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ISI Elite Training

The total investment to open a ISI Elite Training franchise ranges from $30,000 to $542,600. The initial franchise fee is $25,000. Ongoing royalties are 7% plus a 2% advertising fee.

What is the ISI Elite Training franchise?

The global fitness and health club market was valued at an estimated $96.7 billion in 2023 and is projected to exceed $140 billion by 2030, with a compound annual growth rate of 5.1%. That growth creates opportunities for franchise buyers, although the market includes many different concepts. Isi Elite Training operates in this setting with a focus on high intensity, community focused fitness. The brand has 27 total units, all of them franchised, and is headquartered in CHAPEL HILL, NC. The specific founding year is not available. Isi Elite Training has no company owned locations, so its 100% franchised structure places franchisees at the center of expansion. The brand operates in the Fitness and Recreational Sports Centers category and presents an Elite Training concept aimed at customers seeking structured programs, measurable results, and a dedicated fitness experience. The model is more specialized than a general gym and may appeal to customers willing to pay for performance focused services. The total addressable U.S. market for fitness services exceeds $30 billion each year. Boutique fitness concepts such as Isi Elite Training are taking a growing share of that market, often with higher membership fees and stronger member loyalty. Buyers should assess how the brand fits within this segment and whether its offering can support long term growth.

The Fitness and Recreational Sports Centers category benefits from rising consumer interest in health and wellness. The global market was approximately $96.7 billion in 2023 and is projected to reach $140 billion by 2030 at a 5.1% compound annual growth rate. Preventive health is a major demand driver, as more consumers treat physical activity as part of overall well being. More than 64 million Americans belong to health clubs, representing a participation rate consistently above 20% of the adult population, and that figure continues to rise. Boutique fitness, the segment in which Isi Elite Training is positioned, accounts for more than 40% of total market share. These concepts generally use specialized programs, smaller classes, and a stronger sense of community than traditional large gyms. High Intensity Interval Training, or HIIT, remains one of the most popular fitness trends worldwide and is consistent with the implied Elite Training approach. Personalized wellness services and engaging group fitness experiences also support demand. An aging population seeking active lifestyles and growing awareness of exercise related mental health benefits add to the opportunity. The fitness market remains fragmented, which can allow organized franchise systems to expand through established operating methods, centralized marketing, and corporate support. These conditions support continued demand while consumer preferences continue to change.

The initial franchise fee for Isi Elite Training is $25,000. Boutique fitness franchises commonly charge initial fees from $30,000 to $60,000, placing Isi Elite Training below that cited range and potentially making the entry fee more accessible for qualified candidates. The total initial investment ranges from $30,000 to $542,600. That wide range may reflect different operating formats, facility sizes, market conditions, and operating plans. The $30,000 low end is lean for a fitness center and could reflect a smaller studio, a semi permanent setup, a highly efficient format, or a nontraditional location with lower real estate and construction costs. The $542,600 high end is more consistent with a fully equipped boutique studio that includes leasehold improvements, a complete equipment package, initial inventory, and working capital for early operating expenses. Specific liquid capital and net worth requirements are not available. Buyers should still expect to need liquid assets for the initial investment and working capital, as well as sufficient net worth to demonstrate financial stability. Specific royalty and advertising contributions are generally provided in the Franchise Disclosure Document and are part of the ownership cost analysis. Those recurring fees support corporate assistance, brand development, and system wide marketing. Total ownership costs also include lease payments, utilities, employee wages, insurance, and local marketing. A full review of the FDD and financial projections is necessary before making an investment decision. The range from $30,000 to $542,600 gives the model flexibility across markets and may allow buyers to match their commitment to their financial capacity and local strategy.

A typical Isi Elite Training studio would deliver Elite Training programs, likely through high intensity, coach led group classes. Daily management would include class scheduling, member acquisition and retention, facility cleanliness, equipment maintenance, membership sales, customer relationship management, and local marketing. Staffing would likely center on certified fitness coaches or trainers who understand the Isi Elite Training method. Front desk employees may handle administrative work, member services, and sales support. A studio manager may oversee daily operations and staff. The investment range from $30,000 to $542,600 suggests that the brand may support several formats, including compact studios, larger facilities with multiple rooms, and specialized training pods serving specific customer groups or local demand. This flexibility may help franchisees choose real estate and a physical footprint that fit the market and available capital.

Isi Elite Training is described as providing a comprehensive initial training program. Training would cover the Elite Training protocols, sales methods, marketing, customer service standards, and any brand specific technology used for scheduling and member management. Training would likely be delivered from the CHAPEL HILL, NC headquarters or a designated training facility so franchisees can prepare to open and operate their units. Continuing support may include curriculum development, marketing materials, technology updates for booking and member management, operating guidance, and possible regional support personnel. Franchisees would also benefit from a territory structure that grants exclusive rights in a defined geographic area, reducing internal competition and supporting local market penetration. All 27 existing units are franchised and there are no company owned locations. That structure suggests the brand actively encourages and supports multi unit development, giving qualified operators a path to grow their portfolios.

Buyers must rely more heavily on industry information, market research, and conversations with franchisees. These figures are industry context rather than Isi Elite Training financial representations. Isi Elite Training has a Loan Activity Score of 74, categorized as Strong. The Franchise Performance Index is an independent measure of franchisor strength, franchisee satisfaction, growth potential, and support quality. Revenue sources for a concept like Isi Elite Training may include recurring memberships, multi class packages, personal training, branded merchandise, and nutritional supplements. The 5.1% industry compound annual growth rate provides additional market support, although the brand's specific financial results remain undisclosed.

Isi Elite Training has 27 total units, all franchised, with none owned by the company. The specific year franchising began is not available, but the current unit count indicates expansion through franchisees. The 100% franchised structure reflects a model focused on franchisee operated locations rather than a mix of corporate and franchised stores. Historical unit counts are not available, so net new unit growth by year cannot be calculated. The existing 27 locations across various markets indicate measured expansion in a competitive industry. Fitness businesses continue to adopt new training methods and technology, and Isi Elite Training can adapt to those developments. Its competitive position may come from the specialized Elite Training program, a results focused format, and a community built around coach led, high intensity group training. These features may encourage member engagement and retention compared with self directed gym models. The Loan Activity Score of 74, categorized as Strong, provides an independent indication of system health and franchisee satisfaction. Modern fitness concepts also use mobile tools for class scheduling, performance tracking, and community communication. Technology of that kind may help Isi Elite Training improve the member experience, support operations, and reach more customers. The combination of focused programming, community participation, the Loan Activity Score, and the ability to adopt technology supports the brand's position in a changing fitness market.

The prospective Isi Elite Training franchisee should generally have a genuine interest in fitness and wellness, along with business judgment, leadership ability, and clear communication skills. The operator must be able to build a local community within the studio. Experience in management, sales, or entrepreneurship can help with daily operations, membership growth, and coach management. Franchisees are expected to follow brand standards, provide strong customer service, and participate in local marketing. With 27 franchised units and no company owned locations, the model supports multi unit development for qualified and ambitious operators. A successful single unit owner may expand into additional locations and benefit from greater scale. Multi unit candidates should have a record of effective operations and financial stability. Isi Elite Training is headquartered in CHAPEL HILL, NC and would identify markets for development based on local conditions and customer demographics that fit Elite Training services. The process from signing a franchise agreement to opening commonly takes 6 to 12 months. That period can include site selection, lease negotiation, construction or renovation, equipment purchasing, training, and pre opening marketing. The specific franchise agreement term is not available. Fitness franchise agreements commonly last 5 to 10 years and may include renewal options, giving owners time to develop the business and build equity.

Isi Elite Training operates in a fitness market valued at approximately $96.7 billion globally in 2023 and projected to exceed $140 billion by 2030 at a 5.1% compound annual growth rate. Boutique concepts continue to receive a significant share of consumer spending, while the brand uses an Elite Training program and a community focused operating model. The Loan Activity Score of 74, categorized as Strong, provides a positive independent measure of system health, franchisee satisfaction, support, and growth potential. The initial investment range is $30,000 to $542,600, and the franchise fee is $25,000. Isi Elite Training has 27 locations, all franchised, with no company owned units, from its CHAPEL HILL, NC headquarters. Its broad investment range may allow different formats and market strategies, while initial training and continuing corporate support are intended to help franchisees operate the business. Buyers should review the FDD, examine the full ownership costs, speak with existing franchisees, and assess local demand before pursuing the opportunity.

Loan Activity Score

74/100

SBA Default Rate

4.3%

Active Lenders

11

According to its Franchise Disclosure Document or public business records, ISI Elite Training has 27 locations, all owned by franchisees. Public SBA loan records show 11 lenders made 47 loans to franchisees of ISI Elite Training. PeerSense calculates ISI Elite Training's score as 74 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2025 Franchise Disclosure Document.

Franchising since 2013 · 27 locations

Investment

$30,000 to $542,600

Franchise Fee

$25,000

Total Units

27

27 franchised

Loan Activity Score
High
74
SBA Lending
22
Lender Quality
13
Transparency
10
Reach
7
Momentum
22

Proprietary PeerSense metric

Strong
Capital Sources
11SBA lenders

Distinct lenders in public SBA records for ISI Elite Training

47

Total SBA loans

$288K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

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SBA Lending Activity for ISI Elite Training

Loan Activity Score Breakdown

Established (25 to 99 loans)

High Confidence
74out of 100
Strong
Market Momentum22/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety22/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence13/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency10/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint7/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

4.3%

vs 10.8% peer avg

SBA Loans

47

Total Volume

$13.5M

Active Lenders

11

5 selective

States

12

vs. SBA Sector Average

+6.5%lower default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

Low SBA default rate (4.3%)
Item 19 financial data disclosed

Data Insights

Key performance metrics for ISI Elite Training based on SBA lending data

SBA Default Rate

4.3%

6.5% below peer avg

SBA Loan Volume

47 loans

Across 11 lenders

Lender Diversity

11 lenders

Avg 4.3 loans per lender

Investment Tier

Mid range investment

$30,000 to $542,600 total

ISI Elite Training: Deep SBA Data

Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

2023

20 approvals. The best year on record for ISI Elite Training.

Top SBA State

North Carolina

21 SBA financed ISI Elite Training locations, the densest operator footprint.

Average Loan Size

$288K

Median $340K. Use as a sizing anchor when modeling your own ISI Elite Training unit.

Lender Concentration

76.6%

Concentrated

Share of ISI Elite Training approvals captured by the top 3 SBA lenders.

ISI Elite Training's SBA lending pipeline peaked in 2023 (20 approvals). The last five fiscal years account for 100% of cumulative volume ($14M approved). Operator density is highest in North Carolina with 21 SBA financed locations. Average funded ticket sits at $288K, with the median at $340K. Lender mix is concentrated: the top three SBA lenders account for 76.6% of approvals. Credit decisions concentrate with a small group of incumbents.

Payment Estimator

Loan Amount$24K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$311

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

ISI Elite Training, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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ISI Elite Training

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman