billion by 2032, with a CAGR of 4.70% from 2024 to 2032.

Fitness and Recreational Sports Centers is the main industry category for Yogasix. Market forecasts include USD 180.44 Billion by 2033 at a CAGR of 4.06% from 2025 to 2033, USD 367.07 Billion by 2032 at a CAGR of 4.70% from 2024 to 2032, approximately USD 324.05 Billion by 2035 at a CAGR of 8.15% from 2026 to 2035, and USD 183.7 Billion by 2034 at a CAGR of 3.90% from 2026 to 2034, according to the IMARC Group. Demand is supported by greater health and wellness awareness, wearable devices, AI powered coaching, virtual classes, fitness applications, and interest in experiences that address physical and mental well being. People aged 35 and younger held the largest market share in 2024 and continued into 2025 with approximately a 48.6% share. Women represented 54.1% of market revenue in 2024, supported by participation in group formats such as yoga and dance aerobics. Asia Pacific preventive healthcare is projected to reach USD 197 Billion by 2025 at a CAGR of 22%. Yogasix also operates within the $11.5 billion boutique fitness industry, where specialized services and premium experiences are central to the model. Hybrid classes and greater attention to the mind body connection after the pandemic are additional market factors.

The standard initial franchise fee for one Yogasix studio is $60,000. Veterans who qualify through the IFA’s VetFran Program pay $45,000. Existing owners pay $50,000 for a second studio and $40,000 for a third or later location. The estimated initial investment is $529,233 to $826,265. In the 2025 FDD, real estate and professional fees are $23,000 to $51,000, compared with $19,000 to $40,000 in 2023. Net leasehold improvements are $285,500 to $416,000 in 2025, compared with $166,000 to $272,000 in 2023. Signage is $9,500 to $25,000 in 2025, compared with $13,000 to $19,000 in 2023. Initial insurance premiums are $4,681 to $9,683 in 2025, compared with $1,200 to $2,600 in 2023. Fitness equipment and the initial FF&E package cost $36,600 to $60,000. The presales and soft opening retail inventory kit is $13,000 to $18,000 in 2025, compared with $12,000 in 2023. The audio visual package and computer system cost $29,500 in 2025, compared with $48,000 in 2023. Initial marketing and advertising costs are $35,370 to $51,500 in 2025, compared with $15,000 in 2023. Other costs include $3,000 to $4,500 for instructor training, $4,082 for technology and software, and $25,000 to $66,000 in working capital for three months. Miscellaneous expenses are $47,263 to $143,265. Ongoing charges include a 7% royalty on gross sales paid weekly and a 2% Brand Development Fund contribution paid weekly. Some sources combine the national brand fund and local advertising into a 4% advertising fee. Applicants should have approximately $100,000 in liquid assets and a minimum net worth of approximately $500,000. The investment falls within a mid to premium range and includes support from Xponential Fitness.

Yogasix is designed for owners with or without prior yoga or fitness experience. Daily responsibilities include delivering the brand’s six class types and three specialty classes, managing the studio, and building an inclusive community. Typical staffing includes certified instructors, a studio manager, and front desk or sales personnel, with corporate assistance in recruiting. Studios generally use a boutique format in high traffic strip malls or shopping centers. Initial and continuing training includes 23 hours of classroom instruction, along with guidance in operations and business management. Corporate support covers site selection, lease negotiation, construction, national and regional advertising, social media, influencer marketing, local promotions, daily management, financial planning, performance indicators, and expense control. Franchisees also receive technology support and access to the XPLUS on demand digital fitness platform. Territories are available throughout the United States and internationally. International candidates may pursue master franchise or area development agreements, generally involving 15 to 100 units over a multiyear schedule based on the target region. The model can accommodate absentee owners and hands on owner operators. Shared development costs and national vendor relationships are additional parts of the operating structure.

The 2025 Franchise Disclosure Document provides financial information for studios operating throughout fiscal year 2024.