PickUp USA Fitness

For the discerning investor navigating the rapidly expanding fitness and recreational sports sector, the critical question often centers on identifying a unique, defensible market position that promises both sustained growth and robust unit economics. Many prospective franchisees encounter a fragmented landscape of traditional gyms or highly specialized studios, often struggling to differentiate and capture a loyal customer base. This is precisely the problem the PickUp USA Fitness franchise was engineered to solve, offering a distinctive basketball-focused fitness club model that combines conventional gym amenities with a structured, professional environment for organized basketball activities, appealing to both youth and adult enthusiasts seeking a more engaging fitness experience. The concept for PickUp USA Fitness originated from founder Jordan Meinster’s astute observation in 2011, or possibly 2012 according to some accounts, regarding the significant lack of consistent, professionally managed spaces dedicated to organized adult basketball. With its headquarters established in Pasadena, California, Jordan Meinster, serving as CEO and Founder, alongside Casey Meinster who is also recognized as a founder, meticulously refined the company's systems, processes, and brand over a five-year period before officially commencing franchising operations in 2016.

Today, PickUp USA Fitness stands as a growing player within the immense global fitness and recreational sports centers market, which was valued at an impressive $123.77 billion in 2024 and is projected to surge to $180.44 billion by 2033, demonstrating a Compound Annual Growth Rate (CAGR) of 4.06% from 2025 to 2033. North America currently dominates this expansive market, commanding a substantial 37.5% share in 2024, with its valuation at $15.0 billion in 2024 expected to climb to $25.0 billion by 2035, underscoring the significant regional opportunity for the PickUp USA Fitness franchise. The U.S. fitness and gym industry alone is estimated to generate revenues of $45 billion to $46 billion in 2025, highlighting a fertile ground for specialized concepts like PickUp USA Fitness. As of the latest data, PickUp USA Fitness operates 21 franchised units, all actively contributing to its nationwide expansion strategy. The company's unique blend of traditional fitness with organized basketball activities positions it within a highly attractive niche, offering a compelling franchise opportunity for investors seeking to capitalize on a growing demand for engaging, community-centric fitness solutions. The leadership’s SERR approach, emphasizing Strategy, Engineer, Recruit, and Resource, underpins its commitment to defining clear strategic objectives, building efficient execution frameworks, attracting the right talent, and providing comprehensive tools to support its franchisees in this dynamic market.

The fitness and recreational sports industry presents a compelling landscape for franchise investment, characterized by robust growth and evolving consumer preferences. The global health club market alone is projected to expand from approximately $112 billion in 2023 to $203 billion by 2030, reflecting an impressive 8.8% CAGR. Further underscoring this trajectory, another estimate places the broader market size at $146.33 billion in 2025, with an anticipated climb to $235.47 billion by 2031 at a CAGR of 8.12%. This sustained expansion is fueled by several key consumer trends, prominently including a heightened health and wellness awareness that has permeated mass markets, driving individuals to seek out more customized, efficient, and convenient fitness experiences. The industry has witnessed a significant adoption of technology, with wearable devices, virtual fitness classes, and fitness applications becoming integral to daily routines, while there is also a rising demand for holistic health and wellness offerings and a general prioritization of health among Americans.

These secular tailwinds create a particularly opportune environment for a specialized concept like the PickUp USA Fitness franchise. Membership in U.S. fitness facilities reached an all-time high of 77 million in 2024, encompassing approximately 24% of Americans aged 6 and above, demonstrating a broad and engaged customer base. The U.S. fitness club revenues previously showcased an average annual growth of 7.44%, indicating a strong and consistent market performance. For PickUp USA Fitness specifically, the kids and children segment is a notable growth driver, projected to expand at a 9.24% CAGR through 2031, which significantly outpaces adult growth. This trend aligns perfectly with the PickUp USA Fitness model, which caters to both youth and adult enthusiasts through organized basketball activities, tapping into a demographic increasingly prioritized by parents for health and activity. The competitive dynamics within the specialized basketball facility market are notably less consolidated than the broader gym industry, offering PickUp USA Fitness a distinct advantage in establishing market leadership. Macro forces, such as the increasing prioritization of health and wellness, create a sustained demand for engaging and community-oriented fitness solutions, making this industry category an attractive proposition for franchise investment due to its recurring revenue models and strong consumer engagement.

Investing in a PickUp USA Fitness franchise requires a considered financial commitment, beginning with an initial franchise fee of $50,000. This fee positions the PickUp USA Fitness franchise within a competitive range for specialized fitness concepts, reflecting the value of its established brand, comprehensive training, and proprietary operating systems. The total initial investment for a PickUp USA Fitness club is estimated to range from $350,000 to $1.15 million, a spread that accounts for various factors influencing the total cost of ownership. This investment encompasses a wide array of necessary expenditures, including lease, utility, and security deposits which can range from $20,000 to $80,000, and design, architectural, and permitting fees estimated between $5,000 and $40,000. A significant portion of the investment is allocated to leasehold improvements, ranging from $50,000 to $350,000, to customize the facility to the PickUp USA Fitness brand standards. Pre-opening labor costs are projected at $15,000 to $30,000, while signage typically falls between $5,000 and $15,000.

The core of the PickUp USA Fitness experience involves substantial investment in specialized equipment, with basketball court and related equipment costs estimated from $80,000 to $200,000, and fitness equipment and accessories ranging from $25,000 to $175,000. Furniture, fixtures, and general equipment contribute an additional $25,000 to $75,000 to the initial outlay. Essential technology infrastructure, including CRM and back-office systems, requires an investment of $2,000 to $3,000, complemented by professional fees from $3,000 to $10,000. Initial inventory costs are estimated between $7,000 and $15,000, with insurance expenses typically ranging from $1,000 to $2,500. Training expenses for franchisees are detailed at $4,266 to $7,054, ensuring comprehensive preparation. Finally, pre-sale and grand opening marketing efforts require an investment of $15,000 to $25,000 to generate initial buzz and membership. Prospective franchisees are also required to have a minimum net worth of $300,000 to ensure financial stability. Ongoing operational fees include a royalty fee of 6% of gross monthly sales, which is a standard rate within the fitness franchise sector, and an advertising or brand fund fee of 1% of gross sales, supporting collective marketing initiatives. Considering the total investment range, the PickUp USA Fitness franchise represents a mid-tier to premium franchise investment, offering a specialized and robust business model within a high-growth industry.

The operational model of a PickUp USA Fitness franchise is meticulously designed for efficiency and franchisee support, characterized by a "plug-and-play" system that has been refined over years to streamline daily operations. Franchisees are actively involved in the management of programming, organizing leagues, and overseeing facility maintenance, ensuring a high-quality experience for members. The labor model is notably lean, requiring less than 10 total employees to run a club, which helps optimize operational costs and enhance profitability. PickUp USA Fitness emphasizes attracting passionate staff who genuinely love fitness and basketball, fostering an engaging environment for both employees and members. The initial training program provided by PickUp USA Fitness is comprehensive, totaling 124 hours, meticulously divided into 46 hours of classroom instruction and an extensive 78 hours of hands-on, on-the-job training. This intensive two-week program is conducted at the PickUp USA Fitness headquarters and covers all essential facets of operating a successful fitness business, including sophisticated operations management, effective marketing strategies, and superior customer service protocols.

Beyond the initial training, franchisees benefit from robust ongoing corporate support, including direct contact and guidance from the corporate team throughout their entrepreneurial journey. This continuous support extends to critical areas such as computer and technology assistance, ensuring franchisees have the necessary digital tools to manage their clubs effectively. The brand provides polished marketing, sales, and operating processes, empowering franchisees to execute their business plans with confidence and consistency. The territory structure for new PickUp USA Fitness franchises is strategically defined, prioritizing optimal locations in areas characterized by young, active demographics, where there is limited competition from specialized basketball facilities, and strong recreational sports participation rates are evident. While the company is actively expanding nationwide and accepting inquiries from a wide range of states across the U.S., significant expansion opportunities are particularly noted in untapped major markets, especially within the Northeast and Southeast regions, signaling a strategic focus on these high-potential areas. The refined operational model and comprehensive support system are designed to enable franchisees to successfully manage their clubs, whether through a highly involved owner-operator approach or with a skilled general manager overseeing daily activities, ensuring the PickUp USA Fitness brand consistently delivers on its promise of a unique fitness experience.

When evaluating the financial performance of a PickUp USA Fitness franchise, it is crucial for prospective investors to understand that Item 19 financial performance data is NOT disclosed in the current Franchise Disclosure Document. This means specific average unit volume, median revenue, or detailed profit margins are not formally provided by the franchisor. While the absence of an Item 19 disclosure is a significant factor in due diligence, other publicly available data and industry benchmarks can offer contextual insights. One source reported a gross revenue of $84,912 for a PickUp USA Fitness unit, noting that this figure falls below a sub-sector average of $316,106. This reported discrepancy should be carefully considered by potential investors, prompting a deeper investigation into the factors contributing to such a figure and its representativeness of the broader system.

Despite the lack of detailed Item 19 data, the PickUp USA Fitness business model is structured to generate revenue from four diverse and complementary channels: recurring membership dues, private training sessions, private court rentals, and retail sales of branded merchandise. This multi-stream revenue approach aims to diversify income and enhance unit-level profitability. The broader industry context remains robust, with the global fitness and recreational sports centers market valued at $123.77 billion in 2024, and the U.S. fitness and gym industry revenues estimated at $45 billion to $46 billion in 2025. These large market sizes suggest significant potential for well-positioned concepts. The growth trajectory of PickUp USA Fitness, from 0 franchisee outlets in 2013 to 12 in 2023, and then to 21 franchised units as per the latest data, indicates a consistent expansion. Further reports cite 44 awarded franchises by May 2022, 23 open and 30 in development by October 2024, and a total of 25 units noted in March 2025. These varying figures, while needing careful reconciliation during due diligence, collectively point to an active and evolving expansion strategy. The company's recent focus on "delivering strong financial performance in new clubs," as highlighted in a March 2025 report regarding a successful launch in Manchester, New Hampshire, suggests a concerted effort to optimize unit economics and ensure franchisee success, even in the absence of a formal Item 19 disclosure.

