About PeerSense
Commercial Lending Built on Operating Experience
PeerSense is a commercial lending firm founded by Ed Freeman in Westfield, Indiana. We connect serious operators, acquirers, and institutional platforms with the right capital — from $500K to $500M+.
What PeerSense Does
PeerSense identifies the right capital source from our network of 500+ lenders, private equity firms, and institutional advisors — and makes the introduction. You get a straight assessment of where your deal fits and a direct connection to the source most likely to close it.
About Ed Freeman — Founder of PeerSense
Ed Freeman, Founder of PeerSense
PeerSense was founded by Ed Freeman — a commercial lending professional based in Westfield, Indiana. Before launching PeerSense, Ed played a direct role in growing two companies — one of which exited at $50 million. That operating experience taught him what most advisors never learn: what it actually feels like to need capital and not get a straight answer.
He invested over six figures out of pocket to build the institutional network that PeerSense clients now access on day one. That combination of real operating experience and a hard-earned capital network gives PeerSense something most advisors simply don't have.
PeerSense exists because business owners deserve straight answers — not runarounds, not generic advice, and not advisors who disappear when a deal gets complex.
How PeerSense Gets Paid
PeerSense earns a referral fee at closing — paid by the lender, the borrower, or split between both depending on how the deal is structured. The fee is established upfront in our agreement before any work begins, so there are no surprises at the table.
Nothing is collected before your deal closes. No application fees. No retainers. No money changes hands while we are still figuring out if you are a fit.
A lot of advisors and brokers collect fees upfront — before a lender has reviewed your file, before anyone knows if the deal works. When it falls through, you paid and have nothing. We have seen it firsthand. Some of our best clients came to us after exactly that experience.
Our fee is tied to your close. When PeerSense introduces you to a capital source, that relationship is tagged to us for three years. If you return to the same source for a refinance, expansion, or new deal, PeerSense earns on that transaction too.
How PeerSense Is Different
Not all capital sources work the same way. Here's how PeerSense compares.
| Bank | Marketplace | PeerSense | |
|---|---|---|---|
| Their own products only | |||
| Advisory relationship | |||
| Complex deal structuring | Rarely | ||
| Speed on tough deals | Slow | Variable | Fast |
Industries We Serve
PeerSense works with operators across these verticals — matching each industry's unique capital needs with the right lending partners.
“We'll tell you in the first call if your deal isn't the right fit. No runaround. No wasted time.”
— Ed Freeman, Founder