Mr. Goodcents

Mr. Goodcents was founded in 1989 in De Soto, Kansas, by Joe Bisogno and grew from a family tradition of Italian deli craftsmanship. The brand centers on meats and cheeses sliced fresh for each order, bread baked on site throughout the day, and generous portions. It now operates approximately 60 franchise locations, mainly in the Kansas City metropolitan area and across the Midwest, and is headquartered in Bonner Springs, Kansas. After more than 35 years in operation, Mr. Goodcents has retained its regional following while updating its operations, technology, and marketing. Its franchise model serves a large sub sandwich market and relies on strong regional brand loyalty and product differentiation.

Demand comes from freshness, customization, portability, variety, and price accessibility. National chains have expanded the category through discounting and standardized operations, creating room for Mr. Goodcents to occupy a quality focused position between mass market chains and premium artisan concepts. Fresh sliced meats and cheeses, bread baked on site, and generous portions give customers a visible difference from pre sliced and pre portioned products. The preparation process is part of the customer experience and supports the brand’s focus on recognizable ingredients and authentic flavor.

The initial Mr. Goodcents franchise fee is $20,000. Total initial investment ranges from approximately $142,000 to $486,700, depending on the location type, lease terms, buildout scope, equipment needs, and local construction costs. The ongoing royalty is 5 percent of gross revenue. Investment costs include the deli counter, bread baking equipment, meat slicing stations, refrigeration, POS systems, signage, furniture and fixtures, initial inventory, and working capital. The brand’s SBA lending history includes 192 approved loans across 66 unique lenders. Its investment range may suit first time buyers, multi unit operators, and entrepreneurs in Midwestern markets where name recognition is established.

Franchisees operate quick service restaurants serving made to order sub sandwiches, pasta dishes, and fresh baked goods. Daily work includes baking sub rolls and breadsticks, slicing meats and cheeses at the deli counter, preparing sandwiches with selected toppings and dressings, managing food and inventory, scheduling and training staff, meeting food safety standards, handling delivery and online orders, and carrying out local marketing. The menu also includes hot pasta dishes, salads, cookies, brownies, and catering. Initial training covers restaurant operations, food preparation, equipment, hiring, team management, customer service, financial management, and marketing. Ongoing support includes operations consultant visits, menu development, limited time offers, marketing guidance, technology updates, and purchasing through approved supplier networks. Locations are typically efficient inline spaces in strip centers, shopping centers, and high traffic commercial corridors, with the deli counter and baking equipment positioned for visibility and freshness.

Bundled meals, catering orders, and add on desserts can raise average transaction value. Catering serves businesses, schools, sports teams, and event organizers that order sub trays and pasta dishes for meetings, celebrations, and gatherings. Small teams generally serve standard hours, with additional staffing during peak periods. The Kansas City area and broader Midwest footprint can make local advertising more efficient by reaching more brand aware customers. Repeat customers and preferences for fresh sliced preparation may support revenue stability.

Mr. Goodcents has pursued focused growth during its 35 year history, emphasizing operations and customer satisfaction in established markets rather than aggressive national expansion. Its advantages include fresh slicing, on site baking, an Italian deli heritage, and relationships with repeat customers. The company has updated online ordering, third party delivery integration, loyalty programs, and social media marketing while retaining its appeal to long time customers. Seasonal offerings and limited time specials support trial visits while the core menu remains in place.

The preferred franchise candidate is a hands on operator who values food quality and customer relationships. Restaurant or food service experience is beneficial and strongly preferred because the role requires skill in food preparation, staff training and scheduling, inventory control, and health code compliance. Successful franchisees are generally active owner operators who spend time in the restaurant during key meal periods. Multi unit ownership is available to operators who perform well with an initial location. Territory is concentrated in the Midwest, with expansion opportunities in markets near the established footprint. The franchise agreement includes a defined operating term and renewal options. Opening generally takes four to eight months after the franchise agreement, depending on site selection, lease negotiation, and buildout.

Mr. Goodcents offers a quick service sandwich concept built around fresh sliced meats, bread baked on site, generous portions, and regional customer loyalty. PeerSense provides franchise research on the brand, including SBA lending history covering 192 approved loans from 66 unique lenders, a Franchise Performance Index score of 44, location data, and FDD verified financial metrics. Buyers can compare Mr. The profile is intended to support independent evaluation by first time restaurant franchise buyers and experienced food service operators.