Shoot 360 Nation

Every serious franchise investor eventually confronts the same fundamental question: am I betting on a trend or a transformation? Shoot 360 Nation sits at a genuinely unusual intersection — basketball training, technology-driven engagement, and the booming youth sports economy — and the answer to that question depends heavily on understanding exactly what the brand is, how it was built, and where it stands financially. Shoot 360 was founded in 2012 by Craig Moody, a former high school and college basketball coach based in Vancouver, Washington, who arrived at his business concept through a moment of clarity most parents can relate to: his sons would rather play video games than shoot hoops at the gym. Moody's insight was not to fight that preference but to engineer around it, embedding sensors, tracking technology, and gamified performance feedback directly into the basketball training experience. The franchisor, Shoot 360 Nation LLC, is a Washington limited liability company and a wholly owned subsidiary of the parent company, Shoot 360 Inc., with headquarters at 12403 N.E. 60th Way, #D1 in Vancouver, WA 98682. Shoot 360 began franchising in 2019, launched its first franchise unit in late 2019 or early 2020, and has since grown to over 60 operational locations across North America, Europe, and Asia as of February 2026. In October 2025, the worldwide location count stood at 57, with approximately 12 additional openings expected before year end, and the company reported 42 total units — 40 franchisee-owned and 2 company-owned — at an earlier point in its 2025 trajectory. The brand's total addressable market spans the $19 billion U.S. youth sports industry and the broader $34 billion fitness and sports training market, with basketball remaining the second-most-played team sport in America with an estimated 26 million active players. Shoot 360 Nation does not compete in a fragmented regional gym sector so much as it occupies a category of one: technology-augmented basketball training centers that gamify skill development for athletes of all ages.

The industry context surrounding the Shoot 360 Nation franchise opportunity is among the most favorable in all of franchise investment. The U.S. sports performance training market was valued at approximately $7.5 billion in 2022 and is projected to grow at a compound annual rate exceeding 8% through 2030, driven by three converging forces: rising parental investment in youth athletic development, growing demand for data-driven coaching methodology, and a post-pandemic consumer shift toward experiential fitness over passive gym memberships. Youth sports participation generates over $19 billion in annual direct spending in the United States alone, and basketball commands an especially large share of that economy — NBA viewership grew by double digits among Gen Z audiences during the early 2020s, and AAU and travel basketball enrollment has surged in markets from Florida and Texas to Illinois and the Pacific Northwest, precisely the geographies where Shoot 360 is concentrating its near-term expansion. The broader fitness franchise sector has demonstrated remarkable consumer loyalty through economic cycles, with gym and fitness franchise revenue recovering to pre-pandemic levels by 2022 and continuing to expand. What makes Shoot 360's competitive positioning particularly durable is the technology integration barrier: proprietary shooting machines, motion-capture analytics, and gamified training software are not easily replicated by a local gym owner converting a basketball court, which means early franchise operators in a given market effectively occupy a high-barrier-to-entry position. The market is currently fragmented, with no single national brand achieving the kind of scale in basketball-specific training that companies like Orangetheory achieved in group fitness, which means the window for territorial capture remains open for credible, well-capitalized franchise investors willing to move within the next 18 to 36 months.

The Shoot 360 Nation franchise cost structure is substantial and reflects the capital intensity of building a technology-equipped sports training facility. The initial franchise fee is $60,000, with a veterans' discount reducing that figure to $54,000 — a meaningful concession for qualified military veterans entering the franchise market. The total initial investment range, as stated in the 2025 Franchise Disclosure Document, runs from $659,000 to $2,143,000, a spread that is driven by several variables including facility size, geographic market, local real estate conditions, and the scope of technology package installed. The 2026 FDD narrows this range slightly, citing a minimum of $653,100 and a maximum of $2,120,000, while an investment midpoint of approximately $1,423,500 has also been cited in franchise development materials. The most capital-intensive single line item is the Shoot 360 Package — the proprietary equipment and technology suite that defines the guest experience — which alone ranges from $389,500 to $966,500 depending on configuration. Additional investment components from the 2025 FDD include real estate costs of $20,000 to $280,000, professional fees of $5,000 to $50,000, local advertising of $1,500 to $20,000, office supplies and equipment of $4,000 to $11,000, uniforms costing $2,000 to $5,000, insurance at $2,000 to $7,000, security cameras and monitoring systems at $2,000 to $10,000, a gym management applications fee of $1,500, and a three-month working capital reserve of $92,000 to $182,000. The ongoing royalty rate is 12% of gross revenues, which is above the franchise industry median of approximately 5% to 7% but reflects the technology infrastructure and intellectual property the brand delivers. A national brand fund contribution of 5% of gross revenues also applies. Taken together, an operator generating $600,000 in annual revenue would remit approximately $102,000 per year in combined royalty and marketing fees before accounting for rent, labor, or debt service, making unit economics analysis a critical component of due diligence.

The daily operating model of a Shoot 360 Nation franchise is structured around a member-based access model, where players — ranging from recreational youth participants to serious high school and college athletes — pay for timed sessions on automated shooting machines, analytics software, and skill development programming. Facilities are designed around multiple shooting bays equipped with the brand's proprietary technology, which tracks shot attempts, makes, zones, release angle, and other performance metrics and delivers the data to players through an app-based interface. Staffing requirements are relatively lean compared to a traditional full-service fitness club, as much of the training experience is self-directed through the technology platform, though most locations employ coaches or training staff to maximize member engagement and retention. Shoot 360 provides comprehensive pre-opening support that includes site selection assistance, facility design, and buildout guidance — a critical value-add given that improper facility layout can compromise the technology installation and customer experience. The training program for new franchisees is described as comprehensive and begins from day one, covering operations, technology management, marketing systems, and customer service protocols. The company currently employs 68 total staff members at the corporate level to support the franchise system's development and operations. Territory structures are exclusive, and franchisees are offered both domestic and international development opportunities. As of July 2025, Shoot 360 had more than 50 additional locations in active development, indicating a robust pipeline of signed agreements, and the brand is actively recruiting in all 50 U.S. states with priority given to Florida, Illinois, Texas, and the Northeast, where basketball participation rates and population density create the strongest unit economics environments.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Shoot 360 Nation. The FDD states an average unit volume figure of $0, which under FDD disclosure conventions means the brand has elected not to provide a financial performance representation in that document section. A separate source from a franchise listing database reports an average unit revenue of $490,342 for 2024, though this figure should be interpreted with caution given the conflicting signal from the FDD and should be verified directly with the franchisor and existing franchisees during formal due diligence. The absence of Item 19 disclosure is not uncommon among emerging franchise brands with relatively small system sizes — Shoot 360 reported 32 active units at one point in 2025, with 30 open franchises and 2 corporate locations in the U.S. — as revenue averages drawn from a small, geographically diverse sample can be misleading and franchisors are legally permitted to decline disclosure. What prospective investors can assess in the absence of formal earnings claims is the trajectory of unit growth, which itself is an indirect signal of franchisee performance: a system growing from 25 locations in 2023 to over 60 by early 2026 — a 140% increase in approximately three years — suggests that existing operators are generating returns sufficient to attract new capital into the system, since deeply underperforming systems rarely sustain that kind of pipeline momentum. The monthly royalty range cited in one source of $8,000 to $11,600 implies a revenue range of roughly $800,000 to $1.16 million per month to generate those fees at the 12% rate, figures that, if accurate for top-performing locations, would represent meaningful top-line revenue. Prospective investors are strongly advised to request any available financial performance representations directly from Shoot 360's franchise development team, speak with a minimum of ten to fifteen existing franchisees, and engage a franchise-experienced CPA and attorney before committing capital in the range this investment requires.

