Franchising since 1985 · 3 locations
The total investment to open a Hobby (Unlimited) franchise ranges from $350,000 - $620,000. The initial franchise fee is $49,500. Ongoing royalties are 4.75% plus a 2% advertising fee. Hobby (Unlimited) currently operates 3 locations (3 franchised). PeerSense FPI health score: 23/100.
$350,000 - $620,000
$49,500
3
3 franchised
Proprietary PeerSense metric
LimitedActive capital sources verified for Hobby (Unlimited) financing
SBA
7(a) Eligible
21d
Avg Funding
P+2.25%
Best Rate
No retainers · Referral fee at closing
Emerging (3-9 loans)
SBA Default Rate
50.0%
2 of 4 loans charged off
SBA Loans
4
Total Volume
$0.5M
Active Lenders
4
States
3
The Unlimited franchise, a distinctive player within the vibrant Hobby, Toy, and Game Stores category, has begun to carve out its unique niche from its foundational roots in None, Texas, where its strategic headquarters are established. Established with a vision to transcend conventional retail offerings, the Unlimited franchise aims to cultivate immersive environments where enthusiasts and curious newcomers alike can explore a meticulously curated selection of engaging products and enriching experiences. While its current footprint extends to four total units, a number indicative of its very early stage of development, this modest scale underscores its emerging status and the highly focused, deliberate approach it adopts in a diverse and dynamic market. The FPI Score of 23 further positions the Unlimited franchise as a brand in its foundational stages, indicative of a fresh concept with substantial room for organic development and significant market penetration. This early-stage positioning allows the Unlimited franchise to operate with exceptional agility, adapting quickly to evolving consumer trends and fostering a strong, cohesive sense of community around its specialized offerings. Unlike larger, more established chains that might cater to broad, generalized interests, the Unlimited franchise appears to prioritize a deeper, more personal engagement with specific segments of the hobby and gaming community. This strategic emphasis on a specialized inventory, personalized customer interactions, and a consistently welcoming atmosphere defines its unique and compelling market position. The brand’s overarching philosophy robustly revolves around fostering creativity, learning, and social interaction, moving emphatically beyond mere transactional retail to create truly memorable and enriching experiences for its valued patrons. Each Unlimited franchise location is meticulously envisioned as a local hub for discovery, where customers can find not only the latest releases and popular trends but also timeless classics
FPI Score
23/100
SBA Default Rate
50.0%
Active Lenders
4
Key performance metrics for Hobby (Unlimited) based on SBA lending data
SBA Default Rate
50.0%
2 of 4 loans charged off
SBA Loan Volume
4 loans
Across 4 lenders
Lender Diversity
4 lenders
Avg 1.0 loans per lender
Investment Tier
Significant investment
$350,000 – $620,000 total
Estimated Monthly Payment
$3,623
Principal & Interest only
Hobby (Unlimited) — unit breakdown
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