Sweetfrog
The total investment to open a Sweetfrog franchise ranges from $140,370 to $347,340. The initial franchise fee is $30,000. Ongoing royalties are 5% plus a 2.5% advertising fee.
What is the Sweetfrog franchise?
Sweetfrog is a self serve frozen yogurt shop where customers choose their own dessert toppings. The estimated initial investment is $140,370 to $347,340, and the initial franchise fee is $30,000.
The 2025 Franchise Disclosure Document lists a royalty of 5 percent of sales and an advertising or brand fund fee of 2.5 percent. The franchise agreement term is 10 years.
Sweetfrog was founded in 2009 and is headquartered in Burleson, Texas.
Loan Activity Score
49/100
SBA Default Rate
11.8%
Active Lenders
13
According to its Franchise Disclosure Document or public business records, Sweetfrog has 15 locations, all owned by franchisees. Public SBA loan records show 13 lenders made 17 loans to franchisees of Sweetfrog. PeerSense calculates Sweetfrog's score as 49 out of 100, using public SBA loan performance and recent lending activity. Cost figures are based on the 2024 Franchise Disclosure Document. To correct a figure, email the current FDD and the differing item numbers to info@peersense.com, and this page will be updated.
Franchising since 2009 · 15 locations
$140,370 to $347,340
$30,000
15
15 franchised
Proprietary PeerSense metric
FairDistinct lenders in public SBA records for Sweetfrog
17
Total SBA loans
$266K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Sweetfrog
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
11.8%
vs 10.3% peer avg
SBA Loans
17
Total Volume
$4.5M
Active Lenders
13
3 selective
States
9
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Sweetfrog based on SBA lending data
SBA Default Rate
11.8%
1.5% above peer avg
SBA Loan Volume
17 loans
Across 13 lenders
Lender Diversity
13 lenders
Avg 1.3 loans per lender
Investment Tier
Mid range investment
$140,370 to $347,340 total
Sweetfrog: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2014
4 approvals. The best year on record for Sweetfrog.
Top SBA State
Virginia
4 SBA financed Sweetfrog locations, the densest operator footprint.
Average Loan Size
$267K
Median $280K. Use as a sizing anchor when modeling your own Sweetfrog unit.
Lender Concentration
44.5%
Concentrated
Share of Sweetfrog approvals captured by the top 3 SBA lenders.
Sweetfrog's SBA lending pipeline peaked in 2014 (4 approvals). The last five fiscal years account for 24% of cumulative volume ($1.7M approved). Operator density is highest in Virginia with 4 SBA financed locations. Average funded ticket sits at $267K, with the median at $280K. Lender mix is concentrated: the top three SBA lenders account for 44.5% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$1,453
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Sweetfrog, unit breakdown
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Page Review
Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman