Desert Sun
The total investment to open a Desert Sun franchise ranges from $20,400 to $452,000. The initial franchise fee is $50,000. Ongoing royalties are 6% plus a 1% advertising fee.
What is the Desert Sun franchise?
Desert Sun is a beauty salon offering personal care services to its customers. The estimated total initial investment is $20,400 to $452,000, and the initial franchise fee is $50,000.
The ongoing royalty is 6 percent of sales, and the advertising or brand fund fee is 1 percent.
Desert Sun is headquartered in Monroe, Washington. It was founded in 1999.
Loan Activity Score
37/100
SBA Default Rate
7.7%
Active Lenders
6
According to its Franchise Disclosure Document or public business records, Desert Sun has 10 locations, all owned by franchisees. Public SBA loan records show 6 lenders made 13 loans to franchisees of Desert Sun. PeerSense calculates Desert Sun's score as 37 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 1999 · 10 locations
$20,400 to $452,000
$50,000
10
10 franchised
Proprietary PeerSense metric
FairDistinct lenders in public SBA records for Desert Sun
13
Total SBA loans
$225K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for Desert Sun
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
7.7%
vs 10.8% peer avg
SBA Loans
13
Total Volume
$2.9M
Active Lenders
6
2 selective
States
3
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for Desert Sun based on SBA lending data
SBA Default Rate
7.7%
3.1% below peer avg
SBA Loan Volume
13 loans
Across 6 lenders
Lender Diversity
6 lenders
Avg 2.2 loans per lender
Investment Tier
Mid range investment
$20,400 to $452,000 total
Desert Sun: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2006
4 approvals. The best year on record for Desert Sun.
Top SBA State
Washington
11 SBA financed Desert Sun locations, the densest operator footprint.
Average Loan Size
$225K
Median $150K. Use as a sizing anchor when modeling your own Desert Sun unit.
Lender Concentration
76.9%
Concentrated
Share of Desert Sun approvals captured by the top 3 SBA lenders.
Desert Sun's SBA lending pipeline peaked in 2006 (4 approvals). Operator density is highest in Washington with 11 SBA financed locations. Average funded ticket sits at $225K, with the median at $150K. Lender mix is concentrated: the top three SBA lenders account for 76.9% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$211
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
Desert Sun, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
Last reviewed LinkedIn profileAbout Edward Freeman