Hello Garage

For an investor contemplating the significant decision of where to allocate capital within the burgeoning home services sector, the challenge often lies in discerning which emerging brands offer genuine, sustainable growth potential amidst a sea of options. Homeowners increasingly recognize their garage not merely as a storage space but as an integral extension of their living environment, demanding transformations that elevate both functionality and aesthetics. This consumer problem—the desire to convert an often-overlooked area into a valuable, organized, and attractive component of the home—is precisely what the Hello Garage franchise has been engineered to solve with its comprehensive renovation solutions. Hello Garage, established in 2019 and commencing its franchising operations in 2020, represents a strategic entry into this specialized niche, aiming to transform ordinary garages into highly appealing and practical spaces. The brand is deeply rooted in a rich history of contracting expertise, being a family-run enterprise buoyed by the substantial financial and operational backing of its parent organizations, Supportworks and Thrasher, both privately held by the venerable Thrasher family. This family's legacy in the contracting business traces back to 1975, providing Hello Garage with an unparalleled foundation of industry knowledge and operational excellence. Dave Thrasher, who serves as the president and co-founder of the parent company Supportworks, has dedicated his entire professional career to the contracting industry, having learned directly from his father, Greg Thrasher. In 2008, Dave Thrasher strategically founded Supportworks with the explicit mission to empower foundation and concrete contractors across the U.S. and Canada, enabling them to scale their businesses through the provision of high-quality products and proprietary consulting methodologies. Supportworks now stands as the direct parent company for Hello Garage, leveraging decades of accumulated wisdom and a robust support infrastructure. Headquartered in Papillion, Nebraska, Hello Garage has demonstrated a remarkably rapid ascent in the franchise landscape since its inception. The most current information indicates a robust network of 153 franchised units and 10 company-owned units, with 130 franchise units already operational and serving customers. Other reported data points illustrate this dynamic growth trajectory, including 117 total units in 2025, comprising 103 franchised-owned and 14 company-owned locations; 141 total units recorded in 2023; and 119 units in 2024. An earlier report from 2020 noted approximately 49 total units and an impressive expansion of over 150 territory units within just four years, underscoring the aggressive market penetration strategy of Hello Garage. Currently, the brand's operations are concentrated primarily within the United States, with no stated presence in Canada or other international markets, allowing for a focused domestic expansion strategy. For the discerning franchise investor, Hello Garage represents a compelling opportunity to engage with an emerging, rapidly growing brand that is solving a tangible consumer problem, backed by a deeply experienced and financially strong corporate lineage, thereby positioning itself as a significant player in the specialized home services sector.

The industry landscape for specialized trade contractors, particularly within the home renovation and improvement segment, presents a compelling opportunity characterized by sustained demand and significant growth potential. While specific total addressable market sizes for garage renovation alone are often integrated into broader home improvement metrics, the overall U.S. home improvement market consistently exceeds $400 billion annually, with specialized services capturing a substantial and growing share. This market benefits from several powerful consumer trends that are directly fueling demand for services like those offered by Hello Garage. An aging housing stock across the nation necessitates ongoing maintenance and upgrades, while an increasing emphasis on home aesthetics and functionality drives homeowners to invest in every part of their property. The enduring shift towards remote work has meant more individuals are spending increased time at home, leading to a heightened desire to optimize and personalize every living space, including the garage. Furthermore, the burgeoning e-commerce sector has amplified the need for efficient home storage solutions, as more packages and goods arrive directly at residences, often finding their initial resting place in the garage. This increased volume of household items and vehicles underscores the practical need for robust, organized, and protected garage environments. Secular tailwinds such as rising home equity, which provides homeowners with greater financial capacity for renovation projects, and a general preference for professional, specialized services over do-it-yourself endeavors, significantly benefit a brand like Hello Garage. The appeal of this industry category to franchise investment is multifaceted: it addresses essential consumer needs, often commands premium pricing for specialized skills, and offers the potential for strong unit economics within a relatively resilient market segment. Competitive dynamics within the garage renovation subsector are typically fragmented, with numerous local contractors and smaller independent businesses. This fragmentation creates a substantial opportunity for a professional, branded franchise system like Hello Garage to consolidate market share by offering consistent quality, advanced products, and superior customer service. Macroeconomic forces, including stable interest rates (or periods of low rates that encourage home investment) and a continued focus on property value enhancement, further create a fertile ground for the strategic expansion of the Hello Garage franchise system. The company's focus on comprehensive garage transformation, encompassing both aesthetic appeal and practical functionality, positions it effectively to capture a significant portion of this growing market.

Investing in a Hello Garage franchise requires a detailed understanding of its financial framework, which reflects a mid-tier entry point within the broader home services sector. The initial franchise fee for a Hello Garage territory is $49,500. However, the brand also offers a tiered structure, with a fee of $30,000 for the initial territory and a reduced fee of $10,000 for each additional territory acquired within the same market, a strategy designed to incentivize multi-unit ownership and deeper market penetration by qualified franchisees. The total initial investment range, based on the 2025 Franchise Disclosure Document (FDD), is reported between $130,828 and $160,334. Other figures for the total investment have been cited as $131,000 to $160,000 and $128,278 to $153,298, reflecting minor variations across reporting periods or sources. A broader investment range of $130,828 to $245,334 has also been noted, providing a more comprehensive view of potential startup costs which can vary based on factors such as geographic location, initial inventory levels, vehicle acquisition, and local marketing launch expenses. It is notable that the minimum investment for a Hello Garage franchise, at approximately $130,828, is about 11% below the subsector average of $146,595, potentially offering a more accessible entry point for some investors. Conversely, the maximum investment, around $245,334, aligns closely with the subsector average of $237,118, indicating that a fully equipped and robust operation falls within industry norms. Prospective franchisees are required to demonstrate liquid capital of $75,000, with another source specifying a minimum cash requirement of $100,000, ensuring sufficient working capital for initial operations and unexpected expenses. A minimum net worth of $150,000 is also a qualification benchmark for Hello Garage. Ongoing fees include a royalty rate, which is stated as 3.00% in one instance, while other sources report a 6% royalty fee on gross revenue. This variation warrants careful review of the FDD. The advertising contribution also presents different figures: a 10.00% national brand fund, or a Brand Services Fee calculated as the greater of $150 or 3% of gross revenue for national marketing. Additionally, franchisees are obligated to allocate the greater of 10% of gross revenue or $60,000 annually for local advertising per territory, ensuring strong localized market presence. Another report mentions a Brand Fund of 2%, further highlighting the need for detailed FDD examination. Hello Garage offers a veteran discount, providing a 10% reduction on the initial franchise fee for the first protected territory to honorably discharged veterans and/or their spouses, a valuable incentive for military personnel transitioning to business ownership. The business model is typically home-based, allowing for operation from a residence and potentially reducing overhead costs associated with commercial real estate, although one source indicates it is not home-based. Financing options are facilitated through Franzy, which connects prospective franchisees with finance partners, offering pathways to secure necessary capital. This comprehensive financial structure positions Hello Garage as an accessible yet robust franchise investment within the specialized home services sector.

The operating model and support structure for Hello Garage are designed to empower franchisees to efficiently deliver high-quality garage renovation services, focusing on streamlined operations and comprehensive corporate assistance. For a Hello Garage franchisee, daily operations typically involve managing sales consultations, scheduling and overseeing installation teams, ensuring product quality control, and providing exceptional customer service. The core service offering includes a range of solutions that transform garage spaces, from advanced flooring systems to storage and organization solutions, requiring a trained and efficient labor model. While specific staffing requirements are not detailed, a successful Hello Garage operation would likely necessitate a small team comprising sales professionals, skilled installers, and administrative support, with the exact size dependent on the volume of projects and territory scope. The business model is predominantly home-based, offering the flexibility and reduced overhead associated with operating from a residence, which contrasts with traditional brick-and-mortar retail or service locations. This home-based format allows franchisees to focus resources on customer acquisition and service delivery rather than extensive real estate commitments. Hello Garage provides a comprehensive training program and ongoing support structure, which is critical for success in a specialized trade. This training covers product knowledge, installation techniques, sales processes, operational management, and customer relationship building. Given that Hello Garage is backed by Supportworks, a company founded to assist contractors in scaling their businesses by providing high-quality products and proprietary consulting, franchisees can expect a robust support system. This likely includes access to advanced product lines, ongoing field consultants for operational guidance, sophisticated technology platforms for scheduling and customer management, comprehensive national and local marketing programs, and efficient supply chain management to ensure timely access to materials. The territory structure for Hello Garage is designed to provide exclusivity, with a protected territory granted to each franchisee. This ensures that franchisees have a defined market area to develop without direct competition from other Hello Garage operators. The tiered franchise fee structure, which significantly reduces the fee for additional territories ($10,000 for each subsequent territory after the first $30,000 one), actively encourages multi-unit development, allowing ambitious franchisees to expand their footprint and capitalize on economies of scale. While the model is primarily owner-operator in the initial stages to ensure hands-on management and quality control, the robust support systems and potential for multi-unit expansion lay the groundwork for a transition to a more semi-absentee model as the business matures and a strong management team is established. This comprehensive framework underscores the brand's commitment to franchisee success within the Hello Garage system.

When evaluating the financial performance of a Hello Garage franchise, it is imperative to note that Item 19 financial performance data is NOT disclosed in the current Franchise Disclosure Document. This means specific details regarding average unit profitability, median revenue, or owner earnings are not formally provided by the franchisor in the FDD. However, the web research findings do offer several publicly available revenue figures that provide valuable insights into the brand's performance trajectory and potential. One source indicates an average booked sales figure of $1,062,806, alongside an average install revenue of $929,946. These figures represent the total value of contracts signed and the revenue generated from actual installation services, respectively, offering a dual perspective on sales and operational execution. Another reported gross revenue figure for Hello Garage is $602,528. This amount, while significant for an emerging brand, is noted to be substantially below the subsector average of $1,182,616 for similar specialty trade contractors. This difference could be attributed to several factors, including the franchise's relatively recent market entry, as newer brands often require time to establish full market penetration and operational maturity, or varying performance across different territories and stages of development. Despite the lower reported gross revenue compared to the subsector average, the rapid growth trajectory of Hello Garage suggests a compelling underlying potential. During its first year, Hello Garage achieved a remarkable 286% increase in sales compared to its initial six months across 59 territory units throughout the U.S., indicating strong initial market acceptance and demand for its services. The brand also demonstrated robust performance in the first half of 2021 with 10 new openings and nine franchise agreement signings, further signaling investor confidence and operational expansion. These growth metrics, combined with the comprehensive training and support provided by the experienced parent company, Supportworks, imply a strong foundation for improving unit-level performance and closing the gap with subsector averages as the brand matures. While specific profit margins and payback periods cannot be calculated without Item 19 data, the consistent expansion and increasing unit counts of Hello Garage suggest that its unit economics are sufficiently attractive to drive continued investment and operational growth within the competitive home services market. The focus on transforming garages into functional and aesthetically appealing spaces clearly resonates with homeowners, underpinning the revenue generation capabilities of Hello Garage franchisees.

The growth trajectory of Hello Garage has been nothing short of dynamic since its inception, demonstrating a clear pattern of aggressive expansion and market penetration across the United States. From its founding in 2019 and franchising launch in 2020, the brand has rapidly scaled its unit count. The most current data points to 153 franchised units and 10 company-owned units, with 130 franchise units already open and operational. This significant growth is further evidenced by reports of 117 total units in 2025 (103 franchised, 14 company-owned), 141 total units in 2023, and 119 units in 2024. An earlier snapshot from 2020 noted approximately 49 total units and an impressive growth of over 150 territory units within just four years, illustrating the rapid pace of territory acquisition and development. The net new units per year have been substantial, with the first half of 2021 alone seeing 10 new openings and nine new franchise agreement signings, indicating sustained momentum in franchisee recruitment and launch. Hello Garage has actively expanded its geographical footprint, entering five new states in 2021: Arizona, Connecticut, Georgia, Idaho, and Missouri. Specific operational locations include Fairfield, CT, Boise, ID, Phoenix, AZ, and West St. Louis, MO, with an Atlanta, GA location projected to open in Q3 of that year. Texas has proven to be a particularly fertile ground for expansion, accounting for four franchise locations across major metropolitan areas such as Houston, Dallas, and Austin, collectively representing 23 territory units. The brand is strategically developing its presence across multiple U.S. states, with notable concentrations in the Eastern and Midwestern United States, a particular strength observed in the Carolinas, and a solid presence in several Mid-Atlantic and Great Lakes states. Hello Garage is also actively seeking franchise partners for new key markets, including Oklahoma City, OK, and Nashville, TN, signaling ongoing expansion plans. The competitive moat for Hello Garage is multifaceted, primarily stemming from its robust backing by Supportworks and Thrasher, whose Thrasher family roots in the contracting business date back to 1975. This deep lineage provides extensive experience and financial strength. Supportworks, founded by Dave Thrasher in 2008, offers high-quality products and proprietary consulting to contractors, which undoubtedly translates into a superior product offering and operational methodologies for Hello Garage franchisees. This access to specialized products and consulting expertise creates a significant competitive advantage over independent garage renovation contractors. The brand's focus on comprehensive garage renovation solutions, encompassing both functional and aesthetic transformations, differentiates it in a market that might otherwise be fragmented by single-service providers. Hello Garage is adapting to current market conditions by capitalizing on the enduring trend of homeowners investing in their living spaces, particularly as remote work continues to influence how people utilize their homes. The home-based business model further enhances flexibility and reduces overhead, making it an agile player in the evolving home services landscape.

Identifying the ideal candidate for a Hello Garage franchise involves understanding the qualities that drive success in the specialized home services sector. While specific experience requirements are not explicitly detailed, the nature of the business suggests that an ideal franchisee would possess strong business acumen, a customer-centric approach, and effective management skills to oversee sales, operations, and installation teams. Experience in sales, project management, or a related service industry would be highly beneficial, as would an entrepreneurial spirit and a commitment to operational excellence. The emphasis on transforming spaces implies a need for individuals who appreciate both the functional and aesthetic aspects of home improvement. Hello Garage actively encourages multi-unit development, as evidenced by its tiered franchise fee structure which offers a significant discount for additional territories. This suggests that the brand is seeking ambitious individuals or groups with the capacity and desire to scale their operations across multiple markets. Currently, Hello Garage has a strategic geographic focus on developing its footprint across various U.S. states, with concentrations observed in the Eastern and Midwestern United States, particular strength in the Carolinas, and a solid presence in several Mid-Atlantic and Great Lakes states. Markets such as Texas have shown substantial growth, with four franchise locations across Houston, Dallas, and Austin representing 23 territory units, indicating strong performance in densely populated areas. The brand is actively seeking franchise partners for new growth markets, including Oklahoma City, OK, and Nashville, TN, presenting opportunities for new investors to enter burgeoning territories. The timeline from signing a franchise agreement to opening for a Hello Garage operation, while not explicitly stated, is generally more streamlined for home-based service models compared to traditional brick-and-mortar establishments, often ranging from a few months to half a year, depending on local permitting and training schedules. The franchise agreement term length and renewal terms are not publicly available and would require review of the Franchise Disclosure Document. Similarly, specific details regarding transfer and resale considerations are not provided, but these are standard components of any comprehensive franchise agreement, offering pathways for franchisees to exit or transfer their business under defined conditions. The ideal Hello Garage franchisee is therefore someone prepared to invest in a growing home services brand, leverage a proven system, and commit to developing a strong local presence within their protected territory.

For the discerning investor evaluating opportunities in the robust home services sector, Hello Garage presents a compelling investment thesis, capitalizing on the increasing demand for specialized home renovation and organization solutions. The brand's rapid growth since its 2019 founding, coupled with its strategic expansion into key U.S. markets, underscores its strong market acceptance and operational viability. Backed by the extensive industry experience and financial strength of Supportworks and the Thrasher family, Hello Garage offers franchisees a proven system, high-quality products, and proprietary consulting that differentiate it within a fragmented market. The home-based operating model further enhances its appeal by potentially reducing overhead and increasing operational flexibility. While Item 19 financial performance data is not explicitly disclosed in the current Franchise Disclosure Document, the publicly available revenue figures, combined with the impressive unit count growth and sales increases, signal a robust and promising unit-level performance trajectory for Hello Garage. The opportunity is framed within a broader industry context where homeowners are continually investing in the functionality and aesthetic appeal of their living spaces, making garage renovation a high-demand service. This positions Hello Garage as a strategic entry point for entrepreneurs seeking to align with a growing brand in a resilient industry. PeerSense provides exclusive due diligence data including SBA lending history, the FPI score (a strong 72), location maps with Google ratings, FDD financial data analysis, and side-by-side comparison tools. Explore the complete Hello Garage franchise profile on PeerSense to access the full suite of independent franchise intelligence data.