About PeerSense
Capital Advisory Built on Operating Experience
PeerSense is a capital advisory firm founded by Ed Freeman in Westfield, Indiana. Originators, factoring, CMBS, and bridge. CRE from $10 million. Factoring from $20 million a month. Originator focus is $100 million a month.
What PeerSense Does
PeerSense identifies the right capital source from a curated network and makes the introduction. You get a straight assessment of where the file fits and a connection to the source most likely to close it. PeerSense is not the lender.
About Ed Freeman, Founder of PeerSense
Ed Freeman, Founder of PeerSense
PeerSense was founded by Ed Freeman, a capital advisor based in Westfield, Indiana. Before launching PeerSense, Ed played a direct role in growing two companies, including one that sold for $50 million. That operating experience taught him what most advisors never learn: what it actually feels like to need capital and not get a straight answer.
He invested over six figures out of pocket to build the institutional network that PeerSense clients now access on day one. That combination of real operating experience and a hard-earned capital network gives PeerSense something most advisors simply don't have.
PeerSense exists because business owners deserve straight answers, not runarounds, not generic advice, and not advisors who disappear when a deal gets complex.
How PeerSense Gets Paid
PeerSense earns a referral fee at closing, paid by the capital source, the sponsor, or split between both depending on how the deal is structured. The fee is established upfront in our agreement before any work begins, so there are no surprises at the table.
Our compensation is realized at closing and tied to getting your deal done.
A lot of advisors and brokers collect fees upfront, before a source has reviewed your file, before anyone knows if the deal works. When it falls through, you paid and have nothing. We have seen it firsthand. Some of our best clients came to us after exactly that experience.
Our fee is tied to your close. When PeerSense introduces you to a capital source, that relationship is tagged to us for three years. If you return to the same source for a refinance, expansion, or new deal, PeerSense earns on that transaction too.
For a deeper read on how this model differs from a traditional commercial loan broker (compensation alignment, single-introduction vs. mass submissions, advisory breadth), see Loan Broker vs Capital Advisor: Which One Is Right for You.
How PeerSense Is Different
Not all capital sources work the same way. Here's how PeerSense compares.
| Bank | Marketplace | PeerSense | |
|---|---|---|---|
| Their own products only | |||
| Advisory relationship | |||
| Complex deal structuring | Rarely | ||
| Speed on tough deals | Slow | Variable | File first |
Live Lanes
Originators, factoring, CMBS, and bridge. Public CRE floor is $10 million. Talk to PeerSense.
“We'll tell you in the first call if your deal isn't the right fit. No runaround. No wasted time.”
– Ed Freeman, Founder