Tossed

The question every serious franchise investor must answer before committing capital is deceptively simple: does this brand solve a real, durable consumer problem at a price point that generates sustainable unit economics? For Tossed, that consumer problem is the daily lunch dilemma facing millions of urban workers — the gap between fast food that sacrifices nutrition and sit-down restaurants that sacrifice time. Tossed built its entire identity around eliminating that trade-off through made-to-order salads, wraps, and power bowls served at quick-service speed. The brand's UK origins trace to 2005, when founder Vincent McKevitt opened his first location in Paddington, London, after earning a business degree and identifying the white space between convenience and health-conscious eating. In the United States, a parallel but legally distinct operation took shape even earlier: Tossed Franchise Corporation was founded in 2004 by Jason Chodash, anchored to a quick-casual concept that first opened in New York City in 1998. Today the Tossed brand operates across two independent tracks — the UK business, now owned and operated by BNW Food Limited under Managing Director Neil Sebba and Brand Director Angelina Harrisson following their 2020 acquisition out of administration, and the US operation headquartered in Fort Lauderdale, Florida, led by CEO Eric Schmitt and President Jason Chodash. The UK entity currently runs 13 restaurants across central London, with five in the West End, five in the City, and a delivery kitchen. The US entity has five active locations with five more expected to open imminently, and 63 units under signed development agreements. Understanding this dual-track structure is essential to any rigorous Tossed franchise analysis, because the investment terms, growth trajectory, and market dynamics differ materially depending on geography. This independent analysis does not represent the views or marketing interests of either Tossed entity.

The limited-service restaurant market represents one of the most compelling long-duration secular growth stories in consumer-facing franchising. The global limited-service restaurant market was estimated at $871.02 billion in 2025, projected to expand at a compound annual growth rate of 5.7% to approximately $1.436 trillion by 2034. Within the United States specifically, the LSR market is estimated at $97.85 billion in 2025 and is forecast to reach $133.71 billion by 2030 at a CAGR of 6.45%, reflecting above-average growth relative to most consumer discretionary categories. The fast-casual segment, where Tossed competes most directly, is expected to generate $84.5 billion in revenue between 2025 and 2029, carrying a CAGR of 13.7% — nearly double the broader LSR category rate. Three macro forces underpin this growth and each plays directly to Tossed's positioning. First, the secular shift toward health-conscious eating is reshaping where and how consumers spend their food dollars, with a measurable preference for plant-based, low-calorie, customizable, and organic options pushing traffic toward fast-casual concepts and away from traditional fast food. Second, urbanization and hybrid work schedules have concentrated lunch-hour demand in dense city cores — precisely the trade areas where Tossed has built its operating infrastructure. Third, the integration of digital ordering technology, mobile apps, self-service kiosks, and contactless payment systems has lowered friction in the fast-casual ordering experience, and delivery sales in the limited-service sector have surged more than 20% in a single year. The fast-casual health food segment is not a trend cycle; it is a structural reshaping of consumer behavior driven by demographics, urban density, and rising income-level sensitivity to nutritional outcomes. Franchise investors entering this category now are positioned ahead of the largest projected growth phase.

The Tossed franchise investment structure varies by geography, and prospective investors must evaluate each market independently. In the United States, the Tossed franchise fee is $30,000, with a meaningful veteran incentive: qualified military veterans receive a $10,000 discount, reducing the entry fee to $20,000. The total investment range for a US Tossed franchise spans $226,000 to $849,025 as disclosed in Item 7 of the Franchise Disclosure Document, a spread driven primarily by format type, geography, build-out costs, and market conditions. The concept offers two prototype footprints that account for much of this variance: a non-traditional format ranging from 250 to 1,250 square feet, suitable for airports, colleges, universities, malls, medical centers, hospitals, train stations, and office buildings, and a traditional format spanning 1,400 to 2,400 square feet designed for urban and suburban street-level locations. The ongoing royalty rate is 6% of gross sales, and the advertising fund contribution is 1%, bringing the total ongoing fee load to 7% — consistent with the fast-casual category average. Liquid capital requirements range from $100,000 to $250,000, with net worth requirements cited at $750,000 in some disclosure contexts and $400,000 in others, reflecting different analytical frameworks applied to the same FDD data. In the United Kingdom, the initial franchise fee is approximately £20,000, with total startup investment estimated between £200,000 and £300,000. The US investment range positions Tossed as a mid-tier franchise opportunity relative to the full fast-casual category spectrum, sitting well below premium QSR investment thresholds that often exceed $1.5 million while providing a more infrastructure-intensive entry than lower-cost service franchises. SBA loan eligibility should be verified directly with lenders, and prospective franchisees should factor working capital reserves for a minimum six-month pre-profitability runway into their total capital planning.

Daily operations at a Tossed franchise are built around a non-cook kitchen model, which meaningfully reduces the labor complexity, equipment requirements, and training depth typically associated with full-service restaurant franchising. Because the menu is centered on assembly rather than cooking — custom salads, wraps, and power bowls made fresh to order — the operational profile is closer to a structured retail food environment than a traditional kitchen, with quality consistency easier to maintain at scale. Average staffing runs between 10 and 20 employees per location depending on format, volume, and operating hours, a lean model for the fast-casual segment. The franchise is structured to accommodate both owner-operator and semi-absentee models, making it accessible to investors who wish to manage a Tossed unit alongside other professional obligations or build toward a multi-unit portfolio. Training for new US franchisees includes a minimum of two weeks of combined classroom instruction and hands-on on-the-job training conducted in certified training restaurants, covering operations, daily management, front-of-house procedures, inventory control, and cash management. Training manuals and materials are provided for both franchisees and their teams. Post-opening, the franchisor provides ongoing follow-up support to ensure systems and specifications are maintained, along with assistance in interior design, layout, menu, recipes, health and safety standards, food suppliers, and product specifications. Pre- and post-opening marketing support is included. Franchisees receive site selection assistance, lease negotiation assistance, and recruiting assistance, along with co-operative advertising. Exclusive territory rights are available depending on market availability and the franchisee's financial resources, making multi-unit territorial development a viable strategic path for well-capitalized operators. In the UK, Tossed's tech-led customer experience — where customers order through in-store tablets with everything made fresh to order — reflects the brand's identity as the UK's first cashless restaurant, an operational distinction that streamlines transactions and reduces cash handling complexity.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for the US Tossed franchise system. This means prospective franchisees cannot rely on FDD-disclosed average revenue, median revenue, or earnings data when modeling their investment return, and must instead conduct item-level unit economics research through franchisee validation calls, third-party market research, and independent financial modeling. What can be evaluated are the publicly available financial signals from the UK operating entity, BNW Food Limited, which provide a directional indicator of brand-level economics in a mature urban market. UK revenues were expected to exceed £9 million in the 2024 financial year, up from £7.4 million the prior year — a revenue growth rate of approximately 21.6% year over year. The company posted adjusted EBITDA of £378,000 for the 53 weeks ending September 29, 2024, compared to £53,000 in the prior period, a more than sevenfold improvement in operating profitability. Critically, the business was expected to turn a full profit in its 2024 financial year for the first time since the pandemic-related administration, marking a significant inflection point in the UK brand's recovery trajectory. These figures span 13 London locations, implying average per-unit revenue in the range of £690,000 across the estate, though individual location performance will vary materially based on footfall, format, and operating tenure. Catering is a meaningful revenue contributor, accounting for approximately 20% of sales in most Tossed locations — a diversified revenue stream that adds a business-to-business dimension to what is primarily a consumer-facing concept. Industry benchmarks for fast-casual concepts in similarly dense urban environments suggest that well-positioned units in high-footfall locations can achieve payback periods in the three-to-five-year range at the lower end of the investment spectrum.