The PickUp USA Fitness franchise has demonstrated a steady but measured growth trajectory over its 13-year history, reflecting a strategic and selective expansion approach focused on market validation. The company has grown from 0 franchisee outlets in 2013 to 12 in 2023, and as of the latest franchise data, it now boasts 21 franchised units, indicating a notable acceleration in recent years. More broadly, reports from May 2022 indicated 44 awarded franchises, with 23 open and 30 in development by October 2024, leading to a reported 25 total units by March 2025. This consistent, albeit sometimes nuanced, increase in unit count underscores a deliberate strategy for market penetration. A significant corporate development in March 2025 was the successful launch of a new PickUp USA Fitness location in Manchester, New Hampshire, owned and operated by Bryon and Brooke Hebert, which was celebrated as one of the brand's most successful openings to date. This success supports the company's aim to continue its rapid expansion across the nation, with a clear focus on delivering strong financial performance in new clubs.

The competitive moat for PickUp USA Fitness is primarily built upon its distinctive value proposition as a basketball-focused fitness club, which uniquely combines traditional gym amenities with organized basketball activities, catering to both youth and adult enthusiasts. This specialized niche creates a significant barrier to entry for conventional gyms and general fitness centers. The company's leadership approach, SERR (Strategy, Engineer, Recruit, Resource), ensures a systematic and disciplined method for defining objectives, building execution capabilities, attracting talent, and providing necessary tools, which reinforces operational excellence. Furthermore, the brand recognition it has cultivated within its specific market, coupled with comprehensive training (124 hours) and ongoing support for franchisees, provides a substantial competitive advantage. The operational model, described as "plug-and-play" and refined over five years before franchising began, minimizes complexity for franchisees, allowing them to focus on active management of programming and member engagement rather than intricate system development. PickUp USA Fitness is adapting to current market conditions by strategically expanding into untapped major markets, particularly in the Northeast and Southeast regions, and by utilizing a "tiered-launch approach" for new clubs to optimize both guest and franchisee experiences. This focused expansion, targeting areas with young, active demographics and strong recreational sports participation rates, ensures the brand's continued relevance and growth within the dynamic fitness industry.

The ideal candidate for a PickUp USA Fitness franchise is an entrepreneur drawn to a "proven, executable, and profitable" business model, who seeks to build a meaningful business within the rapidly growing fitness and recreational sports industry. While specific prior experience or management background is not explicitly mandated, successful franchisees will likely possess strong leadership capabilities and a passion for fitness and basketball, aligning with the brand's ethos of attracting passionate staff. The operational model, requiring less than 10 total employees, suggests that franchisees may either be owner-operators actively managing programming, leagues, and facility maintenance, or they will need to hire a highly capable general manager to oversee daily operations. Although multi-unit expectations are not explicitly detailed, the company's strategic growth from 0 franchisee outlets in 2013 to 21 franchised units currently, alongside its ambitious expansion plans, suggests opportunities for experienced operators to develop multiple locations.

PickUp USA Fitness is actively expanding nationwide, currently accepting inquiries from a wide range of states across the U.S. The company has identified significant expansion opportunities in untapped major markets, with a particular focus on the Northeast and Southeast regions, indicating strategic growth areas. Current locations are spread across 9 states, with a notable concentration of 7 locations in the South, and other concentrations found in the Midwest and South, specifically Illinois, Michigan, Texas, Missouri, and California. The markets that perform best are those prioritizing areas with young, active demographics, limited competition in specialized basketball facilities, and strong recreational sports participation rates, aligning with the brand's core offering. While the exact timeline from signing a franchise agreement to the grand opening is not explicitly stated, the comprehensive 124-hour training program and "tiered-launch approach" suggest a structured process designed for efficient market entry. The brand aims to empower franchisees to establish clubs that become central hubs for basketball and fitness enthusiasts in their communities.

For investors seeking a distinctive franchise opportunity within the thriving fitness and recreational sports industry, the PickUp USA Fitness franchise warrants serious due diligence. Its unique positioning, combining traditional gym amenities with organized basketball activities, taps into a specialized and growing market segment, including the youth demographic which is expanding at a 9.24% CAGR through 2031. With a total initial investment ranging from $350,000 to $1.15 million and an initial franchise fee of $50,000, this brand offers a comprehensive package of training (124 hours) and ongoing support designed to guide franchisees through a "plug-and-play" operational model. While Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document, the company's growth from 0 franchisee outlets in 2013 to 21 franchised units today, coupled with its strategic expansion into untapped major markets across the U.S., indicates a validated and deliberate approach to market penetration within an industry valued at $123.77 billion in 2024. PickUp USA Fitness is poised for continued expansion, focusing on delivering strong financial performance in its new clubs. PeerSense provides exclusive due diligence data including SBA lending history, FPI score of 79 (Strong), location maps with Google ratings, FDD financial data, and side-by-side comparison tools. Explore the complete PickUp USA Fitness franchise profile on PeerSense to access the full suite of independent franchise intelligence data.