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Johnny Rockets

Johnny Rockets

Franchising since 1986 · 36 locations

The total investment to open a Johnny Rockets franchise ranges from $202,300 - $865,000. The initial franchise fee is $50,000. Ongoing royalties are 6% plus a 4% advertising fee. Johnny Rockets currently operates 36 locations (36 franchised). The top SBA 7(a) lenders for Johnny Rockets are PNC Bank, Banc of California and United Business Bank. PeerSense FPI health score: 29/100.

Investment

$202,300 - $865,000

Franchise Fee

$50,000

Total Units

36

36 franchised

FPI Score
High
29

Proprietary PeerSense metric

Limited
Capital Partners
30lenders available

Active capital sources verified for Johnny Rockets financing

SBA

7(a) Eligible

21d

Avg Funding

P+2.25%

Best Rate

No retainers · Referral fee at closing

FPI Score Breakdown

Established (25-99 loans)

High Confidence
29out of 100
Limited

SBA Lending Performance

SBA Default Rate

28.8%

15 of 52 loans charged off

SBA Loans

52

Total Volume

$26.9M

Active Lenders

30

States

15

Top SBA Lenders for Johnny Rockets

What is the Johnny Rockets franchise?

Johnny Rockets, headquartered in LOS ANGELES, CA, represents a distinctive segment within the full-service restaurant category, offering a nostalgic journey back to classic Americana. Established as a purveyor of timeless diner fare, the brand has cultivated a unique identity centered around a vibrant 1950s aesthetic, complete with checkered floors, red vinyl booths, and a jukebox playing hits from a bygone era. This immersive atmosphere is meticulously crafted to transport guests to a simpler time, providing an experience that extends beyond mere dining into a form of entertainment. The menu is a celebration of iconic American comfort food, featuring expertly crafted burgers, crispy fries, and indulgent hand-spun milkshakes, all prepared with an unwavering commitment to quality and freshness. Each item reflects a dedication to authentic flavors that resonate with a broad demographic, from families seeking a fun meal to individuals yearning for a taste of nostalgia. The full-service restaurant model emphasizes attentive and friendly service, ensuring every guest feels welcomed and valued, contributing significantly to repeat patronage and brand loyalty. The Johnny Rockets franchise model leverages this established brand recognition and operational blueprint, offering prospective owners an opportunity to capitalize on a beloved concept with a clear market position. Its appeal lies in its ability to offer a consistent, high-energy dining experience that differentiates it within a competitive culinary landscape. This distinct positioning allows the brand to attract customers looking for more than just a meal, but rather an engaging and memorable outing. The brand’s enduring charm and widespread recognition across various age groups underscore its robust market presence and potential for sustained appeal in diverse geographic locations, making the Johnny Rockets franchise a compelling proposition for those seeking to invest in

FPI Score

29/100

SBA Default Rate

28.8%

Active Lenders

30

Key Highlights

Data Insights

Key performance metrics for Johnny Rockets based on SBA lending data

SBA Default Rate

28.8%

15 of 52 loans charged off

SBA Loan Volume

52 loans

Across 30 lenders

Lender Diversity

30 lenders

Avg 1.7 loans per lender

Investment Tier

Significant investment

$202,300 – $865,000 total

Johnny Rockets — Deep SBA Data

Brand-specific metrics derived directly from SBA 7(a) approval records — peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

2016

5 approvals — best year on record for Johnny Rockets.

Top SBA State

California

12 SBA-financed Johnny Rockets locations — the densest operator footprint.

Average Loan Size

$516K

Median $448K — use as a sizing anchor when modeling your own $Johnny Rockets unit.

Lender Concentration

25%

Moderately Spread

Share of Johnny Rockets approvals captured by the top 3 SBA lenders.

Johnny Rockets's SBA lending pipeline peaked in 2016 (5 approvals). The last five fiscal years account for 4% of cumulative volume ($1.2M approved). Operator density is highest in California with 12 SBA-financed locations. Average funded ticket sits at $516K, with the median at $448K. Lender mix is moderately spread: the top three SBA lenders account for 25% of approvals — meaningful choice exists but specific lenders carry the brand.

Payment Estimator

Loan Amount$162K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$2,094

Principal & Interest only

Locations

Johnny Rocketsunit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

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Johnny Rockets