Prime Rate:6.75%Fed Funds:3.64%5-Yr Treasury:3.88%10-Yr Treasury:4.25%30-Yr Treasury:4.83%30-Yr Mortgage:6.22%·Updated Mar 19, 2026Prime Rate:6.75%Fed Funds:3.64%5-Yr Treasury:3.88%10-Yr Treasury:4.25%30-Yr Treasury:4.83%30-Yr Mortgage:6.22%·Updated Mar 19, 2026
Rates
2025 FDD VERIFIED
Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints)

Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints)

3 locations

The total investment to open a Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints) franchise ranges from $112,544 - $447,415. The initial franchise fee is $45,000. Ongoing royalties are 7% plus a 2% advertising fee. Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints) currently operates 3 locations. Data sourced from the 2025 Franchise Disclosure Document.

Investment

$112,544 - $447,415

Franchise Fee

$45,000

Total Units

3

FPI Score

This franchise has not yet been scored by the Franchise Performance Index. Scores are calculated based on public FDD data, SBA loan performance, and system-level metrics.

What is the Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints) franchise?

The Allegra, American Speedy Printing, Insty-Prints franchise represents a distinctive and vibrant concept within the broader hospitality sector, positioning itself as a military-themed sports bar and casual dining enterprise operating under the strategic guidance of RCI Hospitality Holdings, Inc. This unique brand, while offering franchise opportunities, has cultivated a specific entertainment dining experience that resonates with a patriotic spirit, emphasizing American comfort food served within a lively and engaging atmosphere. The genesis of the Allegra, American Speedy Printing, Insty-Prints franchise dates back to 2013, with its inaugural establishment in Houston, Texas. The visionary behind this concept is Travis Reese, who holds the significant position of Executive Vice President within the parent company, RCI Hospitality Holdings, Inc. Reese's profound interest in World War II history, particularly the distinguished service of his grandfather as a pilot during the historic Berlin Airlift, profoundly influenced the foundational ethos and thematic elements of the brand. The corporate headquarters for RCI Hospitality Holdings, Inc., the overarching entity, is strategically situated at 10737 Cutten Road in Houston, Texas. As a publicly traded entity, RCI Hospitality Holdings, Inc. commands a presence on NASDAQ under the ticker symbol RICK, underscoring its financial standing and investor accessibility. Leadership at the parent company includes Eric Langan, who serves as the Chairman, President, and CEO, while the operational direction for the Allegra, American Speedy Printing, Insty-Prints franchise specifically is steered by David Simmons, the Director of Restaurant Operations. The Allegra, American Speedy Printing, Insty-Prints franchise is instantly recognizable by its striking red, white, and blue branding, which is consistently applied across its physical locations. These establishments are architecturally designed to evoke the grandeur of aircraft hangars, further enhancing the military theme. Inside, guests are immersed in an environment rich with extensive military memorabilia, contributing to an authentic and commemorative ambiance. A hallmark of the Allegra, American Speedy Printing, Insty-Prints franchise experience is the presence of the "Bombshells Girls," servers who are attired in military-style uniforms, artfully designed to echo the iconic "pin-up" models famously depicted on World War II aircraft "nose art." This distinctive element contributes significantly to the brand's unique entertainment appeal. Moreover, the Allegra, American Speedy Printing, Insty-Prints franchise deeply commits to honoring active-duty military personnel and veterans, demonstrating this dedication by offering a generous 20% discount on meals and soft drinks to them and their immediate families. This significant gesture of appreciation, while excluding alcoholic beverages, reinforces the brand's patriotic foundation and its respect for those who have served.

The Allegra, American Speedy Printing, Insty-Prints franchise operates firmly within the dynamic casual dining sector, a broad and competitive segment of the vast food service industry that consistently appeals to a diverse consumer base seeking approachable yet enjoyable culinary and social experiences. This market thrives on the successful creation of a compelling atmosphere, the delivery of exceptional value, and the unwavering assurance of consistent quality across all offerings. The distinctive concept of the Allegra, American Speedy Printing, Insty-Prints franchise is meticulously designed to captivate and engage "social diners"—individuals who are actively seeking an entertaining and vibrant venue to eat, drink, and forge connections with friends, family, or partners during dates. This unique blend of dining and entertainment holds a broad appeal, attracting a multi-generational and multi-cultural customer base, spanning from discerning millennials to older demographics, ensuring a wide reach within the market. The operational model of the Allegra, American Speedy Printing, Insty-Prints franchise strategically targets robust business performance across four pivotal dayparts: the midday rush of lunch, the transitional period of happy hour, the traditional evening demand for dinner, and the extended hours of late-night patronage, frequently amplified by the presence of live DJs who enhance the energetic ambiance. The brand's distinctive military theme, meticulously integrated with World War II-inspired decor, and the iconic "Bombshells Girls," serves as a powerful differentiator, setting the Allegra, American Speedy Printing, Insty-Prints franchise apart from conventional sports bars that often lack such a cohesive and engaging narrative. Each location of the Allegra, American Speedy Printing, Insty-Prints franchise is outfitted with state-of-the-art amenities meticulously selected to enhance the sports viewing experience, including a multitude of expansive flat-screen televisions. Many of these impressive displays feature colossal 280-inch, or 17.5-foot wide, high-definition video walls, providing an immersive spectacle for patrons. Complementing this visual feast are essential modern conveniences such as complimentary high-speed Wi-Fi and readily accessible USB charging stations, catering to the contemporary needs of its diverse clientele. The culinary backbone of the Allegra, American Speedy Printing, Insty-Prints franchise is its scratch kitchen, which prides itself on delivering classic American comfort food. The menu boasts a tempting array of offerings including hearty burgers, flavorful wings, fresh salads, and a selection of specialty drinks. Signature dishes further elevate the dining experience, with popular choices like Renegade Pasta, the substantial Double D's Burger, and the robust Ike's 14-ounce ribeye steak, all prepared with an emphasis on quality and taste. The comprehensive full bar at each Allegra, American Speedy Printing, Insty-Prints franchise location features a premium selection of spirit brands and an impressive array of 20 draft beers, frequently dispensed through a visually striking and unique "missile tap" system, which further reinforces the brand's thematic consistency and enhances the overall guest experience.

Embarking on the journey of establishing an Allegra, American Speedy Printing, Insty-Prints franchise necessitates a substantial initial financial commitment from prospective investors. The foundational initial franchise fee for this distinctive concept is set at $50,000, representing the gateway to becoming a part of this growing brand. The overarching total initial investment required to launch an Allegra, American Speedy Printing, Insty-Prints franchise spans a considerable range, from a minimum of $2,094,000 up to a maximum of $5,654,000. This significant variability in investment is predominantly influenced by the specific type of development undertaken. For instance, the strategic approach of converting an existing commercial space into a fully operational Allegra, American Speedy Printing, Insty-Prints franchise typically involves an investment estimated between $2,094,000 and $3,820,500. Conversely, the more extensive endeavor of new development and ground-up construction for an Allegra, American Speedy Printing, Insty-Prints franchise can command a higher financial outlay, ranging from $3,594,000 to $5,653,500. Additional financial insights also suggest an alternative investment range of $2,094,000 to $4,820,500, providing prospective franchisees with a comprehensive understanding of the capital requirements. Among the key components that constitute this initial investment, a development fee, which varies based on specific agreements, is a crucial consideration. Furthermore, a substantial portion of the capital is allocated to significant leasehold improvements, with estimated costs ranging from $1,000,000 to $2,200,000, reflecting the brand's commitment to high-quality, themed physical spaces. Beyond the initial capital, franchisees are mandated to demonstrate a minimum cash liquidity of $555,000, ensuring they possess adequate readily available funds to navigate the initial phases of operation. Additionally, a working capital reserve is required, typically ranging from $80,000 to $150,000, to cover day-to-day operational expenses and maintain financial stability during the ramp-up period. The financial commitment to the Allegra, American Speedy Printing, Insty-Prints franchise extends beyond the initial setup, encompassing ongoing fees designed to support the brand's continued growth and the services provided by the franchisor. These ongoing fees for Allegra, American Speedy Printing, Insty-Prints franchise owners include a royalty fee, which is calculated as 5.5% of gross sales, though some comprehensive sources indicate this rate can range from 5.5% to 6% of gross sales, reflecting the value of the brand and ongoing operational support. In addition to royalties, a mandatory marketing or advertising fee, contributing to a national brand fund, is levied. This fee typically ranges from 3% to 4.5% of gross sales, while other reports specify a range of 2.5% to 3%, underscoring the importance of collective marketing efforts to promote the Allegra, American Speedy Printing, Insty-Prints franchise brand across its expanding footprint.

The Allegra, American Speedy Printing, Insty-Prints franchise is dedicated to equipping its new franchisees with the necessary expertise and operational knowledge through a comprehensive training and support system. This robust program is meticulously designed to ensure that every Allegra, American Speedy Printing, Insty-Prints franchise owner is fully prepared to launch and manage their business effectively. The initial training program is an intensive two-week immersion experience, strategically conducted at a designated, fully operational Allegra, American Speedy Printing, Insty-Prints location. This hands-on approach provides franchisees with invaluable practical learning across all critical operational aspects of the restaurant, from front-of-house customer service to back-of-house kitchen management and administrative duties. This ensures a deep understanding of the brand's standards and operational flow. Beyond the initial, foundational training, the franchisor extends continuous, ongoing support and a wealth of resources, all specifically tailored to foster the sustained success of its franchisees. This comprehensive support structure is designed to be a continuous partnership, addressing various stages of development and operation for the Allegra, American Speedy Printing, Insty-Prints franchise. Key areas of this vital support encompass critical pre-opening phases such as expert guidance in site selection, ensuring that each Allegra, American Speedy Printing, Insty-Prints franchise location is strategically positioned for optimal visibility and customer access. The franchisor also provides crucial assistance in the complex process of negotiating leases, leveraging its experience and industry insights to secure favorable terms for new locations. Furthermore, comprehensive construction guidance is offered, ensuring that the distinctive aircraft hangar-like structures and interior designs of the Allegra, American Speedy Printing, Insty-Prints franchise are executed precisely according to brand specifications, maintaining consistency across the network. Once the physical location is nearing completion, franchisees benefit from robust marketing strategies and grand opening assistance, designed to generate significant buzz and attract an immediate customer base to the new Allegra, American Speedy Printing, Insty-Prints franchise. These efforts ensure a strong initial launch and help build brand awareness within the local community. The operational model of the Allegra, American Speedy Printing, Insty-Prints franchise necessitates substantial staffing to deliver its unique entertainment dining experience. For instance, the successful Allegra, American Speedy Printing, Insty-Prints franchise location in San Antonio is a considerable employer, providing opportunities for 250 individuals. Similarly, the Stafford location of the Allegra, American Speedy Printing, Insty-Prints franchise maintains a dedicated team of 160 employees, ensuring efficient service and a vibrant atmosphere. The recently opened Lubbock location of the Allegra, American Speedy Printing, Insty-Prints franchise also contributes significantly to local employment, staffing over 110 people. This emphasis on a robust and well-trained team underscores the brand's commitment to delivering a high-quality, engaging experience for every guest across all Allegra, American Speedy Printing, Insty-Prints franchise establishments.

Regarding the financial performance of the Allegra, American Speedy Printing, Insty-Prints franchise, specific figures are transparently disclosed within its Franchise Disclosure Document (FDD) Item 19, a crucial section where franchisors may elect to provide financial performance representations to prospective investors. This disclosure offers valuable insights into the potential profitability and revenue generation capabilities of the Allegra, American Speedy Printing, Insty-Prints franchise model. The Average Unit Volume (AUV) for an Allegra, American Speedy Printing, Insty-Prints franchised bar is reported to be an impressive $4,629,000 in revenue per year, indicating a strong capacity for individual location earnings. Further reinforcing these robust figures, another reliable source indicates that the yearly gross sales for an Allegra, American Speedy Printing, Insty-Prints franchise stand at an even higher average of $5,661,746, suggesting a significant top-line revenue potential for operators within the system. For an owner-operator actively managing their Allegra, American Speedy Printing, Insty-Prints franchise, the estimated earnings are projected to range substantially, from $396,323 to $566,175 annually. This wide range accounts for various operational efficiencies, market conditions, and management effectiveness, providing a realistic spectrum of potential income for dedicated franchisees. Furthermore, the estimated franchise payback period, a critical metric for investors, is calculated to be between 7.7 and 9.7 years. This timeframe suggests a reasonable return on the initial substantial investment required to establish an Allegra, American Speedy Printing, Insty-Prints franchise, making it an attractive proposition for those seeking a long-term business venture. From the perspective of the parent company, RCI Hospitality Holdings, Inc., the Allegra, American Speedy Printing, Insty-Prints segment demonstrated strong financial contributions. For the fiscal year concluded on September 30, 2022, the Allegra, American Speedy Printing, Insty-Prints segment reported total sales reaching $60.0 million, alongside a healthy income from operations amounting to $11.5 million. These figures highlight the segment's significant contribution to the parent company's overall financial health during that period. However, more recent financial data indicates some adjustments in performance. For the quarter ending September 30, 2024, the quarterly revenues for the Allegra, American Speedy Printing, Insty-Prints concept experienced a decline of 12.2%, settling at $11.9 million. Concurrently, same-store sales for the Allegra, American Speedy Printing, Insty-Prints franchise network also saw a decline of 16.2%. This reported decline was attributed, in part, to specific external factors, notably the temporary closure of five locations for a combined total of 26 days due to the impact of Hurricane Beryl, illustrating the potential vulnerability of operations to unforeseen environmental events.

