Beyond Juicery + Eatery

The question every serious franchise investor must answer before writing a six-figure check is deceptively simple: does this brand solve a real, durable consumer problem, or is it riding a trend that will fade? Beyond Juicery + Eatery was built on the conviction that the answer is the former. Founded in 2005 by husband-and-wife team Mijo Alanis and Pam Vivio in Birmingham, Michigan, the concept emerged from a direct observation of shifting consumer behavior — specifically, the documented migration away from traditional fast-food fare like cheeseburgers and fries toward salads, fresh produce, cold-pressed juices, and functional nutrition. Alanis, who serves as co-founder and CEO, and Vivio built a brand whose operating mission, "Fresh is our Focus. People are our Purpose," reflects that founding thesis with unusual clarity. The company's headquarters is based in Madison Heights, Michigan, and after more than a decade of building brand equity as a single-market operator, the company began franchising in 2017, opening the system to outside capital and multi-unit operators. As of mid-2025, Beyond Juicery + Eatery operates across 48 to 49 locations in three states — Michigan, Ohio, and Florida — positioning it firmly in the emerging-growth stage of the franchise lifecycle, where brand proof-of-concept has been validated but significant white space remains. For franchise investors who understand that the highest returns in franchising are typically captured between the 50-unit and 300-unit expansion phase, the timing of entry into the Beyond Juicery + Eatery franchise system warrants serious, data-grounded analysis rather than the marketing-driven enthusiasm that frequently substitutes for diligence in this space. This profile is independent analysis, not promotional content, and every claim that follows is anchored to verifiable data.

The healthy fast-casual restaurant segment that Beyond Juicery + Eatery competes in is among the most structurally attractive categories available to franchise investors in the current environment. The U.S. fast-casual restaurant industry generates approximately $100 billion in annual revenue, and the health-focused subsegment — encompassing juice bars, smoothie concepts, salad-centric eateries, and functional food providers — has grown at a compound annual rate that consistently outpaces the broader restaurant industry. Consumer behavior data confirms the structural nature of this demand: millennials and Gen Z, who collectively represent the largest cohort of active food-service consumers in U.S. history, spend disproportionately on fresh, functional, and minimally processed food relative to prior generations. The U.S. juice and smoothie bar market alone is projected to exceed $2.5 billion in annual revenue, and that figure does not capture the full addressable market for a multi-category concept like Beyond Juicery + Eatery that spans juices, smoothies, bowls, wraps, and salads. The macro tailwinds are unusually durable: rising obesity rates have intensified consumer awareness of dietary choices, healthcare cost inflation is pushing consumers toward preventive nutrition, and the widespread adoption of wellness culture across demographic cohorts extends demand well beyond the early-adopter segment. The limited-service restaurant format is also benefiting from a secular shift in dining occasion patterns — consumers who previously might have visited a full-service restaurant for a lunch meeting are now gravitating toward faster, healthier fast-casual alternatives that accommodate a compressed workday schedule. In a competitive landscape that remains fragmented at the regional level, Beyond Juicery + Eatery's concentration in Michigan, Ohio, and Florida suggests a deliberate, build-density-first expansion strategy rather than the scattered unit growth that often undermines brand consistency and franchisee economics in younger systems.

The Beyond Juicery + Eatery franchise cost structure positions this opportunity in the accessible-to-mid-tier range of the franchise investment spectrum. The initial franchise fee is $30,000, with a discounted veteran's fee of $15,000 available for qualified military veterans — a meaningful 50% reduction that signals the brand's commitment to veteran entrepreneurs. The total investment range to open a Beyond Juicery + Eatery franchise runs from approximately $360,921 on the low end to $515,650 on the high end, with 2026 FDD data suggesting an updated range of $371,672 to $617,372 as build-out costs and equipment expenses continue to reflect broader construction inflation. Understanding what drives the spread within that range is critical for investment planning: build-out costs alone range from $181,428 to $262,214, representing the single largest line item in the initial investment schedule and reflecting the significant variability in lease conditions, market labor costs, and site-specific construction requirements across Michigan, Ohio, and Florida. Other material cost components include furniture, fixtures, and equipment at $80,885 to $93,445; grand opening marketing at $10,000 to $13,750; architectural fees at $9,500 to $11,500; signage at $6,875 to $15,585; initial inventory at $12,875 to $15,325; training expenses at $3,508 to $13,381; and working capital for the first three months of monthly fees at $25,000 to $45,000. The ongoing royalty rate is 6.0% of gross sales, which is consistent with the category average for healthy fast-casual concepts. The advertising fund contribution is 3.0% of gross sales, bringing the total ongoing fee burden to 9.0% of gross sales before local marketing expenditures. Prospective franchisees are required to demonstrate a minimum of $150,000 in liquid capital, and the required net worth ranges from $275,000 to $400,000 depending on the source and franchise agreement version. Third-party financing assistance is available, and the total investment floor of approximately $361,000 is within the standard SBA loan eligibility range, which is a meaningful consideration for operators seeking to preserve personal liquidity during the build-out and ramp-up phases of their investment. The 10-year franchise agreement term provides a reasonable operating horizon for return on investment modeling.

The operational model for a Beyond Juicery + Eatery franchise is anchored in the limited-service restaurant format, which means franchisees operate in a counter-service environment without table-service labor overhead. Daily operations center on the preparation of fresh juices, smoothies, acai and pitaya bowls, wraps, flatbreads, and salads — a menu architecture that requires consistent ingredient sourcing, cold chain management, and kitchen execution at speed. The brand's core competitive promise is the combination of fresh-made quality with fast-casual convenience, which places meaningful demands on labor scheduling, ingredient prep workflows, and front-of-house throughput management during peak periods. Expansion targets including Florida, Georgia, Illinois, Indiana, Ohio, Michigan, and Tennessee suggest the brand's real estate and site selection criteria are oriented toward suburban and semi-urban markets where health-conscious consumer density is sufficient to support the menu positioning. The training program is designed to prepare operators for both the operational and managerial dimensions of running a Beyond Juicery + Eatery location, with costs ranging from $3,508 to $13,381 — a range wide enough to reflect differences in travel, lodging, and the number of staff members trained during the initial period. The corporate support infrastructure is structured to provide franchisees with field consulting, supply chain access, marketing support, and technology platforms through what the brand describes as a comprehensive franchise support system. The franchise agreement carries a 10-year term, and the brand has demonstrated a clear preference for multi-unit development, evidenced by a 20-unit development deal signed for the Cleveland and Toledo markets in Ohio, with a goal of five Ohio locations opening annually. This multi-unit orientation suggests that the ideal franchisee profile is aligned with operators who intend to build a portfolio rather than a single-unit lifestyle business, though single-unit opportunities remain available in specific markets.

Item 19 financial performance data is not disclosed in the current Franchise Disclosure Document available in the PeerSense database, which means prospective investors cannot access system-wide average unit volume or median revenue figures directly from the FDD. This is a material data gap that every serious investor must acknowledge and work around systematically before making a capital commitment. The absence of Item 19 disclosure is not unique to Beyond Juicery + Eatery — a meaningful percentage of franchise systems across all categories decline to publish financial performance representations — but it does require investors to pursue alternative data pathways with greater rigor. What the public record does provide is a unit growth trajectory that functions as a meaningful indirect signal of system health: the brand had 25 stores in operation prior to 2020, doubled its size during the pandemic year, opened 14 locations in 2021, and has since grown to approximately 48 to 49 units as of mid-2025. That trajectory — from 25 units to nearly 50 units over a five-year period — implies a system where franchisees are finding sufficient economic motivation to open and operate locations, since failing unit economics would typically suppress franchisee expansion activity and produce net negative unit growth rather than the documented doubling of the system. Industry benchmarks for healthy fast-casual concepts in suburban Michigan and Ohio markets suggest average unit volumes in the range of $600,000 to $900,000 annually for well-positioned locations, though Beyond Juicery + Eatery's specific figures require direct FDD review and franchisee validation calls to assess accurately. With a royalty structure of 6.0% on gross sales, every $100,000 in incremental revenue above breakeven generates approximately $94,000 in pre-corporate-fee contribution margin for the franchisee after royalty, before local operating costs — a sensitivity that underscores the importance of revenue volume in this model. Prospective investors should prioritize conversations with existing franchisees, geographic market analysis of comparable locations, and a detailed review of the Item 19 section in the most current FDD version before forming revenue expectations.

The growth trajectory of Beyond Juicery + Eatery is among the most compelling signals in this franchise profile, and it warrants close examination as an indicator of both corporate execution capability and franchisee demand for the brand. The system doubled in size during 2020 — a period when the broader restaurant industry contracted by hundreds of thousands of units — which suggests that the brand's value proposition was resilient to pandemic-era consumer disruption in a way that dine-in dependent concepts were not. The 14 new locations that opened in 2021 represent one of the stronger single-year growth rates for a sub-50-unit system in the limited-service restaurant category. Corporate expansion targets are ambitious: the brand has publicly stated goals of reaching 300 to 500 total units, representing a potential 6x to 10x increase from current scale. The 20-unit development deal for the Cleveland and Toledo markets in Ohio, combined with the five-Ohio-locations-per-year annual target, demonstrates that the corporate team is executing structured area development agreements rather than relying on opportunistic single-unit sales — a more capital-efficient and geographically rational growth strategy that has been validated by some of the most successful mid-market franchise systems in the U.S. Michigan remains the brand's density anchor, with 38 locations representing approximately 79.2% of the total system and a population-to-unit ratio of one location per 264,682 residents — a figure that suggests the Michigan market is approaching maturity and that the brand's next growth phase is structurally dependent on Ohio, Florida, and the six additional target states. Upcoming Michigan openings in Ann Arbor, Bloomfield Hills, Grosse Pointe, Rochester Hills, and Troy indicate continued confidence in the home market, while Florida's single location serving a state of over 21 million residents represents an enormous white space opportunity if the brand can establish brand awareness in that highly competitive and geographically dispersed market.

The ideal candidate for a Beyond Juicery + Eatery franchise is a hands-on operator with demonstrated management experience, sufficient capitalization to meet the $150,000 liquid capital threshold, and a genuine alignment with the brand's health and wellness positioning. The brand's multi-unit development strategy, exemplified by the 20-unit deal in Ohio and the existence of 22 franchise groups holding signed development agreements for 50 additional locations, suggests that corporate leadership assigns preference to operators with the organizational capacity to execute multiple openings rather than single-location owner-operators who require disproportionate ongoing support. Available territories are actively concentrated in Florida, Georgia, Illinois, Indiana, Ohio, Michigan, and Tennessee, with the most developed market intelligence existing in the Michigan and Ohio markets where the brand already has measurable density. The 10-year franchise agreement term is standard for the limited-service restaurant category and provides a reasonable runway for full capital recovery and ongoing profitability given typical restaurant ramp-up periods of 12 to 24 months post-opening. Transfer and resale provisions should be reviewed carefully in the current FDD, as resale value in an emerging-growth franchise system is directly correlated with ongoing brand performance and system-wide unit economics — both of which require independent validation. Prospective franchisees seeking geographic exclusivity should clarify territory protection terms before signing, particularly in high-density suburban Michigan markets where the brand's concentration could create inter-franchisee competition risk in future development cycles.

Beyond Juicery + Eatery franchise presents a documented case for investor attention at a specific and historically valuable moment in a franchise system's development arc — past the fragile early startup phase, but well before the saturation and premium-pricing dynamics that accompany mature national systems. The investment case rests on four pillars: a structurally growing healthy fast-casual category with durable consumer demand tailwinds, a proven founding team with nearly two decades of brand-building experience since 2005, a unit growth trajectory that doubled during the pandemic and has continued upward, and a corporate expansion strategy targeting 300 to 500 total units with structured area development agreements already executed. The total Beyond Juicery + Eatery franchise investment of $360,921 to $515,650 is accessible relative to many comparable healthy dining concepts, and the 10-year term, veteran incentives, and third-party financing availability reduce several common barriers to entry. The absence of Item 19 financial performance disclosure is a real due diligence constraint that investors should not rationalize away, and the brand's current concentration in three states means geographic diversification risk is real for operators in markets where the brand lacks consumer awareness. PeerSense provides exclusive due diligence data including SBA lending history, FPI score, location maps with Google ratings, FDD financial data, and side-by-side comparison tools to help investors evaluate Beyond Juicery + Eatery against peer concepts in the healthy fast-casual segment with the same rigor applied to any significant capital allocation decision. The brand's FPI Score of 40, rated Fair in the PeerSense scoring methodology, reflects a developing system with genuine growth momentum tempered by the data limitations inherent in a sub-50-unit franchise at this stage of its expansion cycle. Explore the complete Beyond Juicery + Eatery franchise profile on PeerSense to access the full suite of independent franchise intelligence data.