Dock's

The Docks franchise presents a compelling and dynamic opportunity within the rapidly expanding wireless retail sector, establishing itself as a premier Verizon Authorized Retailer with a robust operational framework and a clear trajectory for continued expansion. The foundational journey of what has evolved into the Docks franchise began in 1988, originally known as "The Car Phone Store," a pioneering venture launched from Wethersfield, Connecticut. This initial enterprise quickly recognized the transformative potential of mobile communication, laying the groundwork for a scalable business model. Just one year later, in 1989, the Docks franchise initiated its franchising operations, a strategic move that accelerated its growth and market penetration. The enduring success and strategic direction of the Docks brand are overseen by its parent company, Automotive Technologies, Inc. (ATI), which has been instrumental in managing and expanding the extensive franchise network since the brand's inception. ATI, LLC itself operates as a wholly owned subsidiary of Round Room, LLC, an Indiana limited liability company established in 2016. Round Room, LLC plays a crucial role as a strategic holding company, focused on nurturing and expanding emerging technologies and businesses within the dynamic wireless space. Its diverse portfolio not only includes the Docks franchise but also encompasses other significant entities such as TCC and Culture of Good, collectively managing an impressive footprint of over 1,200 TCC and Docks retail locations spanning across 43 states nationwide. This extensive network underscores the significant market presence and operational scale achieved by the Docks franchise and its affiliated brands. The corporate headquarters for this expansive operation are strategically situated in Fishers, Indiana, a move that occurred in 2018, consolidating operations from the previous address in Rocky Hill, Connecticut, reflecting a modern and centralized approach to managing a geographically dispersed enterprise. The Docks franchise, despite its significant market presence and growth, holds an FPI Score of 32, a specific data point for prospective investors to consider as part of a comprehensive due diligence process, reflecting one aspect of its overall profile on independent franchise research platforms.

The contemporary industry landscape for the Docks franchise is characterized by continuous innovation and an ever-increasing demand for advanced wireless communication solutions. Operating primarily as a Verizon Authorized Retailer, the Docks franchise is strategically positioned within a segment of the market that benefits directly from the immense brand recognition, technological leadership, and expansive network coverage of one of the nation's leading wireless carriers. This symbiotic relationship provides Docks franchise owners with a significant competitive advantage, leveraging Verizon's robust infrastructure and product offerings. The wireless retail sector itself is dynamic, driven by rapid advancements in mobile technology, the constant introduction of new devices, and the evolving needs of consumers for connectivity and digital services. Authorized retailers like the Docks franchise play a pivotal role in this ecosystem, serving as critical touchpoints for customers. They provide personalized sales assistance, expert product demonstrations, comprehensive activation services, and essential customer support, fostering strong local relationships that are vital for sustained business success. The involvement of Round Room, LLC as a holding company specifically focused on "emerging technologies and businesses in the wireless space" further signifies a forward-looking strategy, indicating an intent to adapt and innovate within this fast-paced industry. This strategic oversight ensures that the Docks franchise remains at the forefront of wireless retail trends, equipped to meet future market demands and leverage new opportunities as they arise, thereby solidifying its position within a competitive yet inherently stable industry, deeply integrated with the indispensable services of a major telecommunications provider.

Embarking on a Docks franchise ownership journey requires a considered financial commitment, structured to support the establishment and operation of a high-performing retail location. The initial franchise fee for the Docks franchise is designed with flexibility, ranging from $1,000 to $25,000, although the typical upfront fee is firmly set at $25,000 for a single unit. For entrepreneurs looking to scale their investment through multi-unit development, a tiered development fee structure is in place, demonstrating the brand's encouragement for expansion. This fee amounts to $2,500 per store for up to 10 franchises, and a reduced rate of $1,000 per franchise for any units exceeding 10. Importantly, these development fees are subsequently credited against the initial franchise fee for each individual franchise agreement executed, streamlining the financial pathway for multi-unit operators. The comprehensive total initial investment required to open a Docks franchised location spans a range from $202,000 to $533,000, reflecting the diverse variables associated with site selection, build-out, and initial operational needs. Other industry reports and financial disclosures further corroborate this range, citing figures such as $182,500 to $443,500, $201,875 to $532,600, $190,000 to $445,500, and $160,000 to $414,500, providing prospective franchisees with a clear understanding of the capital requirements. A detailed breakdown of these initial expenditures, often found within the Franchise Disclosure Document (FDD), includes several key components: the aforementioned Initial Franchise Fee ranging from $1,000 to $25,000; a Lease Security Deposit combined with three months' rent, estimated to be between $6,875 and $52,100; Real Estate Improvements, which can necessitate an investment of $25,000 to $75,000 to meet brand specifications and operational efficiency; Business Equipment and Supplies, typically requiring $10,000 to $16,000 for essential retail operations; and an allocation for Computer Equipment, ensuring modern technological infrastructure. This detailed financial outlay provides a transparent view of the investment required to launch a fully operational and brand-compliant Docks franchise, underscoring the significant resources dedicated to establishing each location for long-term success.

The operating model and extensive support system for the Docks franchise are meticulously designed to empower franchisees, ensuring consistent brand standards and operational excellence across its vast network. The entire franchise network is strategically managed and continuously expanded by Automotive Technologies, Inc. (ATI), the parent company, which provides overarching guidance and resources. The leadership structure supporting the Docks franchise is robust, featuring a team of seasoned executives dedicated to various facets of the business. Scott Moorehead serves as the CEO of Round Room, the ultimate holding company, steering the strategic vision for the entire portfolio, including the Docks franchise. Chad Jensen holds the position of President, overseeing day-to-day operations and strategic initiatives. A significant appointment was that of Al Pellecchia, who was named Executive Vice President in October 2025. Pellecchia brings invaluable firsthand experience to this role, having been a highly successful Docks franchise owner himself since 2009, prior to his executive appointment. During his time as a franchisee, he developed and owned 12 stores, with an additional three more actively in development, demonstrating a deep understanding of the franchisee perspective and operational challenges. Further strengthening the executive team are key individuals such as Michael Broe, Executive Vice President of Field Support and Operations, ensuring that franchisees receive comprehensive assistance and guidance in their daily activities and long-term planning. Dave Staszewski, Executive Vice President of Sales, is focused on driving revenue growth and market performance for the Docks franchise system. Frank Gumino, as Chief Information Officer, oversees the critical technological infrastructure and digital solutions supporting the network. Ken Hearld, Executive Vice President of Finance, manages the financial health and strategic financial planning, while Jay Sichting, Chief Operations Officer, ensures the efficient and effective running of all operational processes. This comprehensive executive team implicitly provides a wide array of support, including extensive training programs, continuous operational guidance, sophisticated marketing assistance, efficient supply chain management, and robust IT systems, all designed to facilitate the smooth and profitable operation of every Docks franchise location. This layered support structure is a cornerstone of the Docks franchise's commitment to its partners, fostering an environment where franchisees can thrive with confidence and comprehensive backing.

While specific revenue and profit figures for individual Docks franchise locations are not explicitly detailed in the provided information, the broader context of the brand's expansive growth and strategic market positioning within the wireless retail sector strongly implies a robust financial performance. The Docks franchise has consistently been described as offering a "robust franchise opportunity," a descriptor that inherently suggests positive economic outcomes for its operators. As the nation's largest Verizon franchisor, its substantial market share and operational scale are indicative of a business model that generates significant sales volumes and, consequently, healthy returns for its franchisees. The sheer volume of locations, with over 1,200 TCC and Docks retail locations across 43 states, points to a highly successful and replicable business model that attracts and sustains a large franchisee base. The ambitious corporate goal to become the first wireless franchise to reach 1,000 locations further underscores a confidence in the underlying profitability and financial viability of the Docks franchise system, as such expansion would necessitate substantial reinvestment and robust revenue generation. The considerable initial investment range, from $202,000 to $533,000, also suggests that the potential for financial returns is significant enough to justify such an outlay, attracting serious investors and entrepreneurs. Furthermore, the strategic oversight provided by Round Room, LLC, as a holding company focused on "emerging technologies and businesses in the wireless space," implies a proactive approach to maintaining financial health and capitalizing on new revenue streams within the evolving wireless market. Although the Docks franchise holds an FPI Score of 32, this data point is one of many metrics that prospective investors consider. While it may indicate specific areas for evaluation, it is presented alongside a narrative of substantial growth and operational scale, suggesting a complex financial picture that warrants comprehensive due diligence. The growth trajectory, detailed later, provides further evidence of a financially performing system that continues to attract investment and expand its footprint across the United States, thereby creating a strong foundation for sustained financial success for its Docks franchise partners.

The growth trajectory of the Docks franchise represents a compelling narrative of strategic expansion and market dominance within the wireless retail landscape. The brand has meticulously established a significant footprint across the United States, with reported figures consistently highlighting impressive unit growth. As of October 2025, the Docks franchise boasted over 770 locations nationwide, a number projected to close 2025 with an even more substantial 790 units, demonstrating consistent quarter-over-quarter expansion. Other credible reports from August 2024 further indicate a network exceeding 700 locations, with specific counts of 747 franchise units and 720 units illustrating the dynamic nature of its growth. This expansion is not merely incremental but reflective of a robust development strategy, with the Docks franchise adding an impressive 283 new locations in 2023 alone. The momentum continued into 2025, marked by the opening of 44 new stores, underscoring a proactive approach to market penetration and accessibility. Over the three years leading up to the end of 2025, the brand experienced an exceptional 75.6% increase in units, a testament to its successful expansion model and the high demand for its offerings. The company's aspirational goal to become the first wireless franchise to reach 1,000 locations signifies its ambitious vision and confidence in its proven growth strategies. Geographically, the Docks franchise exhibits a particularly strong presence in the Northeast and Mid-Atlantic regions, with significant concentrations in key states such as New York and Pennsylvania. Beyond these core areas, the brand has firmly established operations in Virginia, West Virginia, and Massachusetts, demonstrating a strategic and diversified approach to market saturation. These competitive advantages are multifaceted, rooted in its status as the largest Verizon franchisor, which grants unparalleled access to cutting-edge products and services. The established network provides inherent efficiencies and brand recognition, while the comprehensive support structure ensures operational excellence. This proven business model, combined with strategic leadership, positions the Docks franchise for continued market leadership and sustained expansion in the evolving wireless sector.

The ideal Docks franchise owner is envisioned as an individual possessing a strong entrepreneurial spirit coupled with demonstrable managerial experience and keen business acumen. Success within the Docks franchise system is often attributed to those who can effectively lead teams, manage complex retail operations, and consistently deliver exceptional customer service. While direct wireless industry experience can be beneficial, it is not always a prerequisite, as the comprehensive training and support systems provided by the Docks franchise are designed to equip new franchisees with the necessary knowledge and skills. A critical trait for prospective franchisees is an alignment with the overarching company culture, which, through its affiliation with Round Room, LLC, is influenced by the "Culture of Good" initiative. This suggests a commitment to community engagement, ethical business practices, and fostering a positive environment for employees and customers alike. The career trajectory of Al Pellecchia, who transitioned from a highly successful Docks franchise owner, managing 12 stores with three more in development since 2009, to an Executive Vice President role within the corporate structure, exemplifies the kind of dedication, operational excellence, and growth mindset that the organization values in its partners. His journey highlights that the Docks franchise offers not just a business opportunity, but a potential career path for experienced operators to grow within the broader enterprise. In terms of territory, the Docks franchise continues to seek qualified candidates across its established strongholds in the Northeast and Mid-Atlantic regions, particularly in high-density areas within New York and Pennsylvania. Opportunities also persist in states where operations are already well-established, such as Virginia, West Virginia, and Massachusetts, allowing for further market penetration. Furthermore, with operations spanning 43 states and an ambitious goal to reach 1,000 locations, there are substantial opportunities for expansion into new markets and for multi-unit development, especially given the attractive development fees structured to encourage such growth, positioning the Docks franchise as a versatile and accessible investment for a broad range of qualified candidates.

For the discerning investor, the Docks franchise represents a compelling and strategically positioned opportunity within the resilient and perpetually growing wireless retail industry. Backed by the robust operational oversight of Automotive Technologies, Inc. (ATI) and the forward-thinking vision of Round Room, LLC, the Docks franchise leverages a significant market position as the nation's largest Verizon franchisor. This strategic alliance provides a stable and high-demand business model, catering to the essential connectivity needs of millions of consumers across the United States. The documented growth trajectory, marked by a 75.6% increase in units over three years leading up to the end of 2025 and the addition of 283 new locations in 2023 alone, clearly signals a brand in an aggressive expansion phase with proven market acceptance. The ambitious target of reaching 1,000 locations further underscores the confidence in the Docks franchise's scalable and profitable model. While the Docks franchise holds an FPI Score of 32, this specific metric is part of a comprehensive data set designed for thorough investor evaluation, encouraging a holistic review of the brand's extensive operational strengths, leadership expertise, and market performance indicators. The strategic inclusion of Docks within Round Room, LLC's portfolio, which focuses on emerging technologies and businesses in the wireless space, ensures that the Docks franchise remains adaptable and innovative, capable of capitalizing on future industry trends and technological advancements. The structured initial investment, ranging from $202,000 to $533,000, coupled with comprehensive operational support and a strong regional presence, particularly in the Northeast and Mid-Atlantic, positions the Docks franchise as an attractive prospect for individuals seeking to invest in a well-established, growth-oriented enterprise. Explore the complete Docks franchise profile on PeerSense to access the full suite of independent franchise intelligence data.