Destination Athlete
The total investment to open a Destination Athlete franchise ranges from $28,300 to $93,610. The initial franchise fee is $20,000. Ongoing royalties are 7% plus a 2% advertising fee.
What is the Destination Athlete franchise?
Destination Athlete provides athletic teams and organizations with custom apparel, equipment, fundraising and performance services. The estimated total initial investment is $28,300 to $93,610, and the initial franchise fee is $20,000.
The royalty is 7 percent of sales, and the advertising or brand fund fee is 2 percent. The franchise agreement term is 10 years.
Destination Athlete was founded in 2008 and is headquartered in Lebanon, NJ.
Loan Activity Score
51/100
SBA Default Rate
0.0%
Active Lenders
2
According to its Franchise Disclosure Document or public business records, Destination Athlete has 2 locations, all owned by franchisees. Public SBA loan records show 2 lenders made 2 loans to franchisees of Destination Athlete. PeerSense calculates Destination Athlete's score as 51 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 2008 · 2 locations
$28,300 to $93,610
$20,000
2
2 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for Destination Athlete
2
Total SBA loans
$623K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Destination Athlete
Loan Activity Score Breakdown
New or niche (1 to 2 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 13.6% peer avg
SBA Loans
2
Total Volume
$1.2M
Active Lenders
2
States
2
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Destination Athlete based on SBA lending data
SBA Default Rate
0.0%
13.6% below peer avg
SBA Loan Volume
2 loans
Across 2 lenders
Lender Diversity
2 lenders
Avg 1.0 loans per lender
Investment Tier
Low cost entry
$28,300 to $93,610 total
Payment Estimator
Estimated Monthly Payment
$293
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Destination Athlete, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman