Right at Home

Right at Home operates approximately 760 franchise locations providing in home senior care for aging adults and people with disabilities who want to remain independent at home. Allen Hager founded the company in 1995 in Omaha, Nebraska, after seeing the gap between the growing number of older adults who wanted to age in place and the fragmented care options available. About ten thousand Americans turn sixty five each day, and the population age eighty five and older is projected to more than double over the next two decades. Right at Home began franchising in 2000 and now operates in the United States, Canada, the United Kingdom, Australia, Ireland, and the Netherlands. The brand rose seventy three spots to number 145 on Entrepreneur's 2026 Franchise 500 and ranked number two in the senior care category.

Demand is supported by the size of the aging population, consumer preference for receiving care at home, rising costs for nursing facilities and assisted living, and Medicare and Medicaid policies that increasingly favor home based services. The market remains fragmented, with much of the care provided by independent agencies, home health aides, and informal caregivers. These providers may lack the brand recognition, operating systems, training infrastructure, and technology used by franchise networks. Branded franchise systems still represent a modest share of the market, leaving room for well managed national networks. Adult children are also taking a larger role in arranging care and often seek recognized providers with consistent service. Caregiver shortages remain a challenge and can create an entry barrier for operators with effective recruiting and retention programs.

The initial Right at Home franchise fee is forty nine thousand five hundred dollars. Total investment ranges from approximately ninety two thousand two hundred sixty dollars to one hundred sixty five thousand four hundred ninety six dollars. The range reflects a service model that can begin in modest office space without the construction, equipment, and real estate costs common in retail or food service franchises. The investment includes initial training, technology setup, marketing launch expenses, working capital, and office infrastructure. The ongoing royalty is five percent of gross revenue. Other ongoing expenses include national marketing fund contributions, local advertising, technology platform fees, caregiver recruiting and training, payroll, and insurance. Services are billed by the hour or visit, and client relationships may continue for months or years, creating recurring revenue as a territory develops. PeerSense provides SBA lending data and franchise performance analytics for Right at Home. PeerSense is a commercial capital advisory firm, not a lender, and its information helps buyers review how commercial lenders evaluate the brand and how it compares with other home care systems.

Right at Home matches trained caregivers with clients who need help with daily living, personal care, companionship, and specialized services such as memory care support. Franchisees manage client assessments, care plans, caregiver recruiting and training, scheduling, quality assurance, and community marketing rather than providing hands on care themselves. This structure lets owners build a caregiver team while concentrating on business development, client relationships, and operations. Training includes classroom instruction at the Omaha headquarters and field training in the franchisee's local market. Continuing support includes franchise business consultants, regional peer groups, national conferences, and a technology platform for scheduling, billing, caregiver management, and client communications. Recent technology rollouts address caregiver and client matching, scheduling, timesheet management, and visibility into care quality. The franchisor also offers national marketing campaigns, digital lead generation, and community marketing programs for building referral relationships with hospitals, rehabilitation centers, senior communities, and physician practices.

Right at Home financial results vary with territory demographics, local competition, caregiver labor conditions, payer mix, and the franchisee's ability to develop referrals and manage operations. Revenue comes from hourly caregiver billing, with rates differing by geography, service level, and payer source. Private pay clients generally provide the highest margin, while Medicaid services can provide volume at lower reimbursement rates and require close cost management. Mature territories can benefit from recurring client relationships, as existing clients generate billable hours while new clients add revenue. Right at Home ended the third quarter of 2025 with record billable hours and entered 2026 with a strong development pipeline. The brand has a PeerSense Franchise Performance Index score of 67, placing it in the Strong tier and reflecting its operating fundamentals, market position, and growth within senior care.

Right at Home has grown from its 1995 founding to approximately 760 United States locations, with international operations in five countries. The company has focused on smaller markets and rural communities where older residents need reliable care and options may be limited. This approach differs from competitors concentrated in major metropolitan areas and may allow the brand to establish local positions with less competition from other national franchises. Recent corporate investment has focused on technology platforms, training infrastructure, and marketing programs. The brand's stated advantages include national scale, recognition, training and support, technology for operating efficiency and care quality, community marketing based on healthcare referrals, and a customer base expected to grow over the next two decades. Clients and families may also be reluctant to change providers after developing trusted caregiver relationships, supporting retention and long term territory value.

The intended franchisee combines business management experience, leadership ability, and a commitment to serving older adults and people with disabilities. Healthcare experience is not required because the training and support system is designed for people from corporate, military, sales, and general management backgrounds. Multi unit agreements are available for operators building several territories in a defined region. Markets of different sizes are available across the United States, with expansion focused on communities where senior populations are growing and branded care choices remain limited. The usual period from signing the franchise agreement to opening is three to six months. Agreements run for ten years with renewal options, and the franchisor provides guidance on territory size, market analysis, and launch planning.

Right at Home offers an asset light home care model with an initial investment, recurring service revenue, and demand tied to the aging population. PeerSense resources for prospective buyers include SBA lending analytics, Franchise Performance Index scoring, FDD data extraction, location mapping, and a comparison tool covering more than thirty data points across competing home care brands. These materials are intended to help first time buyers and experienced multi unit operators review the opportunity, compare systems, and assess the information relevant to a franchise investment decision.