Burn Boot Camp Fitness

Burn Boot Camp Fitness is a boutique fitness franchise built around high intensity group training, nutritional guidance, and a supportive community for women and their families. Devan and Morgan Kline founded the brand in 2012 after leading energetic group fitness sessions in a North Carolina parking lot. Consumer interest grew quickly, and the company began franchising in 2015. Morgan Kline serves as CEO and co founder, while Devan Kline is Visionary and co founder. Together, they guide a leadership team that is 60% female, reflecting the brand’s focus on women and their families. As of late 2025 and early 2026, the company reported more than 350 operating locations. Sources from April 2023 cited 360 plus or 370 gyms open and operating. The system has expanded to more than 400 locations in over 40 states and reached 44 states by January 2025. During that period, Burn Boot Camp Fitness awarded its 600th location in Logan, Utah, and entered the Washington state market. In 2025, the system included 356 franchised units and 9 company owned units, with more than 500 territories awarded nationwide. The brand operates in the fitness and recreational sports centers market, which was valued at USD 123.77 billion in 2024 and USD 148.03 billion in 2025. These figures reflect a concept that has expanded substantially within the United States and continues to build its national presence.

The global fitness and recreational sports centers market was valued at USD 123.77 billion in 2024 and USD 148.03 billion in 2025. It is projected to reach USD 180.44 billion by 2033, representing a Compound Annual Growth Rate of 4.06% from 2025 to 2033. Other projections place the market at approximately USD 324.05 billion by 2035, with a CAGR of 8.15% from 2026 to 2035. The broader fitness market is projected to reach $203 billion by 2030. North America held 37.5% of the market in 2024 and approximately 38.4% in 2025, giving the brand a substantial domestic market. Demand is being supported by greater attention to physical and mental health, interest in customized and convenient fitness experiences, and growing use of stress management and relaxation practices alongside exercise. Technology is also changing the sector through wearable devices, virtual classes, and fitness apps. Many gyms now use hybrid models that combine in person and online classes. Consumers aged 35 and younger held 48.6% of the market share in 2024 and 2025, with strong interest in group fitness, HIIT, and strength training. Burn Boot Camp Fitness addresses these preferences through unlimited 45 minute, trainer led camps that combine strength work with high intensity intervals. Workouts are designed to produce results and are never the same twice. Members also receive complimentary Childwatch, access to a Floating Floor designed for joint protection, and the Burn On Demand app, which provides expert fitness content across 18 categories.

Opening a Burn Boot Camp Fitness franchise requires several financial commitments. The current initial franchise fee is $60,000. Older reports cited fees from $43,000 to $45,000. Qualified military veterans receive a 15% discount on the initial franchise fee. Estimated total initial investment ranges from $249,375 to $573,679, while figures from February 2026 place the range at $281,899 to $645,344. Leasehold improvements may cost from $84,104 to $250,000, depending on the location and buildout. Initial inventory is estimated at $4,460 to $7,488. Franchisees must spend $30,000 on grand opening marketing. Staffing for the first three months is estimated at $22,000 to $52,315, and three months of additional working capital ranges from $10,000 to $30,000. The ongoing royalty is 6% of gross sales. The national marketing fee, also called the national brand fund contribution, is 2% of gross sales. Franchise partners are also encouraged to spend on local marketing. Applicants must show at least $150,000 in liquid assets, a minimum net worth of $300,000 or greater, and a credit score over 700. The investment falls within the mid tier to premium range for the fitness sector and includes a defined operating framework. Franchise specific financing solutions are available to qualified candidates, with terms that include fixed rates, no collateral required, and 10 year options.

The operating model centers on unlimited 45 minute, trainer led camps that combine strength training with high intensity intervals. Sessions are designed to be results driven and different each time. Complimentary Childwatch supports the brand’s primary audience of women and families by addressing a common obstacle to regular attendance. Studios use a Floating Floor intended to protect joints during high impact exercise. The trainer led format requires certified and engaging fitness professionals, although specific staffing numbers beyond the first three month staffing estimate of $22,000 to $52,315 are not provided. The primary format is a dedicated gym location designed for group fitness, with no stated use of drive thrus or kiosks. Franchise support begins with onboarding and continuing education. Before opening, the company assists with real estate selection, lease negotiations with preferred partners, and buildout standards covering items such as flooring and layout. A structured pre opening marketing plan includes the required $30,000 grand opening spend to generate memberships and local awareness. After opening, franchisees receive field assistance, national and local marketing support, access to a peer network, and help from HQ specialists. The company develops technology and support tools for franchisees and received recognition for the Most Innovative Use of Technology in partnership with Ironside. The Burn Boot Camp App and Burn On Demand provide fitness, recovery, and educational content across 18 categories. More than 1000 territories are available nationwide. About 60% of the system is operated by multi unit owners, and the Build Your Empire program provides incentives for expansion into additional territories.

Other industry reports cited an average of $700,000 per location. The brand has also recorded same gym sales growth over the past several years. These figures give prospective franchisees historical unit economics to review when building their own financial projections.

Burn Boot Camp Fitness has expanded rapidly since its founding and has established a growing presence in the boutique fitness sector. The brand reached more than 350 operating locations, reflecting significant unit growth over recent years.