Franchising since 1957 · 11 locations
The total investment to open a Belleria Pizzaria franchise ranges from $35,000 - $144,000. The initial franchise fee is $50,000. Ongoing royalties are 3% plus a 2% advertising fee. Belleria Pizzaria currently operates 11 locations (11 franchised). PeerSense FPI health score: 25/100.
$35,000 - $144,000
$50,000
11
11 franchised
Proprietary PeerSense metric
LimitedActive capital sources verified for Belleria Pizzaria financing
SBA
7(a) Eligible
21d
Avg Funding
P+2.25%
Best Rate
No retainers · Referral fee at closing
Growing (10-24 loans)
SBA Default Rate
15.4%
2 of 13 loans charged off
SBA Loans
13
Total Volume
$1.1M
Active Lenders
4
States
2
Belleria Pizzaria franchise presents a distinct opportunity within the robust full-service restaurant sector, tracing its origins to Youngstown, Ohio, where it established its foundational roots and culinary traditions over a significant period. As a full-service dining establishment, Belleria Pizzaria differentiates itself profoundly from quick-service and fast-casual models by offering a comprehensive sit-down experience, emphasizing genuine hospitality, a diverse and expansive menu, and a comfortable, inviting ambiance that actively encourages extended visits, family gatherings, and social celebrations. The brand's presence, currently comprising 8 total units, speaks to a carefully cultivated growth strategy, focusing on foundational strength, localized appeal, and organic community integration rather than expansive, unchecked proliferation across vast geographical areas. Each Belleria Pizzaria location embodies a deep-seated commitment to the classic American pizzeria experience, delivering more than just a meal; it provides a beloved community hub where patrons can savor freshly prepared dishes, crafted with care and traditional methods, in a consistently welcoming environment. The concept is deeply embedded in the cultural fabric of its operating areas, aiming to become the quintessential neighborhood spot for authentic, high-quality pizza, satisfying pasta dishes, and other cherished Italian-American favorites. The strategic decision to operate squarely within the full-service restaurant category positions the Belleria Pizzaria franchise to capture a significant and loyal market share from consumers actively seeking a more engaging, relaxed, and memorable dining experience, standing apart from the grab-and-go options prevalent in today's fast-paced food landscape. This particular model inherently allows for higher average checks per patron, diverse revenue streams that can include alcoholic beverages
FPI Score
25/100
SBA Default Rate
15.4%
Active Lenders
4
Key performance metrics for Belleria Pizzaria based on SBA lending data
SBA Default Rate
15.4%
2 of 13 loans charged off
SBA Loan Volume
13 loans
Across 4 lenders
Lender Diversity
4 lenders
Avg 3.3 loans per lender
Investment Tier
Low-cost entry
$35,000 – $144,000 total
Estimated Monthly Payment
$362
Principal & Interest only
Belleria Pizzaria — unit breakdown
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