Prime Rate:6.75%Fed Funds:3.64%5-Yr Treasury:3.88%10-Yr Treasury:4.25%30-Yr Treasury:4.83%30-Yr Mortgage:6.22%·Updated Mar 19, 2026Prime Rate:6.75%Fed Funds:3.64%5-Yr Treasury:3.88%10-Yr Treasury:4.25%30-Yr Treasury:4.83%30-Yr Mortgage:6.22%·Updated Mar 19, 2026
Rates
2026 FDD VERIFIED
Confie Franchise Services,

Confie Franchise Services,

Franchising since 2018 · 606 locations

The total investment to open a Confie Franchise Services, franchise ranges from $9,000 - $18,000. The initial franchise fee is $25,000. Ongoing royalties are 14% plus a 7% advertising fee. Confie Franchise Services, currently operates 606 locations (33 franchised). Data sourced from the 2026 Franchise Disclosure Document.

Investment

$9,000 - $18,000

Franchise Fee

$25,000

Total Units

606

33 franchised

FPI Score

This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.

What is the Confie Franchise Services, franchise?

The Confie Franchise Services franchise presents a distinctive and comprehensive franchise opportunity within the vigorously expanding pet care industry, meticulously positioning itself as a premier purveyor of pet hospitality services. The brand, originally established in 2018 by Jess and Ben Eberdt, has cultivated a foundational ethos centered on a hospitality-driven approach to pet care, specifically designed to anticipate and fulfill the sophisticated and evolving demands of contemporary pet parents who increasingly view their animal companions as integral family members. Based in Atlanta, Georgia, the Confie Franchise Services franchise benefits from robust institutional backing, notably an investment of up to $50 million announced in July 2023 by Level 5 Capital Partners, a prominent consumer growth equity firm. This substantial capital infusion is strategically earmarked to significantly accelerate the brand's franchising growth trajectory and to robustly expand its geographic footprint across the nation. The leadership structure has evolved with strategic appointments, including Amy Nichols as CEO in July 2023, bringing over two decades of invaluable experience across the pet care and franchising sectors. More recently, as of August 2024, Kristina Eastman assumed the role of CEO, joining co-founder Ben Eberdt in steering the company’s vision. Eastman, whose impressive professional background includes tenure at Apple and a prior role as President at Level 5 Capital Partners, is sharply focused on optimizing franchise scalability and propelling innovation, particularly through the strategic integration of advanced technology and an unwavering commitment to an exceptional customer experience. The Confie Franchise Services franchise offers a diverse and integrated suite of pet services, encompassing superior dog boarding under the GoDog:STAY moniker, engaging daycare programs known as GoDog:PLAY, professional training, comprehensive grooming and bathing services branded as GoDog:BATHE, and a particularly innovative, unique membership-based dog park and bar concept, GoDog:SOCIAL, all designed to provide a holistic pet care solution.

The broader industry landscape within which the Confie Franchise Services franchise operates is characterized by remarkable growth and sustained resilience, propelled by profound shifts in consumer perceptions and their concomitant spending habits. The pet services market alone is currently estimated at a substantial $24 billion, reflecting a significant and expanding segment of the overall economy. In 2022, U.S. pet owners collectively allocated over $136 billion towards pet-related services and products, underscoring the deep commitment and financial investment in their animal companions. Projections for the coming years are even more compelling, indicating that spending specifically on pet services—including crucial offerings like daycare, grooming, and boarding—is anticipated to surge by an impressive 134% by the year 2030. This exponential growth is largely fueled by the pervasive "humanization of pets" trend, where pets are increasingly revered as beloved members of the family, prompting owners to invest more substantially in their health, wellness, comfort, and overall quality of life. With over 90 million dogs residing in the U.S. and more American households now owning pets than children, this demographic trend shows no signs of abatement, thereby creating an immense and persistent demand for high-quality, reliable, and comprehensive pet care services. Consumers are actively seeking unparalleled convenience and a wide spectrum of services consolidated under a single, trusted roof, an area where the fragmented pet care industry has historically struggled to meet increasingly elevated expectations. Furthermore, the pet care industry is widely recognized for its inherent resilience, often deemed "recession-proof," given that pet owners typically prioritize their pets' essential needs even amidst economic downturns, ensuring a steady and robust demand for premium services. The burgeoning demographic of millennial pet parents, particularly those migrating to the Southern U.S., represents a highly significant and expanding market for the Confie Franchise Services franchise offerings.

