Ubreakifix

Ubreakifix, now operating extensively as Asurion Tech Repair & Solutions, began with a common customer problem. In 2009, co founder Justin Wetherill broke an iPhone 3G and struggled to find a high quality repair option. He developed the initial idea and, with David Reiff and Eddie Trujillo, opened the first storefront in Orlando, Florida, during the summer of 2009. Orlando remains the company headquarters. The concept addressed a gap in electronics repair and later expanded across North America. The system is estimated to have about 700 total units in operation today, including more than 425 locations nationwide. As of 2025, it reported 682 total units, consisting of 551 franchised owned units and 131 company owned locations. Asurion, LLC, a global tech care company, acquired Ubreakifix in August 2019. The brand became a core part of Asurion Tech Repair & Solutions. PeerSense presents this information as independent franchise research for buyers assessing the Ubreakifix opportunity, rather than as marketing material.

Electronics repair serves a large and expanding market because consumers depend on digital devices for work, communication, and entertainment. Ubreakifix grew from 99 locations in 2014 to approximately 700 units today, which provides an indicator of demand even though specific market sizing data is proprietary. Customers commonly own several devices, including smartphones, tablets, laptops, and gaming consoles. The rising cost of replacement devices can make repair more attractive, while greater environmental awareness encourages consumers to extend the useful life of electronics and reduce electronic waste. Modern devices are increasingly complex and compact, creating a need for professional repair beyond many do it yourself solutions. The category also draws franchise investment because repairs are often essential and urgent, with demand that can be relatively resistant to economic cycles. The market includes many independent shops. Ubreakifix, under the Asurion Tech Repair & Solutions name, competes through national brand recognition, standardized service quality, and a supply chain intended to provide a professional alternative. Digitalization, continued technological innovation, and accidental damage or ordinary wear continue to create demand for repair services.

The initial franchise fee for a Ubreakifix location is $51,000. The total initial investment ranges from $50,000 to $255,100. The amount can vary with leasehold improvements, real estate conditions, existing infrastructure, the opening inventory of parts and accessories, and local build out expenses. Initial marketing and working capital for early operating costs also contribute to the total. Specific liquid capital and net worth requirements are not available. Royalty rates and advertising fund contributions are also not available in the current disclosure documents. Asurion, LLC provides corporate and operational support, although specific SBA eligibility and veteran incentives are not detailed. The lower end of the stated investment range may allow a broader group of entrepreneurs to consider the concept, but buyers still need enough financial capacity for the full setup and early operating period. PeerSense is a commercial capital advisory firm that introduces franchise buyers to SBA and conventional lenders. PeerSense is not a lender and does not approve or provide loans.

A Ubreakifix franchise provides repair services for smartphones, tablets, computers, gaming consoles, drones, and various smart home devices. Daily work centers on diagnosing devices, completing repairs, and maintaining customer service standards. Staff generally includes technicians who can perform intricate repairs and customer service representatives who handle intake and customer communication. The main format is a traditional storefront, including the original Orlando, Florida location opened in 2009. The company also expanded through mobile repair vehicles, with more than 600 units on the road by the end of 2020. These vehicles support on site service and broader market coverage. Franchisees receive training and continuing corporate support that includes field consultants, diagnostic and inventory management technology platforms, and a supply chain for parts. Training duration and location are not available, although standardized repair protocols indicate that instruction is provided. Territories are available throughout the United States. The company supports multi unit ownership, and the model can accommodate different levels of owner involvement. Because the work is technical, an owner operator or closely involved local manager may be better positioned to maintain repair standards and customer satisfaction.

The unit growth record still offers context. Ubreakifix expanded from 99 locations in 2014 to more than 800 stores across the United States and the Caribbean by 2016. It then reported 611 stores across North America by the end of 2020, including 67 new locations opened during that year, and reached 682 total units by 2025, with an estimated 700 or more locations today. By the end of 2020, Florida had 83 stores, Texas had 56 stores, and California had 52 stores. This continued expansion may indicate that the model has produced economics sufficient to support franchise growth, although it does not replace location specific financial review. Asurion, LLC acquired the company in August 2019, which indicates that the global tech care company saw value in the network and its operating model.

Ubreakifix began franchising in 2013. It had 99 locations as of December 31, 2014, and more than 800 stores across the United States and the Caribbean by 2016. The network exceeded 365 locations across North America by March 2018 and reached 522 stores by July 2019. By the end of 2020, it had 611 stores across North America and had added 67 locations during that year. California had 52 stores, Texas had 56 stores, and Florida had 83 stores at that time. By 2025, the brand had 682 total units, while the current estimate is more than 700 locations. Asurion, LLC acquired Ubreakifix in August 2019 and integrated it into Asurion Tech Repair & Solutions. The Canadian division was sold to Mobile Klinik in January 2023 and later rebranded, while the core United States market continued to expand. The brand's competitive position is supported by recognition associated with Asurion, repair processes and technology platforms, supply chain scale for genuine parts, and a real estate strategy focused on visible locations. Mobile repair also remains part of the expansion strategy, with more than 600 mobile repair vehicles on the road by 2020. Integration with Asurion's broader tech care system supports continued product and service development.

A prospective franchisee is generally expected to be motivated, customer focused, and interested in technology. Direct electronics repair experience is not required. Specific management background and industry knowledge requirements are not available, but franchisees need business judgment and the ability to manage technicians and customer service representatives. The system seeks and supports multi unit owners. New locations are available throughout the United States, with continued attention to markets where the brand already has a strong presence. The South accounted for 225 locations across 39 states plus DC in the 2020 FDD. Florida, Texas, and California together had 191 stores by the end of 2020. The time from signing a franchise agreement to opening depends on real estate acquisition and build out, with corporate support intended to assist the process. The franchise agreement term and renewal provisions are not available. Transfer and resale provisions are generally addressed in the franchise agreement and may provide options for an owner seeking an exit or ownership transition.

The Ubreakifix opportunity combines a 2009 origin in Orlando, Florida, expansion from one storefront to an estimated 700 or more units today, and ownership by Asurion, LLC since August 2019. Demand comes from widespread device ownership, the cost of replacement technology, and the need for professional repair. The initial franchise fee is $51,000, and the total initial investment is $50,000 to $255,100. The brand operates as Asurion Tech Repair & Solutions and supports storefront and mobile repair formats, along with multi unit growth. Buyers should review the Franchise Disclosure Document, verify territory and operating assumptions, and assess the financial requirements for their specific location. PeerSense provides franchise research that includes SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and side by side comparison tools. Its role is to provide commercial capital advisory and introduce buyers to SBA and conventional lenders, not to lend, fund, or approve financing.