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24 7 USA FRANCHISING

24 7 USA FRANCHISING

The total investment to open a 24 7 USA FRANCHISING franchise ranges from $2.4M to $4.0M. The initial franchise fee is $19,750. Ongoing royalties are 8.5% plus a 0.5% advertising fee.

What is the 24 7 USA FRANCHISING franchise?

The 24 7 Usa Franchising franchise operates in the in home care sector with a broad service menu and centralized support. The company was founded in 2007, although some sources identify 2009 as the founding year. Its franchising model began in either 2007 or 2010. Corporate headquarters are in Tampa, Florida, where the company maintains executive offices, training facilities, and advertising and support personnel. CEO Mark W. Lucas leads the company with James Murphy, Jr., and Cari Diaz. Together, the leadership team brings more than 70 years of marketing and management experience. The privately held company focuses primarily on Elder and Disabled Care, while also offering childcare, specialized care for children with special needs, Mommy to Be programs for expectant mothers, Mommy and Me programs for postnatal care, personal injury care, recovery care, and pet care. These services create several potential revenue sources. The home based model generally reduces overhead in most instances and supports an entry level investment in a high demand field. Its proprietary ACTI VATE Program is intended to increase client engagement and wellness. The system has 141 total employees supporting clients and franchise owners.

The 24 7 Usa Franchising franchise participates in a home care and senior care market estimated at $20 billion, while the broader senior care industry exceeds $400 billion. The home care sector is expected to surpass $30 billion in the coming decade. Worldwide, the home healthcare market was valued at US$343.0 billion in 2024, with a projected Compound Annual Growth Rate, or CAGR, of 10.3% from 2025 to 2035 and a possible value above US$1,006.4 billion by the end of that period. Other estimates place the global home healthcare market between USD 200 billion and USD 350 billion in 2025, with a CAGR of 7% to 14% through 2030, or a CAGR of 9% to 10% by 2029. In the United States, the home healthcare market was valued at USD 162.35 billion in 2024 and is projected to reach USD 381.40 billion by 2033, reflecting a CAGR of 10.00% from 2025 to 2033. The source describes the industry as recession resistant and driven by continued demographic and consumer demand. Nearly 485 million people worldwide are aged 65 and older, and that number is expected to more than double to 974 million by 2030. In the United States, the population aged 65 and older grew 3.1% from 2023 to 2024 to reach 61.2 million. Approximately 8,000 people turn 65 each day, and 90% of seniors prefer to age in their own homes. Home care can cost less than institutional care, with annual costs averaging $18,000 to $22,000 compared with $36,000 to $45,000 each year for an assisted living facility. Home care spending is projected to exceed $186 billion by 2027. Chronic conditions among older adults, including cardiovascular disease, diabetes, arthritis, COPD, and Alzheimer's, create an ongoing need for monitoring and management at home. Telehealth, remote patient monitoring, and mobile health applications are also expanding the capabilities and reach of in home care services.

The initial franchise fee for a 24 7 Usa Franchising franchise ranges from $19,750 to $34,750, while some data identifies a maximum fee of $39,750. The typical total initial investment ranges from $32,530 to $57,550. Other reported total investment ranges are $30,000 to $55,000, $40,000 to $60,000, and $33,000 to $58,000. These amounts cover expenses such as licensing, caregiver training, initial marketing, and initial operating capital. The stated investment is below the in home care sub sector average of $103,949 to $180,697. Franchisees pay an ongoing royalty of 3% to 5% of gross sales, along with 2% of gross sales for a national advertising fund. Applicants are expected to show minimum liquid capital of $30,000 or $40,000 and working capital of $3,000 to $6,000. Financing assistance is available through third party resources for the franchise fee and other startup costs. Veterans receive a 10% discount on the initial franchise fee. Because the business is home based, an office is often unnecessary, which can reduce overhead compared with a traditional brick and mortar operation.

The operating system is designed for owners who may have no previous home care experience. The home based format usually removes the need for a physical office and helps keep overhead low. Training begins with an initial program and detailed step by step operating instruction. The company provides a proprietary online training and certification program for caregivers. The training is offered at no additional cost to the franchise owner or caregiver. Franchisees can also receive hands on instruction from top performing existing franchise owners. On site training can be arranged at the franchisee's location for a nominal fee. Support is available 24/7. A fully staffed corporate Call and Sales Center handles incoming calls and converts leads into clients from 9 AM to 9 PM, seven days a week. It also makes unlimited outbound calls to leads and referral sources, books appointments, answers client questions, and contacts hospitals and other referral sources for franchisees. This allows owners to focus more of their time on business management and growth rather than lead generation. Marketing support includes initial and continuing guidance, local outreach strategies, Google Ads tools, and local SEO tools. An in house art department creates custom brochures and other advertising materials at no additional cost. Licensing support helps franchisees understand state requirements and register to accept Medicaid, Veterans Administration, or VA, funding, long term care insurance, Medicare Advantage plans, and Workers' Compensation Insurance. The company also provides guidance on nonprofit resources for eligible seniors. New franchisees receive their initial prescreened caregiver staff. They may access national partners that provide client referrals, some of which offer additional revenue opportunities. Business support includes industry leading software, continuing coaching, and ongoing business development assistance. Franchisees have unlimited access to staff during business hours and 24/7 access to the Acti Kare Intranet, which includes databases, documents, conference schedules, conference calls, and real time forums.

The section reports information for selected franchisees and is intended to help prospective owners assess possible results. That figure is approximately 61% below the in home care sub sector average of $1,368,298, although the franchise requires a substantially smaller initial investment.

The network includes over 130 locations, with another reported figure identifying 146 US Franchises in total. Data from the 2022 Franchise Disclosure Document lists 138 franchised Acti Kare locations operating across the USA. One source mentions 95 existing units for 2026, which may represent a particular projection or subset. The franchise system is described as expanding quickly and growing faster than many competitors in the sector. Its growth is associated with solid system maturity and steady growth over 17 years of operation since its founding. The company primarily operates in the United States. The 2022 FDD lists locations in 28 states, with the largest concentration in the South, where there are 33 distinct operations. Opportunities are available in many states, with exceptions identified for Colorado, CO, District of Columbia, DC, Hawaii, HI, Louisiana, LA, Maryland, MD, North Carolina, NC, North Dakota, ND, New York, NY, Rhode Island, RI, and South Dakota, SD. Each franchisee receives a large protected territory that provides exclusive operating rights and limits internal competition. The service offering reaches beyond traditional senior care through childcare, special needs care, Mommy to Be and Mommy and Me programs, personal injury care, recovery care, and pet care. The ACTI VATE Program adds another client engagement and wellness resource. The corporate sales center, marketing assistance, licensing guidance, caregiver recruitment, national referral relationships, and business management software provide continuing operating support. Those services, together with the lower initial investment compared with the sector average, distinguish the franchise for buyers considering the home care market.

Prior home care experience is not required. Training and corporate support are intended to address gaps in industry knowledge. A suitable owner is growth focused, client oriented, and willing to use the available support structure. The role calls for someone who wants to build a business that provides essential services to a varied group of clients and makes a practical contribution to the local community. Familiarity with local market conditions, or a willingness to learn them, can help. Owners are also expected to maintain high standards of care and customer service. The home based format may suit someone seeking a business that can be managed without the expense and complexity of a traditional brick and mortar location. Strong territory candidates have a high concentration of residents aged 65 and older and a median household income above $60,000. Growing suburban communities with established healthcare infrastructure may offer demographic growth and accessible referral networks. Areas with limited competition from other home care providers may provide a clearer path to gaining clients and building sustained operations. The large protected territory allows each owner to develop an exclusive market without direct internal competition.

The 24 7 Usa Franchising franchise offers an entry point into a home care sector described as recession resistant and supported by demographic growth. The stated total initial investment is $32,530 to $57,550, and the initial franchise fee ranges from $19,750 to $34,750. Support includes a 24/7 Call and Sales Center, marketing assistance, licensing guidance, caregiver recruitment, and continuing business development coaching. Services beyond senior care include childcare, special needs care, and recovery care, giving the model several possible revenue sources. Market projections include a CAGR of 10.3% and a possible global home healthcare market value above US$1,006.4 billion by 2035, along with a projected United States market value of USD 381.40 billion by 2033. Buyers should review the complete franchise profile on PeerSense and examine the FDD before evaluating the opportunity.

Cost figures are based on the 2026 Franchise Disclosure Document.

2026 FDD VERIFIED

Franchising since 2007

Investment

$2.4M to $4.0M

Franchise Fee

$19,750

Total Units

0

0

SBA Lending Activity for 24 7 USA FRANCHISING

Loan Activity Score

This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system level metrics.

Key Highlights

Data Insights

Key performance metrics for 24 7 USA FRANCHISING based on SBA lending data

Investment Tier

Premium investment

$2,401,500 to $3,987,000 total

Why 24 7 USA FRANCHISING Doesn't Appear in Public SBA Data

The SBA 7(a) program publishes loan level data for every approved franchise borrower. 24 7 USA FRANCHISING does not currently appear in those public records, and that absence carries useful information for prospective franchisees evaluating this brand.

Absence from SBA records does not mean a brand is un fundable. It typically means the franchise system uses alternative capital sources, or that current franchisees self fund, secure conventional bank financing, or roll over equity from a prior business sale rather than going through an SBA guaranteed 7(a) loan. For prospective 24 7 USA FRANCHISING franchisees, the practical question is which financing path actually closes for this brand's profile.

Data window: SBA 7(a) approvals reported through the most recent FOIA release. Absence of 24 7 USA FRANCHISING from this window does not reflect lender denial. It reflects no 7(a)-program activity recorded for this brand in the public dataset.

Payment Estimator

Loan Amount$1.9M
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$24,860

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

24 7 USA FRANCHISING, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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1 FDD Available for 24 7 USA FRANCHISING

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24 7 USA FRANCHISING

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman