You Move Me

The moving industry has a reputation problem. Anyone who has hired movers knows the experience: vague pricing, no-shows, damaged furniture, and crews who treat your belongings like cargo rather than the physical anchors of your life. That pain point — universal, emotionally charged, and economically significant — is precisely the market gap that You Move Me franchise was designed to fill. Founded on September 21, 2012, by serial entrepreneur Brian Scudamore and incorporated under the legal entity Tracksuit Movers, Inc., You Move Me emerged as the third brand in Scudamore's O2E Brands family, joining 1-800-GOT-JUNK and WOW 1 DAY PAINTING. Scudamore's motivation was direct and personal: a genuinely terrible moving experience convinced him that an industry generating over $23 billion in annual U.S. revenue was still operating with the customer service standards of the 1970s. The founding team — five members who assembled at Vancouver International Airport for their initial brainstorming session — built the concept around a deceptively simple premise: treat every move as the emotionally significant life event it actually is. Co-founder Laurie Baggio brought a technology-forward vision to the brand, merging local service operations with a proprietary CRM platform called MoveNet to deliver both operational consistency and a superior customer experience. Headquartered at 333 Seymour Street, Vancouver, British Columbia, the company began franchising in 2013 and currently operates more than 20 independently owned and operated locations across the United States and Canada. For franchise investors, You Move Me represents a strategic entry point into a $23.4 billion domestic market that remains overwhelmingly fragmented, undifferentiated, and ripe for the kind of brand-driven disruption that Scudamore successfully executed in junk removal. This is not a marketing claim — it is an independent analysis grounded in the market structure and brand fundamentals that define the You Move Me franchise opportunity today.

The used household and office goods moving industry carries a total addressable market estimated at approximately $18 billion domestically, sitting within a broader U.S. moving services sector projected at $23.4 billion in revenue in 2025. The industry has demonstrated near-recession-proof characteristics, growing at nearly 3% year-over-year over the past five years, with a CAGR of 2.5% in the core household moving segment. Globally, the Moving Services Market was valued at USD 110.97 billion in 2025 and is projected to reach USD 150.16 billion by 2031, expanding at a CAGR of 5.17% during the 2026-to-2031 period. The consumer trends driving this demand are structural rather than cyclical: remote work adoption has decoupled residential location from employer geography, creating a sustained wave of discretionary relocation that shows no sign of reversing. Urbanization continues to drive population concentration into the densely populated metros where You Move Me specifically targets franchise development — markets where median household incomes exceed $60,000, population density tops 2,000 people per square mile, and annual housing turnover rates run above 7%. Commercial relocations represent an additional growth vector, projected to accelerate at a 5.18% CAGR through 2031, adding a B2B revenue layer to franchisees who capture both residential and business clients. The competitive landscape remains deeply fragmented: the moving industry is dominated by thousands of small, independent operators with inconsistent pricing, no brand identity, and limited technology investment, creating a structural opening for a franchise model with national brand recognition and standardized service delivery. This is precisely the market configuration — fragmented, high-revenue, consumer-frustration-laden — that franchise models have historically disrupted most effectively, which is why the You Move Me franchise opportunity deserves rigorous investor scrutiny.

The You Move Me franchise investment requires a meaningful but accessible capital commitment relative to the broader home services franchise category. The franchise fee is $50,000, with a second published figure of up to $35,000 appearing in certain sources, reflecting potential variation across market size tiers or negotiation context. Veterans receive a 10% discount on the franchise fee through the VetFran program, reducing the upfront licensing cost for qualified military veterans — a meaningful incentive given the franchise's owner-operator culture. Total initial investment ranges from $118,000 to $277,500 on the higher end, with alternative estimates placing the range between $106,500 and $218,860 depending on equipment configuration, geography, and vehicle acquisition strategy. That spread is primarily driven by the number of trucks leased or purchased at launch, local market real estate costs for operational office space, and the pace of crew hiring and onboarding. Prospective franchisees must demonstrate at least $75,000 in liquid capital and a minimum net worth in the $100,000 to $250,000 range depending on the reporting source. The ongoing royalty rate is consistently reported at 7% of gross revenues, with franchisees also contributing 1% of gross revenues to a national marketing fund that supports brand-level advertising, digital marketing, SEO and SEM programs, and co-operative advertising efforts. The total ongoing fee burden of 8% — royalty plus marketing fund — sits at or slightly above the home services franchise average, which typically ranges between 6% and 9% for brands at this stage of development. Financing options are available for qualifying franchisees, and the asset-light nature of the business — no brick-and-mortar retail build-out required — means a meaningful portion of the total investment goes toward working capital and operational readiness rather than construction or leasehold improvements. This positions You Move Me as a mid-tier franchise investment in the home services category, accessible to qualified investors who do not need the deep capital reserves required by food service or fitness franchise concepts.

Daily operations for a You Move Me franchisee are built around a service-delivery model that combines crew management, customer booking, and technology-driven dispatch. Franchisees are owner-operators who manage a team of professional movers and crew leads, with staffing needs scaling directly to booking volume and fleet size. The business is not designed as an absentee investment — the brand's service quality thesis depends on franchisees who are actively engaged in culture-building, hiring, and customer experience management. Training begins with a startup program spanning 10 to 12 weeks, including 10 days of structured classroom and operational training at the Vancouver, British Columbia head office, divided into two five-day sessions. An additional three days of on-site training in the franchisee's home market supplements the Vancouver sessions, covering real-world crew management, customer interaction protocols, and local marketing activation. The training curriculum spans business fundamentals, mover certification, crew lead development, and hands-on systems training for MoveNet, the brand's proprietary CRM and online booking engine that serves as the operational backbone of every location. Franchisees are assigned a dedicated launch business manager — a specialist in franchise management and the moving industry — who serves as an ongoing advisor through the first several years of operation. The corporate support infrastructure extends beyond field consultation to include a professional national sales center that books jobs on behalf of franchisees, a national call center, an in-house digital marketing team managing SEO, SEM, and PPC campaigns, and public relations and social media teams operating at the brand level. Protected territories are assigned to all franchisees, with ideal territory demographics defined by population density minimums, household income floors, and housing turnover thresholds that concentrate investment in the highest-probability markets. National vendor relationships for trucks, moving supplies, and equipment provide franchisees with purchasing scale that independent operators cannot access.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document for You Move Me, which means prospective investors cannot reference audited per-unit revenue, median gross sales, or validated profit margins directly from the FDD at this time. This is an important due diligence consideration: the absence of Item 19 disclosure is not unusual for a franchise system with fewer than 25 active locations, but it does require investors to build their pro forma financial models using industry benchmarks, operator interviews, and market-specific revenue assumptions rather than franchisor-published averages. The company itself generates approximately $6.8 million in total revenue, providing a baseline reference for brand-level economics. Across the moving, storage, and junk removal sub-sector of home services — the category most directly comparable to the You Move Me franchise model — average gross revenues among the 20 tracked franchise concepts range from $415,654 to $712,009 per unit annually, with an aggregate average of $736,316. These benchmarks suggest that a professionally operated, well-marketed You Move Me location in a high-density urban market has a plausible path to revenues in the $500,000 to $750,000 range annually, though investors must conduct independent validation through franchisee interviews and territory-specific market sizing before committing capital. At a 7% royalty on $600,000 in gross revenue, a franchisee would remit $42,000 annually to the franchisor plus $6,000 to the marketing fund, leaving pre-tax owner earnings that depend heavily on crew labor costs, fuel, insurance, and vehicle depreciation — the four largest operating cost drivers in this business model. The You Move Me franchise cost structure is relatively lean compared to food service or fitness concepts, with no real estate build-out, no equipment-intensive kitchen infrastructure, and no inventory carrying costs, which means the primary margin lever for franchisees is labor productivity per truck per day.

You Move Me has followed a deliberate, measured growth trajectory since beginning franchising operations. The system grew to 15 franchised locations in the U.S. as of 2021, expanded to 21 independently owned and operated locations across the U.S. and Canada by early 2022, and has sustained a base of more than 20 locations through late 2022 and into 2023. Early 2022 was a notable growth inflection, with three new franchise locations opening simultaneously in Salt Lake City, Indianapolis, and St. Louis — three mid-sized, high-growth metros that fit the brand's target demographic profile. In May 2025, You Move Me announced a Calgary expansion led by a top-performing Vancouver Franchise Partner, signaling that the brand is leveraging its highest-performing operators to anchor new market entries rather than relying solely on new-to-system investors. As of December 2022, leadership transitioned with Josh Herron and Tyler Staszak named as Co-CEOs, bringing operational depth to a brand that co-founder Brian Scudamore had guided through its founding phase. The competitive moat You Move Me is building rests on three structural advantages: the MoveNet proprietary technology platform, which creates operational consistency and customer data capture that independent operators cannot replicate; the O2E Brands ecosystem, which provides shared marketing infrastructure, vendor negotiating power, and brand management expertise across multiple service businesses; and the protected territory model, which gives franchisees a first-mover advantage in markets where the brand has not yet established presence. The franchise has identified 13 states with existing locations based on 2021 FDD data, with the Western region representing the largest cluster at five locations, indicating that significant geographic whitespace remains across the Midwest, Southeast, and Mid-Atlantic regions. The brand's in-house digital marketing capabilities — encompassing SEO, SEM, PPC, social media, content, and public relations — represent a meaningful advantage over independent moving companies that lack the scale to fund professional digital marketing operations.

The ideal You Move Me franchise candidate is an owner-operator with a background in service business management, team leadership, or operations — not necessarily the moving industry itself. The brand's training architecture is specifically designed to equip investors without prior moving experience, covering everything from crew management and mover certification to technology systems and customer experience standards. Franchisees should expect to be actively involved in daily operations during the startup phase, transitioning toward a management-focused role as their team matures and booking volume stabilizes. The franchise is currently accepting inquiries from prospective investors in all U.S. states and Canadian provinces, with the strongest development priority placed on densely populated urban and suburban markets where residential turnover exceeds 7% annually and median household incomes are above $60,000. Based on the brand's existing footprint across 13 states as of the most recent available FDD data, the opportunity for first-mover territorial positioning is substantial across the eastern half of the United States. The startup training timeline of 10 to 12 weeks from franchise agreement signing to operational readiness means investors can move from commitment to revenue-generating operations within a single calendar quarter. The PeerSense Franchise Performance Index score for You Move Me is currently 43, rated as Fair, which reflects the brand's early-stage development profile and the absence of Item 19 financial disclosure — both of which are consistent with a growing system that has not yet reached the unit count threshold where aggregate performance data becomes statistically robust. Prospective multi-unit investors should engage directly with existing franchise partners in Salt Lake City, Indianapolis, St. Louis, and Vancouver to assess real-world unit economics before committing to a development agreement.

The You Move Me franchise opportunity sits at the intersection of three durable market forces: a $23.4 billion domestic moving industry growing at nearly 3% annually, a deeply fragmented competitive landscape dominated by undifferentiated independent operators, and a consumer base that is increasingly willing to pay a premium for professional, technology-enabled service experiences. The investment thesis is straightforward — this is a home services franchise with accessible capital requirements, a proven parent-company infrastructure in O2E Brands, a proprietary technology platform, and protected territory availability in a market that has not yet reached saturation under a branded franchise model. The absence of Item 19 disclosure requires investors to apply additional diligence rigor, and the current unit count of approximately 20 locations means the brand is still in its early franchise development phase, which carries both risk and the upside of first-mover territorial positioning. For investors who have the operator profile, the liquid capital, and the appetite for a growth-stage brand with significant expansion runway, the You Move Me franchise warrants serious structured due diligence. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools that allow investors to benchmark You Move Me against competing home services franchise concepts across every relevant financial and operational dimension. Explore the complete You Move Me franchise profile on PeerSense to access the full suite of independent franchise intelligence data.