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General Nutrition Center

General Nutrition Center

The total investment to open a General Nutrition Center franchise ranges from $48,000 to $250,000. The initial franchise fee is $59,063.

What is the General Nutrition Center franchise?

General Nutrition Center began in 1935 when David Shakarian opened a health food store called Lackzoom in Pittsburgh, Pennsylvania. The first store focused on specialty yogurt, and a second opened within one year. The Ohio River flood in 1936 temporarily stopped operations, but Shakarian reopened, expanded into mail order sales, and renamed the company General Nutrition Centers in the 1960s. Its headquarters remains in Pittsburgh, Pennsylvania, U.S. At year end 2018, the system had approximately 6,377 active stores or stores in development worldwide, including about 3,332 corporate locations, 1,061 franchised U.S. units, and 1,984 international franchised units. October 2017 data cited approximately 9,000 locations globally, more than 6,800 U.S. retail stores, and franchise operations in approximately 50 countries. PeerSense views this history and reach as relevant indicators for buyers assessing an established franchise model.

General Nutrition Center operates in the health and wellness market, supported by demand for vitamins, supplements, sports nutrition, preventative care, and personal well being. An aging population, increased participation in sports and fitness, and greater interest in proactive health management support demand for these products. The category includes many niche brands and online retailers, while established companies such as General Nutrition Center hold substantial market share. Its broad product range, recognized name, market penetration, and established supply chain give franchisees access to a category with demonstrated consumer demand. Buyers should still assess the competition and local market conditions before investing.

The current Franchise Disclosure Document states an initial franchise fee of $59,063. Historical sources cite $40,000 and $20,000. The total initial investment is listed in the franchise database as $48,000 to $250,000, while other historical estimates show $188,187 to $467,983, $187,219 to $503,642, and $189,000 to $504,000. A 2025 estimate places startup costs at $187,000 to $500,000+, depending on location, a new store or conversion of a company owned store, and build out needs. The 2017 FDD estimated $180,504 to $347,270 for a new store and $145,050 to $855,550 for a conversion. Liquid capital estimates range from $130,000 to $125,000, and net worth requirements range from $330,000 to $1,000,000, or typically $350,000. The royalty is 6% of total gross sales, and the national advertising contribution is 3% of revenue. Other listed costs include a $2,500 security deposit, POS systems and retail tablets at $5,000 to $7,000, computers and printers at $1,000 to $2,000, signage at $8,500 to $20,000, fixtures at $7,500 to $38,000, construction and other store costs at $35,000 to $250,000, architectural and engineering consulting at $5,000 to $7,500, opening inventory at $80,000 to $85,000, utility deposits at $1,500 to $3,000, insurance at $2,000 to $7,600, training at $1,500 to $3,000, miscellaneous opening costs at $3,000 to $4,000, and one month of initial rent or leasehold space at $1,219 to $19,042. The project management fee is listed as up to $5,000. After the typical 10 year contract, renewal costs approximately 37.5% of the original franchise fee. A transfer fee can reach the then current undiscounted initial franchise fee, with a $1,000 fee for internal transfers. Optional franchisor services may cost approximately $345 per month for one store or around $220 per store for operators with 15 or more locations. An operating management fee of $2,000 per week and a securities offering fee of $5,000 are also listed. Harbin Pharmaceutical Group acquired approximately a 40% stake in 2018. After the Chapter 11 bankruptcy process in 2020, Harbin Pharmaceutical Group and CITIC Capital acquired General Nutrition Center for $770 million in September 2020, and Harbin acquired the remainder in October 2020, making the company a wholly owned subsidiary.

Daily work includes inventory management, customer service, and helping consumers select products for their health goals. Stores generally use a manager and retail associates, with staffing adjusted for store size and traffic. General Nutrition Center operates in standalone locations and through store within a store formats, including 2,378 Rite Aid licensed locations in 2017. Initial training costs are estimated at $1,500 to $3,000. Corporate support includes field consultants, centralized marketing supported by the 3% advertising contribution, supply chain logistics, and project management during store setup. The system has extensive market penetration, so prime locations may be limited, although opportunities are identified in the Southwest and Pacific Northwest of the U.S. In February 2024, franchisee Laura Dalton acquired six corporate locations in the Raleigh, NC market, increasing her total from six to twelve stores. That transaction shows a path from single unit ownership to multi unit development.

Public and historical information still provides context. The system included approximately 6,377 stores worldwide in 2018 and around 9,000 locations globally in 2017.

General Nutrition Center has maintained a broad international presence despite corporate restructuring. The system had approximately 9,000 global locations in October 2017, including more than 6,800 U.S. retail stores, and 6,377 stores active or in development worldwide at year end 2018. Harbin Pharmaceutical Group took a 40% stake in 2018 and later became the sole owner after the $770 million acquisition in September and October 2020 following the Chapter 11 process. Ken Martindale became CEO in October 2017 after interim CEO Bob Moran. In February 2024, Laura Dalton acquired six Raleigh, NC corporate locations and increased her store count from six to twelve, described as a first of its kind market expansion for General Nutrition Center. The brand's competitive position rests on recognition dating to 1935, its supply chain, and its scale in purchasing and distribution. Some sources place the franchise system's start as early as 1938, while others cite 1987 or 1988. Expansion opportunities are particularly noted in the Southwest and Pacific Northwest of the U.S.

A prospective franchisee generally needs financial capacity, business judgment, and an interest in health and wellness. Prior industry experience is not stated as a requirement. Liquid capital estimates are at least $130,000 or $125,000 in a 2025 estimate. Net worth requirements range from $330,000 to $1,000,000, or a minimum of $350,000. Laura Dalton's increase from six to twelve stores illustrates the system's support for multi unit development. Prime territory may be limited in mature markets, while the Southwest and Pacific Northwest of the U.S. are identified for expansion. The typical agreement lasts 10 years. Renewal costs approximately 37.5% of the original franchise fee. A transfer fee may equal the then current undiscounted initial franchise fee, with a reduced $1,000 fee for transferring all or a controlling interest to an entity owned by the existing franchisee.

Harbin Pharmaceutical Group provides corporate ownership, while recent multi unit activity shows one route for franchisee growth. The franchise requires review of the $59,063 fee, total investment estimates of $48,000 to $250,000, liquid capital, net worth, operating fees, and store development costs. PeerSense is a commercial capital advisory firm, not a lender. It provides independent franchise research that includes SBA lending history, Loan Activity Score, location maps with Google ratings, FDD financial data, and comparison tools for buyers conducting due diligence.

Loan Activity Score

34/100

SBA Default Rate

11.0%

Active Lenders

86

According to its Franchise Disclosure Document or public business records, General Nutrition Center has 174 locations, all owned by franchisees. Public SBA loan records show 86 lenders made 210 loans to franchisees of General Nutrition Center. PeerSense calculates General Nutrition Center's score as 34 out of 100, using public SBA loan performance and recent lending activity.

Franchising since 1935 · 174 locations

Investment

$48,000 to $250,000

Franchise Fee

$59,063

Total Units

174

174 franchised

Loan Activity Score
High
34
SBA Lending
10
Lender Quality
7
Transparency
4
Reach
10
Momentum
3

Proprietary PeerSense metric

Limited
Capital Sources
86SBA lenders

Distinct lenders in public SBA records for General Nutrition Center

210

Total SBA loans

$154K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

Referral fee at closing

SBA Lending Activity for General Nutrition Center

Loan Activity Score Breakdown

Major Brand (100+ loans)

High Confidence
34out of 100
Limited
Market Momentum3/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety10/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence7/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency4/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint10/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

11.0%

vs 10.8% peer avg

SBA Loans

210

Total Volume

$32.4M

Active Lenders

86

15 selective

States

38

vs. SBA Sector Average

-0.2%higher default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

174 locations nationwide

Data Insights

Key performance metrics for General Nutrition Center based on SBA lending data

SBA Default Rate

11.0%

0.2% above peer avg

SBA Loan Volume

210 loans

Across 86 lenders

Lender Diversity

86 lenders

Avg 2.4 loans per lender

Investment Tier

Mid range investment

$48,000 to $250,000 total

General Nutrition Center: Deep SBA Data

Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

1997

22 approvals. The best year on record for General Nutrition Center.

Top SBA State

Texas

35 SBA financed General Nutrition Center locations, the densest operator footprint.

Average Loan Size

$172K

Median $209K. Use as a sizing anchor when modeling your own General Nutrition Center unit.

Lender Concentration

23.2%

Moderately Spread

Share of General Nutrition Center approvals captured by the top 3 SBA lenders.

General Nutrition Center's SBA lending pipeline peaked in 1997 (22 approvals). Operator density is highest in Texas with 35 SBA financed locations. Average funded ticket sits at $172K, with the median at $209K. Lender mix is moderately spread: the top three SBA lenders account for 23.2% of approvals. Borrowers have leverage to shop multiple credit boxes.

Payment Estimator

Loan Amount$38K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$497

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

General Nutrition Center, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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General Nutrition Center

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman