PickUp USA Fitness

PickUp USA Fitness was created to address a gap in the fitness and recreational sports market. The concept combines conventional gym amenities with a structured setting for organized basketball, serving youth and adults who want a more engaging fitness experience. Founder Jordan Meinster identified the lack of consistent, professionally managed spaces for organized adult basketball in 2011, or possibly 2012 according to some accounts. The company is headquartered in Pasadena, California. Jordan Meinster is CEO and Founder, and Casey Meinster is also recognized as a founder. Together, they refined the company’s systems, processes, and brand for five years before franchising began in 2016.

PickUp USA Fitness operates in the global fitness and recreational sports centers market, valued at $123.77 billion in 2024 and projected to reach $180.44 billion by 2033 at a Compound Annual Growth Rate of 4.06% from 2025 to 2033. North America held a 37.5% share in 2024. Its market was valued at $15.0 billion in 2024 and is expected to reach $25.0 billion by 2035. The U.S. fitness and gym industry is estimated to generate $45 billion to $46 billion in 2025. PickUp USA Fitness has 21 franchised units in the latest data. Its model combines traditional fitness with organized basketball, while the leadership team uses the SERR approach, meaning Strategy, Engineer, Recruit, and Resource, to set objectives, build execution systems, attract talent, and provide tools to franchisees.

The fitness and recreational sports industry continues to grow as consumer preferences change. The global health club market is projected to increase from approximately $112 billion in 2023 to $203 billion by 2030, representing an 8.8% CAGR. Another estimate places the broader market at $146.33 billion in 2025 and $235.47 billion by 2031, with a CAGR of 8.12%. Health and wellness awareness has reached mass markets, prompting consumers to seek fitness options that are more customized, efficient, and convenient. Wearable devices, virtual fitness classes, and fitness applications have become part of many daily routines. Consumers are also showing greater interest in broader health and wellness offerings, while Americans generally place a higher priority on health.

These conditions support specialized concepts such as PickUp USA Fitness. Membership in U.S. fitness facilities reached 77 million in 2024, representing approximately 24% of Americans aged 6 and above. U.S. fitness club revenue previously recorded average annual growth of 7.44%. The kids and children segment relevant to PickUp USA Fitness is projected to grow at a 9.24% CAGR through 2031, faster than adult growth. The brand serves both youth and adults through organized basketball, including a demographic that parents increasingly prioritize for health and activity. Specialized basketball facilities are less consolidated than the broader gym industry, giving PickUp USA Fitness room to establish a position. Health and wellness priorities, recurring revenue models, and strong customer engagement continue to support demand for community oriented fitness concepts.

The initial franchise fee is $50,000. Total initial investment for a PickUp USA Fitness club is estimated at $350,000 to $1.15 million. Lease, utility, and security deposits can range from $20,000 to $80,000. Design, architectural, and permitting fees are estimated at $5,000 to $40,000. Leasehold improvements are expected to cost $50,000 to $350,000. Pre opening labor is projected at $15,000 to $30,000, and signage generally costs $5,000 to $15,000. These expenses reflect the costs of preparing and customizing a location for the brand.

Basketball court and related equipment are estimated at $80,000 to $200,000. Fitness equipment and accessories range from $25,000 to $175,000. Furniture, fixtures, and general equipment add $25,000 to $75,000. CRM and back office technology requires $2,000 to $3,000, while professional fees are estimated at $3,000 to $10,000. Initial inventory ranges from $7,000 to $15,000, and insurance costs generally range from $1,000 to $2,500. Franchisee training expenses are listed at $4,266 to $7,054. Pre sale and grand opening marketing requires $15,000 to $25,000. Prospective franchisees must have a minimum net worth of $300,000. Ongoing fees include a royalty of 6% of gross monthly sales and an advertising or brand fund fee of 1% of gross sales. The total investment places the franchise in the mid tier to premium range for a specialized fitness concept.

PickUp USA Fitness presents its operating model as a plug and play system refined over several years. Franchisees manage programming, organize leagues, and oversee facility maintenance. A club requires less than 10 total employees. The company looks for staff who are passionate about fitness and basketball, helping create an active environment for members. Initial training totals 124 hours, including 46 hours of classroom instruction and 78 hours of hands on, on the job training. The two week program takes place at the PickUp USA Fitness headquarters and covers operations management, marketing, and customer service.

Support continues after the initial training. Franchisees receive direct contact and guidance from the corporate team, along with computer and technology assistance. The company provides established marketing, sales, and operating processes. New territories are intended for areas with young, active demographics, limited competition from specialized basketball facilities, and strong recreational sports participation. PickUp USA Fitness is expanding nationwide and accepting inquiries from a wide range of states across the U.S. Untapped major markets, particularly in the Northeast and Southeast, are a stated focus. Franchisees may operate as involved owner operators or hire a skilled general manager to oversee daily activities.

Buyers should examine the reasons for that difference and determine whether the reported unit reflects the broader system. The broader market was valued at $123.77 billion globally in 2024, while U.S. fitness and gym industry revenue is estimated at $45 billion to $46 billion in 2025. PickUp USA Fitness grew from 0 franchisee outlets in 2013 to 12 in 2023 and 21 franchised units in the latest data. Other reports cite 44 awarded franchises by May 2022, 23 open and 30 in development by October 2024, and 25 total units in March 2025. These figures should be reconciled during due diligence.

The brand’s 13 year growth history reflects a measured expansion approach. PickUp USA Fitness had 0 franchisee outlets in 2013, 12 in 2023, and 21 franchised units in the latest franchise data. Reports also identified 44 awarded franchises in May 2022, 23 open and 30 in development by October 2024, and 25 total units by March 2025. In March 2025, Bryon and Brooke Hebert opened and operated a new PickUp USA Fitness location in Manchester, New Hampshire. The opening was described as one of the brand’s most successful to date.

PickUp USA Fitness competes through its basketball focused fitness club model, which combines standard gym amenities with organized basketball for youth and adults. That specialization separates the concept from conventional gyms and general fitness centers. The SERR framework, covering Strategy, Engineer, Recruit, and Resource, supports a structured approach to objectives, execution, staffing, and franchisee tools. The brand also points to its market recognition, 124 hours of training, and continuing franchisee support as competitive advantages. Its plug and play system was refined for five years before franchising began, allowing franchisees to focus on programming and member engagement instead of developing operating systems from the beginning. The company is pursuing untapped major markets, particularly in the Northeast and Southeast, and uses a tiered launch approach for new clubs. Target locations have young, active populations, limited specialized basketball competition, and strong recreational sports participation.

The brand does not specify a required prior background or management experience. Strong leadership and a genuine interest in fitness and basketball would align with the company’s preference for passionate staff. Since a club requires less than 10 employees, an owner may directly manage programming, leagues, and facility maintenance or hire a capable general manager. Multi unit expectations are not explicitly detailed, but the growth from 0 franchisee outlets in 2013 to 21 franchised units currently may offer experienced operators the opportunity to develop multiple locations.

PickUp USA Fitness is accepting inquiries nationwide from a wide range of states. The company has identified untapped major markets in the Northeast and Southeast as priority areas. Current locations are spread across 9 states, with 7 locations in the South and other concentrations in the Midwest and South, including Illinois, Michigan, Texas, Missouri, and California. Stronger markets are expected to have young, active demographics, limited competition from specialized basketball facilities, and high recreational sports participation. The exact period from signing a franchise agreement to opening a club is not stated. The 124 hour training program and tiered launch approach indicate a structured market entry process. The brand seeks to establish clubs as community hubs for basketball and fitness enthusiasts.

PickUp USA Fitness merits due diligence for buyers considering a specialized franchise in the fitness and recreational sports industry. Its basketball focused model serves youth and adults, and the kids and children segment is projected to grow at a 9.24% CAGR through 2031. Total initial investment ranges from $350,000 to $1.15 million, with a $50,000 initial franchise fee. Training totals 124 hours, and the operating system is designed as plug and play with continuing support. The company grew from 0 franchisee outlets in 2013 to 21 franchised units today and is pursuing untapped major markets across the U.S. The industry was valued at $123.77 billion globally in 2024. Buyers should assess unit economics, territory conditions, reported unit figures, and the costs required to open and operate a club before proceeding.