Franchising since 1994 · 3,009 locations
The total investment to open a Cruise Planners franchise ranges from $1,945 - $20,505. The initial franchise fee is $75,000. Ongoing royalties are 3%. Cruise Planners currently operates 3,009 locations. Data sourced from the 2025 Franchise Disclosure Document.
$1,945 - $20,505
$75,000
3,009
This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.
Cruise Planners, an American Express Travel Representative, stands as a venerable and highly regarded entity within the travel franchise landscape, having solidified its position as a dominant force in the home-based travel advisor sector. Established in 1994, the company boasts a rich history spanning over three decades, during which it has meticulously cultivated a reputation for excellence, innovation, and comprehensive support for its vast network of independent travel advisors. Its enduring affiliation with American Express, initiated in 1999, provides a significant competitive advantage, lending immediate credibility and access to exclusive resources and client benefits that are unparalleled in the industry. This strategic partnership underpins the robust framework that allows Cruise Planners owners to offer an extensive portfolio of travel experiences, encompassing not only a myriad of cruise lines but also intricate land tours, luxurious river cruises, all-inclusive resort packages, bespoke independent travel arrangements, and various expedition journeys across the globe. The core philosophy of the Cruise Planners franchise revolves around empowering entrepreneurs to build thriving travel businesses from the comfort and flexibility of their homes, leveraging state-of-the-art technology, unparalleled training, and a dynamic marketing engine. This home-based model significantly reduces overhead costs typically associated with brick-and-mortar operations, making the entry barrier more accessible for passionate individuals seeking a career in the lucrative travel sector. With its headquarters located in Coral Springs, Florida, Cruise Planners has consistently been recognized for its leadership and innovation, frequently earning accolades as a top franchise opportunity by prominent industry publications and research platforms. The brand’s market position is defined by its unwavering commitment to providing personalized service, expert guidance, and
Key performance metrics for Cruise Planners based on SBA lending data
Investment Tier
Low-cost entry
$1,945 – $20,505 total
Estimated Monthly Payment
$20
Principal & Interest only
Cruise Planners — unit breakdown
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