DexaFit (Trademark License and
The total investment to open a DexaFit (Trademark License and franchise ranges from $112,070 to $158,960.
What is the DexaFit (Trademark License and franchise?
DexaFit Trademark License And provides health and fitness testing services designed to support personalized wellness decisions. Its services include DEXA body composition scans, VO2 Max cardiorespiratory fitness testing, and Resting Metabolic Rate, or RMR, assessments. The company uses these results and related technology to help clients develop diets and workout programs based on body type, metabolism, and physiology. Its reported founding year varies, with Tracxn citing 2018 and PitchBook citing 2011. DexaFit operates in body composition analysis, fitness testing, and metabolic assessments. Adam Kadela serves as Founder, COO, and CPO, while Amy Stanbery is CEO. Other leaders include Barton Wells, CTO, Sajad Zalzala, Medical Director, and Sandra Bender, Medical Director. Their backgrounds include technology, fitness, telecommunications, mathematics, and engineering. Headquarters information also differs. Tracxn lists Chamblee, United States, PitchBook lists 3601 Minnesota Drive, Suite 180, Edina, MN 55435, United States, and the Terms of Service lists 3601 Minnesota Drive, Suite 515, Edina, MN 55435. DexaFit uses a Licensed Operator and Partner Network model rather than a traditional franchise. The company reports 10 total units, including 9 franchised units under this licensing model. The global weight management market was valued at $144.6 billion in 2023 and is projected to reach $381.5 billion by 2033, representing a 10.3% Compound Annual Growth Rate. PitchBook identifies DexaFit as Privately Held (backing) and Private Debt Financed. It completed a $172K debt deal as of January 30, 2025, is in the Generating Revenue stage, has 30 total employees, and holds an A+ BBB Rating.
DexaFit operates within the diet and weight reducing center sector and the broader weight management market. One report values that market at $144.6 billion in 2023 and projects $381.5 billion by 2033 at a 10.3% CAGR. Another estimates the global weight loss market at USD 296.8 billion in 2024 and USD 572.4 billion by 2033, with a 7.57% CAGR from 2025 to 2033. A third places the global weight management market at USD 142.58 billion in 2022 and projects USD 298.66 billion by 2030 at a 9.94% CAGR from 2023 to 2030. Another forecast places the Weight Loss & Diet Control Market at USD 248.3 billion in 2022 and around USD 590.9 billion by 2032, growing at a 9.3% CAGR from 2023 to 2032. The Weight Loss Services Market reached USD 39.07 billion in 2025 and is forecast to reach USD 60.48 billion by 2030 at a 7.6% CAGR. Growth factors include obesity prevalence, public health awareness, demand for science backed weight loss services, technology advances, personalized nutrition, and broader interest in fitness and wellness. Consumers are seeking customized diets, meal replacements, and fitness programs. AI powered applications, wearable devices, plant based diets, clean label diets, sedentary lifestyles, and digital platforms for virtual fitness, diet plans, and tracking also shape demand. North America is projected to grow at a 10.45% CAGR during 2023 to 2030. Asia Pacific held more than 37.68% of regional revenue in 2022 and is advancing at an 8.6% CAGR through 2030 for weight loss services. The United States franchised health and fitness market was valued at $480 billion in 2024 and is growing at 5% to 10% annually, with nearly 680 active brands operating in 2024. Franchised locations grew at a 3% CAGR between 2021 and 2023 to more than 63,000 units. The European fitness market is projected to grow by nearly 30% by the end of the decade. North America holds more than 38% of the global fitness market, growing 3% to 4% annually, with projected growth of 12% between 2023 and 2028.
DexaFit’s Licensed Operator and Partner Network structure differs from a traditional franchise. As a licensor to independent operators, the company does not publicly disclose specific franchise fees, total investment ranges, royalty rates, or advertising funds in the same way a franchisor would. Available data places the initial investment for a DexaFit Trademark License And unit from $112,070 to $158,960. Health and fitness franchise investments generally range from under $25,000 for budget gyms to more than $250,000 for premium brands, while general initial franchise fees often range from $20,000 to $50,000. DexaFit’s investment reflects specialized equipment, including DEXA scanners, VO2 Max testing equipment, and RMR assessment tools, as well as facility build out or conversion costs. Specific DexaFit royalty rates are not publicly disclosed. Typical health and fitness franchise royalties are about 6% of gross sales, while royalties across industries generally range from 4% to 8% of gross sales. Marketing, technology, and support fees may also apply and should be included in a prospective operator’s total cost analysis. DexaFit’s investment range places it below $160,000 and within the middle tier of health and fitness opportunities. The company’s Privately Held (backing) and Private Debt Financed status, along with its $172K debt deal completed January 30, 2025, indicates access to capital for growth.
Licensed Operators are independent businesses that use DexaFit software, branding, analytics, and support to provide health and fitness testing. Daily services include DEXA scans, VO2 Max testing, RMR assessments, and biomarker analysis through DexaFit’s AI driven digital health platform. The platform produces immediate personalized insights that can support diet and workout programs. Operations would typically require trained technicians or health professionals who can use specialized equipment and interpret results, along with staff focused on client engagement and coaching. DexaFit states that joining its Partner Network helps operators avoid starting from scratch, shorten the operations learning curve, and receive ongoing support and resources. Support includes All In One Software & Business Solutions, a Startup Roadmap, and established Workflows, Processes, and Protocols refined over 6+ years of operation. Licensed Operators receive preferred pricing for testing equipment, technology, supplies, and more. Partners may also work with a DexaFit Doctor and care coach to create personalized health plans with diet and exercise recommendations based on client results, often supported by monthly or quarterly check ins. No specific information was found on exclusive territories or territory definitions. The model is aimed at trainers, wellness professionals, athletes, teams, physicians, healthcare professionals, and people interested in research or clinical research partnerships. It may suit an owner operator or an existing practice that wants to add DexaFit services.
DexaFit is in the Generating Revenue stage, which indicates active commercial operations and income generation. Its $172K debt deal as of January 30, 2025, indicates access to capital. The company’s A+ BBB Rating, despite not being a BBB Accredited Business, provides an additional operating signal. That figure is an industry benchmark, not a DexaFit result. Its software, Startup Roadmap, operating protocols, and preferred pricing are intended to reduce startup friction and support operator efficiency.
DexaFit reports 10 total units, including 9 franchised units, and relies primarily on its partner network for expansion. The company has operated for 6+ years and has developed Workflows, Processes, and Protocols for Licensed Operators. It completed a $172K debt deal as of January 30, 2025. Its services use an AI driven digital health platform and medical grade technologies for DEXA body composition scans, VO2 Max cardiorespiratory fitness testing, and RMR assessments. The company’s operating resources include All In One Software & Business Solutions, preferred pricing for testing equipment, technology, and supplies, a wellness professional marketplace, and efforts to develop research and clinical research partnerships. These resources support its position in a market shaped by demand for personalized health services, AI powered recommendations, and digital health tracking. DexaFit bases its insights on individual body type, metabolism, and physiology. The global weight management market is projected to grow at a 10.3% CAGR. Its leadership team brings experience in technology, fitness, and telecommunications.
A potential DexaFit Licensed Operator may be an individual or organization involved in health, fitness, or medicine. The brand seeks trainers, wellness professionals, athletes, teams, physicians, and healthcare professionals. The model may complement an existing business, with the operator remaining involved in client engagement and service delivery. Specific management and industry requirements are not disclosed, but the use of medical grade technology and personalized health plans calls for a professional, client focused approach and willingness to keep learning. DexaFit provides a Startup Roadmap and established Workflows, Processes, and Protocols developed over 6+ years of operation. No specific information was found on exclusive territories or territory definitions. Locations mentioned in the source include Scottsdale, Arizona, and Orange County, California. These references point to health conscious United States markets with demand for advanced wellness services. The network is described as rapidly expanding. Software, business solutions, and the startup roadmap are intended to support market entry. The licensing agreement term, renewal provisions, and transfer or resale terms are not publicly available and require direct review during due diligence.
DexaFit Trademark License And offers a Licensed Operator model within a global weight management market projected to reach $381.5 billion by 2033, growing at a 10.3% CAGR from 2023. The model provides access to DEXA body composition scans, VO2 Max cardiorespiratory fitness testing, and RMR assessments through an AI driven digital health platform. The initial investment ranges from $112,070 to $158,960. Support includes software, a Startup Roadmap, operating protocols, and preferred pricing for equipment and supplies. DexaFit is in the Generating Revenue stage, completed a $172K debt deal on January 30, 2025, and has an A+ BBB Rating. Buyers should review the licensing structure, costs, operating requirements, territory terms, and available financial information before proceeding. PeerSense provides franchise due diligence data, including SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and side by side comparison tools.
Loan Activity Score
51/100
SBA Default Rate
0.0%
Active Lenders
8
According to its Franchise Disclosure Document or public business records, DexaFit (Trademark License and has 9 locations, all owned by franchisees. Public SBA loan records show 8 lenders made 10 loans to franchisees of DexaFit (Trademark License and. PeerSense calculates DexaFit (Trademark License and's score as 51 out of 100, using public SBA loan performance and recent lending activity.
Franchising since 2011 · 9 locations
$112,070 to $158,960
9
9 franchised
Proprietary PeerSense metric
ModerateDistinct lenders in public SBA records for DexaFit (Trademark License and
10
Total SBA loans
$140K
Average loan size
Source: public SBA 7(a) and 504 loan records through December 31, 2025
Referral fee at closing
SBA Lending Activity for DexaFit (Trademark License and
Loan Activity Score Breakdown
Growing (10 to 24 loans)
Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.
Blended default rate (recent + all time) compared to NAICS sector peers.
Quality lenders actively backing this brand, with penalty for lender pullback.
FDD availability, Item 19 disclosure, and overall data completeness.
Geographic spread of SBA funded locations across states.
SBA Lending Performance
SBA Default Rate
0.0%
vs 10.8% peer avg
SBA Loans
10
Total Volume
$1.4M
Active Lenders
8
2 selective
States
8
vs. SBA Sector Average
SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors
Key Highlights
Franchise Financing Resources
Data Insights
Key performance metrics for DexaFit (Trademark License and based on SBA lending data
SBA Default Rate
0.0%
10.8% below peer avg
SBA Loan Volume
10 loans
Across 8 lenders
Lender Diversity
8 lenders
Avg 1.3 loans per lender
Investment Tier
Mid range investment
$112,070 to $158,960 total
DexaFit (Trademark License and: Deep SBA Data
Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.
Peak SBA Year
2025
3 approvals. The best year on record for DexaFit (Trademark License and.
Top SBA State
Texas
2 SBA financed DexaFit (Trademark License and locations, the densest operator footprint.
Average Loan Size
$140K
Median $142K. Use as a sizing anchor when modeling your own DexaFit (Trademark License and unit.
Lender Concentration
50%
Concentrated
Share of DexaFit (Trademark License and approvals captured by the top 3 SBA lenders.
DexaFit (Trademark License and's SBA lending pipeline peaked in 2025 (3 approvals). The last five fiscal years account for 50% of cumulative volume ($745K approved). Operator density is highest in Texas with 2 SBA financed locations. Average funded ticket sits at $140K, with the median at $142K. Lender mix is concentrated: the top three SBA lenders account for 50% of approvals. Credit decisions concentrate with a small group of incumbents.
Payment Estimator
Estimated Monthly Payment
$1,160
Principal & Interest only
Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.
Locations
DexaFit (Trademark License and, unit breakdown
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Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense
- PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
- Edward L. Freeman founded PeerSense in January 2020.
- He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
- His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
- In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page
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