Your Kid’s Urgent Care

Every parent has stood in a hospital emergency room at 10 PM on a Tuesday with a feverish child, watching the clock tick past midnight while the waiting room fills with trauma cases and the bill climbs toward four figures. That experience — expensive, inefficient, and stressful — is exactly the problem Your Kids Urgent Care franchise was built to eliminate. Founded in 2007 by Michael Cibran, the brand set out with a precise mission: deliver after-hours pediatric medical care in a calm, soothing clinical environment at a fraction of the cost of a hospital emergency room. The concept targets patients aged 0 to 21, filling the critical gap between a primary care physician's office hours and the prohibitively expensive emergency department. Cibran, who continues to serve as President and CEO, anchored the brand's early growth in Florida, establishing a meaningful presence in Tampa, St. Petersburg, and Orlando before expanding beyond state lines. As of the current profile data, Your Kids Urgent Care operates 3 franchised units with 0 company-owned locations, making it a lean, founder-led franchise in active development phase. The broader U.S. urgent care market was valued at USD 34.34 billion in 2024 and is projected to reach USD 55.07 billion by 2030, representing a compound annual growth rate of 8.60 percent. A separate market analysis values the sector at USD 36.4 billion in 2025 and projects expansion to USD 75.0 billion by 2033, implying a CAGR of 9.8 percent from 2026 through 2033. Within that enormous market, pediatric-specific urgent care occupies a defensible, specialized niche that commands parent loyalty in ways that general urgent care brands simply cannot replicate. This analysis is produced independently by PeerSense and represents no affiliation with or endorsement from the franchisor.

The secular forces driving demand for urgent care services in the United States have not softened — they have accelerated. The number of urgent care centers in the U.S. nearly doubled between 2014 and 2023, growing from 7,220 centers to 14,382, a 99.2 percent increase in under a decade. More than 206 million people in the U.S. are treated in urgent care settings annually, a patient volume that rivals the throughput of some of the country's largest hospital networks. The pediatric segment of this industry is showing its own distinct growth signals: in 2022, 28.4 percent of children up to age 17 visited a retail health clinic or urgent care center in the previous 12 months, up sharply from 21.6 percent in 2021. The youngest cohort, children aged 0 to 5, drove the most dramatic shift, with utilization climbing from just under 20 percent in 2021 to just below 30 percent in 2022. Teenagers aged 12 to 17 reached a 30.3 percent visit rate in 2022, while children aged 6 to 11 posted a 26.6 percent rate. Visits to urgent care centers increased 14 percent between 2020 and 2021 alone, with the pandemic introducing an entirely new patient cohort to the model. Rural urgent care centers are growing 40 percent faster than their suburban counterparts, indicating that geographic white space remains substantial. The industry's competitive dynamics remain notably fragmented at the pediatric-specific level, where dedicated brands are far less common than general urgent care operators, creating a structural opening for a focused franchise system with clinical credibility and a replicable operating model. The macro tailwinds — chronic disease burden, Medicaid privatization and expansion, rising emergency room costs, and consumer preference for convenient outpatient care — all align favorably for a specialized pediatric operator.

Understanding the Your Kids Urgent Care franchise investment requires careful attention to the range of capital required and the inputs that drive variability across that range. The total investment required to open a Your Kids Urgent Care franchise falls between $173,525 and $338,317, a spread that reflects meaningful variability in build-out costs, local real estate conditions, equipment configurations, and whether a location is a conversion of an existing clinical space or a ground-up fit-out. The lower end of that range — $173,525 — is notable within the healthcare franchise category, where medical build-outs routinely push total costs well above $500,000 for comparable footprints. Prospective franchisees are required to demonstrate a minimum of $100,000 in liquid capital, establishing a baseline of financial stability without requiring institutional-scale wealth to enter the system. A veterans discount is offered, which is a meaningful differentiator in a franchise category where first responder and military community alignment carries both operational and reputational value. The franchisor's management team, which includes Executive Vice President of Corporate Development and Franchising Felica Fortune in the corporate development role as of 2019, works with outside vendors to deliver a complete solution for starting a medical center, which can meaningfully reduce the capital deployment risk that first-time healthcare franchise operators typically face. Financing for healthcare service franchises can be approached through SBA loan programs, and the sub-$340,000 total investment ceiling positions Your Kids Urgent Care within a range that many SBA lenders actively support for qualified borrowers. For context, the pediatric urgent care and specialty clinic franchise category spans investment ranges from under $200,000 at the modest end to over $1 million for hospital-affiliated or multi-specialty platforms, placing Your Kids Urgent Care squarely in the accessible-to-mid-tier segment of the healthcare franchise investment landscape.

The daily operating model of a Your Kids Urgent Care franchise is structured to function efficiently in the after-hours window when primary care physicians are unavailable, a positioning that concentrates patient demand into predictable time blocks and allows for targeted staffing optimization. The franchise is built to serve patients aged 0 to 21, which means staff must include clinicians credentialed in pediatric care, either physicians or nurse practitioners, with licensing requirements varying by state. The brand explicitly accommodates two distinct franchisee profiles: practicing physicians who want to own a business with proven systems already in place, and private investors or entrepreneurs who hire physicians and nurse practitioners to satisfy clinical licensing requirements. This dual-track ownership model expands the addressable pool of qualified franchisees considerably beyond the medical community alone. Franchisees receive complete training and assistance as part of the approval process, with the corporate team providing hands-on guidance across operational setup, marketing execution, accounting systems, audit protocols, and legal compliance — five distinct support pillars that together reduce the knowledge gap for first-time clinic operators. Each franchise is granted an exclusive territory of up to 100,000 in population, modeled on the demographic profiles of existing corporate locations in Tampa, St. Petersburg, and Orlando, Florida, and Vestavia, Alabama — markets sharing a median household income of more than $50,000. Clinical services include in-house pharmacy dispensary capabilities, full laboratory facilities, and on-site X-ray, which are three service lines that materially increase revenue capture per patient visit compared to urgent care models that rely on outside referrals. Your Kids Urgent Care also introduced telemedicine for minor issues such as colds, skin rashes, and sinus infections, becoming the first provider in Birmingham, Alabama, to offer this service as of August 2019, demonstrating an early commitment to virtual care integration that has since become a competitive baseline across the broader urgent care industry.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for Your Kids Urgent Care. This is a critical data point for any prospective investor to register clearly: the franchisor has not elected to provide a Financial Performance Representation, which means there is no FDD-sourced average revenue per unit, median gross sales figure, or cost breakdown available through official disclosure channels. Item 19 disclosure is optional under FTC franchise regulations, and the majority of franchisors in early growth stages operate without it. However, the absence of this data places a greater analytical burden on prospective franchisees to conduct independent unit-level financial diligence through franchisee interviews and third-party benchmarking. What can be evaluated are industry-level benchmarks: the U.S. urgent care market generates enormous aggregate revenue across its 14,382-plus locations, and the pediatric segment specifically benefits from a 28.4 percent utilization rate among children under 17 as of 2022, a figure that continues to grow year-over-year. The brand has publicly described itself as offering "enormous profitability and revenue potential," a characterization that, in the absence of Item 19 data, must be evaluated against industry benchmarks rather than brand-specific disclosures. The PeerSense FPI Score for Your Kids Urgent Care is 41, rated Fair, which reflects the early-stage nature of the franchise system, limited unit count, and absence of financial performance disclosure — not necessarily a reflection of the underlying business model's viability. Investors should request access to current franchisee contact information from the FDD, conduct a minimum of five franchisee interviews, and benchmark the results against publicly available urgent care industry revenue data before making any capital commitment.

Your Kids Urgent Care has followed a deliberate, measured expansion path since its 2007 founding, with growth milestones that chart a brand building carefully rather than scaling recklessly. The company opened its fifth location in August 2019 in Vestavia Hills, Alabama — significant because it marked the brand's first expansion outside Florida, validating the out-of-state replicability of its clinical and operational model. In September 2020, the sixth location opened in New Providence, New Jersey, extending the brand's footprint to the Northeast. In February 2024, Oviedokids announced a partnership with Your Kids Urgent Care, signaling continued brand-level development activity in the Florida market. As of 2019, the company's stated goal was to grow to more than 30 clinics across the U.S. within five years, an ambitious target that, if achieved, would represent a 400-plus percent increase from the six-location baseline. The brand's competitive moat is constructed on several reinforcing elements: a focused pediatric-only service model that commands parental trust, a multi-service clinical platform that includes laboratory, X-ray, and pharmacy dispensary under one roof, an early telemedicine integration that reduces abandonment among patients with minor conditions, and an exclusive territory structure that protects franchisee investment from intra-system competition. Your Kids Urgent Care was voted Best of 2021 Pediatric Urgent Care by Franchise Magazine, providing third-party validation of brand quality in a category where clinical reputation is the most powerful driver of patient retention. The franchise is available across an unusually broad range of states including Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Louisiana, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, and more than 20 additional states, indicating that corporate infrastructure for multi-state operations is already in place.

The ideal Your Kids Urgent Care franchisee falls into one of several well-defined profiles, each of which the corporate team evaluates through a structured approval process. Physicians holding an active medical license represent the most natural fit, as they bring clinical credibility, reduce licensing friction, and can directly supervise or practice in the clinic. Newly graduating physicians seeking practice ownership rather than hospital employment represent a growing cohort given the national trend toward physician dissatisfaction with large group practices and health system employment contracts. Private investors or entrepreneurs without clinical backgrounds are also considered, provided they commit to hiring qualified physicians or nurse practitioners to satisfy state licensing requirements — a model that allows capital-wealthy non-clinicians to participate in the healthcare franchise category. Corporations and businesses in the healthcare industry are evaluated on a case-by-case basis, suggesting the brand has a pathway for multi-unit or multi-site operators with institutional backing. Exclusive territories are structured around populations of up to 100,000, with demographic benchmarks drawn from the brand's existing Florida and Alabama corporate markets, both of which feature median household incomes exceeding $50,000. Available franchise states span 38 jurisdictions across the South, Northeast, Midwest, Mountain West, and Pacific Northwest, giving prospective investors a wide geographic canvas from which to identify high-demand markets. The franchise system is best suited to candidates who can operate or hire for a clinical environment, manage a small professional staff, and commit to community-level marketing in a geography where parent trust is built through visible, consistent presence.

For investors evaluating the pediatric healthcare franchise category, Your Kids Urgent Care presents a distinctive combination of low-to-mid entry cost, a large and growing addressable market, and a founder-led brand with seventeen years of operating history in a clinically specialized niche. The U.S. urgent care market's trajectory from $34.34 billion in 2024 toward $55.07 billion by 2030 creates a structural tailwind that benefits any well-positioned operator, and the pediatric segment's accelerating utilization rates — rising from 21.6 percent to 28.4 percent of children under 17 in a single year — signal that demand is not cyclical but demographic. The total investment range of $173,525 to $338,317 with a $100,000 liquid capital threshold positions this as one of the more accessible entry points in the medical franchise category, particularly given the multi-service clinical platform that includes pharmacy, laboratory, and X-ray capabilities. The FPI Score of 41 reflects the system's early-stage development and the absence of Item 19 financial disclosure, both of which are factors that require elevated due diligence rather than automatic disqualification. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark Your Kids Urgent Care against comparable healthcare franchise opportunities across investment level, territory structure, and performance indicators. The combination of a documented growth plan targeting 30-plus U.S. clinics, a veterans discount program, a 2021 industry award, and a February 2024 partnership with Oviedokids suggests a brand with ongoing market activity and development momentum. Explore the complete Your Kids Urgent Care franchise profile on PeerSense to access the full suite of independent franchise intelligence data.