Franchising since 2023
The total investment to open a Hyatt Studios franchise ranges from $13.3M - $20.7M. The initial franchise fee is $75,000. Ongoing royalties are 5% plus a 3% advertising fee. Data sourced from the 2025 Franchise Disclosure Document.
$13.3M - $20.7M
$75,000
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
Hyatt Studios LLC, a distinct entity within the esteemed Hyatt Corporation, was formally established on December 1, 2022, as a Delaware limited liability company, with its corporate headquarters situated at 150 North Riverside Plaza in Chicago, Illinois. This foundational step marked the strategic entry of the global hospitality leader into a specialized segment of the lodging market, aiming to leverage its renowned brand equity and operational expertise. The core mission of the Hyatt Studios brand is to develop and franchise upper-midscale extended-stay hotels, a segment specifically designed to cater to guests requiring accommodations for longer durations, offering a blend of comfort, functionality, and the reliability associated with the Hyatt name. The brand concept for Hyatt Studios is meticulously crafted to provide a "feel at home" experience, integrating practical amenities with thoughtful design. Each guest room is envisioned to include a well-appointed kitchenette, allowing for greater independence and cost savings for guests on extended trips. Flexible workspaces are a key feature, acknowledging the evolving needs of business travelers and remote workers who require dedicated areas for productivity. Beyond the private accommodations, properties are designed to foster a sense of community and convenience through various public spaces, including a grab-and-go market for quick sustenance, comprehensive laundry facilities, and modern fitness centers. The brand also embraces pet-friendly policies, further enhancing its appeal to a broader demographic of travelers. Outdoor communal spaces are planned to provide relaxing environments, distinguishing the offering from more conventional hotel formats. By positioning itself in the upper-midscale extended-stay market, Hyatt Studios aims to capture a significant share of travelers who prioritize value, comfort, and extended amenities
Key performance metrics for Hyatt Studios based on SBA lending data
Investment Tier
Premium investment
$13,279,165 – $20,745,086 total
Estimated Monthly Payment
$137,463
Principal & Interest only
Hyatt Studios — unit breakdown
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