The Allegra, American Speedy Printing, Insty-Prints franchise has demonstrated a consistent and deliberate growth trajectory, initially focusing on company-owned establishments before strategically pivoting towards a franchising model. As of 2024, the Allegra, American Speedy Printing, Insty-Prints franchise network comprised a total of 12 units, all of which were company-owned, indicating a strong corporate foundation and a meticulous approach to brand development before widespread franchising. Although initial data showed 0 franchised-owned locations, this represented a phase of internal growth and refinement. However, other critical data points underscore a decisive shift towards actively pursuing franchise opportunities. The landmark first franchise development agreement for the Allegra, American Speedy Printing, Insty-Prints franchise was formally signed on December 24, 2020. This significant agreement was forged with a newly formed consortium of six private investors based in Houston, Texas. The terms of this agreement meticulously outlined the development and opening of three new Allegra, American Speedy Printing, Insty-Prints franchise locations within San Antonio, Texas, over a five-year timeframe. Crucially, the agreement also conferred upon the investor group the right of first refusal for an additional three locations in Corpus Christi, New Braunfels, and San Marcos, all strategically located within Texas, signaling a concentrated regional expansion strategy. The official opening of the very first franchised Allegra, American Speedy Printing, Insty-Prints restaurant in San Antonio on June 27, 2022, marked a truly pivotal moment, heralding the beginning of the brand's broader expansion through its franchise program. Looking back to 2016, the Allegra, American Speedy Printing, Insty-Prints franchise reportedly harbored ambitious plans to expand its footprint to 100 franchised restaurants across the entire U.S., reflecting significant confidence in its scalability and market appeal. As recently as April 2023, the growth momentum continued, with six company-owned Allegra, American Speedy Printing, Insty-Prints locations either planned or actively under construction. These included a ninth establishment in the bustling Houston area, a second in the vibrant city of Austin, a third in the expansive Dallas market, the brand's inaugural presence in the Denver area, and an additional location in Lubbock, Texas, further solidifying its presence within its home state. Furthermore, a significant step in franchise expansion was noted with one franchisee location planned or under construction in Huntsville, Alabama, which is set to become the first Allegra, American Speedy Printing, Insty-Prints franchise to operate outside of Texas, marking an important geographical diversification. As of November 2023, the development pipeline remained robust, with six more Allegra, American Speedy Printing, Insty-Prints locations actively in development across Texas, Colorado, and Alabama, underscoring ongoing growth initiatives. A 12th Allegra, American Speedy Printing, Insty-Prints location was specifically scheduled to open in Denver as of November 2024, indicating continued expansion in new markets. The distinct military theme, complete with World War II-inspired decor, and the unique "Bombshells Girls" concept, undeniably serve as potent competitive advantages for the Allegra, American Speedy Printing, Insty-Prints franchise. These elements collectively create a memorable and differentiated dining and entertainment experience that sets the brand apart in a crowded market. However, the brand has also navigated strategic adjustments; in November 2024, RCI Hospitality Holdings publicly announced the closure of two underperforming leased Allegra, American Speedy Printing, Insty-Prints restaurants and the strategic sale of a third, all situated within Texas. At that juncture, the official Allegra, American Speedy Printing, Insty-Prints website listed 11 restaurants still in active operation, reflecting a dynamic and responsive approach to portfolio management and optimizing performance within the Allegra, American Speedy Printing, Insty-Prints franchise network.

