Suite Management Franchising LLC (New) My Salon Suite (New)

The beauty and wellness industry presents one of the most durable investment theses in franchising, yet independent investors approaching it face a fundamental challenge: most salon concepts require the owner to be a licensed beauty professional, deeply embedded in daily operations, and dependent on a single location's performance. Suite Management Franchising LLC, the parent company of My Salon Suite, inverts that entire model. Rather than operating as a traditional salon, My Salon Suite franchisees function as commercial real estate operators, leasing luxury, turnkey private studio suites to independent beauty and wellness professionals who run their own micro-businesses within the space. This structure — part hospitality, part property management, part small business incubator — was pioneered when Ken and Alanna McAllister, alongside renowned stylist Al Ferrigno, founded My Salon Suite in 2010. Suite Management Franchising LLC was formally established as the franchising subsidiary on March 30, 2012, with corporate headquarters ultimately anchored in Carrollton, Texas. From those origins, the brand has scaled to over 365 units across the United States and Canada as of 2025, representing 49% growth over the preceding three years. That expansion placed the brand at number 119 on Entrepreneur magazine's 2025 Franchise 500 list and number 34 on Entrepreneur's 2025 Top Brands for Multi-Unit Owners list, two rankings that signal institutional franchise credibility, not just marketing momentum. In June 2021, Propelled Brands — the parent portfolio that also franchises FASTSIGNS, NerdsToGo, and Camp Bow Wow — acquired Suite Management Franchising LLC, providing substantial corporate infrastructure and capital backing for continued expansion. For franchise investors evaluating this opportunity, the Suite Management Franchising LLC My Salon Suite franchise represents a convergence of a proven semi-absentee business model, a structurally growing industry, and a nationally recognized brand operating under an experienced multi-brand franchisor.

The total addressable market for beauty services provides the foundational investment thesis here. The global beauty service industry was valued at approximately $805 billion in 2023 and is expanding at a 13% compound annual growth rate, a pace that significantly outstrips the broader consumer services sector. In the United States specifically, the hair salons industry alone generated $47 billion in revenue in 2020, and that figure does not capture the full breadth of wellness services — esthetics, nail care, massage therapy, barbering, and specialty treatments — that populate My Salon Suite locations. Within this broader market, the salon suite sub-sector has emerged as the fastest-growing structural format, with industry reports documenting 7% to 10% annual increases in salon suite locations and more than 30,000 private suites now operating nationally. The macro drivers behind this growth are structural, not cyclical. Beauty professionals increasingly demand autonomy, privacy, and direct client relationships rather than the commission-based or booth-rental structures of traditional salons. Post-pandemic, the micro-business model for licensed beauty and grooming professionals experienced a dramatic acceleration, as professionals who had weathered closures sought greater independence and financial control. Clients simultaneously shifted their preferences toward private, personalized service environments, researching stylists individually on social media and valuing one-on-one attention over high-traffic open-floor salon experiences. The salon industry also carries a well-documented recession-resistant characteristic — consumers consistently prioritize personal care spending even during economic downturns, which reduces the cyclical risk profile for investors. The combination of a fragmented independent market ripe for branded consolidation, a structurally shifting workforce demanding independence, and a consumer base seeking elevated experiences creates a durable secular tailwind for the salon suite franchise category.

Understanding the full capital commitment required for the Suite Management Franchising LLC My Salon Suite franchise investment is essential for any serious investor. The initial franchise fee is $50,000, due upon signing the franchise agreement. Qualified veterans of the U.S. Armed Forces and first responders are eligible for a 50% reduction, lowering that entry fee to $25,000. The total investment range for a new location spans from approximately $675,106 on the low end to $1,809,913 at the high end, a spread driven by several controllable and market-dependent variables. Leasehold improvements and construction represent the single largest cost driver, ranging from $353,351 to $984,638, reflecting the significant build-out required to create luxury, fully equipped private studio suites within a commercial space. Furniture and fixtures add another $173,881 to $374,552, and architectural services fees range from $14,704 to $54,756. Signage costs between $4,960 and $26,045, and licensing and permitting can range from $50 to $25,000 depending on the municipality. For investors targeting conversion opportunities — acquiring existing independent salon suite businesses and rebranding them as My Salon Suite — the estimated initial investment compresses dramatically to between $113,860 and $228,730, representing a compelling lower-capital entry pathway that the brand has increasingly prioritized as a growth strategy. Multi-unit operator structures carry their own investment tiers: a three-unit agreement ranges from $729,771 to $1,843,913, while a six-unit package ranges from $780,771 to $1,894,913. The ongoing royalty structure is tiered: 2.75% of gross revenues for the first six months, 5.5% for months seven through twelve, and then the greater of $1,000 or 5.5% of gross revenues from month thirteen onward through the term. The Brand Building Fund contribution is currently set at a minimum of $200 per month, with the franchisor reserving the right to increase this to 2% of monthly gross revenues. A technology fee of $170 per month applies, and a grand opening advertising requirement of at least $15,000 is mandated. Franchisees are required to demonstrate at least $500,000 in liquid capital and a minimum net worth of $1,500,000. The SBA has historically designated salon suite concepts as eligible for SBA 7(a) and SBA 504 financing, and Propelled Brands' backing strengthens the institutional credibility that lenders evaluate.

The operating model of the Suite Management Franchising LLC My Salon Suite franchise is one of its most differentiated characteristics, and understanding the daily reality of ownership is critical before committing capital. Franchise owners function primarily as landlords and community builders — their core responsibilities are recruiting qualified beauty and wellness professionals, executing lease agreements, managing occupancy levels, and fostering a supportive community among their Members, which is the term used for the independent professionals renting suites. Because each Member operates their own business within their private suite, the franchise owner does not manage stylists, book appointments, purchase inventory, or navigate the staffing volatility that plagues traditional salon ownership. Once a location reaches stable occupancy, franchise owners typically work five to ten hours per week managing operations, leasing, and local marketing, a workload profile that makes this one of the more genuinely semi-absentee franchise models available in any service category. Daily operations are typically overseen by an experienced full-time manager, further reducing the owner's direct time commitment. Training is delivered through My Salon Suite University, a multi-format program that combines online modules covering new store operations and the proprietary Suite Force platform, along with on-the-job mentor training at either a designated franchised location or through an online format. The franchisor recommends that all franchise owners re-attend My Salon Suite University every five years to stay current with operational standards and best practices. Ongoing support from Propelled Brands' infrastructure includes regional franchise business leaders available for field support, national marketing programs with both brand-building campaigns and local store marketing tools, site selection guidance, design and construction assistance, and access to a partnership with Square for integrated scheduling and payment processing. Members also benefit from access to an online platform for purchasing beauty products to sell to clients, a value-added service that enhances suite occupancy retention by increasing the economic utility of belonging to the My Salon Suite ecosystem.

The financial performance profile of the Suite Management Franchising LLC My Salon Suite franchise opportunity provides meaningful data for investment analysis. The average gross revenue for franchised locations was $455,642 for fiscal year 2024, representing the core rent revenue generated by leasing private suites to Members. The brand's most recent Franchise Disclosure Document reports a median EBITDA margin of 44.1% across the franchise system, a figure that is notable for the service franchise category where margins above 20% are often considered strong. At the average revenue figure of $455,642 and a 44.1% EBITDA margin, an investor modeling median-performing unit economics would be analyzing approximately $201,000 in annual EBITDA before debt service, which provides a framework for payback period analysis relative to the total investment range. The primary income source for franchise partners is the recurring monthly rent collected from Members, which creates a predictable, subscription-like revenue stream that is structurally different from transaction-based businesses where revenue fluctuates with customer traffic. Because Members are independent business owners with established clientele, high occupancy rates tend to be self-reinforcing — professionals who are generating strong revenue renew their suite leases reliably, creating the recurring revenue stability that makes this model attractive to portfolio investors. The conversion pathway further improves the economics for growth-oriented franchisees: acquiring an independent salon suite business with existing Member occupancy and converting it to the My Salon Suite brand can compress the payback timeline significantly compared to a greenfield build. Total fees paid to the franchisor for a new location include the $50,000 franchise fee, ongoing royalties of up to 5.5% of gross revenues, the monthly brand fund contribution, the $170 technology fee, and the grand opening advertising minimum of $15,000, providing a reasonably transparent total cost of ownership structure for due diligence modeling.

The growth trajectory of Suite Management Franchising LLC and its My Salon Suite franchise system demonstrates consistent, accelerating expansion that signals both organizational execution capacity and market demand durability. The brand began franchising in 2012 and, as of 2025, has reached 365 units — a 49% increase over the prior three years. In December 2023, My Salon Suite celebrated the opening of its 300th location, and the brand added or acquired 43 locations in that year alone. By June 2021, when Propelled Brands completed the acquisition, the system had 201 locations across 34 states and two countries, meaning the brand has added more than 160 additional units in the four years since joining the Propelled portfolio. The first half of 2025 demonstrated the brand's dual growth engine clearly: ten multi-unit franchise agreements were signed, five single-territory deals were closed, and four acquisitions of independent salon suite concepts were completed for conversion across California, Florida, South Carolina, and Texas. In April 2024, My Salon Suite acquired Mera Salon and Spa Suites in Louisiana, converting its two Baton Rouge metro locations to the My Salon Suite brand. Multi-unit franchisees like Alpesh Trivedi and his partners in southeast Michigan and Chicago planned to nearly double their portfolio to over 20 locations. The competitive moat My Salon Suite has constructed rests on several pillars: brand recognition as the largest and most recognized luxury salon suite franchise system, a proprietary technology ecosystem including the Suite Force platform and Square payment integration, a growing supply chain of national vendor relationships that provide Members with cost advantages unavailable to independent suite operators, and the financial backing and multi-brand infrastructure of Propelled Brands. In June 2025, the brand executed a comprehensive brand refresh including a new logo, reimagined storefront designs, and enhanced digital touchpoints, explicitly designed to expand the brand's appeal beyond traditional beauty services to a broader range of appointment-based service providers, which extends the addressable market for suite occupancy.

The ideal franchisee profile for the Suite Management Franchising LLC My Salon Suite franchise opportunity is shaped by the operating model's specific demands rather than by beauty industry expertise. Prior salon or cosmetology experience is not required — and in many respects not relevant — because the franchisee's role is that of a leasing manager and community builder, not a beauty service provider. What the brand explicitly prioritizes is business ownership experience, community management sensibility, and the financial qualifications to support the investment: $500,000 in liquid capital and $1,500,000 in net worth. The semi-absentee model and multi-unit orientation of the brand makes it particularly well suited to portfolio investors who are already managing other businesses or investment assets and are seeking a recurring-revenue commercial real estate hybrid with national brand support. Susan Boresow currently serves as President of My Salon Suite, with Stacy Eley as Senior Vice President of Operations and Mark Jameson as Chief Development Officer at Propelled Brands, providing franchisees with an experienced leadership team guiding the system. My Salon Suite is actively accepting franchise inquiries across all 50 states, with recent conversion and acquisition activity particularly concentrated in California, Florida, South Carolina, Texas, Indiana, and North Carolina. The brand has 165 franchisees managing more than 10,500 Members collectively, which indicates meaningful average portfolio size. Franchise satisfaction metrics from franchisee surveys show 97% of franchisees agree their fellow franchisees are supportive, 90% feel supported by the brand, and 91% report enjoying being part of the organization — three figures that are materially above industry benchmarks for franchisee satisfaction. The Franchise Customer Experience Certification and recognition as a Franchise Business Review Top 100 Franchise for Women further validate system health indicators that prospective franchisees should incorporate into their due diligence process.

For investors conducting rigorous due diligence on service franchise opportunities, the Suite Management Franchising LLC My Salon Suite franchise presents a data-supported investment thesis rooted in structural market growth, a proven semi-absentee operating model, transparent financial performance metrics, and the institutional backing of a multi-brand franchisor with demonstrated acquisition and scaling capabilities. The intersection of a $805 billion global beauty industry growing at 13% annually, a salon suite sub-sector expanding at 7% to 10% per year, and a brand that has achieved 49% unit growth in three years while generating a reported median EBITDA of 44.1% creates a multi-variable investment case that warrants serious analysis. The conversion pathway, which compresses total investment to between $113,860 and $228,730 for qualifying acquisitions, introduces an additional capital efficiency dimension that distinguishes this brand from traditional greenfield-only franchise opportunities. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Suite Management Franchising LLC My Salon Suite franchise cost, revenue performance, royalty structures, and unit count trajectory against comparable franchise concepts across the beauty and wellness category. Every major franchise investment decision involves evaluating what you know, what you can verify, and what risk you are accepting — and the completeness of your data determines the quality of that decision. Explore the complete Suite Management Franchising LLC My Salon Suite franchise profile on PeerSense to access the full suite of independent franchise intelligence data.