Novus Global

The question every serious investor asks before committing to a coaching or professional services franchise is deceptively simple: is this brand building something durable, or am I buying into a personality-driven business that collapses without its founder? Novus Global, the executive coaching franchise founded in 2015 by Jason Jaggard, offers a compelling and data-supported answer to that question. Jaggard, who serves as both founder and CEO of Novus Global and as co-founder of The Meta Performance Institute alongside partner Amanda Jaggard, built the firm around a single transformational thesis: that world-class coaching should be accessible to every leader across business, sports, government, and entertainment, not just the privileged few with connections to elite practitioners. Over the decade since its founding, Novus Global has expanded its network to over 70 coaches operating in 8 countries, serving more than 400 active clients across a roster that includes Fortune 500 companies, professional athletes, award-winning artists, city mayors, and multimillionaire business leaders. The firm began formalizing its franchise opportunity in 2024, creating a structured pathway for entrepreneurial coaches to build ownership-based coaching practices under a globally recognized brand. At the enterprise level, Novus Global generates an estimated $13.5 million in annual revenue, with revenue per employee estimated at $165,000, figures that establish meaningful financial scale for a coaching firm and signal operational efficiency. Jason Jaggard also serves as executive producer and primary host of the award-winning Beyond High Performance Podcast, a media asset that extends the brand's reach and intellectual authority beyond the coaching engagements themselves. This analysis is independent research, not marketing copy, and is designed to give prospective Novus Global franchise investors a complete, unvarnished picture of the opportunity.

The executive coaching and leadership development industry represents one of the most structurally advantaged sectors in professional services franchising today. The global coaching market has grown rapidly alongside a broader corporate reckoning with leadership quality, employee retention, and organizational alignment, with organizations increasingly treating executive coaching not as a discretionary perk but as a core investment in human capital infrastructure. Professional and organizational coaching is a multi-billion-dollar global industry, and the segment serving C-suite executives, professional athletes, and enterprise leadership teams commands premium pricing that creates favorable unit economics for practitioners with credible brand backing. Consumer trends driving sustained demand include the accelerating complexity of organizational leadership in distributed work environments, the documented relationship between leadership quality and employee retention during historically tight labor markets, and a generational shift among executives in their thirties and forties who grew up viewing coaching as a performance tool rather than a remediation signal. Novus Global specifically sits at the intersection of high-performance coaching and transformational personal development, differentiating it from transactional skills-based training providers and positioning it closer to the premium consulting and advisory market. The competitive landscape for executive coaching remains relatively fragmented, with most practitioners operating as independent solopreneurs without brand infrastructure, proprietary methodology, or the client access that institutional affiliations provide. This fragmentation is precisely the structural gap that Novus Global's franchise model is designed to exploit: individual coaches gain access to proven frameworks, a globally trusted brand, and institutional client relationships that would be prohibitively expensive and time-consuming to build independently. The company's 24% year-over-year growth in employee count signals expanding organizational capacity at the franchisor level, an indicator that corporate infrastructure is scaling to support franchisee growth.

The Novus Global franchise investment is structured in a way that positions it as an accessible entry point relative to brick-and-mortar franchise categories, while still requiring meaningful financial commitment commensurate with the professional services context. The initial franchise fee is $3,500, which is strikingly low compared to category averages for service franchises, where initial fees commonly range from $25,000 to $50,000 or higher. However, the complete picture of Novus Global franchise cost requires examining the full investment range disclosed in the Franchise Disclosure Document, which places total initial investment between $53,000 and $91,000. That range encompasses an application fee of $4,250, the $3,500 franchise fee, initial training through the Meta Performance Institute costing $32,600, marketing costs ranging from $0 to $10,000, furnishings between $1,500 and $5,000, equipment between $1,500 and $5,000, and licensing between $500 and $1,500. The largest single line item, the $32,600 training investment, is a critical distinguishing feature of this model: unlike franchise systems where training is a nominal onboarding exercise, Novus Global's required training through the Meta Performance Institute represents the intellectual and methodological foundation of the entire coaching practice. A separate reference figure in Novus Global's materials cites $25,000 to $40,000 as the investment range for training and setup specifically, which aligns with the training component of the broader FDD-disclosed total. The ongoing royalty fee structure is notably dynamic, ranging from 19% to 30% of revenue, a range that is considerably higher than the 5% to 8% royalties typical in food and retail franchising but consistent with high-support professional services models where the franchisor provides substantial ongoing infrastructure, methodology, and brand value. An advertising and national brand fund fee of 1.75% is assessed in addition to the royalty. Prospective investors evaluating the Novus Global franchise investment should weigh the elevated royalty structure against the value of access to institutional clients, proprietary coaching frameworks, and done-for-you operational infrastructure that would otherwise require years and significant capital to build independently.

Daily operations for a Novus Global franchisee are defined by the intersection of professional coaching practice and entrepreneurial business ownership, a combination that the company explicitly positions as a differentiated alternative to both solo coaching practice and traditional employment. The franchise model is designed with flexibility for both solo founders and larger coaching enterprises, meaning franchisees can operate as individual practitioners or build teams of associate coaches under their practice umbrella. The operational backbone is provided through the Meta Performance Institute, which delivers the foundational training and the proprietary Meta Performance frameworks that every Novus Global coach deploys with clients. Initial training, which represents the single largest component of the startup investment at $32,600, covers world-class coaching methodology, the Meta Performance frameworks, business systems, and onboarding into the Novus Global operational infrastructure. Beyond initial training, franchisees receive ongoing support that includes proprietary brand assets, operational systems, mentorship from Novus Global leaders, access to a high-performance global community of over 70 coaches, done-for-you operational infrastructure, and structured peer coaching and intentional feedback mechanisms. The community structure is particularly notable: franchisee testimonials describe a collaborative rather than competitive internal dynamic, with coaches actively advocating for each other's success and referring clients across the network. Franchisees can begin building their client practice soon after completing their initial Meta Performance Institute training and onboarding, reflecting a model designed for rapid market entry rather than prolonged pre-opening preparation. The brand's client roster — which includes Rockefeller Group companies, professional sports teams including LAFC, and city mayors — provides franchisees with institutional credibility that would be inaccessible to most independent coaching practitioners, creating a tangible operational advantage from day one of franchise ownership.

Item 19 financial performance data is not disclosed in the current Novus Global Franchise Disclosure Document, which means the franchisor does not provide audited figures for average revenue per unit, median revenue, or profit margins for franchised locations within the FDD itself. This is a significant due diligence consideration: prospective franchisees cannot rely on FDD-disclosed unit economics to build their financial projections and must engage directly with the franchisor and existing franchisees to gather performance data. That said, several publicly available data points provide meaningful context for evaluating potential Novus Global franchise revenue. At the enterprise level, the company generates an estimated $13.5 million in annual revenue across its network of over 70 coaches, implying an average revenue contribution per coach of approximately $190,000 annually, though this blended figure encompasses both company-owned and franchise-associated coaches and should not be treated as a guaranteed individual franchisee earnings figure. Revenue per employee is estimated at $165,000, a benchmark that compares favorably to many professional services categories and reflects the premium pricing dynamics of the executive coaching market. The royalty rate range of 19% to 30% provides an indirect signal about the revenue model: at a 19% royalty, a franchisee generating $200,000 in annual billings would contribute $38,000 annually to the franchisor, while at 30% the same revenue would yield $60,000 in royalties, suggesting franchisee practices are expected to generate coaching revenue well into six figures to sustain the model. The $53,000 to $91,000 total investment range, combined with the absence of physical real estate or inventory requirements, creates a lower total cost of ownership than most franchise categories, which historically supports faster payback periods when revenue ramp-up proceeds according to plan. Prospective investors are strongly encouraged to request detailed performance data from Novus Global directly and to speak with multiple existing franchisees before making a financial commitment.

Novus Global's growth trajectory reflects a coaching firm that has methodically expanded over a decade before formalizing its franchise infrastructure. Founded in 2015, the company spent approximately nine years building its coaching methodology, client relationships, and brand reputation before launching its franchise model in 2024, a development timeline that suggests the franchise offering is built on a tested and validated operational foundation rather than an early-stage experiment. The firm's employee count grew by 24% in the most recent year tracked, indicating active organizational scaling at the corporate level concurrent with the franchise launch. The award-winning Beyond High Performance Podcast, produced and hosted by Jason Jaggard, functions as a continuous marketing and brand-building asset that generates organic awareness for the Novus Global name across the coaching and leadership development community. The company's competitive moat rests on three structural advantages: first, the proprietary Meta Performance frameworks, which provide a differentiating intellectual foundation that competitors cannot replicate; second, the institutional client relationships with Fortune 500 companies, professional sports franchises, and government entities, which create a brand credibility ceiling that individual coaches cannot independently reach; and third, the global community of over 70 coaches operating in 8 countries, which generates network effects that increase in value as the franchise system scales. The 2024 FDD reported 32 total units, all company-owned, reflecting the early stage of the formal franchise rollout and indicating significant runway for unit growth as the franchise model gains traction with entrepreneurial coaches globally. The absence of any reported franchised units in the 2024 FDD data, juxtaposed with the company's stated model that every Novus Global coach is a franchise owner, suggests that the legal and structural formalization of the franchise model is still in its early stages, a factor investors should explore in direct conversations with the franchisor.

The ideal Novus Global franchise candidate is an entrepreneurial professional with meaningful experience in leadership, coaching, consulting, or an adjacent field who is seeking to build a scalable coaching practice with the backing of an established brand and proven methodology. Unlike food service or retail franchises where prior industry experience is less critical, the Novus Global model places significant value on the franchisee's existing professional credibility and ability to establish trust-based relationships with senior leaders and executives. The Meta Performance Institute training investment of $32,600 suggests the company is selective about franchisee quality and committed to a high bar of methodological competence before any coach enters the market under the Novus Global name. The franchise model explicitly accommodates both solo practitioners building individual coaching practices and more ambitious operators who want to build coaching enterprises with teams of associate coaches, providing flexibility in the scale ambition a franchisee can pursue. The franchise system began its formal rollout in 2024, which means early-stage franchisees currently have access to markets and territories with limited saturation, a geographic advantage that typically narrows as franchise systems mature. The model is designed for relatively fast market entry, with franchisees able to begin building their practice shortly after completing initial training and onboarding, reducing the pre-revenue period compared to categories requiring physical build-outs or regulatory approvals. Franchisees benefit from the company's existing relationships with enterprise clients across 8 countries, creating cross-referral and cross-border coaching opportunities that are structurally unavailable to independent practitioners.

For investors conducting serious due diligence on professional services and coaching franchise opportunities, Novus Global presents a genuinely differentiated investment thesis that warrants careful examination. The combination of a decade-long track record of enterprise client relationships, a rigorously developed proprietary coaching methodology through the Meta Performance Institute, an estimated $13.5 million in company revenue, and a 2024 franchise launch creating early-mover territory opportunities constitutes a compelling foundation. The elevated royalty structure of 19% to 30% is the most significant financial consideration demanding careful modeling, and the absence of Item 19 financial performance disclosures means prospective franchisees must do more independent financial validation than FDD-compliant systems with full revenue transparency require. The total Novus Global franchise investment of $53,000 to $91,000 is meaningfully lower than most service franchise categories, which reduces the capital barrier while the professional services market continues to demonstrate strong structural demand. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the Novus Global franchise opportunity against peer coaching and professional services concepts using objective, independently sourced metrics. Explore the complete Novus Global franchise profile on PeerSense to access the full suite of independent franchise intelligence data.