The Allegra, American Speedy Printing, Insty-Prints franchise presents an enticing opportunity for a specific type of entrepreneur who aligns with its unique brand ethos and operational demands. Based on insights from existing stakeholders, the ideal Allegra, American Speedy Printing, Insty-Prints franchise owner is characterized by a profound confidence in the brand's expansive appeal, understanding its magnetic draw across a diverse spectrum of demographics including singles, couples, families, and particularly the millennial generation. This franchisee possesses a keen awareness of the Allegra, American Speedy Printing, Insty-Prints franchise's ability to generate robust business across all major dayparts – from a bustling lunch service to a lively happy hour, a consistent dinner crowd, and vibrant late-night operations. Such an individual is not merely an operator but a visionary who appreciates the substantial and distinctive design of the Allegra, American Speedy Printing, Insty-Prints franchise establishments, recognizing the value of the large, themed interior spaces and expansive outdoor patio areas. They grasp how these architectural and design elements contribute to the overall guest experience and enable successful operation even through challenging periods, as demonstrated by the brand's resilience. The ideal Allegra, American Speedy Printing, Insty-Prints franchise candidate is someone who is community-minded and genuinely respects the military, embodying the patriotic spirit that is central to the brand's identity. They should be prepared for a significant staffing commitment, as evidenced by the San Antonio franchise employing 250 individuals, the Stafford location requiring 160 employees, and the Lubbock establishment staffed by over 110 people, underscoring the need for strong leadership and human resources management skills. In terms of territory, the initial strategic focus for the Allegra, American Speedy Printing, Insty-Prints franchise has been heavily concentrated within Texas, with development agreements targeting key metropolitan areas such as San Antonio, and providing rights of first refusal for Corpus Christi, New Braunfels, and San Marcos. This calculated approach capitalizes on the brand's established presence and market recognition within its home state. However, the Allegra, American Speedy Printing, Insty-Prints franchise is also actively pursuing expansion beyond its Texas roots, with planned locations and franchisee agreements extending into new, promising markets like Alabama (specifically Huntsville) and Colorado (with a planned Denver location). This expansion signals a readiness to replicate the brand's success in diverse geographical regions, requiring franchisees who are adaptable and capable of navigating new local market dynamics while maintaining the core brand identity of the Allegra, American Speedy Printing, Insty-Prints franchise.

The Allegra, American Speedy Printing, Insty-Prints franchise presents a compelling investor opportunity for those seeking to enter the dynamic casual dining and entertainment sector with a distinctly themed concept. The brand's foundational strength, evidenced by its significant average unit volume of $4,629,000 in annual revenue and yearly gross sales averaging $5,661,746, underscores its potential for robust financial returns. The estimated earnings for an owner-operator, ranging from $396,323 to $566,175, highlight the substantial income potential for dedicated franchisees. With a calculated franchise payback period between 7.7 and 9.7 years, the investment in an Allegra, American Speedy Printing, Insty-Prints franchise offers a clear pathway to recoup initial capital, appealing to long-term strategic investors. The comprehensive training program, spanning two weeks at a designated location, coupled with ongoing support in site selection, lease negotiation, construction guidance, marketing strategies, and grand opening assistance, provides a solid framework for franchisee success. The unique military theme, the engaging "Bombshells Girls," and the extensive amenities like large video walls and a scratch kitchen offering American comfort food, all contribute to a differentiated market position that attracts a broad customer base, from millennials upwards, across lunch, happy hour, dinner, and late-night dayparts. However, prospective franchisees should also be mindful of the inherent challenges, including navigating local competitive landscapes, maintaining consistent operational execution across a large-scale venue, and managing critical dependencies on specified vendors for key ingredients and merchandise. Furthermore, the FDD discloses information regarding potential lawsuits and/or bankruptcy filings, which prudent investors will carefully review as part of their due diligence. The recent quarterly revenue decline of 12.2% to $11.9 million and a 16.2% decrease in same-store sales for the Allegra, American Speedy Printing, Insty-Prints concept, partially attributed to the impact of Hurricane Beryl, serve as a reminder of external factors that can influence performance. Despite these considerations, the Allegra, American Speedy Printing, Insty-Prints franchise continues to pursue strategic growth, with multiple locations in development across Texas, Colorado, and Alabama, demonstrating confidence in its expansion model. The brand's recognition by Restaurant Business magazine in 2018 on its "The Future 50" list as one of the fastest-growing concepts further validates its market potential. This robust support system and a proven, unique concept underscore the value proposition for potential investors in the Allegra, American Speedy Printing, Insty-Prints franchise. Explore the complete Allegra, American Speedy Printing, Insty-Prints franchise profile on PeerSense to access the full suite of independent franchise intelligence data.

Key Highlights

Data Insights

Key performance metrics for Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints) based on SBA lending data

Investment Tier

Mid-range investment

$112,544 – $447,415 total

Payment Estimator

Loan Amount$90K
Interest Rate9.5%
Term (Years)10 yr

Estimated Monthly Payment

$1,165

Principal & Interest only

Locations

Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints)unit breakdown

Total Units
N/A
Franchisee Owned
System Owned
Closed

Explore Funding for Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints)

Our business financing consultants help connect you with the right lending partners. No retainers — referral fee paid at closing.

By submitting, you agree to be contacted by PeerSense regarding franchise financing options. We never share your information.

Or get an instant analysis

Scan Your Deal Instantly

3 FDDs Available for Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints)

Review franchise fees, investment ranges, royalties, Item 19 financial data, and year-over-year trends. Request complimentary access through your PeerSense funding advisor.

Alliance Franchise Brands LLC (Allegra, American Speedy Printing, Insty-Prints)