That 1 Painter
The total investment to open a That 1 Painter franchise ranges from $44,000 to $425,000. The initial franchise fee is $34,000. Ongoing royalties are 6% plus a 2% advertising fee.
What is the That 1 Painter franchise?
That 1 Painter operates in the painting and wall covering contractors segment of the home services market, an industry that has traditionally been fragmented and inconsistent. Homeowners and commercial clients often have difficulty finding dependable contractors, understanding pricing, and receiving consistent workmanship. That 1 Painter, headquartered in JACKSONVILLE, FL, entered franchising in 2023 with a structured, brand backed approach intended to address those service gaps. The company has grown to 29 active franchised units. That 1 Painter has a Loan Activity Score of 70, classified as "Strong" by independent analytics. The score reflects the perceived strength of its operating model and support system during an early stage of franchising, while the brand's expansion indicates initial acceptance in the communities it serves.
Painting and wall covering contractors make up a substantial part of the home and commercial services economy. Several long term consumer and property trends support demand. The average home across North America is more than 40 years old, creating an ongoing need for maintenance, repairs, and cosmetic updates. Rising disposable incomes and homeowner fatigue with do it yourself projects have increased interest in hiring professional painters. Remote and hybrid work have also led people to spend more time in their homes and invest more in their living and working spaces. Businesses, property managers, and institutional clients require periodic repainting and maintenance to protect asset value and maintain a professional appearance. The category also has characteristics that appeal to franchise investors, including recurring demand, relatively low overhead compared with many retail and restaurant concepts, a scalable operating structure, and the potential for consistent revenue. Although the market includes many small independent providers, a franchise system can compete through standardized procedures, customer service, brand recognition, and more consistent quality. That positioning may help franchisees pursue market share in a service category where many local operators remain informal or highly decentralized.
The franchise fee for That 1 Painter is $34,000. Across the broader home services franchise sector, initial franchise fees typically range from $25,000 to $50,000. The total initial investment for a That 1 Painter franchise ranges from $44,000 to $425,000. The lower end can include the franchise fee, painting equipment such as sprayers, ladders, brushes, and safety gear, initial marketing, business management software, and working capital for the early operating period. This approach can support a mobile business with administrative work handled from a home office. The higher investment level of $425,000 may reflect multiple specialized vehicles, a larger inventory of advanced equipment, improvements to a leased office or small warehouse, broader initial marketing directed at a larger geographic area, and additional working capital for a larger team and several projects at once. A higher initial investment can support a faster expansion plan from the start. Prospective buyers should review the FDD for the detailed allocation of these costs and compare the full investment range with their own financial capacity. They should also account for personal living expenses during the early growth period when assessing the capital needed for the opportunity.
A That 1 Painter franchise is built around sales, marketing, project management, crew oversight, and customer service rather than requiring the franchise owner to perform the painting work personally. Franchisees generally act as owner operators who direct business development and the overall strategy. Daily responsibilities include generating leads, preparing bids, coordinating projects, maintaining schedules, supervising crews, and protecting service quality. An operation may begin with a sales or customer service representative, a project manager or lead painter who oversees work in the field, and several skilled painting technicians organized into crews. As volume increases, the franchisee can add administrative and sales staff. The business can initially use a mobile format, with administrative work performed from a home office to limit real estate costs. As the operation grows, a franchisee may choose a small commercial office or warehouse for equipment storage, vehicle management, and administrative personnel supporting multiple crews. That 1 Painter provides initial training covering business management, operating procedures, sales methods, technical oversight, lead generation, bidding, customer relationship management, safety, and crew scheduling. Prior painting experience is not required for the training to address the business and oversight responsibilities of the franchise. Continuing corporate support includes marketing resources and campaigns, operating guidance, technology for scheduling and customer relationship management, preferred vendor relationships, and access to a peer network of franchisees. Territories are generally structured as exclusive operating areas, giving franchisees a defined market without internal brand competition. The system also supports multi unit development, and the franchise agreement has a 10 year term length.
Industry benchmarks offer a broader way to consider the economics of the category. Residential painting jobs can range from $2,000 to $10,000. Commercial projects may range from $10,000 to hundreds of thousands of dollars. That 1 Painter's Loan Activity Score of 70, classified as "Strong," indicates foundational strengths in its operating model and support structure that may help a franchisee pursue industry standard results. The move from zero franchised units in 2023 to 29 active locations, along with Google ratings for the locations, also indicates early market acceptance and demand for the company's services.