Embarking on a Confie Franchise Services franchise represents a substantial and thoughtful investment, reflecting the brand's commitment to premium facilities and comprehensive service delivery. The initial franchise fee for a single unit is set at $80,000, with attractive potential discounts available for qualified candidates pursuing multiple unit purchases, encouraging broader market penetration. The total estimated initial investment required to successfully open and operate a Confie Franchise Services franchise ranges from a considerable $1,987,250 to $3,696,125. This significant capital outlay stands notably higher than the sub-sector average for pet care franchises, which typically falls between $442,787 and $947,749. This disparity underscores the Confie Franchise Services franchise's capital-intensive business model, which meticulously incorporates specialized, cutting-edge equipment, the development of state-of-the-art facilities, and the establishment of comprehensive operational infrastructure designed to support a premium service offering. This extensive investment range prudently encompasses not only substantial construction costs but also various other crucial pre-opening expenses, such as comprehensive franchisee training programs and participation in the Marketing Induction Program, ensuring a strong launch. The minimum liquid capital required for a prospective franchisee to qualify for a Confie Franchise Services franchise is $60,000, indicating a need for readily accessible funds to support initial operations and working capital. The standard franchise agreement typically spans a term of 10 years, providing a solid foundation for long-term business growth, with an advantageous option for renewal available at a reduced fee, fostering continued partnership. While the provided search results did not explicitly detail a specific royalty rate or an ad fund contribution requirement, the established financial framework suggests a robust and structured approach to franchisee fees and ongoing operational contributions.

The Confie Franchise Services franchise distinguishes itself through an exceptionally comprehensive support system, meticulously designed to guide its franchisees through every critical stage of their business journey, from the intricate initial setup phase to the complexities of ongoing daily operations. The brand's commitment to franchisee success is evident in its rigorous and multi-faceted training program, which thoughtfully integrates both intensive classroom instruction and invaluable hands-on, on-the-job experience. Franchisees are provided with an impressive 68 hours of detailed classroom training, complementing an additional 88 hours of practical, on-site operational training, ensuring a deep understanding of the business model and service delivery standards. Beyond this foundational training, the Confie Franchise Services franchise offers continuous operational guidance and expert consultation, supporting franchisees in navigating day-to-day challenges and optimizing performance. Critical support extends to highly specialized areas, including strategic real estate development, sophisticated campus design, meticulous site selection processes, and expert assistance in lease negotiation, all vital for establishing optimal locations. Marketing support is robust and multi-dimensional, encompassing professionally designed ad templates, strategic regional advertising initiatives, comprehensive social media strategies, advanced SEO optimization, cutting-edge website development, targeted email marketing campaigns, and the implementation of effective loyalty programs and dedicated mobile applications. Additional support mechanisms further enhance the franchisee experience, including access to a proprietary franchisee intranet platform, regular newsletters, opportunities for participation in meetings and conventions, invaluable grand opening assistance, established security and safety procedures, and ongoing field operations support from experienced personnel. The Confie Franchise Services franchise also offers exclusive territories to its franchisees, with the precise size and parameters of these territories meticulously detailed in Item 12 of the Franchise Disclosure Document (FDD), potentially based on factors such as geographical radius, target population size, or specific zip codes, ensuring adequate market potential. Each Confie Franchise Services campus is designed to be substantial, typically spanning between 10,000 and 12,000 square feet, and operates with a dedicated and trained staff of 15 to 20 employees, reflecting a commitment to high-quality service delivery.

The Confie Franchise Services franchise provides transparent and compelling financial performance representations (FPRs) within Item 19 of its Franchise Disclosure Document (FDD), an optional yet highly valuable disclosure for prospective franchisees seeking insights into potential earnings and business viability. According to the latest publicly available FDD from 2024, the average unit revenue for a Confie Franchise Services franchise is reported as an impressive $2,101,619. Furthermore, the average unit profit is stated to be a robust $376,000, showcasing the strong earning potential inherent in the business model. The Confie Franchise Services franchise’s foundational business model is meticulously engineered to consistently generate strong, predictable cash flow, coupled with attractive margin profiles and notably efficient payback periods for franchisees, thereby aiming for both significant profitability and long-term sustainability within the competitive pet care market. It is crucial for prospective franchisees to understand that while revenue represents the total sales generated by a unit, profit is carefully derived after deducting all associated operating costs, which can naturally vary significantly from one unit to another based on various operational and market factors. As with all FPRs, franchisors are legally obligated to possess a reasonable basis and comprehensive written substantiation for any financial performance representations made within Item 19 of their FDD, ensuring transparency and credibility. These figures highlight the brand's ability to capture a significant share of the pet care market through its premium, hospitality-centered services and integrated offerings, creating a compelling financial outlook for potential investors in the Confie Franchise Services franchise.

The Confie Franchise Services franchise has demonstrated a clear and encouraging growth trajectory during its early and critical franchising phase, signaling strong market acceptance and expansion potential. As of August 2024, the brand successfully operates four distinct locations strategically situated across the Southeast region of the United States. Earlier reports, specifically from July and September 2023, indicated a solid foundation of three operational locations within the Southeast, specifically in key markets such as Durham, North Carolina; Nashville, Tennessee; and Chattanooga, Tennessee, showcasing a deliberate regional focus. Beyond its current operational footprint, the Confie Franchise Services franchise has more than 10 additional locations actively in various stages of development, underscoring its aggressive expansion strategy. This includes a notable second site planned for Durham, North Carolina, situated within the high-growth Research Triangle Park area, and another location slated for Summerville, South Carolina. The brand is proactively and strategically seeking qualified franchise partners to propel its nationwide expansion efforts, targeting specific, high-potential markets for development. These strategically identified markets include major cities across Florida, Georgia, Tennessee, North Carolina, and South Carolina within the thriving Southeast region. Additionally, the Confie Franchise Services franchise is concentrating on significant expansion within Texas, expressing particular interest in dynamic urban centers such as Austin, the Dallas/Fort Worth metropolitan area, Houston, and San Antonio, recognizing the robust pet-owning populations in these areas. Currently, all mentioned operations and ambitious expansion plans are exclusively concentrated within the United States. The brand's competitive advantages are multifaceted, rooted in its position as a premium provider, its distinct hospitality-centered approach, a comprehensive suite of services, and its unique membership-based dog park and bar concept, all bolstered by the strong financial backing from Level 5 Capital Partners' $50 million investment in July 2023, solidifying its market standing.

The ideal franchisee for a Confie Franchise Services franchise is meticulously sought as a "qualified franchise partner," signifying an individual who possesses not only a strong entrepreneurial spirit but also the requisite financial capacity and operational acumen. Prospective franchisees are implicitly required to demonstrate access to substantial liquid capital, with a minimum requirement of $60,000, and the financial capability to manage a significant total estimated initial investment ranging from $1.9 million to $3.6 million. This substantial investment profile suggests that the ideal candidate likely possesses prior business ownership or high-level management experience, capable of effectively overseeing a large-scale operation with a substantial team of 15 to 20 employees. Beyond financial solvency and managerial prowess, the Confie Franchise Services franchise seeks individuals who are genuinely driven to make a positive and lasting impact within their local communities and aspire to build a enduring legacy through their business. A profound understanding of, and commitment to, delivering premium service excellence and a hospitality-centered approach to pet care are paramount attributes. Franchisees benefit from exclusive territories, the precise size and parameters of which are thoroughly detailed in Item 12 of the FDD, potentially defined by factors such as a specific geographical radius, target population size, or designated zip codes, ensuring market protection and growth potential. The brand's strategic focus on key growth markets in the Southeast, encompassing Florida, Georgia, Tennessee, North Carolina, and South Carolina, as well as major metropolitan areas in Texas such as Austin, Dallas/Fort Worth, Houston, and San Antonio, provides a clear roadmap for territory development and market penetration for the Confie Franchise Services franchise.

The Confie Franchise Services franchise presents a compelling investor opportunity within the resilient and rapidly expanding pet care sector, underscored by its strategic financial backing and robust operational model. The significant investment of up to $50 million by Level 5 Capital Partners in July 2023 is a clear testament to the brand's perceived value and potential, with this capital infusion specifically aimed at accelerating franchising growth and broadening its geographic footprint. The strong financial performance representations, detailed in the 2024 FDD, showcasing an average unit revenue of $2,101,619 and an average unit profit of $376,000, illustrate a powerful earnings potential for franchisees. The Confie Franchise Services franchise business model is meticulously designed to generate strong, predictable cash flow, characterized by attractive margin profiles and efficient payback periods, making it an appealing prospect for investors seeking both profitability and long-term sustainability. Franchisees benefit from a comprehensive support system, encompassing extensive training, real estate guidance, and robust marketing assistance, mitigating operational risks. The brand is firmly established within a resilient industry, benefiting from the "humanization of pets" trend, with over 90 million dogs in the U.S. and a projected 134% increase in pet services spending by 2030. Leadership, including Kristina Eastman with her background at Apple and Level 5 Capital Partners, brings invaluable expertise in retail and customer innovation, further strengthening the brand's trajectory. This confluence of strong market demand, a premium service offering, strategic financial backing, and proven financial performance positions the Confie Franchise Services franchise as an exceptional investment opportunity, poised to capitalize on the enduring growth of the pet care market. Explore the complete Confie Franchise Services franchise profile on PeerSense to access the full suite of independent franchise intelligence data.

Key Highlights

Item 19 financial data disclosed
606 locations nationwide

Data Insights

Key performance metrics for Confie Franchise Services, based on SBA lending data

Investment Tier

Low-cost entry

$9,000 – $18,000 total

Payment Estimator

Loan Amount$7K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$93

Principal & Interest only

Locations

Confie Franchise Services,unit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

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1 FDD Available for Confie Franchise Services,

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Confie Franchise Services,