Running Boards Marketing
Franchising since 2018 · 5 locations
The total investment to open a Running Boards Marketing franchise ranges from $75,000 - $255,000. The initial franchise fee is $50,000. Ongoing royalties are 6% plus a 1% advertising fee. Running Boards Marketing currently operates 5 locations (5 franchised). The top SBA 7(a) lenders for Running Boards Marketing are United Midwest Savings Bank, The Huntington National Bank and Capitol Federal Savings Bank. PeerSense FPI health score: 38/100.
$75,000 - $255,000
$50,000
5
5 franchised
Proprietary PeerSense metric
FairActive capital sources verified for Running Boards Marketing financing
SBA
7(a) Eligible
21d
Avg Funding
P+2.25%
Best Rate
No retainers · Referral fee at closing
FPI Score Breakdown
Emerging (3-9 loans)
SBA Lending Performance
SBA Default Rate
14.3%
1 of 7 loans charged off
SBA Loans
7
Total Volume
$1.2M
Active Lenders
3
States
6
Top SBA Lenders for Running Boards Marketing
What is the Running Boards Marketing franchise?
The Running Boards Marketing franchise stands as a distinctive opportunity within the dynamic and ever-evolving sector of Other Services Related to Advertising, offering a specialized niche within the expansive marketing industry. This particular category, encompassing a diverse array of focused advertising solutions, positions the Running Boards Marketing franchise to cater to businesses seeking targeted and impactful outreach strategies beyond conventional media channels. The foundational premise of specialized advertising services revolves around delivering unique value propositions, often characterized by innovative delivery methods, localized precision, and direct consumer engagement. As businesses increasingly strive for differentiation in their promotional efforts, the demand for inventive advertising approaches continues to expand, carving out significant space for enterprises operating within the "Other Services Related to Advertising" domain. The essence of such services lies in their capacity to supplement or even redefine traditional marketing campaigns, providing tangible, often mobile, exposure that integrates seamlessly into everyday consumer environments. This strategic positioning allows the Running Boards Marketing franchise to tap into a market segment that values creativity, visibility, and a direct line of sight to potential customers. The brand's focus within this category indicates an emphasis on providing highly specific advertising solutions designed to capture attention effectively and efficiently within defined geographical areas or demographic segments. This targeted approach is crucial in an advertising landscape that is becoming increasingly fragmented, where generalist campaigns often struggle to achieve resonance. The commitment to a specialized service offering ensures that the Running Boards Marketing franchise addresses a precise market need, fostering the potential for deep client relationships and recurring business based on demonstrated efficacy in a unique advertising medium.
The industry landscape for advertising services, specifically within the broader NAICS sector 5418, which includes Advertising, Public Relations, and Related Services, presents a robust and continuously expanding market. The global advertising market size was valued at a substantial USD 656.40 billion in 2023 and is projected to exhibit a significant compound annual growth rate (CAGR) of 8.9% from 2024 to 2030, according to industry analyses. This impressive growth is driven by several key factors, including the relentless digital transformation across all business sectors, the increasing emphasis on personalized marketing experiences, and the strategic resurgence of various out-of-home (OOH) advertising formats that complement digital efforts. Within this vast market, the "Other Services Related to Advertising" category, where the Running Boards Marketing franchise operates, plays a crucial role by encompassing services such as direct mail advertising, display advertising, distribution of advertising materials, and specialized promotional activities. While specific market segmentation data for "Other Services Related to Advertising" alone can be subsumed within broader figures, its contribution is vital for local businesses and campaigns requiring tangible, highly visible, and geographically specific outreach. The rise of hyper-local marketing strategies, driven by consumer preferences for nearby businesses and community engagement, further amplifies the relevance and demand for specialized advertising services that can penetrate local markets effectively. Businesses are increasingly allocating budgets to diverse advertising channels to ensure comprehensive market coverage, recognizing that a multi-pronged approach, including unique outdoor or mobile advertising solutions, delivers superior brand recall and customer engagement. The continuous innovation in advertising technology, from sophisticated data analytics informing campaign placement to creative content development for varied platforms, underpins the consistent expansion of the sector, providing fertile ground for specialized service providers like the Running Boards Marketing franchise.
Establishing a presence within the specialized advertising services sector, such as with a Running Boards Marketing franchise, inherently involves a series of typical capital investments and ongoing operational expenditures, though specific financial figures for this particular opportunity are not publicly disclosed. Prospective franchisees would generally anticipate initial capital outlays for essential business infrastructure, which often includes securing appropriate office or operational space, which could range from a small administrative hub to a facility capable of housing specialized equipment or materials. Significant investment is also typically directed towards the acquisition of necessary equipment, which for an advertising service business might involve specialized vehicles, display apparatus, production tools, and advanced software for design, client management, and campaign tracking. Initial marketing and brand launch activities constitute another crucial investment area, ensuring the new Running Boards Marketing franchise unit can effectively penetrate its designated market and build a foundational client base from the outset. Furthermore, establishing a proficient operational team necessitates investment in staffing, including recruitment, initial training, and compensation for sales professionals, marketing specialists, and administrative personnel crucial for daily operations. Beyond these upfront costs, ongoing operational expenses would generally include rent or lease payments, utility costs, insurance premiums, regular vehicle maintenance if applicable, ongoing technology subscriptions, and continuous marketing efforts to sustain client acquisition and retention. The working capital required to cover these expenses during the initial ramp-up phase is also a critical consideration, ensuring financial stability until the business achieves consistent revenue generation. While the precise investment range for a Running Boards Marketing franchise is not available, these general categories of expenditure underscore the financial commitment typically required to launch and sustain a service-based enterprise within the competitive advertising industry, necessitating thorough financial planning from potential investors to ensure preparedness for both initial setup and sustained growth.
The operational model for a specialized advertising services business, such as the Running Boards Marketing franchise, typically revolves around a core set of activities designed to acquire clients, execute campaigns, and manage client relationships, although the specific proprietary framework for this brand is not publicly detailed. Daily operations would generally encompass proactive client acquisition strategies, which could involve direct sales calls, networking events, digital outreach, and strategic partnerships to identify businesses in need of unique advertising solutions. Once clients are secured, the operational flow shifts to campaign planning and execution, requiring creative development, logistical coordination for the deployment of advertising assets, and meticulous scheduling to ensure optimal visibility and impact. Client relationship management is paramount, involving regular communication, performance reporting, and strategic consultation to ensure client satisfaction and foster long-term partnerships. The nature of "Other Services Related to Advertising" often implies a hands-on approach to advertising delivery, requiring a robust system for managing mobile assets, display installations, or distribution networks. In terms of support, a franchise system typically offers a comprehensive suite of resources to its franchisees, designed to facilitate successful business launch and sustained operation. While specific details for the Running Boards Marketing franchise are not disclosed, franchisor support in the advertising services sector commonly includes initial training programs covering sales techniques, operational protocols, software utilization, and brand standards. Ongoing support often extends to marketing assistance, with shared resources for promotional materials and lead generation strategies, and operational guidance to address day-to-day challenges and optimize efficiency. Access to a proprietary technology platform for client management, billing, and campaign tracking is also a common feature, streamlining administrative tasks and enhancing overall productivity. The emphasis in any effective franchise system is on empowering franchisees with the knowledge, tools, and continuous assistance necessary to thrive in their local markets, thereby enhancing the overall strength and consistency of the Running Boards Marketing franchise network.
Specific financial performance representations, such as those detailing actual or potential sales, income, gross profits, or net profits, are not publicly available for the Running Boards Marketing franchise. In the absence of such disclosures, which are typically found in Item 19 of a Franchise Disclosure Document, it is important for prospective franchisees to understand that financial outcomes can vary significantly based on numerous factors. The profitability of any business operating within the "Other Services Related to Advertising" sector is heavily influenced by variables such as the franchisee's individual business acumen, the specific geographic market served, the intensity of local competition, the effectiveness of sales and marketing efforts, and the overall economic health of the region. Furthermore, operational efficiency, including effective cost management and optimized resource utilization, plays a critical role in determining financial success. The ability to build and maintain a robust client base, consistently deliver high-quality advertising services, and adapt to evolving market demands are also paramount. Revenue streams in this category typically derive from campaign fees, service retainers, and potentially commissions on advertising placements or production. Operating expenses, as generally discussed in the investment section, directly impact net profitability, making diligent financial oversight essential. Without specific historical performance data for the Running Boards Marketing franchise, individuals considering this opportunity should conduct thorough due diligence, potentially consulting with existing franchisees if possible, and engage professional financial advisors to assess the inherent risks and potential returns associated with a service-based business in the advertising sector. It is a fundamental principle of franchising that while a proven business model is provided, individual financial results are not guaranteed and are ultimately dependent on the franchisee's management and market conditions.
The Running Boards Marketing franchise currently reports a total of 2 units, indicating that it is in a nascent or early growth stage within the franchise landscape. This small unit count can suggest either a very recent entry into franchising, a highly selective expansion strategy, or a cautious approach to scaling the business model. For potential investors, an early-stage franchise like the Running Boards Marketing franchise presents both unique opportunities and considerations. The opportunity often lies in securing prime territories that might be unavailable in more mature systems and potentially benefiting from closer support and direct communication with the franchisor during the formative years of the network. However, the limited number of units also means less historical data on franchisee performance and market penetration compared to larger,
FPI Score
38/100
SBA Default Rate
14.3%
Active Lenders
3
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Running Boards Marketing based on SBA lending data
SBA Default Rate
14.3%
1 of 7 loans charged off
SBA Loan Volume
7 loans
Across 3 lenders
Lender Diversity
3 lenders
Avg 2.3 loans per lender
Investment Tier
Mid-range investment
$75,000 – $255,000 total
Running Boards Marketing — Deep SBA Data
Brand-specific metrics derived directly from SBA 7(a) approval records — peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2022
4 approvals — best year on record for Running Boards Marketing.
Top SBA State
Virginia
2 SBA-financed Running Boards Marketing locations — the densest operator footprint.
Average Loan Size
$165K
Median $150K — use as a sizing anchor when modeling your own $Running Boards Marketing unit.
Lender Concentration
100%
Concentrated
Share of Running Boards Marketing approvals captured by the top 3 SBA lenders.
Running Boards Marketing's SBA lending pipeline peaked in 2022 (4 approvals). The last five fiscal years account for 100% of cumulative volume ($1.2M approved). Operator density is highest in Virginia with 2 SBA-financed locations. Average funded ticket sits at $165K, with the median at $150K. Lender mix is concentrated: the top three SBA lenders account for 100% of approvals — credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$776
Principal & Interest only
Locations
Running Boards Marketing — unit breakdown
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