The Brothers that just do Guttters

Every homeowner eventually faces the same uncomfortable truth: gutters fail quietly. Water pools, fascia rots, foundations crack, and the repair bills arrive long after the damage is done. The gutter installation and maintenance industry exists precisely because deferred maintenance on a system most homeowners barely think about can cost tens of thousands of dollars in structural remediation. Into that gap stepped two brothers from New York with a business that started in 1999, survived a near-bankruptcy, and ultimately became one of the most recognizable brands in the home services franchise sector. Ken Parsons founded what was originally called Waterfall Seamless Gutters in Poughkeepsie, New York, in 1999. His brother Ryan joined in 2002 after losing his graphic design job, bringing marketing discipline and systematic thinking to what had been a regional installation operation. The company briefly rebranded to Water-Flow Gutter Solutions in 2006 before a radio advertisement accidentally handed them their permanent identity. Customer feedback on a catchy radio spot led the brothers to adopt the name The Brothers That Just Do Gutters in 2009, and the name proved to be one of the most effective pieces of brand positioning in the home services category. The brothers opened pilot locations in 2010 to stress-test a scalable model, officially launched the franchise system between 2014 and 2015, and have since grown to over 400 franchise locations across 35 states. In 2023, the company was acquired by Evive Brands, with co-founder Ryan Parsons ascending to CEO of the parent company, Ken Parsons continuing as co-founder and CEO of the brand, and Danny Horboychuk serving as Brand President. The current headquarters are located in Fishkill, New York. For franchise investors evaluating home services opportunities, The Brothers That Just Do Gutters franchise represents a purpose-built, single-trade concept operating in a large, recurring-revenue market with a brand name that does its own marketing every time a truck drives down the street.

The U.S. home services industry generates over $600 billion in annual economic activity, and within that universe, the gutter services segment occupies a durable, need-driven niche that is structurally resistant to economic downturns and immune to e-commerce disruption. Gutters cannot be cleaned, repaired, or replaced by an app. The physical service must happen on-site, creating a defensible, geographically bounded market where local brand recognition and operational quality determine outcomes. Aging housing stock is one of the most powerful secular tailwinds driving demand: the median age of a U.S. owner-occupied home now exceeds 40 years, and gutter systems on homes of that age are either approaching or past their functional lifespan. The National Association of Home Builders estimates that aluminum gutters, the most common residential type, have a functional life of 20 years under normal conditions, meaning a substantial portion of the existing U.S. housing stock is cycling into replacement demand right now. Beyond replacement cycles, the growth of suburban homeownership, accelerated by remote work migration trends between 2020 and 2023, added millions of new homeowners to the addressable market who now require installation services on newly purchased properties. The gutter services market is highly fragmented, dominated by independent contractors with limited geographic reach, inconsistent branding, and no franchise infrastructure, which creates a structural opening for a systematized national brand to capture market share through operational consistency alone. The Brothers That Just Do Gutters franchise benefits from a category where the competitive moat is built not through technological barriers but through brand trust, call center responsiveness, and the ability to deploy trained crews reliably across a defined territory. During the COVID-19 pandemic, while many franchise categories experienced severe contraction, The Brothers That Just Do Gutters reported average year-over-year growth of 80%, demonstrating that essential home maintenance services can actually accelerate during periods of economic disruption when homeowners are spending more time at and money on their properties.

The Brothers That Just Do Gutters franchise cost is structured as a relatively accessible entry into the home services franchise sector, particularly when measured against multi-concept home services franchises that require build-out of retail or service center space. The base franchise fee for a single territory is $49,500, with a veteran discount of 10% bringing the fee to $44,550 for qualified military candidates. For investors with multi-unit ambitions, two territories are available for approximately $89,500, representing meaningful savings relative to purchasing territories sequentially. The total investment range to open a Brothers Gutters franchise runs from $143,750 to $217,000, a spread driven primarily by geographic variation in vehicle costs, insurance deposits, and the scale of startup marketing investment required in a given territory. The investment components include the initial franchise fee of $49,500, equipment costs of $13,000 to $20,000, a service vehicle budgeted at $5,500 to $11,500, startup marketing for the first three months at $15,000 to $35,000, insurance deposits of $2,500 to $4,000 for three months, a merchandise kit at $3,500 to $5,500, travel for initial training at $2,500 to $4,000, computer and software systems at $2,500 to $3,000, and additional working capital funds of $45,000 to $60,000 for the first three months of operation. Minimum liquid capital required is $100,000, and the net worth requirement is $250,000, positioning this as a mid-tier franchise investment accessible to serious operators without requiring the capital reserves demanded by food service or multi-location retail franchises. The ongoing royalty rate is 6% of gross revenue, consistent with the home services franchise sector average. A brand fund fee of 2% of gross revenue supports national marketing initiatives. Franchisees also pay approximately $300 per month for access to ServiceTitan and other technology support systems. Critically, access to the company's in-house call center is included in the royalty fee with no additional per-lead charges, a structural advantage that reduces the variable cost burden many home services franchisees face when sourcing leads through third-party platforms. Evive Brands' corporate backing following the 2023 acquisition adds an additional layer of financial stability and infrastructure investment capacity for franchisees evaluating the long-term trajectory of the brand.

The Brothers That Just Do Gutters franchise operates as an owner-operator or semi-absentee model built around field-based service crews rather than a retail location, which fundamentally alters the cost structure and daily management requirements compared to brick-and-mortar franchise categories. A typical franchisee begins operations with one or two installation crews and scales headcount in direct proportion to revenue growth, making labor the primary variable cost and eliminating the fixed overhead of commercial lease obligations for customer-facing space. The operating model centers on three core service lines: gutter installation, gutter repair, and gutter maintenance or cleaning, with installation of seamless gutters representing the highest-revenue service category. Training begins with an initial program conducted at the corporate support center, covering installation techniques, sales methodology, customer service protocols, and the operational systems that underpin the franchise model. Franchisees travel for initial training, with that cost budgeted at $2,500 to $4,000, suggesting an intensive, multi-day curriculum delivered at the company's Fishkill, New York, headquarters infrastructure. Ongoing support is delivered through field consultants who work directly with franchisees on operational performance, combined with access to ServiceTitan, the industry's leading field service management software, which the franchise deploys across the system for scheduling, dispatching, invoicing, and customer relationship management at a flat rate of $300 per month. Territory structure is exclusive, meaning franchisees receive a defined geographic area where the brand cannot sell a competing location, which is a foundational element of franchise investment security. The in-house call center, included in the royalty structure, handles inbound customer inquiries and appointment scheduling, offloading one of the most time-intensive operational functions from franchisees and their crews and allowing owner-operators to focus on job delivery and team management rather than phone volume. The model is intentionally designed to be scalable from a single crew to a multi-crew operation within the same territory, and the company's awarding of 175 territories in just seven months during 2021 indicates that the infrastructure exists to onboard large volumes of new franchisees simultaneously.

The Brothers That Just Do Gutters franchise revenue data is drawn from the company's Franchise Disclosure Document and public reporting, and the picture it presents is among the more compelling in the home services franchise category. According to the 2023 FDD, average franchise revenue was $1,171,375 annually, with median gross sales of $1,098,381. More recent reporting from 2024 indicates average gross sales approaching $1.2 million per operational outlet, with some brand communications citing an average franchisee gross sales figure of $1.7 million, which may reflect the performance of more established, multi-year operators. The upper third of franchise locations averaged over $1.5 million in annual gross sales. The highest-performing location in the 2023 FDD reported gross sales of $3,018,916, and at the 2026 National Conference, a top-performing location was recognized for generating $3.9 million in annual revenue. Seven markets exceeded $2 million in annual revenue, and thirty-eight locations surpassed $1 million, providing a distribution map of the system's performance that investors can use to calibrate expectations. A company-owned outlet reported gross sales of $4,567,117 and adjusted profit of $1,387,627, representing a 30.4% profit margin, from January 1 through December 31, 2024, which establishes a corporate benchmark for what the model can produce at scale. The direct cost reported in the 2023 FDD was $563,997, and the average adjusted EBITDA per location was $286,961. The overall profit margin for the franchise model is approximately 24% of gross revenue, meaning a franchise operating at the $1.17 million average revenue figure would generate owner earnings of approximately $280,000 to $290,000 before debt service and taxes. The cost structure as a percentage of job revenue breaks down as follows: material costs at 35 to 40%, labor for installation crews at 20 to 25%, and operating expenses including vehicle, insurance, and administration at 15 to 20%. New franchisees follow a documented revenue ramp: months one through three produce $20,000 to $40,000 per month, months four through six reach $50,000 to $80,000 monthly, months seven through twelve target $80,000 to $120,000 monthly, year two targets $100,000 to $150,000 monthly, and year three and beyond projects $120,000 to $200,000 monthly. Most franchisees achieve break-even within 9 to 12 months, with some reporting break-even as early as the third month of operations.

