Naturals2Go

Naturals2go operates in the healthy vending and unattended retail sector as a business opportunity without franchise fees or ongoing royalties. The company traces its history to 1988, when Ray Peterson founded VendTech International in Idaho Falls and developed a rotating display vending machine. Naturals2go was established in 2009 and operates under sister companies VendTech Holdings Inc and Naturals2go Holdings Inc, both privately owned. President and majority owner Heath Falzarano previously operated his own vending business. The leadership team includes David Perkins, Vice President of Client Services; Michael Hume, CMO; Lyndsey Wolfsmith, Executive Vice President; Hal Martin, CFO; and Paul Ihn, Vice President of Product Strategy and Operations. Ihn brings more than two decades of industry experience from senior positions at Automatic Products International, also known as APi, Crane, and The Wittern Group. Many Naturals2go leaders and employees are, or have been, vending business and convenience services owner operators.

In 2024, Savannah, Georgia, became Naturals2go’s first regional operations center and official headquarters at 133 Southern Blvd, 31405. The company planned three additional U.S. operations centers and global expansion for 2025. Naturals2go has helped more than 10,000 entrepreneurs launch and scale vending businesses. More than 2,800 operators are currently active, with over 21,000 unattended retail solutions deployed across the nation. These include modern vending machines, smart coolers, office coffee solutions, and micro markets. The company describes itself as the largest healthy vending company in the United States and the fastest growing and longest running vending opportunity company in the U.S. The global vending machine market was valued at $21.5 billion in 2023 and is projected to grow at a Compound Annual Growth Rate of 4.4% from 2024 to 2032, reaching an estimated $32.19 billion. The Global Wellness Institute projects that the broader wellness economy will grow at an average annual rate of 9.9% and reach nearly $7 trillion by 2025. Naturals2go gives buyers access to this market through a turnkey system without recurring franchise fees or royalties.

Naturals2go operates in a vending market shaped by demand for healthy food and convenient purchases. Consumers are placing more value on nutritious options that fit busy schedules, while snacking is becoming more common as people choose smaller, more frequent meals. Heath Falzarano, President of Naturals2go, describes the model as unattended retail self service. The product mix extends beyond traditional soda and snacks to options such as salads and sandwiches. The projected growth of the wellness economy also supports demand for healthy products sold through unattended retail solutions. The category can support semi absentee operations and reflects ongoing consumer demand for convenience. Competition in the vending machine sector is described as mid high. Naturals2go holds the position of largest healthy vending company in the United States. Technology adds operating options through machines that accept cash, credit, debit, and mobile wallets and transmit real time data for inventory and sales management.

Naturals2go is structured as a business opportunity rather than a traditional franchise. Total investment ranges from $53,000 to $230,000, based mainly on the number of MVP, or Most Valuable Placement, machines purchased. Packages generally include 4 to 20 units. An average program and investment is about $125,000 and typically includes 10 MVP machines. Part time options include an MVP 4 machine package for $53,000 and an MVP 6 machine package for $76,000. Full time investment levels include MVP 8 machines for $100,000, MVP 10 machines for $125,000, MVP 12 machines for $148,000, MVP 14 machines for $170,000, MVP 16 machines for $191,000, MVP 18 machines for $211,000, and MVP 20 machines for $230,000.

Prospective owners need $20,000 to $25,000 in cash, stocks, or bonds. Recommended net worth is $150,000 or more. Naturals2go does not impose those continuing charges. Its connection to VendTech International, founded in 1988, provides decades of industry experience. The company assists new owners with capital and has more than a decade of funding relationships with the Small Business Administration, known as the SBA. Naturals2go reports a zero default rate history and says other funding options beyond the SBA are available. Veterans receive a 10% discount off the overall program cost.

Owners primarily operate the vending program by cleaning machines, keeping them stocked with fresh products, and building relationships with vending sites to support customer satisfaction. An online dashboard and management system receives real time information on inventory levels, product sales, and service alerts. Machines accept cash, credit, debit, and mobile wallets, helping owners manage routes and restocking. The model is semi absentee and home based, with no dedicated employees or external office space required. Owners can operate part time alongside a day job or build a full time business with multiple routes.

Naturals2go offers more than traditional vending machines. Its unattended retail formats include smart coolers, office coffee solutions, micro markets, AI equipment, pantry services, and break room provisions. Training begins with two full days of face to face, hands on instruction at the company’s facility in Savannah, Georgia. Additional virtual modules cover machine operation, basic repairs, bookkeeping, and marketing. Training is included in the initial investment, excluding travel and lodging, and attendance at the face to face training is mandatory for new operators.

Corporate support continues for the life of the machines. Onboarding assistance covers business entity setup and initial operating procedures. The lifetime mentoring program matches each owner with an experienced coach, often an active route operator, who provides support by phone, text, or a private online group. Guidance can include planograms, technical troubleshooting, and negotiation tips. The Naturals2Grow Program is an advanced, invitation only