SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change

For franchise investors navigating the complex landscape of automotive service opportunities, the primary challenge often lies in identifying a brand that combines a proven, efficient operating model with robust market demand and strong corporate backing, thereby mitigating the inherent risks of capital deployment. SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change emerges as a compelling guide in this pursuit, addressing the consumer need for rapid, reliable vehicle maintenance in an increasingly time-sensitive economy. Founded in 2016 by Justin Strickland, the company was built on a foundation of family values, with the brand name honoring his two sons, Tate and Beckett, and its early beginnings crucially supported by his grandfather, C.W. Strickland, who provided the necessary collateral after multiple banks initially declined Justin's vision. Franchising operations for SB Oil Change Franchising, LLC commenced in October 2019, marking its pivot to a national expansion strategy. Headquartered at 301 North Main Street, Suite 2030, Winston-Salem, North Carolina, SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change has swiftly scaled its presence across the United States. As of April 4, 2024, the brand operated over 250 locations spanning 27 states, with more than 200 of these being a mix of franchise and corporate-owned units, demonstrating a significant footprint. The company's rapid growth trajectory has seen it expand to over 270 locations nationwide, with unit counts reported at 242 as of 2024 and nearly 300 locations across 27 states by January 22, 2026. This aggressive expansion positions SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change as a rapidly growing force within the U.S. automotive aftermarket industry, which was valued at $418.95 billion in 2023. This substantial market, projected to reach $642.02 billion by 2031, underscores the significant opportunity for a franchise focused on efficient, customer-centric services. As independent analysts, we aim to provide a comprehensive, data-rich assessment, distinct from any marketing narratives, to equip potential investors with the authoritative facts needed for informed decision-making regarding this franchise opportunity.

The U.S. automotive aftermarket industry, the operational arena for SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change, represents a robust and expanding economic sector, valued at $418.95 billion in 2023. This market is not merely stable but is predicted for substantial growth, with projections indicating an increase to $642.02 billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 4.8% from 2023. This inherent growth trajectory mitigates some of the typical investor fears about market stagnation, providing a strong secular tailwind for automotive maintenance franchises. A critical aspect of this industry's appeal is its recession-resistant nature; historical data demonstrates that automotive repair and maintenance services have consistently thrived through economic downturns, including the recent Covid-19 pandemic, as vehicle owners prioritize extending the lifespan of their existing assets. Consumer trends unequivocally point to an increasing demand for convenient, reliable, and efficient maintenance and repair services, driven by factors such as longer vehicle ownership cycles and a general preference for quick-service solutions. SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change is exceptionally well-positioned to capitalize on these trends due to its core offering of a streamlined 10-minute oil change model and a broader focus on comprehensive, drive-thru automotive services. The industry landscape, while competitive, is characterized by a blend of national chains and independent operators, creating opportunities for brands that can differentiate through service quality, speed, and customer experience. Macroeconomic forces, such as the aging vehicle fleet and the necessity of regular maintenance for optimal performance and resale value, continue to underpin demand, making this category particularly attractive for franchise investment where efficient, standardized operations can capture significant market share.

Investing in an SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise involves a multi-tiered fee structure designed to accommodate different development strategies. For a single unit, the initial franchise fee is $54,900, which is a competitive entry point for a rapidly expanding brand in the automotive services sector. This fee structure scales for multi-unit commitments, with a fee of $89,900 for 2 units, $114,900 for 3 units, and $139,900 for 4 units, encouraging multi-unit development. A veteran discount of $5,000 is also offered off the initial franchise fee, demonstrating support for military service members. The total initial investment range for a Strickland Brothers 10 Minute Oil Change franchise exhibits variability across different reports and development options, reflecting diverse build-out scenarios and site acquisition costs. One source indicates a range from $217,900 to $372,900, while another suggests a broader spectrum of $200,000 to $400,000. For 2026, the investment range for a full development option is reported between $247,900 and $391,900. More expansive reports show a range of $247,900 to $2,143,400, largely influenced by the choice between a Full Development Option, costing $270,400 to $486,900, and a Ground Lease Option, which ranges from $756,900 to $1,933,400. A recent 2025 report cites an average cost between $218,000 and $1,933,000, illustrating the significant differences depending on real estate and construction. Another specific report indicates a total investment between $307,900 and $476,900, which includes the $54,900 franchise fee, with an investment midpoint calculated at $392,400. These figures position SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change as a mid-tier to premium franchise investment, particularly for the ground lease option. Ongoing fees include a royalty rate, reported as 6% of gross revenue by one source, while a 2025 FDD summary indicates a 7% royalty fee of gross sales. Franchisees are also required to contribute 2% of their gross sales to the brand's marketing fund, supporting collective brand development and advertising efforts. The required liquid capital for prospective franchisees is substantial, with a minimum of $350,000, increasing to $500,000 per unit for 2026, reflecting the capital intensity of the business model. The net worth requirement also shows a significant increase from $750,000 to $7,500,000 for 2026, indicating a strategic shift towards attracting well-capitalized multi-unit operators. SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change operates under the parent company Accelerated Brands since 2022 and is also a portfolio company of Princeton Equity Group, providing corporate backing and resources that can be beneficial for franchisees.

