Rise Modern Wellness

The question every serious franchise investor asks before committing capital is deceptively simple: does this business model actually work at the unit level, and is the market large enough to sustain growth over a decade-long franchise term? Rise Modern Wellness was not built as a franchise concept from the outset — it was born from a genuine consumer need. Co-founders Garrett and Rachel Ahlberg launched their first location in the summer of 2018 in Bend, Oregon, after Rachel's personal journey navigating chronic pain following a sacral fracture led her to seek recovery modalities that were largely unavailable in a single, accessible wellness center. That founding story matters to franchise investors because businesses rooted in authentic consumer demand tend to demonstrate stickier customer retention than those assembled around financial engineering. The original Bend location began with cryotherapy as its primary service and, over the following three years, expanded its service menu to include IV Therapy, Ozone Saunas, Body Sculpting, CryoFacials, and Sound Therapy — ultimately rebranding as a full-service modern wellness center. Today, Rise Modern Wellness operates a total of approximately four to five units and is actively pursuing nationwide franchise expansion across the United States. The company's headquarters are based in Bend, Oregon, and Garrett Ahlberg remains a central figure in its franchise development strategy. The brand positions itself in what it calls a "Blue Ocean Market" — a competitive space characterized by meaningful consumer demand and relatively low direct competition from branded franchise operators offering an equivalent breadth of services. With over 12 cutting-edge wellness modalities currently offered — including Cryotherapy, PEMF (Pulsed Electromagnetic Field therapy), Red Light Therapy, and Body Contouring — Rise Modern Wellness occupies a differentiated niche at the intersection of recovery technology, preventative health, and lifestyle optimization. This is not a mature, saturated franchise category. It is an early-stage franchise opportunity in a high-growth industry sector, which carries both elevated upside potential and the due diligence requirements that accompany any emerging brand investment.

The industry backdrop for a Rise Modern Wellness franchise investment is one of the more compelling stories in the franchise marketplace today. The global wellness services market was valued at approximately $6.8 trillion in 2024 and is projected to grow at a compound annual growth rate of over 6.5% through 2034 — a sustained growth trajectory driven by demographic shifts, post-pandemic behavioral change, and rising disposable income directed toward preventative health spending. The personal care services segment, which encompasses the category in which Rise Modern Wellness competes, was valued at $416.86 billion in 2024 and is projected to reach $455.13 billion in 2025 at a CAGR of 9.2%, with forecasts extending the market to $652.9 billion by 2029 at a sustained 9.4% CAGR. A separate market analysis projects the personal care services segment reaching $850.1 billion by 2032 at an 8.2% CAGR from a 2025 base of $489.6 billion. The consumer trends driving these numbers are structural, not cyclical. The global population aged 65 or older is projected to double from 761 million in 2021 to 1.6 billion by 2050, creating decades of accelerating demand for pain management, recovery, anti-aging, and longevity services — precisely the service categories that define the Rise Modern Wellness menu. The COVID-19 pandemic accelerated a measurable shift in consumer mindset from reactive healthcare to proactive wellness spending, and that behavioral shift has proven durable. Over 68% of consumers now express a preference for personalized grooming and skin rejuvenation services, and more than 66% of companies in the wellness space are actively planning eco-friendly or sustainability-oriented strategies in response to consumer preference. The competitive landscape in the advanced wellness technology space remains fragmented at the franchise level, with no single dominant national brand commanding the type of market share seen in adjacent categories like fitness or beauty services — a dynamic that creates a genuine first-mover advantage window for well-capitalized franchise operators who enter high-growth markets early.

Understanding the Rise Modern Wellness franchise cost structure requires examining both the initial capital commitment and the ongoing fee architecture. The one-time franchise fee is $49,500, which positions Rise Modern Wellness in the mid-tier range for personal care and wellness franchise concepts but reflects the specialized equipment, training, and intellectual property being licensed to franchisees. The total estimated investment to open a Rise Modern Wellness franchise ranges from approximately $517,000 to $1,035,222, with a separately cited range of $268,750 to $938,000 depending on market conditions, real estate format, and build-out scope. The wide investment spread is primarily driven by leasehold improvements, which alone range from $220,000 to $528,000 depending on the condition of the commercial space, local construction costs, and the square footage required for the service suite. The equipment package represents the second-largest cost category, ranging from $186,631 to $328,188 and reflecting the capital-intensive nature of advanced wellness technology — cryotherapy chambers, PEMF systems, body contouring devices, and red light therapy installations are not commodity purchases. Additional investment components include furnishings and fixtures ($13,076 to $24,456), business electronics ($3,207 to $5,161), signage ($11,490 to $25,675), initial supplies and inventory ($1,442 to $4,001), grand opening marketing ($8,880 to $15,540), professional fees (up to $3,000), initial training ($1,000 to $4,000), and additional working capital funds of $28,000 to $50,400. To qualify for a franchise, prospective investors must demonstrate a minimum of $180,000 in liquid capital and a minimum net worth of $800,000, setting a meaningful financial qualification bar that helps ensure franchisees are adequately capitalized for the investment. The ongoing royalty rate is 7% of gross revenue. During the mutual evaluation process, the Rise Modern Wellness development team connects qualifying candidates with preferred SBA lenders to assist with financing, and the business model's tangible asset base — specifically the equipment package — provides collateral that can support SBA 7(a) loan structures.

The daily operating model of a Rise Modern Wellness franchise is engineered for efficiency and is one of the concept's most structurally compelling attributes for prospective franchise investors. The average Rise Modern Wellness location operates with only three employees required to run the entire facility, a staffing model that is dramatically leaner than most personal services franchise concepts and directly reduces one of the highest variable cost categories in retail services operations. This minimal staffing requirement is made possible by the technology-centric nature of the services — most wellness modalities require facilitation rather than skilled labor, and Rise Modern Wellness has built a "Plug and Play Operating System" that delivers operational content via video on demand through an online portal, enabling consistent service delivery without deep technical expertise at the staff level. The system is explicitly designed to support semi-absentee ownership, meaning franchisees are not required to be present for daily operations once the business is established — a feature that appeals to multi-unit operators and investor-operators who manage portfolios of franchise businesses. Training for new franchisees is structured in two phases: an initial one to two weeks at the franchisor's headquarters in Bend, Oregon, followed by one week of onsite training at the franchisee's location during the commencement of operations. Annual continuing education and certification training is required to maintain operational standards. Rise Modern Wellness provides assistance with the process of integrating a physician into the facility and supports franchisees in structuring medical oversight for services that require clinical credentials, though franchisees are responsible for recruiting a Registered Nurse from their local market. Multi-unit development opportunities are actively offered, and the franchisor's support infrastructure is designed to scale with operators who intend to develop multiple territories. The combination of low staffing requirements, technology-enabled operations, and semi-absentee ownership capability makes the operational profile of Rise Modern Wellness meaningfully different from labor-intensive personal services franchises that require owner-operators to be present across all business hours.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Rise Modern Wellness. This is a meaningful gap in the due diligence process for prospective investors, and it should be acknowledged directly rather than minimized. In the absence of disclosed unit-level financials, investors must evaluate the Rise Modern Wellness franchise revenue opportunity through the lens of the business model's structural attributes and publicly available industry benchmarks. The company's membership-based subscription model is the most important financial characteristic to understand: recurring monthly membership revenue provides predictable cash flow, reduces the revenue volatility associated with transactional service businesses, and directly improves customer lifetime value — a metric that has an outsized impact on long-term unit economics. The average revenue per member and total member capacity for a Rise Modern Wellness location are not publicly disclosed, but the combination of 12-plus premium wellness services, a subscription pricing structure, and a three-employee labor model creates a theoretical unit economics profile with meaningful margin potential. The business cites high profit margins resulting from simplified operations and limited cost of goods, with very few inventory requirements minimizing both carrying costs and supply chain complexity — characteristics that are structurally favorable from a margin standpoint when compared to product-dependent wellness concepts. Industry benchmarks for wellness service businesses operating membership models suggest that studios and recovery-focused facilities in the $150,000 to $600,000 annual revenue range can achieve EBITDA margins between 15% and 35% when labor costs are controlled at or below 25% of revenue. With a three-person staffing model and minimal cost of goods, Rise Modern Wellness's structural economics are consistent with the upper range of that margin band, though investors should request specific Item 19 data directly from the franchisor during the formal discovery process and validate through franchisee interviews before making any investment commitment.

Rise Modern Wellness is in the early stages of its growth trajectory as a franchise system, with total unit counts in the range of four to five locations as of the most recent available data. This positions the brand firmly in the emerging franchise category — past the proof-of-concept phase represented by a single corporate unit, but well ahead of the network maturity that would provide robust comparable unit performance data. The original Bend, Oregon location has operated since 2018, providing approximately six years of operational history and demonstrating the durability of the service menu through multiple consumer demand cycles including the pandemic period. The company's expansion from a cryotherapy-focused studio to a 12-plus service modern wellness center represents meaningful service innovation, and the current service portfolio — Cryotherapy, PEMF, Red Light Therapy, Body Contouring, IV Therapy, Ozone Saunas, Sound Therapy, and CryoFacials — addresses six distinct consumer wellness goals: weight loss, detoxification, anti-aging, relaxation, pain management, and athletic performance. This breadth of service creates multiple acquisition funnels for new members and cross-selling opportunities within the existing member base that single-service wellness concepts cannot replicate. The company's decision to pursue nationwide franchising as its primary growth mechanism reflects both the scalability of its Plug and Play Operating System and confidence in the concept's replicability outside of its Pacific Northwest origin market. The low-overhead, membership-based model reduces the sensitivity of unit economics to local market revenue fluctuations, which is a meaningful advantage for franchisees operating in markets where consumer awareness of advanced wellness technology is still developing. Competitive differentiation is maintained through proprietary equipment configurations, branded service protocols, and the breadth of modalities offered — a multi-modality approach that is substantially more defensible than single-service wellness operators who can be disrupted by new technology entrants offering one competing modality.

The ideal Rise Modern Wellness franchise investor is a financially qualified individual or group seeking a semi-absentee business model in a high-growth consumer health category, rather than a hands-on service provider with industry-specific technical credentials. The minimum financial qualifications — $180,000 in liquid capital and $800,000 in net worth — establish a baseline investor profile consistent with a small-business entrepreneur or professional with meaningful personal asset accumulation, rather than a first-time business owner with limited financial reserves. Because the operating model requires only three employees and is supported by an online operational portal, Rise Modern Wellness is well-suited for franchisees who come from management, finance, healthcare administration, or multi-unit franchise ownership backgrounds rather than from the wellness or fitness industries directly. Multi-unit development is actively promoted by the franchisor, and investors with the capital and management capacity to develop two or more territories may find that the economics of multi-unit scaling — shared management overhead across locations, territory exclusivity across a broader geographic footprint — improve the overall investment thesis relative to a single-unit commitment. The timeline from franchise agreement signing to grand opening is influenced heavily by real estate availability and build-out duration, with leasehold improvement costs ranging from $220,000 to $528,000 suggesting construction timelines that vary meaningfully by market. The annual continuing education requirement ensures that franchisees and their staff remain current with evolving wellness technology certifications, which is a meaningful operational requirement given the clinical-adjacent nature of several service modalities. Available territories span the United States, with the company's stated goal of building a nationwide franchise footprint from its Pacific Northwest foundation.

Rise Modern Wellness represents a franchise opportunity that warrants serious due diligence from investors who are constructive on the long-term trajectory of the modern wellness industry and who are seeking early-stage exposure to a category that combines recurring revenue economics with favorable unit-level cost structures. The investment thesis rests on three pillars: a global wellness market valued at over $6.8 trillion growing at 6.5% annually, a differentiated multi-modality service platform in a fragmented competitive landscape with no dominant national franchise competitor, and a business model architecture — membership-based revenue, three-employee operations, minimal inventory, semi-absentee capable — that is structurally designed to generate predictable margins at relatively low revenue thresholds. The total investment range of $268,750 to $1,035,222 reflects the format and build-out variability inherent in a young franchise system still optimizing its real estate playbook, and investors should conduct thorough market analysis of local commercial real estate costs before modeling their specific return expectations. The absence of Item 19 financial performance disclosure makes validation through existing franchisee interviews and thorough review of the Franchise Disclosure Document especially important in the due diligence process. PeerSense provides exclusive due diligence data including SBA lending history, FPI score analysis, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Rise Modern Wellness against competing franchise concepts across the personal care and wellness category on standardized metrics. The Rise Modern Wellness franchise carries a PeerSense FPI Score of 60, indicating a moderate performance indicator rating consistent with an emerging franchise system at an early stage of network development. Explore the complete Rise Modern Wellness franchise profile on PeerSense to access the full suite of independent franchise intelligence data.