The Tossed franchise growth trajectory is entering a potentially transformational phase in the UK, following years of post-pandemic recovery and operational consolidation. In 2017, prior to the COVID-19 disruption, the UK business operated 24 sites and had announced plans to open 48 new locations over four years. The pandemic forced the original operator into administration in 2020, and BNW Food Limited rebuilt the brand from a smaller base, reaching 13 London locations by early 2025. The January 2025 announcement of a formal franchise expansion strategy and the April 2025 signing of the first UK franchise agreement with Goldbean Limited — led by Badar Zaman, who brings 20 years of multi-site franchise experience with Costa Coffee — signals the beginning of what the company projects as a 50-store expansion over four years, targeting 63 total UK franchise locations by 2029. The first franchise location is scheduled to open in central Nottingham in summer 2025, marking Tossed's first venture outside London in the current operational era. In the United States, the brand registered its first franchise in 2007 at the Shops at the Prudential Center in Boston, subsequently signed a five-location Boston development agreement in 2011, expanded into Washington D.C. and California through franchise development agreements, and opened a Vancouver, Canada location in summer 2011. Current US locations span Boca Raton, Boston, Morrisville, Miami, Fort Lauderdale, and Abu Dhabi, with 63 units under signed development agreements as of 2026. Brand-level competitive advantages include the non-cook kitchen model that reduces labor costs and training time, the customizable menu architecture that captures the growing personalization trend in food service, a sustainability positioning anchored in recycled-material bowls, menus printed on 100% recycled paper, and soy-ink napkins, and the recognition of being named "One To Watch" by QSR Magazine.

The ideal Tossed franchise candidate is not primarily defined by prior restaurant experience — the brand explicitly positions prior food service background as less critical than business acumen and people management capability. The core profile Tossed seeks is a franchisee with a strong business background, demonstrated ability to operate multiple units, customer service orientation, capacity to train and motivate staff, and the enthusiasm and operational discipline to follow proven systems. Multi-unit development is an embedded expectation for serious franchise partners, consistent with the brand's stated goal of signing operators capable of executing territory-level development agreements rather than single-unit franchises. The two-prototype format structure makes Tossed deployable across a wide range of non-traditional and traditional venues — from airport concourses and university food courts to urban street-level and suburban inline locations — giving qualified multi-unit operators flexibility in building a geographically coherent portfolio. In the UK, the current geographic expansion priority is outside London, with Nottingham as the first target market in 2025 and the broader national footprint as the four-year development objective. In the US, the brand is registered in all states except North and South Dakota, and has demonstrated traction in Northeastern, East Central, and Southeastern markets, with international franchise development available including the existing Abu Dhabi location. Franchisee candidates should anticipate a timeline from agreement signing to opening that includes site selection, lease negotiation, and build-out, typically spanning six to twelve months depending on format and market. The semi-absentee structure makes Tossed viable for operators building toward portfolio ownership rather than single-concept owner-operation.

For franchise investors conducting serious due diligence on the health-focused fast-casual segment, Tossed presents a multidimensional opportunity with a documented brand recovery narrative, active expansion strategy on two continents, and a market tailwind that is structural rather than cyclical. The UK entity's revenue growth from £7.4 million to more than £9 million between fiscal years, combined with an adjusted EBITDA improvement from £53,000 to £378,000, demonstrates measurable operating leverage as the brand scales its London estate and begins national franchising. The US entity's 63 units under signed development agreements against a current base of five active locations represents the largest pending growth multiple in the brand's North American history. The global limited-service restaurant market's projected expansion from $871 billion in 2025 toward $1.436 trillion by 2034 at a 5.7% CAGR provides the macro framework within which both Tossed entities are operating, and the fast-casual segment's 13.7% CAGR through 2029 specifically validates the consumer demand signal the brand has been building toward since 2005. The current FPI score of 21, rated as Limited, reflects the brand's early-stage franchise system maturity in the current cycle rather than a fundamental flaw in the business concept, and investors should evaluate it accordingly as a brand at the beginning of a franchising scale-up rather than a mature, extensively documented system. PeerSense provides exclusive due diligence data including SBA lending history, FPI score context, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark the Tossed franchise cost, investment range, and operating model against comparable fast-casual opportunities across the category. Explore the complete Tossed franchise profile on PeerSense to access the full suite of independent franchise intelligence data.