FlannelJax's
The total investment to open a FlannelJax's franchise ranges from $13.6M to $40.1M. Ongoing royalties are 5% plus a 3.5% advertising fee.
What is the FlannelJax's franchise?
FlannelJax's is an axe throwing and lumberjack sports entertainment business for people seeking an in person activity. The estimated total initial investment is $13,629,297 to $40,143,980.
The royalty is 5 percent of sales, and the advertising or brand fund fee is 3.5 percent.
The franchise agreement term is 20 years. The brand was founded in 1985.
Loan Activity Score
45/100
SBA Default Rate
0.0%
Active Lenders
1
According to its Franchise Disclosure Document or public business records, FlannelJax's has 2 locations, all owned by franchisees. Public SBA loan records show 1 lender made 2 loans to franchisees of FlannelJax's. PeerSense calculates FlannelJax's's score as 45 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 1985 · 2 locations
$13.6M to $40.1M
2
2 franchised
Proprietary PeerSense metric
FairDistinct lenders in public SBA records for FlannelJax's
2
Total SBA loans
$408K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for FlannelJax's
Loan Activity Score Breakdown
New or niche (1 to 2 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 7.9% peer avg
SBA Loans
2
Total Volume
$0.8M
Active Lenders
1
States
2
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for FlannelJax's based on SBA lending data
SBA Default Rate
0.0%
7.9% below peer avg
SBA Loan Volume
2 loans
Across 1 lender
Lender Diversity
1 lender
Avg 2.0 loans per lender
Investment Tier
Premium investment
$13,629,297 to $40,143,980 total
FlannelJax's: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2020
2 approvals. The best year on record for FlannelJax's.
Top SBA State
Colorado
1 SBA financed FlannelJax's locations, the densest operator footprint.
Average Loan Size
$408K
Median $408K. Use as a sizing anchor when modeling your own FlannelJax's unit.
Lender Concentration
100%
Concentrated
Share of FlannelJax's approvals captured by the top 3 SBA lenders.
FlannelJax's's SBA lending pipeline peaked in 2020 (2 approvals). Operator density is highest in Colorado with 1 SBA financed locations. Average funded ticket sits at $408K, with the median at $408K. Lender mix is concentrated: the top three SBA lenders account for 100% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$141,088
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
FlannelJax's, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman