Another Broken Egg of America

Another Broken Egg of America franchise was founded in 1996 by Ron Green in Old Mandeville, Louisiana, as an upscale breakfast, brunch, and lunch cafe concept. At that time, daytime dining was largely served by mid market family chains and fast food breakfast platforms. Green opened the second location in Destin, Florida, in 1998. That Gulf Coast cafe gave the concept its name and helped establish its warm, coastal casual identity. By the early 2000s, headquarters had moved to Destin, Florida, before the company later relocated to 5955 T.G. Lee Boulevard, Suite 100, Orlando, Florida 32822. In October 2017, The Beekman Group, a New York based private equity firm, recapitalized and acquired the brand. Founders Advisors facilitated the transaction on November 13, 2017. The investment supported a more systematic franchise expansion program. Another Broken Egg of America franchise now operates more than 100 locations across the United States. Its franchise website describes the system as having “OVER 100 UNITS AND GROWING,” including franchised and corporate owned cafes. The company presents itself as the leading upscale daytime dining franchise concept in the country. Its operating history, ownership structure, and defined breakfast and brunch focus give prospective investors a basis for further review.

Americans are also eating breakfast away from home more often. Contributing factors include dual income households with tighter morning schedules, remote and hybrid work that creates more flexible midday dining periods, and millennials and Gen Z consumers treating weekend brunch as a social occasion. A daytime model covering breakfast, brunch, and lunch can reduce some operating demands associated with dinner service. Operators may avoid late night labor costs, use shorter operating windows, reduce utility overhead, and manage staffing more easily than a full service dinner restaurant. Premium brunch also benefits from customers willing to pay for elevated food and beverages. Craft cocktails and specialty coffee can produce per guest checks above those of traditional breakfast concepts. Upscale daytime dining remains less consolidated than fast casual and quick service categories. Regional independents and small multi unit operators make up much of the competition in many markets, giving a recognized franchise concept an alternative to the national competition found in burgers, pizza, and sandwiches. Increased leisure spending, normalized all day brunch, and continued interest in experiential dining support the category for operators that execute effectively.

The Another Broken Egg of America franchise cost starts with a $40,000 initial franchise fee. Estimated initial investment for a new cafe ranges from $802,400 to $1,599,000. The range reflects differences in real estate markets, site condition, and construction scope. Leasehold improvements are estimated at $450,000 to $900,000. Cafe furniture, fixtures, and equipment add $175,000 to $350,000. The point of sale system, software, training, and installation range from $35,000 to $45,000. Licenses and permits range from $14,900 to $47,500, while signage is estimated at $15,000 to $30,000. Initial inventory ranges from $8,000 to $19,500. Pre opening operating expenses for travel, living costs, and salary during management training range from $12,000 to $37,500. Insurance is budgeted at $8,000 to $20,000. Grand opening advertising is set at $15,000. Legal and accounting fees range from $2,000 to $12,000. Working capital for the first three months is estimated at $25,000 to $50,000. Franchisees must demonstrate at least $500,000 in liquid capital available to invest. The Beekman Group ownership provides corporate stability, centralized purchasing, marketing infrastructure, and operating support. Before advancing to a discovery day or signing an agreement, prospective franchisees should use qualified franchise counsel and a CPA experienced in restaurant franchise modeling to assess total ownership cost.

An Another Broken Egg Cafe follows a focused breakfast and lunch schedule rather than offering dinner service. The format is a full service, sit down restaurant with table service. Staffing generally includes front of house servers, a kitchen team, and management. That structure requires more labor than counter service, while supporting the higher guest checks associated with the brand’s upscale positioning. Joel Reynders, Vice President of Culinary and Beverage, oversees the culinary and beverage program. Menu development emphasizes premium ingredients, craft cocktails, brunch appropriate spirits, and specialty coffee. Chris Sutton serves as Vice President of Franchise Operations and Training and manages franchise operations and training support. The broader corporate team includes Jeff Sturgis, Chief Development Officer; Chris Eby, Director of Franchise Sales; Casey Rees, Chief Financial Officer; Peter Frey, Chief Marketing Officer; Joffre Rodriguez, Director of Operations; and Lizbeth Blatz, Director of Human Resources. Territory structure, multi unit development expectations, training duration, and field support schedules are addressed in the Franchise Disclosure Document. Prospective franchisees should review the complete FDD and speak with current franchisees to understand operating requirements and corporate support before committing capital.

