Majestic Residences

The rapidly expanding U.S. senior living market, valued at USD 10.05 billion in 2024 and projected to surge to USD 13.72 billion by 2033 with a Compound Annual Growth Rate (CAGR) of 3.97% from 2025 to 2033, presents a compelling landscape for franchise investors seeking a resilient, demand-driven opportunity. Within this booming sector, Majestic Residences has emerged as a specialized franchise offering a personalized, home-like alternative to larger institutional facilities, directly addressing the growing consumer preference for intimate residential assisted living. Founded in 2020 by industry veterans Chuck Bongiovanni, who serves as Co-Founder and CEO, and Gene Guarino, also a Co-Founder, Majestic Residences leverages Bongiovanni's prior success as the founder of CarePatrol, a senior placement franchise, to navigate this complex yet rewarding market. The company established its principal business address at 2053 East Sanoque Boulevard, Gilbert, Arizona, though its headquarters is often cited simply as Gilbert, Arizona. Majestic Residences began offering its distinctive franchise opportunity in 2021, operating as a Delaware limited liability company with its Articles of Organization officially filed on July 13, 2020. The core model of a Majestic Residences franchise revolves around operating non-medical residential care homes, typically accommodating between 6 and 16 residents, providing 24-hour care with trained staff, medication management, RN supervision, homemade meals, daily activities, and specialized memory care services. This commitment to a comfortable, home-like environment is underpinned by its "Welcome H.O.M.E." values: Honest, Observant, Memorable, and Empathetic. As of February 2026, Majestic Residences has significantly scaled its operations, reaching a total of 34 residential assisted living properties following the strategic acquisition of Avendelle Assisted Living, a substantial leap from its prior count of 10 total U.S. locations, with another source indicating less than 20 units open as of a 2026 update. An earlier report from May 2023 detailed approximately 35 franchisees in the system, with 8 open homes and 12 more anticipated to open within 60 days, alongside a strategic roadmap to bring an additional 35 online that same year, showcasing a robust growth trajectory. The brand has also extended its reach internationally, establishing its first franchise in the Dominican Republic through a Master Franchise Agreement with Saritacelestec Homes. This rapid expansion and clear strategic vision position Majestic Residences as a significant, growing player within the senior care industry, making the Majestic Residences franchise opportunity a critical area of independent analysis for serious investors.

The U.S. senior living market, a core component of the broader healthcare economy, is experiencing robust expansion, with its valuation at USD 10.05 billion in 2024 projected to grow to USD 13.72 billion by 2033, reflecting a compelling Compound Annual Growth Rate (CAGR) of 3.97% between 2025 and 2033. This growth trajectory significantly outpaces historical trends, with industry revenue growth accelerating from approximately 1.7% annually between 2015 and 2020 to an anticipated 3.4% annually from 2025 to 2030. Concurrently, the number of assisted living establishments is projected to expand by approximately 2.6% annually during the 2025–2030 period, underscoring the increasing demand and supply-side response in this sector. These powerful demographic trends serve as a primary catalyst for the sustained growth in senior care, particularly the residential assisted living segment that the Majestic Residences franchise occupies. The aging Baby Boomer generation, born between 1946 and 1964, is now entering or firmly within retirement age, dramatically increasing the population segment requiring specialized care. In 2024, the number of U.S. adults aged 65 and older reached approximately 61 million, constituting about 18% of the total population, a figure expected to approach 20% by 2030. More specifically, the population aged 75 and above is growing at roughly 3% annually, while the 80 and above demographic is expanding at an even faster rate of nearly 5% annually through 2030. A pivotal moment for this industry is 2025, when the leading edge of the Baby Boomers will turn 80, an age when many individuals begin to actively consider assisted living options. Consumer trends within the senior living market further reinforce this demand, indicating a rising preference for specialized, comfortable, and community-based care solutions that offer a more personalized experience than traditional large-scale institutional facilities. These secular tailwinds create a fundamentally attractive environment for franchise investment, offering a market driven by non-discretionary needs and predictable demand. The competitive dynamics, while encompassing larger institutional players, also feature a growing niche for smaller, more personalized residential models, which the Majestic Residences franchise is expertly positioned to capture, leveraging macro forces to create significant market opportunity.

Investing in a Majestic Residences franchise involves a structured financial commitment designed to establish and operate a high-quality residential assisted living home. The initial franchise fee for Majestic Residences is set at $49,500, a standard upfront cost upon signing the Franchise Agreement, which provides access to the brand's established system, training, and ongoing support. The estimated total initial investment required for a Majestic Residences franchise ranges comprehensively from $133,000 to $870,000. This significant spread in the total investment is primarily driven by variable costs such as the purchase of real estate, which can range from $40,000 to $200,000, and construction, remodeling, and improvements, which can account for $2,000 to $500,000 depending on whether an existing property is converted or a new facility is built or substantially renovated. Other key components of this initial investment include security deposits ranging from $500 to $2,000, furniture, décor items, and fixtures estimated between $10,000 and $20,000, and office equipment and supplies from $700 to $6,000. Operational readiness costs include an opening inventory of $200 to $1,000, typical hardware and software needed from $2,000 to $5,000, and business licenses and permits ranging from $250 to $10,000. Professional fees, covering legal and accounting services, are estimated between $1,000 and $28,500, while professional association membership is $150 to $400. Specialized equipment includes a medication cart at $1,500 to $3,000, and a "Majestic Moments Package" requiring a $5,000 investment. Employee uniforms are projected at $90 to $900, initial marketing and promotions at $500 to $1,000, and insurance costs at $500 to $1,200. Training expenses, covering travel and lodging during the initial program, are estimated from $1,000 to $3,500. To ensure financial stability, prospective Majestic Residences franchise owners are required to demonstrate liquid capital of $85,000, a cash investment capability ranging from $150,000 to $250,000, and a minimum net worth of $500,000. These requirements position the Majestic Residences franchise as a mid-to-premium tier investment, accessible to individuals with substantial financial capacity. Ongoing fees include a royalty rate of 6.00% of gross sales, a contribution of $200 per month to an advertising fund for national brand building, and a monthly technology fee of $300 to support proprietary software and digital infrastructure. Co-Founder and CEO Chuck Bongiovanni has expressed plans to create a fund for franchisees to purchase homes after five years, drawing inspiration from the "McDonald's model" of franchising, signaling a long-term vision for real estate asset building within the Majestic Residences franchise system.

The operating model for a Majestic Residences franchise is meticulously designed to deliver high-quality, personalized care within a home-like setting, differentiating it from larger institutional facilities. Franchisees are responsible for managing non-medical residential care homes that typically house between 6 and 16 residents, providing 24-hour care with a dedicated team of trained staff. Core daily operations include comprehensive medication management, oversight by a Registered Nurse (RN) for clinical guidance, preparation of homemade meals, organization of daily activities to foster engagement, and specialized memory care services. The business model allows for a home-based operation, offering flexibility, and can transition to a semi-absentee model once a qualified administrator and staff are hired to manage the daily operations. However, the owner (franchisee) is generally expected to be actively involved in all aspects of day-to-day operations, meaning it is not strictly a passive ownership opportunity, requiring a hands-on approach to ensure the high standards of the Majestic Residences franchise are maintained. Comprehensive training is a cornerstone of the Majestic Residences support structure, delivered in three distinct phases. This includes an initial self-study component, followed by in-person/classroom training conducted at the company's facilities in Arizona, and culminating in practical, on-site training within a residential home environment. The total duration of this initial training program is approximately two weeks, strategically spread out over these three phases to provide a thorough understanding of the operational protocols and care standards. Beyond initial training, franchisees benefit from continuous support mechanisms, including national webinars for ongoing education, regional coaching clinics to address specific operational challenges, and an annual National Convention that fosters community and shares best practices across the Majestic Residences franchise network. The franchisor also provides essential operational manuals, marketing templates to assist with local outreach, and general ongoing support to ensure smooth operations. Crucially, Majestic Residences assists franchisees with site selection, identifying optimal locations, and provides guidance during lease negotiations to secure advantageous terms. For marketing, the franchisor centrally manages the overall website, maintains a strong social media presence, and handles search engine optimization (SEO) to drive brand visibility. Franchisees are responsible for localized marketing efforts, leveraging provided templates and strategies. The company further supports customer acquisition by providing corporate leads generated through its website and by leveraging national accounts for referrals, directly benefiting Majestic Residences franchise owners. Technologically, the system is robust, utilizing proprietary cloud-based medical health records software specifically tailored for residential care, which streamlines the management of resident and staff records and ensures compliance with complex state regulations. Additionally, Majestic Residences employs exclusive incontinence detection technology, enhancing the quality of care provided. Franchisees operate within protected territories, defined by state regulations, which is designed to prevent internal competition and secure a distinct market position for each Majestic Residences franchise unit.

Majestic Residences, in its current Franchise Disclosure Document (FDD), does not provide financial performance representations (FPRs) in Item 19. Franchisors are not legally obligated to disclose earnings information, and if they choose not to, Item 19 will contain a prescribed statement indicating this. Therefore, specific average revenue per unit, median revenue, or profit margins are not publicly disclosed by the franchisor within the FDD for the Majestic Residences franchise. However, an analysis of the Majestic Residences business model and its reported operational metrics offers strong qualitative insights into potential unit-level performance and the overall economic viability of the Majestic Residences franchise opportunity. The business model is strategically described as a two-fold opportunity, generating substantial revenue from monthly fees paid by seniors for their personalized care and the long-term increased value of the underlying real estate asset, an approach inspired by the "McDonald's model" of franchising as articulated by CEO Chuck Bongiovanni. This dual revenue stream provides both immediate cash flow and significant long-term wealth creation potential for Majestic Residences franchise owners. A key indicator of operational success and demand within the existing network is the reported occupancy rate. As of May 2023, the operating Majestic Residences homes reported an impressive occupancy rate of approximately 91%. This high occupancy rate suggests strong market acceptance, effective resident acquisition strategies, and a compelling value proposition that resonates with senior residents and their families. The rapid expansion of the Majestic Residences franchise also serves as a strong signal of confidence in the model's unit-level performance. Since its founding in 2020 and the commencement of franchising in 2021, the company has demonstrated aggressive growth. Prior to the February 2026 acquisition, Majestic Residences had 10 total U.S. locations, with another source indicating less than 20 units open as of a 2026 update. The acquisition of North Carolina-based Avendelle Assisted Living in February 2026 significantly bolstered its portfolio, adding 17 operating homes and 6 homes in active development, bringing the total to 34 residential assisted living properties. An earlier report from May 2023 indicated approximately 35 franchisees in the system, with 8 open and 12 more expected to open within 60 days, alongside a roadmap to bring 35 more online that year. This consistent and accelerated growth, coupled with a high occupancy rate in existing units, implies that the unit economics are sufficiently robust to attract new franchisees and support corporate expansion initiatives, making the Majestic Residences franchise an attractive proposition despite the absence of Item 19 specific financial disclosures.

The growth trajectory of the Majestic Residences franchise has been remarkably swift and strategic since its inception in 2020 and the launch of its franchising program in 2021. The company has demonstrated a consistent upward trend in unit count, expanding its footprint significantly in a short period. As of May 2023, the Majestic Residences franchise system comprised approximately 35 franchisees, with 8 open locations and an additional 12 units projected to open within 60 days, alongside an ambitious roadmap to bring 35 more online that same year. This organic growth was substantially accelerated by a strategic corporate development in February 2026, when Majestic Residences acquired North Carolina-based Avendelle Assisted Living. This pivotal acquisition added 17 operating homes and 6 homes in active development to the Majestic Residences portfolio, immediately boosting the total number of residential assisted living properties to 34. This represents a significant net increase in units and market penetration, especially considering that prior to this acquisition, Majestic Residences had 10 total U.S. locations, with another source indicating less than 20 units open as of a 2026 update. Looking forward, the company anticipates further expansion, with approximately 10 new Majestic Residences franchisee sites identified to close later in 2026. Beyond domestic expansion, Majestic Residences has also made a notable foray into the international market, establishing its first franchise in the Dominican Republic through a Master Franchise Agreement with Saritacelestec Homes, showcasing its global scalability. CEO Chuck Bongiovanni has articulated an ambitious long-term vision, including plans to create a fund for franchisees to purchase homes after five years, drawing inspiration from the highly successful "McDonald's model" of franchising, which emphasizes real estate ownership as a key component of franchisee wealth. Furthermore, the company plans to acquire four senior living-related companies, with the strategic goal of franchising three of them, indicating a multi-brand, multi-format expansion strategy within the senior care ecosystem. The competitive moat for the Majestic Residences franchise is multifaceted, built upon its core offering of a personalized alternative to larger institutional facilities, providing a desirable home-like environment. This differentiation is supported by proprietary technology, including cloud-based medical health records software specifically designed for residential care, which streamlines operations and ensures compliance, and exclusive incontinence detection technology, enhancing resident care. The brand's "Welcome H.O.M.E." values (Honest, Observant, Memorable, Empathetic) foster a strong service culture. Additionally, the strategic focus on identifying ideal locations in areas with high concentrations of affluent seniors (aged 65 and above), robust healthcare infrastructure, and above-average household incomes allows the Majestic Residences franchise to target prime markets. The provision of protected territories, defined by state regulations, further secures market position for individual franchisees. By consistently adapting to consumer demand for specialized, comfortable, and community-based care solutions and leveraging technology for operational efficiency, the Majestic Residences franchise is strategically positioned for sustained growth and competitive advantage in a burgeoning market.

The ideal candidate for a Majestic Residences franchise is an individual possessing not only the requisite financial capacity but also a commitment to the brand's mission of providing personalized, high-quality senior care. While specific industry experience is not explicitly mandated, the nature of the business—operating a residential assisted living home with 24-hour care, medication management, and memory care services—suggests that a background in healthcare, hospitality, or business management, particularly with an emphasis on service and operations, would be highly beneficial. Prospective Majestic Residences franchise owners are required to have liquid capital of $85,000, a cash investment capability ranging from $150,000 to $250,000, and a minimum net worth of $500,000, indicating that this is an opportunity for financially robust individuals. Although the model allows for semi-absentee ownership once an administrator and staff are hired to manage daily operations, the owner (franchisee) is generally expected to be involved in all aspects of day-to-day operations, requiring a hands-on, engaged approach to ensure the high standards and "Welcome H.O.M.E." values of the Majestic Residences franchise are consistently upheld. This suggests that the ideal franchisee is a dedicated owner-operator or a strong leader capable of overseeing a skilled team. While specific multi-unit requirements are not detailed, the company's aggressive growth strategy, including plans to create a fund for franchisees to purchase homes after five years and acquire other senior living-related companies for franchising, suggests that opportunities for multi-unit development may arise for successful and ambitious Majestic Residences franchise owners. Available territories are strategically identified as areas demonstrating specific demographic and economic characteristics. These include locations with high concentrations of affluent seniors aged 65 and above, robust healthcare infrastructure to support resident needs, and above-average household incomes to ensure a viable customer base. Metropolitan areas experiencing growth in their retiree populations and having limited high-end senior care options are particularly attractive markets for a new Majestic Residences franchise. Franchisees operate within protected territories, defined by state regulations, which helps to minimize internal competition and secure market position. The initial training program for a Majestic Residences franchise is approximately two weeks, spread across self-study, in-person classroom training in Arizona, and on-site practical experience within a residential home, preparing franchisees for launch.

The Majestic Residences franchise presents a compelling investment thesis within the rapidly expanding U.S. senior living market, a sector valued at USD 10.05 billion in 2024 and projected to reach USD 13.72 billion by 2033, driven by a 3.97% CAGR from 2025 to 2033. This growth is underpinned by the powerful demographic tailwinds of the aging Baby Boomer generation, with the population aged 80 and above expanding at nearly 5% annually through 2030. Majestic Residences offers a differentiated, personalized residential assisted living model that directly addresses the rising consumer demand for comfortable, home-like care environments as an alternative to larger institutional facilities. The brand's rapid expansion to 34 properties by February 2026, including strategic acquisitions and international ventures, underscores its scalable model and strong market traction. While Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for the Majestic Residences franchise, the reported 91% occupancy rate as of May 2023 for operating homes, coupled with a two-fold business model generating revenue from monthly senior fees and long-term real estate value appreciation, offers a strong indication of unit-level viability. The robust training and ongoing support, proprietary technology, and protected territories further enhance the operational framework for Majestic Residences franchise owners. For individuals with the required liquid capital of $85,000 and a minimum net worth of $500,000, this franchise opportunity offers entry into a recession-resilient industry with significant growth potential. PeerSense provides exclusive due diligence data including SBA lending history, FPI score of 50 (Moderate), location maps with Google ratings, FDD financial data (including the specifics of Item 19 non-disclosure), and side-by-side comparison tools to aid in informed decision-making. Explore the complete Majestic Residences franchise profile on PeerSense to access the full suite of independent franchise intelligence data.