The growth trajectory of The Brothers That Just Do Gutters franchise is one of the more compelling data stories in franchising over the past decade. The system launched formally between 2014 and 2015 and has scaled to over 400 locations, with franchise presence across 35 states and its largest regional concentration in the South, where 52 locations currently operate. The pace of territorial expansion during 2021, when the company awarded over 175 territories in seven months, indicates that market demand for the franchise opportunity significantly outpaced what most home services brands experience even in favorable conditions. The 2023 acquisition by Evive Brands represents a strategic inflection point, providing the brand with access to a multi-brand platform, shared infrastructure, and the financial resources of a parent company structured to accelerate franchise system growth. Ryan Parsons' elevation to CEO of Evive Brands reflects the founders' continued leadership vision, while Danny Horboychuk's role as Brand President ensures day-to-day operational continuity. Active expansion plans include a new location in Queensbury expected by the end of next year from early 2026, and Gloversville targeted for 2027, indicating a disciplined market-by-market fill-in strategy rather than undifferentiated territorial dumping. The deployment of ServiceTitan as the system-wide technology platform represents a significant competitive advantage in field service management, enabling data-driven operational decisions at both the franchisee and corporate level. The brand's name itself functions as a competitive moat that most franchise systems cannot replicate: it is categorically specific, memorably distinctive, and naturally generates word-of-mouth referral behavior. In a home services sector where most competitors operate under generic geographic or trade-descriptive names, The Brothers That Just Do Gutters franchise occupies a brand positioning that is simultaneously professional and approachable, driving both initial customer acquisition and repeat service relationships.

The ideal candidate for The Brothers That Just Do Gutters franchise investment is an owner-operator or semi-absentee entrepreneur with strong management fundamentals, comfort with field-based operations, and the financial profile to meet the $100,000 liquid capital and $250,000 net worth requirements. Prior experience in home services, construction, or trade work is not required, as the initial training program is structured to bring new operators up to installation and business management standards from a base of general business competency. Military veterans are specifically recognized with a franchise fee discount, and the structured, systems-driven operational model of The Brothers That Just Do Gutters franchise aligns naturally with the process orientation that many veterans bring from service. Multi-unit ownership is an established pathway within the system, with two-territory packages available at approximately $89,500, and the company's rapid territorial expansion suggests that qualified candidates can identify contiguous or complementary territories in most U.S. markets. The South currently represents the system's largest regional concentration at 52 locations, while the Northeast, including the brand's New York origin market, continues to develop. The timeline from franchise agreement signing to operational launch is supported by the company's in-house onboarding infrastructure, which has processed hundreds of new franchisee openings. The franchise agreement term and renewal structure provides multi-year operational certainty, and the brand's transfer and resale framework gives investors confidence that the equity they build in a territory carries genuine market value at the point of exit.

For investors conducting serious due diligence on home services franchise opportunities, The Brothers That Just Do Gutters franchise presents a data-supported investment thesis grounded in a necessity-driven service category, a 25-year brand history with verified financial performance disclosure, an accessible total investment range of $143,750 to $217,000, and a unit economics model that projects average owner earnings of $280,000 to $290,000 annually against an average franchise revenue of $1,171,375. The 2023 acquisition by Evive Brands adds corporate infrastructure depth, and the 80% average year-over-year growth during the pandemic demonstrated resilience in a category that benefits from precisely the kinds of conditions, homebound consumers with maintenance backlogs and renovation budgets, that continue to characterize the post-pandemic housing market. The brand's expansion to over 400 locations across 35 states provides both a proof of concept for the scalability of the model and a growing network of existing franchisees whose real-world performance data is accessible through independent research. The single-trade focus, which some investors might initially view as a limitation, is increasingly recognized as a strategic advantage in franchising: operational simplicity drives training efficiency, crew productivity, and customer message clarity in ways that multi-trade home services models structurally cannot match. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark The Brothers That Just Do Gutters franchise against every competing home services franchise opportunity in the market. Explore the complete The Brothers That Just Do Gutters franchise profile on PeerSense to access the full suite of independent franchise intelligence data.