The Shoot 360 Nation franchise growth trajectory from 2019 to 2026 is one of the more aggressive in the sports and fitness franchise category. Starting from a single franchised location in late 2019 or early 2020, the system reached 25 locations by 2023, expanded to 42 total units by early 2025, crossed 57 worldwide locations in October 2025, and surpassed 60 by February 2026. The corporate leadership team has been deliberately strengthened to execute on an even more ambitious target: 300 new locations within three years from October 2025 and 600 total global locations by 2030. In July 2025, Shoot 360 made two high-profile executive appointments to anchor that growth phase — Jason Carter joined as Chief Operating Officer, bringing experience as president and COO of Bandon Fitness, the largest Anytime Fitness franchise group in the world, and Jamie Eslinger joined as Chief Marketing Officer with prior leadership at JEM Wellness Brands overseeing marketing for Crunch Fitness, Massage Envy, and European Wax Center. These two hires signal that Shoot 360 is deliberately importing playbooks from the most successful scale-up stories in the fitness franchise sector. CEO Terry Michaelson, who joined in 2020, has presided over the brand's expansion from its early-stage franchise rollout to its current multi-continent footprint. The company's competitive moat is built on three pillars: proprietary technology hardware and software that requires significant capital to replicate, first-mover advantage in most markets where the basketball training tech category does not yet exist, and an experiential model that creates strong community attachment and repeat visitation among youth athletes who are motivated by gamified progress tracking. International locations across Europe and Asia further validate the concept's cross-cultural appeal and open a development pipeline well beyond the U.S. market.

The ideal Shoot 360 Nation franchise candidate is a well-capitalized investor with a genuine affinity for sports, community programming, or youth development, though prior basketball experience is not required. Given the minimum investment range beginning at approximately $653,000 to $659,000 and a meaningful working capital reserve requirement, prospective franchisees need to enter conversations with significant liquid capital, with one source citing a minimum cash requirement of $637,000. The brand's near-term geographic focus on Florida, Illinois, Texas, and the Northeast points to high-population suburban markets with strong youth sports participation and household incomes sufficient to support recurring membership fees. The Pacific Northwest and Southeast have already demonstrated market validation for the concept, providing data reference points for new territory underwriting. Multi-unit development interest is welcomed by the franchisor, and the scale targets of 300 openings in three years suggest Shoot 360 will increasingly prioritize area developers capable of opening multiple locations in defined markets rather than single-unit operators. The timeline from signing a franchise agreement to opening typically spans the duration of site selection, lease negotiation, buildout, and technology installation, with Shoot 360's corporate team providing guidance at each stage. Franchise agreement terms, renewal structure, and transfer rights should be reviewed carefully with legal counsel, as these provisions vary and have long-term implications for resale value and exit optionality.

The investment thesis for a Shoot 360 Nation franchise rests on a convergence of market timing, category creation, and technology differentiation that is genuinely difficult to replicate. The brand is attempting to do in basketball training what boutique fitness operators did to the traditional gym sector during the 2010s: replace undifferentiated, low-engagement spaces with high-tech, community-driven experiences that justify premium pricing and generate strong member retention. With over 60 operational locations, aggressive international development, and a leadership team that includes executives from the largest fitness franchise systems in the world, Shoot 360 Nation has moved beyond the proof-of-concept stage into early-scale execution — though investors should recognize that a 60-unit system still carries more execution risk than a 600-unit system with decades of FDD disclosure history. The absence of Item 19 financial performance disclosure in the current FDD underscores the importance of conducting thorough independent research before committing capital in the $659,000 to $2,143,000 investment range. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Shoot 360 Nation against comparable franchise concepts across the sports, fitness, and youth enrichment categories. The combination of a rapidly expanding unit count, a technology-driven differentiation strategy, high-profile executive appointments in mid-2025, and a massive addressable market in youth basketball creates a franchise opportunity that warrants serious, disciplined due diligence. Explore the complete Shoot 360 Nation franchise profile on PeerSense to access the full suite of independent franchise intelligence data.