HomeWell Care Services

Founded in 1996 by Joshua Hoffman in Seattle, Washington, HomeWell Care Services has grown from one caregiving operation into a national franchise network with 179 locations across 32 states and the District of Columbia. The company serves seniors, people with disabilities, individuals recovering from surgery or illness, and others who need help remaining independent at home. The brand has also been recognized as an Inc. 5000 company for five consecutive years.

More than 10,000 Americans turn 65 each day, and the aging Baby Boomer population is expected to keep driving demand for in home care. Most seniors prefer to age in place instead of moving to institutional care. In home care generally costs a fraction of assisted living or nursing facility care while providing a familiar setting and personalized attention. The United States home care services market exceeds $150 billion, while the supply of professional and reliable providers has not matched demand.

HomeWell provides personal care assistance, companion care, dementia and Alzheimer's care, post surgical recovery support, respite care, and other specialized programs. Its 2019 change from HomeWell Senior Care to HomeWell Care Services reflected an expansion beyond seniors to clients of all ages. The company uses a proprietary technology platform for scheduling, caregiver matching, compliance tracking, and family communication. Quality assurance procedures and continuing training support consistent service and referrals from healthcare providers, hospital discharge planners, and other professional sources.

HomeWell offers two fee structures. Option 1 has an initial franchise fee of $49,500 and a continuing royalty of 5 percent of gross revenues. Total investment ranges from approximately $54,000 to $234,000. Applicants need at least $100,000 in liquid capital and $100,000 in net worth. Veterans receive a 20 percent discount on the initial franchise fee through the IFA VetFran program, and multi territory developers receive a 20 percent discount on additional territories purchased at the same time. Support includes virtual training, operational assistance, caregiver recruitment help, and access to the technology platform.

Each franchise territory includes 30,000 to 40,000 seniors aged 65 and over within a total population of no more than 350,000. SBA lending data tracked through PeerSense shows ongoing franchise lending activity for HomeWell and approval patterns associated with the home care business model, the brand, and demographic demand.

HomeWell has been named a Top Franchise by Franchise Business Review for four consecutive years, ranked in the Franchise 500 by Entrepreneur Magazine for five consecutive years, and recognized as an Inc. 5000 company for five consecutive years. Its 138 percent growth since 2020 reflects demographic demand and the company's franchise development approach, which emphasizes quality and support for regulatory compliance, caregiver recruitment, and referral development. The network spans 32 states plus DC, while territory remains available for new development, including in underserved markets.

An ideal HomeWell franchisee brings business management ability, leadership skills, and a commitment to helping seniors and others maintain independence. Healthcare experience can help, but successful franchisees also come from corporate, military, and other professional backgrounds. HomeWell values people who are comfortable with consultative sales and relationship development because referrals from healthcare providers, hospital discharge planners, social workers, elder law attorneys, and senior living communities are central to client growth. The home based model may suit entrepreneurs seeking a meaningful service business without the overhead and fixed structure of brick and mortar retail.

PeerSense provides franchise intelligence on HomeWell Care Services and thousands of other brands. Buyers can use this information when comparing in home care concepts, reviewing territory availability and demographic data, and assessing HomeWell's growth against industry benchmarks. PeerSense also offers franchise profiles, lending trend information, and financing resources for qualified candidates evaluating a path to ownership.