Hyatt Studios
Franchising since 2023
The total investment to open a Hyatt Studios franchise ranges from $13.3M - $20.7M. The initial franchise fee is $75,000. Ongoing royalties are 5% plus a 3% advertising fee. Data sourced from the 2025 Franchise Disclosure Document.
$13.3M - $20.7M
$75,000
FPI Score
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
Top SBA Lenders for Hyatt Studios
What is the Hyatt Studios franchise?
Hyatt Studios LLC, a distinct entity within the esteemed Hyatt Corporation, was formally established on December 1, 2022, as a Delaware limited liability company, with its corporate headquarters situated at 150 North Riverside Plaza in Chicago, Illinois. This foundational step marked the strategic entry of the global hospitality leader into a specialized segment of the lodging market, aiming to leverage its renowned brand equity and operational expertise. The core mission of the Hyatt Studios brand is to develop and franchise upper-midscale extended-stay hotels, a segment specifically designed to cater to guests requiring accommodations for longer durations, offering a blend of comfort, functionality, and the reliability associated with the Hyatt name. The brand concept for Hyatt Studios is meticulously crafted to provide a "feel at home" experience, integrating practical amenities with thoughtful design. Each guest room is envisioned to include a well-appointed kitchenette, allowing for greater independence and cost savings for guests on extended trips. Flexible workspaces are a key feature, acknowledging the evolving needs of business travelers and remote workers who require dedicated areas for productivity. Beyond the private accommodations, properties are designed to foster a sense of community and convenience through various public spaces, including a grab-and-go market for quick sustenance, comprehensive laundry facilities, and modern fitness centers. The brand also embraces pet-friendly policies, further enhancing its appeal to a broader demographic of travelers. Outdoor communal spaces are planned to provide relaxing environments, distinguishing the offering from more conventional hotel formats. By positioning itself in the upper-midscale extended-stay market, Hyatt Studios aims to capture a significant share of travelers who prioritize value, comfort, and extended amenities
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Hyatt Studios based on SBA lending data
Investment Tier
Premium investment
$13,279,165 – $20,745,086 total
Why Hyatt Studios Doesn't Appear in Public SBA Data
The SBA 7(a) program publishes loan-level data for every approved franchise borrower. Hyatt Studios does not currently appear in those public records — and that absence carries useful information for prospective franchisees evaluating this brand.
Likely explanations for the absence
- The brand is relatively new (founded 2023, 3 years ago). Newer franchise systems typically take 3–5 years to generate enough SBA 7(a) volume to appear in published data.
- Total initial investment exceeds the SBA 7(a) statutory ceiling of $5M — operators in this brand typically finance through conventional bank, CMBS, or commercial real estate debt rather than 7(a).
Absence from SBA records does not mean a brand is un-fundable. It typically means the franchise system uses alternative capital sources, or that current franchisees self-fund, secure conventional bank financing, or roll over equity from a prior business sale rather than going through an SBA-guaranteed 7(a) loan. For prospective Hyatt Studios franchisees, the practical question is which financing path actually closes for this brand's profile.
Capital paths PeerSense places for hotel & hospitality concepts
Hotel Financing
Senior debt for limited- and full-service hotel acquisitions, refinances, and PIPs.
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CMBS Loans
Non-recourse permanent debt for stabilized $5M+ hotel assets.
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Hotel PIP Capital
Bridge + permanent capital structured around brand PIP requirements.
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Bridge Loans
Acquisition and value-add bridge financing for hospitality assets.
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Payment Estimator
Estimated Monthly Payment
$137,463
Principal & Interest only
Locations
Hyatt Studios — unit breakdown
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