The operating model for an SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise is meticulously designed for efficiency and customer convenience, primarily centered around its signature 10-minute drive-thru oil change service where customers remain in their vehicles. Daily operations focus on providing not only quick oil changes but also a suite of essential automotive services including tire rotations, comprehensive courtesy vehicle inspections at no charge, chassis lubrication, certain routine maintenance checks, and efficient fleet services, alongside state inspection and emission testing services where available. A typical unit initiates operations with a lean staffing model of 5-6 employees, which generally includes 1 Store Manager (unless the franchisee acts as an owner-operator), 1 Assistant Store Manager, and 4 full-time Technicians, with staffing needs scaling upwards as unit volume increases. The company provides an extensive training program to ensure operational excellence and brand consistency. This includes 10 hours of classroom training and 80 hours of practical, on-the-job training. Initial training is further augmented through Strickland Brothers University, a college-level e-learning platform for employees and management, complemented by an additional 3-5 hours of video training. This digital learning is followed by 5 full days of intensive training at the Strickland Brothers corporate office and dedicated in-store training prior to the franchise opening. Ongoing support is a cornerstone of the franchise system, with each owner assigned a dedicated Franchise Business Consultant (FBC) for personalized guidance. A strategic marketing team centrally manages 100% of the marketing efforts for each franchise store, encompassing brand development, strategy implementation, SEO, media buying, content marketing, social media management, geo-targeted digital advertising, graphic design, copywriting, customer loyalty programs, SMS and email marketing, seasonal campaigns, and community engagement. Furthermore, franchisees receive recruiting assistance, site selection assistance, and lease negotiation support to optimize their location and setup. The brand has implemented advanced technology systems, including mobile sales data, back office, and in-store Point of Sale (POS) systems, all interconnected to enable owners to closely monitor key performance indicators (KPIs). Notably, Strickland Brothers 10 Minute Oil Change distinguishes itself as the only quick facility equipped with an all-inclusive inventory management system, streamlining supply chain and operational efficiency. The model is conducive to semi-absentee ownership, offering flexibility for franchisees to manage other commitments while overseeing their investment. New franchisees are typically required to commit to a 5-unit minimum development plan, underscoring the brand's focus on multi-unit operators for strategic market penetration.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document. However, publicly reported data and historical disclosures provide insights into potential unit-level economics, offering valuable context for prospective investors. According to available information, the average revenue per unit (AUV) for an SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change business is reported at $839,701, while another source indicates an average of $667,000 in revenue per year. Furthermore, yearly gross sales of $655,917 have been reported, with estimated earnings for franchisees ranging from $65,592 to $78,710. More detailed breakdowns from a 2024 FDD for corporate system performance, based on 81 units open for at least 12 months, show an average gross revenue of $761,207.48, leading to an estimated net profit of $121,021.15, representing a 16% margin. The high-performing corporate units achieved significantly greater results, with gross revenue reaching $2,011,117.05 and an estimated net profit of $440,927.76, equating to a 22% margin. For the franchise system, based on 39 units open for at least 12 months in the 2024 FDD, the average gross revenue was $636,827.72. The top-performing franchise units demonstrated substantial revenue generation, with gross revenue reaching $1,502,760.71. These reported figures, while not from the current FDD, suggest a robust revenue potential across the system, with high performers achieving considerable gross sales. The estimated franchise payback period is indicated to be between 17.1 and 19.1, providing a timeline for recouping the initial investment based on these reported earnings. The discrepancy in Item 19 disclosure across different sources highlights the importance of thorough due diligence and direct engagement with the franchisor for the most current financial performance representations. The consistent reporting of strong unit count growth trajectory and strategic corporate investments, however, suggests a positive underlying unit-level performance driving the brand's expansion.

SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change has demonstrated an aggressive and strategic growth trajectory since its founding in 2016 and the commencement of franchising operations in October 2019. The brand rapidly scaled, reaching 100 stores across 20 states by June 21, 2022, comprising 70 corporate stores and 30 franchise locations, with an additional 242 franchise locations contracted for opening by 2024. This momentum continued, with the company operating nearly 300 locations across 27 states by January 22, 2026. More recently, as of April 4, 2024, the brand maintained over 250 locations across 27 states in the U.S., with over 200 units being a combination of franchise and corporate-owned stores. In Q1 2024 alone, eight new corporately-owned stores opened on the East Coast, with plans for 14 more nationwide in Q2 2024, illustrating a sustained pace of expansion. The brand's competitive moat is built on several key factors, including its highly efficient 10-minute drive-thru oil change model that offers unparalleled convenience to customers. A strong customer-centric approach, characterized by superior service, comprehensive courtesy vehicle inspections at no charge, and a welcoming atmosphere, differentiates the brand in a competitive market. Furthermore, the company boasts an all-inclusive inventory management system, a unique offering among quick facilities, streamlining operations and reducing costs for franchisees. Strategic financial backing is also a significant advantage; on January 22, 2026, SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change announced a new committed financing package from Golub Capital and Audax Strategic Capital, specifically designed to fuel acquisition activity and further national expansion. The brand has actively engaged in growth through acquisitions, including a Buyout/LBO with LOF Xpress Oil Change on July 16, 2025, and prior car wash acquisitions in June 2022, diversifying its service offerings and expanding its footprint. Recognition for its rapid and sustainable growth includes being named a 2025 Franchise Times Fast & Serious Winner, ranking No. 16 among top-performing franchise brands, and achieving multiple appearances on the Inc. 5000 list of fastest-growing private companies. The brand is also adapting to market conditions by committing over $750 million for future real estate projects, providing a significant advantage for qualified franchise owners opting into this program, ensuring prime locations and facilitating further expansion. The comprehensive service offering extends beyond oil changes to include tire rotations, vehicle inspections, efficient fleet services, chassis lubrication, and state inspection/emission testing where available, ensuring multiple revenue streams.

The ideal franchisee for an SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise is characterized by a strong commitment to improving their community through ethical business practices and the maintenance of high-quality service standards. While a passion for cars and automotive repair is an added advantage, the primary emphasis is on strong business acumen and a dedication to upholding the brand's values, as exemplified by franchisees like Martin Evans and Gianna Venturi who sought a company with aligned values and found Justin Strickland's resilience inspiring. The brand explicitly targets multi-unit operators, requiring a 5-unit minimum for new franchisees, which underscores a strategy focused on disciplined expansion and strategic market penetration rather than single-unit, owner-operator models, though semi-absentee ownership is permitted, allowing investors to manage other professional commitments. The company emphasizes strategic market penetration and disciplined expansion, focusing exclusively on the United States market, as the franchise opportunity is not available in Canada or internationally. This domestic focus allows for concentrated support and brand building within specific geographic regions. The comprehensive support structure, including site selection assistance and lease negotiation, is designed to guide franchisees through the development process. The timeline from signing a franchise agreement to the opening of a location is influenced by factors such as real estate acquisition and build-out, but the established support systems aim to streamline this process. The franchise agreement term length is not explicitly detailed in the provided information, but standard industry practices typically involve initial terms of 10-20 years with renewal options, subject to meeting certain performance and operational criteria. The emphasis on a strong business model, heart, and values aligns with attracting franchisees who are not just seeking a financial return but also a meaningful engagement with a growing brand that prioritizes customer and community well-being.

For investors meticulously evaluating franchise opportunities in the resilient automotive aftermarket industry, the SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise presents a compelling thesis rooted in rapid growth, operational efficiency, and comprehensive corporate support. The brand's strategic positioning within a U.S. automotive aftermarket valued at $418.95 billion in 2023 and projected to grow to $642.02 billion by 2031, coupled with its recession-resistant service model, offers a robust foundation for long-term investment. With a transparent investment range for the SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise investment and clear ongoing fees, potential franchisees can assess the financial commitment necessary to join a system that has scaled to over 270 locations nationwide. The reported financial performance data, including average unit revenues and net profit margins for corporate stores, despite the current FDD not disclosing Item 19, provides a strong indicator of unit-level potential. The brand's commitment to franchisee success, evidenced by its extensive training, dedicated marketing team managing 100% of store marketing, and advanced technology systems, aims to empower operators. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools, offering an unparalleled depth of analysis. For those seeking a high-growth, customer-centric franchise opportunity within a stable industry, the SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise warrants serious consideration. Explore the complete SB Oil Change Franchising, LLC Strickland Brothers 10 Minute Oil Change franchise profile on PeerSense to access the full suite of independent franchise intelligence data.