As a result, investors should develop their own financial model through franchisee conversations, industry benchmarks, and review of the brand’s operating history. Upscale breakfast and brunch cafes in suburban and coastal markets generally outperform urban locations on a cost adjusted basis. The brand grew from 68 locations in 12 states as of December 2019 to more than 100 locations currently, representing net unit growth of more than 47 percent over approximately five years. Available unit data shows 56 open franchised locations and 41 corporate locations, indicating a meaningful company operated estate alongside the franchise system. That structure gives corporate management direct operating experience with the issues franchisees encounter. The company opened 16 new cafes in 2023 and signed leases for 20 additional cafes scheduled to open in 2024 and beyond.

Another Broken Egg of America franchise expanded from 68 locations in 12 states in December 2019 to 75 locations in 13 states by April 2021. It added more than five locations and exceeded 80 units in 15 states by July 2022. The system reached nearly 85 locations in March 2023 and exceeded 90 locations by July 2023. It crossed 100 units in early 2024, consistent with projections made in mid 2023. Development agreements signed during the fourth quarter of 2023 will add 13 cafes over three to four years in Florida, Kansas, North Carolina, and Texas. The company has stated an ambition of reaching 300 units open and in development, with expansion focused on the Southeast, Midwest, and Texas. Its operating history extends 28 years and predates many competing upscale brunch concepts. The Beekman Group has supplied private equity ownership and capital for professionalizing operations. A corporate kitchen and dedicated Vice President of Culinary and Beverage support menu development. Growing brand recognition may also reduce the amount of consumer education required in new markets. President and CEO Jorge Salvat leads the company today. Paul Macaluso served as President and CEO from November 2019 through at least July 2023, providing executive continuity during a major expansion period. New market entries in Arizona, Kansas, and Pennsylvania, along with priority development in Chicago, Detroit, Las Vegas, Minneapolis, and suburban Washington D.C., show movement beyond the Gulf Coast markets where the brand began. The company is also targeting larger metropolitan trade areas where upscale brunch has gained consumer acceptance.

The preferred Another Broken Egg of America franchise candidate is an experienced multi unit restaurant operator or senior hospitality executive with experience in full service dining, front of house standards, and kitchen operations at the quality level expected by the brand. Single unit operators may be considered, but development agreements for multiple cafes in Florida, Kansas, North Carolina, and Texas indicate interest in developers able to commit to two to five units or more. Available expansion territories prioritize Alabama, Florida, Georgia, Indiana, Mississippi, North Carolina, Ohio, Tennessee, and Texas. Priority growth markets include Chicago, Detroit, Las Vegas, Minneapolis, and suburban Washington D.C. Recently announced development also includes Fulton, Maryland; El Paso and Austin, Texas; Biloxi, Mississippi; and Virginia. The company’s Sun Belt and Midwest strategy corresponds with population migration since 2020. Texas, Florida, and the Southeast have experienced net in migration, creating larger consumer bases in several targeted markets. The $500,000 minimum liquid capital requirement screens for candidates with enough financial capacity to manage the opening period and support local marketing and staffing. The expected period from a signed franchise agreement to opening day is approximately 12 to 18 months. That schedule reflects site selection, lease negotiation, construction, and pre opening training for a full service cafe format.

For investors reviewing upscale daytime dining, Another Broken Egg of America franchise combines established consumer demand with private equity ownership and a national expansion plan. The system grew from fewer than 70 locations in 2019 to more than 100 today. More than 20 cafes are under lease or in development, and the fourth quarter of 2023 produced multi unit agreements for 13 additional cafes across Florida, Kansas, North Carolina, and Texas. Investors should conduct direct franchisee validation and independent financial modeling before making a decision. Review should include unit growth, the investment range, royalty structure, operating requirements, and franchisee experience. The brand has a 28 year operating history, private equity backing from The Beekman Group, a defined upscale brunch position, and a stated plan for continued development. Those factors support a structured evaluation of the opportunity, alongside careful review of costs, territory availability, operating demands, and the full Franchise Disclosure Document.