76 Fence

Deciding whether to invest $165,600 to $315,700 in a fencing franchise requires more than optimism about the home services sector — it demands granular data on unit economics, franchisor track record, and market structure. That is precisely the question this analysis answers. 76 Fence was founded in 2018 by Patrick Brouillette and Ed Samane, with Brouillette bringing direct operational history from CMS Illinois, LLC, a Chicagoland-based contracting company that included commercial and residential fencing, and Samane bringing over 25 years of franchising experience through brands including Pro Martial Arts and Scout and Molly's. The company's name is a deliberate reference to 1776, the year the United States gained independence, reflecting a brand identity rooted in American craftsmanship and values. 76 Fence began franchising in 2023 and, as of the most current Franchise Disclosure Document, carries 2 total units across the United States, with locations in 2 states concentrated in the South region, specifically North Carolina and Tennessee. However, the operational footprint extends meaningfully beyond those FDD numbers: since launching its franchise program in late 2023, 76 Fence has expanded into Illinois, North Carolina, Tennessee, Georgia, and Texas, with additional locations underway in Florida and Alabama, and by November 2025 the company reported 70 primary territories with 8 regional developers and 3 company-owned units. The brand's leadership team includes CEO Ed Samane, Founder and Vice President Patrick Brouillette, Chief Operations Officer Mike Mercado, Vice President of Operations Frank Markward, Vice President of Strategic Development John Simon, and VP of Communication and Administration Judimarie Thomas — a corporate bench that signals institutional infrastructure despite the brand's early-stage franchise status. For franchise investors researching the 76 Fence franchise opportunity, the fundamental value proposition is a professionally systematized entry point into a fragmented, essential-services industry with a corporate team that has built and scaled franchise brands before, in a market where the average transaction value frequently exceeds $8,000.

The U.S. fence construction market generated $9.1 billion in revenue in 2024 and is projected to reach $13.7 billion by 2032, representing a compound annual growth rate of 5.5% through that period — a durable, above-GDP growth trajectory driven by multiple independent demand vectors that do not cancel each other out in an economic downturn. The global fencing market was valued at approximately $30.42 billion in 2023 and is expected to reach $44.39 billion by 2030, growing at a CAGR of 5.6%, with North America dominating at over 34% revenue share and projected to hold more than 46% of global market share by 2035. Within the United States alone, the Southern region commands a 45% domestic market share in 2024, driven by high population density, fast-growing cities, and an active new residential construction pipeline — which is precisely where 76 Fence has focused its early expansion in Tennessee, Georgia, North Carolina, and Texas. The fencing category benefits from what analysts classify as secular tailwinds: rising residential property values that motivate homeowners to invest in curb appeal and security, an aging installed base of wood fences that require repair or replacement after weather damage and normal deterioration, and a growing preference among both residential and commercial property owners for durable, low-maintenance materials like vinyl, aluminum, and steel. Metal fencing currently holds a 55% market share by material category and is expected to achieve 37% additional growth by 2035, and that durability preference aligns directly with 76 Fence's product mix of steel, aluminum, vinyl, and wood installations. The contractor segment, as opposed to DIY installations, accounts for over 71% of total category revenue, meaning professionally installed fencing dominates consumer spending — and franchise-branded contractors with systematic marketing and quality control are positioned to capture disproportionate share in a market that still counts more than 50,000 independent fence contractors nationally, a fragmentation that creates genuine consolidation opportunity for a systematized brand. The fencing category has grown at 2.3% per year from 2018 to 2023 on a volume basis even before accounting for pricing, and because fencing serves security, privacy, and property value functions simultaneously, demand persists across housing market cycles in ways that discretionary home improvement categories do not.

The 76 Fence franchise cost is structured around a $60,000 franchise fee for a single-unit owner-operator agreement, which positions the brand at the premium end of the home services franchise entry point but below the $75,000 to $100,000 fees charged by larger, more established home improvement franchise systems. Total investment for a single unit ranges from $165,600 to $315,700, with the midpoint falling around $240,650 and a safe working-capital-inclusive estimate of approximately $200,000, and the spread between low and high investment is primarily driven by geography, local market setup costs, initial vehicle and equipment packages, and working capital reserves rather than physical build-out, since 76 Fence operates as a mobile service model without the overhead of a retail storefront. The ongoing royalty rate is 8% of gross sales, which sits above the 5% to 6% range common in many service franchise categories but is offset by the fact that corporate handles all digital marketing and lead generation, reducing the franchisee's out-of-pocket marketing burden relative to brands where operators fund local advertising entirely from their own budgets. The brand fund contribution is 1.0% of gross sales, bringing the total ongoing fee obligation to 9% before technology or other platform fees, which is a meaningful number to model when stress-testing unit economics at various revenue scenarios. For the Regional Developer model, the franchise fee rises substantially to $260,657, with a total investment range of $281,407 to $458,389, and a midpoint of $369,898 — an investment profile that reflects the rights to develop and support multiple territories across a defined region and collect a share of royalty revenue from the franchisees within that territory. The Regional Developer model carries a 3 to 5 year ROI timeline horizon per company projections, and the absence of royalty fees at the regional developer level suggests a pass-through economics structure where compensation is tied to the network's aggregate performance. Third-party financing is available for qualified candidates, and the franchise agreement carries an initial term of 10 years with a 10-year renewal term, providing long-horizon security for investors willing to commit to the system. Net worth requirements for the single-unit model are set at $500,000, which contextualizes who the brand is targeting — established professionals and entrepreneurs with balance sheet strength, not early-career investors making a first business purchase.

The 76 Fence franchise operating model is explicitly owner-operator in design, meaning this is not a semi-absentee investment where a manager runs the business while the franchisee maintains an unrelated career. Franchisees are expected to be actively engaged in sales, quality control, crew management, and business development on a daily basis, and the company's published guidance makes clear that success depends on the owner's direct involvement in closing deals and ensuring installation quality. Initial training consists of 40 hours of instruction covering system methodology, marketing, sales, fulfillment, site assessment, and operational procedures, and no prior fencing experience is required — the company's model is built around transferable skills in sales management, customer service, and team leadership rather than trade-specific technical knowledge. Corporate infrastructure handles all digital marketing, lead generation, and provides franchisees with CRM and POS tools, meaning franchisees enter each day with a managed pipeline of inbound leads rather than having to build a local marketing function from scratch — a structural support model that meaningfully reduces the skill requirements and ramp-up time for an operator without a direct marketing background. Franchisees receive a protected territory sized according to population density and market characteristics, with key selection criteria including strong population growth, above-average household income, active housing market activity, and limited competition from established regional fence companies. The Southeast has been identified as a priority expansion corridor based on favorable construction trends and migration-driven population growth, which explains why the brand's early franchise locations cluster in Tennessee, Georgia, and North Carolina. Ongoing support includes a dedicated franchise coach, operational guidance from a full corporate team, pricing assistance, and access to a network of other franchisees for peer learning — a support stack that is notably robust for a brand at this stage of franchise development, particularly given CEO Ed Samane's prior experience scaling Pro Martial Arts and Scout and Molly's through similar early-stage franchise growth curves.

The 76 Fence franchise revenue picture disclosed in Item 19 of the Franchise Disclosure Document is one of the most consequential data points available to a prospective investor evaluating this opportunity. Item 19 is disclosed, and the figures are materially above industry benchmarks: the FDD reports average gross sales of approximately $1.46 million per unit, and a separate reported figure of $1,426,452 in gross revenue that exceeds the residential services sub-sector average of $797,983 by approximately 79%, representing a substantial premium over the typical home services franchise unit. Item 19 also discloses net income exceeding $360,000, which, if modeled against the $1.46 million average revenue figure, implies a net income margin in the range of approximately 24% to 25% before debt service — a margin profile that compares favorably to many service franchise categories where net margins of 12% to 18% are more typical after royalties, labor, and materials. At an 8% royalty and 1% brand fund contribution, the franchisee's total fee obligation on $1.46 million in revenue would be approximately $131,400 annually, meaning pre-fee EBITDA and post-fee net income would need to be evaluated carefully against actual cost of goods, labor, vehicle costs, and insurance in each specific market. Using the $200,000 to $315,700 total investment range and the disclosed $360,000-plus net income figure as a reference point, a single-unit 76 Fence franchise could theoretically achieve payback within 1 to 2 years at upper-range performance — though investors must weight the fact that these disclosed figures reflect select performance data rather than a system-wide average across dozens of mature locations. The sub-sector average revenue for comparable residential services businesses is $416,953 according to industry benchmarks, meaning the 76 Fence Item 19 performance data shows gross revenue more than 3.4 times the sub-sector average, which warrants careful examination of the sample composition and maturity of units represented in the disclosure. Independent analysis suggests that average transaction values above $8,000 in the fencing category, combined with a multiple-revenue-stream model spanning new installation, fence staining, and repair services, create a business architecture capable of generating high revenue per customer engagement while also building recurring relationships through maintenance and staining work.

The 76 Fence franchise system's growth trajectory since its 2023 franchising launch is notable for its pace relative to the brand's age. In March 2025, the system celebrated the grand opening of two new franchise locations in Mt. Juliet and Hendersonville, Tennessee, bringing total Greater Nashville-area locations to four units under the ownership of Andrew Begley, with further Tennessee statewide expansion planned by regional developers Josh and Deana Persons. In September 2025, 76 Fence expanded into West Georgia with new franchise locations in Douglasville and Newnan, owned and operated by Matthew Skuodas, supported by Georgia Regional Developer Carl van der Horst, who holds two territories in Metro Atlanta. The company's largest franchise agreement to date was signed in January 2026 with entrepreneur Bob Wolf, who committed to launching multiple territories across the Dallas area and serving as regional developer for Central Texas, a deal that was featured in Franchise Times and signals that the brand's development momentum is attracting sophisticated, multi-unit-oriented investors. By November 2025 the company reported 70 primary territories with 8 regional developers across a network that spans Illinois, North Carolina, Tennessee, Georgia, and Texas, with additional development underway in Florida and Alabama. The competitive moat 76 Fence is constructing is built on three reinforcing elements: a corporate digital marketing infrastructure that generates leads for franchisees rather than requiring them to build local advertising capabilities independently, a premium product positioning around American-made materials and VIP customer service that insulates the brand from pure price competition with independent contractors, and a regional developer layer that creates geographically invested operators with financial incentive to help individual franchisees within their territory succeed. Patrick Brouillette's founding philosophy — that customer satisfaction begins with treating employees well — creates a cultural framework that, when executed consistently, produces the word-of-mouth referral cycles that lower customer acquisition costs over time.

The ideal 76 Fence franchise candidate is an experienced business operator or entrepreneur who brings demonstrated competency in sales management, team building, and customer service delivery rather than technical fencing knowledge. The company's training program and operational systems are explicitly designed to transfer fencing expertise through a structured 40-hour curriculum, meaning the candidate profile prioritizes business fundamentals — hiring, process management, sales closing, and local relationship development — over trade skills. Regional developer candidates need additional capabilities around territory development strategy, franchisee recruitment and support, and multi-unit financial management, given that their role involves building an entire regional network rather than operating a single unit. Available territories span an exceptionally broad geographic footprint, with 76 Fence actively accepting inquiries from 49 states and the District of Columbia, including Alaska, Hawaii, and nearly every contiguous state, reflecting a deliberate strategy to secure regional developers and single-unit operators across all major U.S. population centers before the system's brand recognition forecloses the first-mover advantage. The company's stated territory selection criteria — strong population growth, above-average household income, active housing markets, limited established competition — tend to favor Sun Belt suburban markets, which aligns with the brand's demonstrated early expansion in the Southeast and Texas. The 10-year initial agreement term with a 10-year renewal option provides long-horizon stability for investors, and the franchise agreement structure supports multi-unit and regional developer scaling for candidates with the capital and operational capacity to develop larger footprints.

For the franchise investor conducting serious due diligence on the 76 Fence franchise opportunity, the investment thesis is grounded in four converging fundamentals: a $9.1 billion and growing U.S. fencing market projected to reach $13.7 billion by 2032, an Item 19 disclosure showing average unit revenue of $1.46 million that substantially outperforms the $797,983 residential services sub-sector benchmark, a corporate support infrastructure that removes digital marketing and lead generation from the franchisee's burden, and a total investment range of $165,600 to $315,700 that sits at an accessible entry point relative to the disclosed revenue potential. The risks that informed investors must evaluate are equally specific: this is a young franchise system that began franchising in 2023, the Item 19 sample represents a limited number of locations rather than a mature system average, the 8% royalty rate is above the service franchise category midpoint, and the owner-operator model requires genuine full-time involvement rather than passive or semi-absentee management. The fencing category's recession-resistant characteristics — security and privacy are functional necessities, not discretionary luxuries — and North America's projected 46% share of global fencing market revenue by 2035 provide meaningful macro tailwinds that reduce cyclical risk relative to other franchise categories. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the 76 Fence franchise investment against competing home services and building contractor franchise opportunities across every relevant financial dimension. Explore the complete 76 Fence franchise profile on PeerSense to access the full suite of independent franchise intelligence data.