Image Studios

Image Studios Live Franchising, LLC, a prominent entity in the luxury salon suite sector, was formally established as the franchisor in February 2017, building upon the successful foundation laid by its predecessor, Image Studios, Inc., which began operations in March 2010. Headquartered at the strategic location of 2661 South Highland Drive, Suite 201, Salt Lake City, Utah 84106, the company has meticulously cultivated a distinguished brand synonymous with sophistication and professional empowerment. The core business model revolves around the development and leasing of high-end, private salon studios to a diverse array of independent beauty professionals. This encompasses skilled hair stylists, meticulous estheticians, expert barbers, creative nail technicians, soothing massage therapists, precise makeup artists, detailed lash technicians, and various other licensed beauty specialists. Each Image Studios franchise unit operates as a meticulously designed facility containing multiple individual beauty studios, providing a turnkey solution that allows professionals to launch and manage their own businesses with minimal overhead and maximum flexibility. The brand’s market position is firmly established in the premium segment, offering an upscale environment that attracts discerning professionals and their clientele, fostering an entrepreneurial spirit within a supportive and luxurious setting. Leadership for this innovative concept includes Lisa Olsen, President and Founder, who brings over two decades of invaluable experience from the beauty industry, complementing Jason Olsen, CEO, with his extensive background spanning more than two decades in business, finance, and real estate. Brendan Scull joined the team as Vice President of Operations in 2018, further strengthening the operational framework, while Sean Holsapple assumed the role of Chief Development Officer in 2023, signaling a renewed focus on strategic expansion for the Image Studios franchise. This collective expertise underpins the brand’s commitment to providing an unparalleled salon suite experience for both franchisees and their tenant professionals, ensuring a consistent standard of excellence across its growing network.

The broader industry landscape in which the Image Studios franchise operates is characterized by the dynamic and continuously expanding beauty and personal care services sector, with a particular emphasis on the burgeoning salon suite segment and the specialized real estate market catering to beauty professionals. Key trends driving this market include a pronounced and growing desire for independence among beauty specialists, who increasingly seek autonomy over their work environment, scheduling, and service offerings. This entrepreneurial shift fuels a substantial demand for flexible and customizable workspace solutions that traditional salon models often fail to provide. The Image Studios model directly addresses this need by offering private, fully equipped studios, allowing professionals to cultivate their individual brands and clienteles without the prohibitive costs and administrative burdens associated with establishing a standalone salon. The industry is further propelled by professionals’ pursuit of greater control over their income potential and work-life balance, fostering a vibrant ecosystem where self-employment and specialized services are highly valued. By providing a premium, supportive infrastructure, the Image Studios franchise enables these licensed beauty professionals to thrive as independent business owners, contributing