That 1 Painter began franchising in 2023 and expanded from zero franchised units at the beginning of that year to 29 active franchised units. The growth reflects the company's effort to turn its operating model into a repeatable franchise format and establish locations in different markets. The addition of 29 units suggests that the brand has attracted franchisees and received positive attention from consumers. Its position in the painting and wall covering sector is supported by several operating features. The Loan Activity Score of 70, classified as "Strong," is one indicator of the franchise system's reported strengths and may distinguish the brand in a fragmented category. That 1 Painter also seeks to professionalize a trade that is often served by informal independent operators through standardized processes, initial training, consistent service expectations, and marketing support. Google ratings for all 29 active locations contribute to the brand's public reputation and may help build customer trust. The company can use customer relationship management systems, scheduling software, and targeted online advertising to support sales and day to day administration. These tools may improve coordination, customer communication, and the ability of franchisees to manage a growing operation.
The intended franchisee is an entrepreneurial person with leadership, management, sales, and customer service skills. Direct painting experience is not required, although business management, team building, and a commitment to high quality service are valued. The opportunity is designed for someone who prefers to manage operations and pursue growth rather than perform physical painting work each day. The franchisee is responsible for recruiting, training, and supervising painting crews, developing marketing programs, and maintaining client relationships. That 1 Painter supports multi unit development, so a successful single unit owner may consider additional territories after building operating experience and market knowledge. The company is headquartered in JACKSONVILLE, FL, and has expanded rapidly since its 2023 franchising launch. Territories remain available for development across the nation. The usual period from signing the franchise agreement to opening a location is approximately 3 to 6 months. That time can be used for training, territory preparation, initial marketing, vehicle acquisition and branding, and hiring the first painting crews. The franchise agreement has a 10 year term length, giving the owner a long operating period in which to establish local relationships, build the business, and pursue the potential of the investment.
That 1 Painter is positioned in a United States painting and wall covering market valued at more than $60 billion annually and projected to grow at approximately 4.5% per year. Aging housing, demand for professional services, remote and hybrid work, and recurring commercial maintenance support the category. Since launching franchising in 2023, the company has grown to 29 active franchised units. The initial investment ranges from $44,000 to $425,000, with a $34,000 franchise fee, and the franchise agreement has a 10 year term length. The Loan Activity Score of 70, classified as "Strong," along with training, operating assistance, marketing resources, technology, and the presence of Google ratings for the 29 active locations, provides additional information for a buyer reviewing the concept. PeerSense.com provides independent franchise research for buyers assessing opportunities such as That 1 Painter. PeerSense is a commercial capital advisory firm that introduces franchise buyers to SBA and conventional lenders, and it is not a lender.
Loan Activity Score
70/100
SBA Default Rate
0.0%
Active Lenders
8
According to its Franchise Disclosure Document or public business records, That 1 Painter has 29 locations, all owned by franchisees. Public SBA loan records show 8 lenders made 42 loans to franchisees of That 1 Painter. PeerSense calculates That 1 Painter's score as 70 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2026 Franchise Disclosure Document.
29 locations
$44,000 to $425,000
$34,000
29
29 franchised
Proprietary PeerSense metric
StrongDistinct lenders in public SBA records for That 1 Painter
42
Total SBA loans
$211K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for That 1 Painter
Loan Activity Score Breakdown
Established (25 to 99 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 7.0% peer avg
SBA Loans
42
Total Volume
$8.8M
Active Lenders
8
1 selective
States
20
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for That 1 Painter based on SBA lending data
SBA Default Rate
0.0%
7.0% below peer avg
SBA Loan Volume
42 loans
Across 8 lenders
Lender Diversity
8 lenders
Avg 5.3 loans per lender
Investment Tier
Mid range investment
$44,000 to $425,000 total
That 1 Painter: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2024
24 approvals. The best year on record for That 1 Painter.
Top SBA State
Virginia
5 SBA financed That 1 Painter locations, the densest operator footprint.
Average Loan Size
$211K
Median $169K. Use as a sizing anchor when modeling your own That 1 Painter unit.
Lender Concentration
81%
Concentrated
Share of That 1 Painter approvals captured by the top 3 SBA lenders.
That 1 Painter's SBA lending pipeline peaked in 2024 (24 approvals). The last five fiscal years account for 100% of cumulative volume ($8.8M approved). Operator density is highest in Virginia with 5 SBA financed locations. Average funded ticket sits at $211K, with the median at $169K. Lender mix is concentrated: the top three SBA lenders account for 81% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$455
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
That 1 Painter, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman