Yasin's Fish Supreme

Yasins Fish Supreme franchise offers a compelling opportunity within the vibrant fast-casual seafood sector, rooted in a rich brand narrative that commenced in September 2011, though some records also cite 2010. The brand’s journey began with founders Mitch and Stacey Hartman, who cultivated a loyal following by vending fresh and cooked seafood from a humble truck and trailer in the picturesque coastal Virginia region. This initial success rapidly paved the way for their first permanent establishment in the Newport News/Yorktown area, laying the groundwork for what would become a rapidly expanding franchise system. From its inception, Yasins Fish Supreme has been synonymous with a unique "vacation" dining experience, an unwavering commitment to quality food, and a deep-seated culture of community engagement. The brand prides itself on crafting generous portion sizes, exemplified by its signature "Fattest Fish Samwich," all offered at affordable rates, a combination that has resonated strongly with customers. A cornerstone of the Yasins Fish Supreme franchise’s appeal lies in its dedication to homemade elements, from its distinctive breader to its array of proprietary sauces, ensuring a consistent and authentic taste profile across all locations. Beyond its fried specialties, the menu thoughtfully extends to grilled and blackened options, catering to diverse dietary preferences, and even includes beloved homemade desserts like banana pudding. This commitment to a broad, appealing menu and a distinctive customer experience has been central to the brand’s market positioning as a leader in accessible, high-quality seafood dining, steadily building its reputation from its Virginia origins as a community favorite into a broader regional and international presence. The leadership transition in 2020 saw the brand purchased by Chaz Crenshaw and Kevin Harrison, along with partners including Glenn Heard, with Chaz Crenshaw now serving as president, known affectionately as "The Skrimp King," steering the Yasins Fish Supreme franchise towards an ambitious global future.

The Yasins Fish Supreme franchise operates within the highly dynamic Limited-Service Restaurant (LSR) sector, which encompasses both quick-service (QSR) and fast-casual models, a market segment demonstrating robust and consistent growth. The global limited-service restaurant market was valued at an estimated $871.02 billion in 2025, with projections indicating a substantial expansion at a compound annual growth rate (CAGR) of 5.7% to reach approximately $1,436 billion by 2034. Within the United States, this market segment is poised for significant growth, estimated at $97.85 billion in 2025 and forecasted to climb to $133.71 billion by 2030, exhibiting a healthy CAGR of 6.45%. The broader QSR market, a key component of the LSR landscape, is expected to reach $330.56 billion in 2025, marking an increase from $311.54 billion in the preceding year, and is further projected to grow at a CAGR of 7.2% to achieve $436.07 billion by 2029. Notably, the fast-casual restaurant segment, where Yasins Fish Supreme franchise firmly establishes itself, anticipates even more accelerated growth, with an expected revenue generation of $84.5 billion between 2025 and 2029, driven by an impressive CAGR of 13.7%. Consumer trends within this landscape heavily favor digital-first solutions, with 65% of quick-service restaurant patrons utilizing mobile order-ahead applications, a figure that surges to nearly 90% among 18-24-year-olds, underscoring the critical importance of speed for takeout, rated as such by 95% of consumers. Furthermore, 44% of LSRs were planning to implement self-service kiosks in 2024, reflecting an industry-wide move towards enhanced efficiency and customer convenience. The Yasins Fish Supreme franchise is strategically positioned to capitalize on these trends, offering both dine-in and robust takeout options, with previous figures indicating 80% of revenue from take-out in October 2017, while newer locations with expanded dining rooms are designed to attract more dine-in patrons, aligning with the global food service market’s 69.58% dine-in share in 2024, alongside significant takeaway and delivery segments.

Prospective investors exploring the Yasins Fish Supreme franchise opportunity are encouraged to understand the financial prerequisites for joining this thriving system. While detailed figures such as the specific franchise fee, comprehensive total investment range, ongoing royalty rates, and mandatory advertising fund contributions were not outlined in publicly available research, the brand’s growth trajectory and operational sophistication suggest a structured investment model typical of successful fast-casual franchises. A critical component of the financial evaluation process is the Franchise Disclosure Document (FDD), which, in its Item 19, provides a franchisor’s financial performance representations. These representations, while not legally mandated, offer invaluable insights into the sales or earnings data from existing franchise locations, supported by documented data if provided. For the Yasins Fish Supreme franchise, the detailed Item 19 disclosures were not explicitly found in the available information, emphasizing the importance of direct engagement with the franchisor for a comprehensive understanding of potential unit economics. However, a significant indicator of the required financial capacity for a Yasins Fish Supreme franchise is evident in the franchisee interest form on the company’s website. This form explicitly inquires about "Liquid Assets Available to Invest in a Franchise," presenting a range of options that span from "Less than $50,000" to "Over $500,000." This structured query clearly communicates that prospective franchisees must possess substantial liquid capital, underscoring the significant financial commitment expected for entry into the Yasins Fish Supreme franchise system. This requirement for a robust financial foundation ensures that new franchisees are well-equipped to manage the initial setup costs, operational expenses, and working capital necessary to successfully launch and sustain their Yasins Fish Supreme location, positioning them for long-term growth within the competitive fast-casual market.

The Yasins Fish Supreme franchise prioritizes a comprehensive and supportive operating model, designed to empower its franchisees with the tools and knowledge necessary for success. The corporate team behind the Yasins Fish Supreme franchise brings an impressive collective experience, boasting over 100 years of combined restaurant and franchise expertise, a testament to their deep understanding of the industry and the intricacies of scaling a successful brand. Franchisees entering the Yasins Fish Supreme system are beneficiaries of a robust support structure that includes expansive training programs, access to a wealth of physical and digital resources, proactive brand building and awareness initiatives, strategic corporate marketing campaigns, and numerous other advantages inherent in a well-established franchising framework. Early franchisees, such as Andrew and Michelle Baxter, who established a location in Dumfries, lauded the hands-on support received directly from the founders, Mitch and Stacey Hartman. This dedicated assistance encompassed staff training for the crucial first four weeks of operation, ensuring a seamless launch and consistent service quality. Beyond the initial training phase, the founders maintained an open line of communication, remaining readily available by phone or email for ongoing guidance and support. This level of engagement underscores a commitment to a supportive transition structure, particularly as the Yasins Fish Supreme franchise evolved from its "mom-and-pop" origins into a more formalized corporate franchise structure. The emphasis on operational excellence is further highlighted by a specific question on the franchisee interest form, which asks applicants if they intend to personally operate their restaurants day-to-day, and if not, what their comprehensive plan is to ensure the highest standards of operational quality. This commitment to meticulous training and continuous support ensures that every Yasins Fish Supreme franchise location upholds the brand’s renowned standards for quality, service, and customer experience, contributing to the overall strength and reputation of the network.

While specific unit-level financial performance data, such as average revenue per unit, median revenue, or detailed profit margins, were not publicly disclosed for the Yasins Fish Supreme franchise, the broader industry context provides valuable insight into the potential for profitability within the fast-casual seafood segment. The Franchise Disclosure Document (FDD) typically includes an Item 19, which is the section where franchisors may elect to provide financial performance representations (FPRs). These FPRs, if provided, usually offer data on sales or earnings from existing franchise locations, and by law, must be substantiated by documented evidence. However, franchisors are not legally compelled to furnish earnings information in their FDD. For the Yasins Fish Supreme franchise, the available research did not contain these specific Item 19 disclosures, meaning prospective franchisees should directly request and meticulously review this critical information during their due diligence process to gain a comprehensive understanding of potential financial outcomes. Despite the absence of specific earnings figures for the Yasins Fish Supreme franchise, the robust growth projections for the limited-service restaurant and fast-casual segments paint a positive picture for well-managed operations. The fast-casual market alone is expected to generate $84.5 billion in revenue between 2025 and 2029 with a CAGR of 13.7%, indicating a fertile ground for businesses that can effectively capture consumer demand. Furthermore, consumer preferences for digital-first ordering, delivery, and takeaway, combined with a desire for authentic and health-conscious options, all align with the operational model and menu offerings of the Yasins Fish Supreme franchise. The brand’s focus on generous portions, affordable pricing, and a distinctive "vacation" dining experience positions it advantageously to attract and retain a broad customer base, factors that inherently contribute to strong sales performance in the competitive fast-casual landscape. Understanding these market dynamics, combined with a thorough review of direct financial disclosures from the franchisor, forms the cornerstone of evaluating the financial viability of a Yasins Fish Supreme franchise investment.

The Yasins Fish Supreme franchise has demonstrated an impressive and consistent growth trajectory since its establishment, evolving from its localized origins into a widespread regional and increasingly international brand. By 2015, the second franchise location for Yasins Fish Supreme had successfully opened on Jefferson Avenue, marking an early milestone in its expansion. The growth accelerated significantly, with the chain boasting six locations between Richmond and Virginia Beach by October 2017, and a seventh opening shortly thereafter in James City County. Before the founders, Mitch and Stacey Hartman, transitioned ownership of the business, the Yasins Fish Supreme franchise had grown to an impressive 20 locations, a testament to its compelling business model and market appeal. The expansion continued under new leadership, with Covington, Georgia, becoming the 29th location for the chain in May 2020, marking its inaugural presence in the state. At that pivotal time, the Yasins Fish Supreme franchise had successfully established a footprint throughout northern Virginia, cultivated several stores in North Carolina, and extended its reach to Greenacres, Florida. By March 2020, the company had already surpassed 30 operational locations. The growth continued, reaching 32 Yasins Fish Supreme locations across the U.S. in Virginia, North Carolina, Florida, and Georgia by October 2021. More recent figures from April 2023 indicated 25 locations primarily concentrated in Virginia and North Carolina, suggesting a strategic consolidation or more focused reporting on key primary markets. A significant leap in the brand’s growth trajectory involves its international expansion, with the first two international Yasins Fish Supreme restaurants slated to open in Cairo, Egypt, in the fall of 2021, signaling an ambitious global vision. Chaz Crenshaw, the current president, has articulated an ultimate goal of expanding the Yasins Fish Supreme franchise to 300 locations worldwide, reflecting strong confidence in the brand’s scalable model and universal appeal. Competitive advantages include its unique "vacation" dining experience, highly praised "Fattest Fish Samwich," generous portions at affordable prices, proprietary homemade breader and sauces, and a versatile menu offering fried, grilled, and blackened options, along with catering services and a mobile food truck operation in Northern Virginia. The brand's motto, #TogetherIsTheWay, adopted in 2020, underscores its community-centric ethos and collaborative spirit, further enhancing its appeal and market differentiation.

The ideal Yasins Fish Supreme franchise owner embodies a deep passion for exceptional customer service, a strong operational acumen, and a commitment to fostering a welcoming, community-oriented atmosphere. The success stories within the Yasins Fish Supreme franchise network highlight these qualities. For instance, Ron and Chivon Cyrus, who became owners of the Covington, Georgia, location, were initially captivated by their positive experience as customers, which inspired them to pursue franchise ownership. Stacey Hartman, a founder, expressed high confidence in them, recognizing them as "very good store owners" and "very good people," underscoring the value placed on character and dedication. Another exemplary franchisee, Nathan Cichorz, who owns two Yasins Fish Supreme locations in Suffolk, Virginia, demonstrates a family-oriented approach, operating his businesses with his mother as a partner and his brother managing one of the stores. Having grown up in the restaurant industry since age 13, his decision to join the Yasins Fish Supreme franchise was driven by his genuine appreciation for the food, which he loved after trying it. He strives to ensure that every customer at his Suffolk location feels welcome, at home, comfortable, and experiences the joy of "eating while on vacation," perfectly aligning with the brand’s core motto and distinctive theme. The franchisee interest form specifically probes an applicant’s intention to personally operate their restaurants day-to-day, and if not, requires a detailed plan for ensuring consistent operational excellence, emphasizing the importance of direct engagement or robust management. Territory information indicates a primary concentration of Yasins Fish Supreme franchise locations in the Eastern United States, particularly across Virginia, North Carolina, Florida, and Georgia. Expansion plans have strategically identified key markets such as Winchester, Virginia, and the prominent North Carolina cities of Raleigh and Charlotte as future growth areas, signifying targeted development. Prospective franchisees have the opportunity to specify their preferred locations for a Yasins Fish Supreme franchise during the application process, allowing for alignment between individual aspirations and the brand’s strategic expansion objectives, ensuring a harmonious and mutually beneficial partnership.

Investing in a Yasins Fish Supreme franchise presents a compelling opportunity to join a rapidly expanding brand poised for significant future growth within the lucrative fast-casual seafood market. The brand's established story, originating from humble beginnings in 2011 and evolving into a multi-state and soon-to-be international enterprise, provides a solid foundation. The strategic acquisition by Chaz Crenshaw and Kevin Harrison in 2020, with Chaz Crenshaw leading as president, marked a new chapter, bringing renewed vision and ambitious goals, including the ultimate aim of reaching 300 Yasins Fish Supreme locations worldwide. This forward-thinking leadership, combined with the brand's adoption of #TogetherIsTheWay as its motto in 2020, emphasizes a commitment to unity and community that resonates with both employees and customers. The robust growth projections for the fast-casual restaurant segment, expected to generate $84.5 billion in revenue between 2025 and 2029 with a CAGR of 13.7%, underscore the immense market potential for a concept like Yasins Fish Supreme that skillfully blends quality, affordability, and a unique dining experience. Furthermore, the brand’s alignment with dominant consumer trends, including the digital-first journey where 65% of quick-service visitors use mobile order-ahead apps, and the increasing demand for delivery and takeaway, positions the Yasins Fish Supreme franchise for sustained success. The proven hands-on support for franchisees, combined with a corporate team boasting over a century of combined restaurant and franchise experience, ensures that new investors are well-equipped to navigate the operational landscape. With international expansion already underway in Cairo, Egypt, since the fall of 2021, and a clear roadmap for global presence, the Yasins Fish Supreme franchise represents a significant investment opportunity in a brand with a strong foundation, dynamic leadership, and a clear path to extensive growth. Explore the complete Yasins Fish Supreme franchise profile on PeerSense to access the full suite of independent franchise intelligence data.