Destination Athlete

Founded in 2008 by Doug Dickison, a seasoned leader with over 35 years of business leadership experience, including two decades as a senior executive in a Fortune 50 organization and more than fifteen years successfully building multiple companies, the Destination Athlete franchise has carved out a distinctive niche in the vibrant team sports market. The company’s home office, situated in Lebanon, New Jersey, serves as the central hub for its widespread operations. Since its inception, the fundamental purpose driving Destination Athlete has been "Building Better Communities Through Athletes™," a mission that underpins every facet of its comprehensive service offerings. This core philosophy is further encapsulated by its powerful motto, "Everything Team, Everything Better™," which articulates its commitment to being a singular, all-encompassing solution provider for team sports, distinguished by exemplary service and unwavering dedication to its clients. The Destination Athlete franchise model is specifically designed as a home-based opportunity, providing entrepreneurs with a flexible and accessible entry point into a robust industry. This model is meticulously structured to deliver comprehensive resources tailored for youth, high school, and college athletic teams, addressing a broad spectrum of their evolving needs. The franchise specializes deeply in four pivotal areas, forming the bedrock of its service portfolio: high-quality equipment, custom athletic apparel, innovative fundraising solutions, and cutting-edge performance services. These integrated offerings ensure that teams and organizations can procure all necessary provisions from a single, trusted source, enhancing efficiency and consistency. The strategic focus on these essential areas allows the Destination Athlete franchise to establish strong, long-term relationships within local communities, becoming an indispensable partner for athletic programs