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✦Prime Rate:7.00%✦Fed Funds:3.75%✦5 Yr Treasury:5.00%↓✦10 Yr Treasury:5.21%↓✦30 Yr Treasury:5.56%↓✦30 Yr Mortgage:7.40%·Updated Oct 13, 2026✦Prime Rate:7.00%✦Fed Funds:3.75%✦5 Yr Treasury:5.00%↓✦10 Yr Treasury:5.21%↓✦30 Yr Treasury:5.56%↓✦30 Yr Mortgage:7.40%·Updated Oct 13, 2026
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True Value

True Value

The total investment to open a True Value franchise ranges from $75,000 to $860,000. The initial franchise fee is $52,920.

What is the True Value franchise?

True Value is a hardware store franchise selling tools and home repair supplies to homeowners and other customers. The estimated total initial investment is $75,000 to $860,000, and the initial franchise fee is $52,920.

The net worth requirement is $150,000. True Value is headquartered in Chicago, IL.

True Value was founded in 1948 and began franchising in 1960.

Loan Activity Score

28/100

SBA Default Rate

12.8%

Active Lenders

140

According to its Franchise Disclosure Document or public business records, True Value has 239 locations, all owned by franchisees. Public SBA loan records show 140 lenders made 242 loans to franchisees of True Value. PeerSense calculates True Value's score as 28 out of 100, using public SBA loan performance and recent lending activity.

Franchising since 1948 · 239 locations

Investment

$75,000 to $860,000

Franchise Fee

$52,920

Total Units

239

239 franchised

Loan Activity Score
High
28
SBA Lending
4
Lender Quality
7
Transparency
4
Reach
10
Momentum
3

Proprietary PeerSense metric

Limited
Capital Sources
140SBA lenders

Distinct lenders in public SBA records for True Value

242

Total SBA loans

$352K

Average loan size

Source: public SBA 7(a) and 504 loan records through December 31, 2025

Referral fee at closing

SBA Lending Activity for True Value

Loan Activity Score Breakdown

Major Brand (100+ loans)

High Confidence
28out of 100
Limited
Market Momentum3/35

Are lenders increasingly or decreasingly funding this brand? Growing trends score highest.

Loan Safety4/25

Blended default rate (recent + all time) compared to NAICS sector peers.

Lender Confidence7/15

Quality lenders actively backing this brand, with penalty for lender pullback.

Transparency4/15

FDD availability, Item 19 disclosure, and overall data completeness.

Footprint10/10

Geographic spread of SBA funded locations across states.

SBA Lending Performance

SBA Default Rate

12.8%

vs 3.2% peer avg

SBA Loans

242

Total Volume

$85.2M

Active Lenders

140

15 selective

States

44

vs. SBA Sector Average

-9.6%higher default rate

SBA loan default rate vs. all franchises in the same NAICS sector, not limited to direct competitors

Key Highlights

239 locations nationwide

Data Insights

Key performance metrics for True Value based on SBA lending data

SBA Default Rate

12.8%

9.6% above peer avg

SBA Loan Volume

242 loans

Across 140 lenders

Lender Diversity

140 lenders

Avg 1.7 loans per lender

Investment Tier

Significant investment

$75,000 to $860,000 total

True Value: Deep SBA Data

Brand specific metrics derived directly from SBA 7(a) approval records: peak lending year, leading state, average loan size, and lender concentration. PeerSense computes these per brand so capital advisors and prospective franchisees can benchmark this opportunity against the rest of the franchise universe.

Peak SBA Year

2016

17 approvals. The best year on record for True Value.

Top SBA State

Illinois

27 SBA financed True Value locations, the densest operator footprint.

Average Loan Size

$391K

Median $260K. Use as a sizing anchor when modeling your own True Value unit.

Lender Concentration

17%

Highly Diversified

Share of True Value approvals captured by the top 3 SBA lenders.

True Value's SBA lending pipeline peaked in 2016 (17 approvals). Operator density is highest in Illinois with 27 SBA financed locations. Average funded ticket sits at $391K, with the median at $260K. Lender mix is highly diversified: the top three SBA lenders account for 17% of approvals. Borrowers have leverage to shop multiple credit boxes.

Payment Estimator

Loan Amount$60K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$776

Principal & Interest only

Indicative only, as of October 1, 2026. Not a quote, commitment or offer of credit. Final pricing, leverage and terms are determined by the lender at underwriting, after full transaction materials are reviewed. PeerSense sources the file. The lender sets pricing. What these terms mean.

Locations

True Value, unit breakdown

Total Units
N/A
Franchisee Owned
n/a
System Owned
n/a
Closed
n/a

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True Value

Page Review

Reviewed by Edward L. Freeman, Founder and Managing Director, PeerSense

  • PeerSense is a capital advisory firm that places commercial financing with direct capital sources; it does not lend, fund, or approve loans, and the capital source sets final terms.
  • Edward L. Freeman founded PeerSense in January 2020.
  • He is a Registered Franchise Consultant with Business Alliance, Inc., a credential issued in March 2022, and worked as a franchise consultant there from March 2022 to May 2023.
  • His recorded experience includes a $22 million SBA construction loan, with about $16 million funded on the deal.
  • In the 12 months through September 30, 2026, PeerSense tracked 912 publicly announced financings with a disclosed size of $361.32 billion. PeerSense Capital Data Report · Methodology page

Last reviewed LinkedIn profileAbout Edward Freeman